Posts Tagged ‘home’
Help Us Tell Cider’s Story: Take ACA’s 2022 Cider Production Survey
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At the American Cider Association we work hard to support cider and cidermakers across the United States every day of the year, but we need your help to keep providing Congress, the media, and buyers with the most up-to-date and complete industry overview we possibly can. Please help us collect aggregated production information for the U.S. cider industry for 2022.
If you are licensed to make cider on a commercial basis we invite you to take our survey so we can gather information vital to promoting and protecting cider in the U.S.
Details:
- This survey will take about 20 minutes to complete.
- The survey is being aggregated and anonymized by an independent third party. They have agreed to not share information with us that might identify who you or your cidery are, and to only share aggregate data with us. YOUR PRIVACY MATTERS TO US.
- Your cidery name is collected by the 3rd party to ensure there are no duplicates, but the ACA will not store that information after the survey has been returned to us with identify features removed.
- We do ask a number of questions about sales and production for 2022. You will find it helpful to have that data handy before completing the survey.
- Note: If you produce wine or other beverages besides cider, please answer only considering your cider production.
- Deadline to complete the survey is August 10, 2023.
- Anyone who submits their completed survey and provides their contact info will be entered into a raffle to win an American Cider Association hoodie (4 available) and a grand prize winner will receive a complimentary ticket to CiderCon® 2024!
If you have any questions regarding this survey or how the data is used, please contact CEO of the American Cider Association Michelle McGrath.
We appreciate your help in allowing us to continue to promote cider across the United States!
Why Does My Dry Cider Taste Sweet?
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Written by Tim Godfrey
Cider has long dealt with assumptions and misrepresentations of sweetness. In fact, the first reaction when folks are asked about cider often relates to the question of how sweet it is. Curiously, this happens in cases where the cider is actually quite dry, but is adamantly proclaimed as sweet. Why is this?
In the realm of tasting and sensory evaluation, the distinction between perceptive sweetness and residual sugar presents a captivating conundrum for Pommeliers, industry professionals, and even the average drinker. These terms, though seemingly interchangeable, unveil distinct concepts that significantly influence our sensory experience. Perceptive sweetness encompasses the remarkable interplay of our taste buds and olfactory receptors, enabling us to perceive sweetness in a cider despite the absence or minimal presence of residual sugar. It is an intriguing phenomenon that relies on the intricate complexities of sensory perception. Our brain’s ability to deceive us becomes apparent as taste and aroma interact, conjuring a perceptual illusion of sweetness, even in ciders with restrained residual sugar content. This phenomenon is typically attributed to three other sensory characteristics of cider: Aromatics, Acidity, and Alcohol.
Aromatics
Ciders contain a vast array of aromatic compounds derived from various sources, including the apples themselves, fermentation, and aging processes. Fruity aromas, such as those reminiscent of ripe apples, citrus or tropical fruits, or any added fruit to the cider can evoke associations with sweetness, that we generally term “fruitiness”. Even in the absence of substantial (or any) residual sugar, the presence of fruity aromas can trick our senses into perceiving a cider as sweeter than it actually is. The same is true of ciders aged in oak barrels, which can contribute flavors such as vanilla, caramel, or spices. These additional aromas interact with the fruit character and create a sense of sweetness on the palate even when no sugar is present. This is likely due to the close link between the olfactory receptors in our noses that perceive these fruity aromas, and the taste buds on our tongues that perceive sweetness. Knowing how something will taste based on how it smells is anatomically connected as well. The olfactory receptors perceive aromas through two pathways: directly through the nose – “orthonasal”, and through the back of our throat – “retronasal”. This is all to say that our sense memories of fruit as “sweet” is complicated by the anatomy of aroma perception, creating perceptive sweetness when sugar might not actually be present.
Acidity
Our taste buds perceive five basic tastes, all of which interact and counteract each other in differing, complex ways. Acidity and Sweetness are two of these that tend to have a counteracting relationship and are foundational in our perception of cider. Acid tends to provide a light, refreshing quality to cider, whereas sweetness contributes viscosity and body. Balance is achieved when these two sensations are in harmony, but given their counteractive nature, the interaction between sweetness and acidity can influence our perception of residual sweetness. For example, high acidity tends to mask or diminish the perception of sweetness, resulting in a lighter, crisp body, whereas ciders with low acidity and high residual sugar can result in a cloying, syrupy sweetness, and “flabby” body. An overly sweet cider can be “fixed” with the addition of acid and vice versa, but this can be hard to discriminate as a taster. In cases where it is unclear whether or not real sugar is present, rely on your tongue to feel the texture of the cider rather than the taste.
Alcohol
Frankly, at the regular ABV of most ciders (5-8%) alcohol does not seem to bring the same perceptive sweetness impact as it does in wine. However, it is well known that the presence of alcohol in wine can amplify the perception of sweetness, and that premise could still apply to cider to a degree. Alcohol stimulates our sweet taste receptors, intensifying our perception of sweetness even in the absence of substantial residual sugar. This interaction between alcohol and our taste buds creates an intriguing sensory experience that can deceive our palate. Alcohol also contributes to the overall balance and integration of flavors in cider. It adds body, texture, and warmth to the cider, complementing other sensory elements. When combined with residual sugar, alcohol can create a perception of sweetness that is greater than the actual sugar content would suggest. Alcohol’s impact on body and texture also influences the mouthfeel and viscosity of cider. Higher alcohol levels impart a fuller, more viscous texture, which is similarly experienced in sweet ciders. So while the impact of alcohol on perceptive sweetness may not be as exaggerated in cider as it is in wine, it undoubtedly still plays a role.
How do we overcome the mind games of perceptible sweetness versus residual sugar in cider? Consider these five tips when assessing a cider:
- Analyze the Label: Look for terms such as “dry” or “off-dry,” which indicate lower residual sugar levels. Style can also impact residual sweetness. If the cider was carbonated using a secondary fermentation, chances are it is dry. In some cases you might be able to consult the Nutrition Facts label, so take a look to see if the cider has added sugar.
- Assess Acidity: Evaluate the cider’s acidity level. Higher acidity levels can counterbalance residual sugar, resulting in a drier taste perception. Ciders with a pronounced acidic backbone are more likely to exhibit perceptive sweetness rather than substantial residual sugar.
- Evaluate Mouthfeel: Pay attention to the cider’s texture and viscosity. Ciders with a thicker or syrupy mouthfeel often correlate with higher residual sugar levels. On the other hand, ciders with a lighter and more refreshing mouthfeel are more likely to convey perceptive sweetness without significant residual sugar.
- Consider Alcohol Content: Take note of the alcohol level in the cider as indicated on the label. Higher alcohol concentrations can enhance the perception of sweetness. Even in the absence of residual sugar, ciders with elevated alcohol content may impart a perceived sweetness due to the stimulation of sweet taste receptors.
- Trust Your Palate: Ultimately, building a discerning palate takes time and experience tasting ciders. Keep on tasting! Looking for dry ciders to try? Check our our Dry Cider Directory!
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Tim Godfrey has been involved in the cider industry for over ten years, making cider commercially in the Midwest as well as on the West Coast, and has volunteered for the American Cider Association since 2019. Tim currently works at Lake Michigan College in Benton Harbor, MI in the Wine and Viticulture Program, running the teaching winery and instructing enology coursework. He continues to stay involved in the cider industry through the ACA, as a consultant to startup and emerging cideries across the U.S. through his business Godfrey Beverage Solutions, and as a home orchardist and cidermaker. He is also a Certified Pommelier™.
New On Premise Data for ACA Members!
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Nationally Cider is up 3.3% in On Premise channels for the 52 week period ending April 23, 2023.
That’s right! On Premise data is back! We have renewed our partnership with CGA by NIQ OPM to bring our members helpful insights about On Premise cider trends. Drill down by Chain or Independent establishments, by 6 major urban markets, by national/regional brands, and by draft/package. Compare current trends to data from the last couple years to see growth and opportunities.
You must be an active ACA member to view this data. Not a member? Join now! Need to renew your membership. Renew here!
Live Sensory Analysis Webinar with Alma Cider
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Join our Certified Pommelier™ panel in a live practice sensory webinar on Wednesday, July 26, 2023 from 4:00-6:00 PM Pacific featuring cider from Alma Cider. This webinar will also be available to rewatch and practice as a prerecorded event. ACA Members can register for a discounted rate of $15. The discount code for members can be found here.
Cider must be purchased separately. Please be aware that it may take several days to receive your cider order, so we encourage you to purchase your ciders as soon as possible. Also, please verify that cider can be sent to your state before purchasing ciders. Ciders can be purchased from Press then Press.
Once registered, you will receive a confirmation email. This email is a placeholder for the event. The evening before the event you will receive an email with a Zoom link to the webinar. Please note this link will be sent to the registered email.
Certified Pommelier™ Exam to Be Held in San Francisco August 13
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TAKE THE CERTIFIED POMMELIER™ EXAM IN SAN FRANCISCO, CALIFORNIA!
Are you ready to take the next step in your professional development in the cider industry? Already passed the Certified Cider Professional Level 1 Certification and looking for that next challenge? Now’s your chance!
The American Cider Association is pleased to announce that the next Certified Pommelier™ Exam will be held in San Francisco, California! The exam will take place Sunday, August 13, 2023 at Barebottle Brewing, 1525 Cortland Ave, San Francisco, CA 94110.
After the exam you can stick around for a tour and tasting at Barebottle Brewing too!
PREPARING FOR THE CERTIFIED POMMELIER™ EXAM
The Certified Pommelier™ Exam is our second tier of certification and requires in depth study. You must have passed our CCP Level One Certification prior to taking the Certified Pommelier™ Exam. You can purchase a CCP Level One bundle here. (ACA members can find a discount code to purchase the bundle here). The bundle includes an on demand training webinar, a study guide, and two exam attempts.
The ACA has also recently released a Certified Pommelier™ Study Guide that covers the information needed for the theory portion of the exam. It can be purchased here on Amazon.
In addition, several pre-recorded sensory webinars are also available for purchase and can be found here. Please be aware that cider must be purchased separately. Also, be aware that key sensory elements of these ciders may vary from year to year.
Stay tuned for the option to participate in a live sensory analysis webinar this summer prior to the exam in San Francisco. You can check our certification page for the latest news.
WHILE YOU’RE IN SAN FRANCISCO
Why not make it a weekend (or longer) since you’ll be heading to the beautiful Bay Area of California anyway, especially since it’s the weekend of the Gravenstein Apple Fair, which will be celebrating it’s 50th year!
Dry Cider July Launches July First to Showcase Hard Cider with 0g Sugar
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The American Cider Association (ACA) is launching Dry Cider July on July First to highlight hard ciders containing zero grams of residual sugar. The Association is encouraging others to join the campaign through social media with the hashtags #dryciderjuly and #pickdrycider. This year the association will be working with their partners at Cider Culture to highlight dry hard ciders throughout the month of July.
The Association’s CEO Michelle McGrath debunks the myth that dry ciders don’t exist, “As cider industry professionals, we hear people asking about less sweet ciders all the time. Luckily, for drinkers looking to monitor their sugar intake or who prefer the flavor of dry ciders, there are literally thousands of options.”
The ACA hosts a dry cidery directory on their website to make finding bone dry hard ciders easier. The directory can be found here on ACA’s website, and is easily sorted to help consumers find no-sugar ciders local to them.
Alcohol is created when yeast converts sugar into alcohol through fermentation. A cider that contains no residual sugar has been fermented to absolute dryness. Sometimes cidermakers will blend a completely dry cider with fresh juice for acid/sugar balance, but other times they leave the cider entirely dry. These dry ciders with zero grams of sugar in the final product are the focus of the Dry Cider July campaign
“The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be very fruity,” explains McGrath.
The ciders in the Dry Cider Directory reflect the variety of flavors and styles possible. From single varietal ciders showcasing specific apple varieties and served in a 750 ml bottle to ciders aged on rose petals and sage and served in a 12 oz can, the range found in dry ciders is impressive.
Follow the association on their Instagram account @pickcider and on Cider Culture’s Instagram account @ciderculture to learn more about the campaign.
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Fresh Data Insights Found in Latest Members-Only Cider Market Dashboard
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For the lastest 13 week period through May 20, 2023, regional cider brand sales were up 7.2% YOY per NIQ.
Cideries use data talking points like this to make decisions and to pitch retailers, investors and wholesalers. But good data is hard to find and can be cost prohibitive. We have some good news for you though. Cider market data is included in your membership with the American Cider Association–what a great benefit!
The latest 3 Tier Beverages dashboard is now available to ACA members with data current as of May 20, 2023. Explore recent off-premise cider sales trends by state, packaging, style and more.
3 Tier Beverages, in partnership with NIQ, is proud to be the official data supplier of the American Cider Association. Part of this partnership brings you quarterly dashboards with key market data and insights to help you drive your business forward. Should you be interested in more detail on your brands/markets, please reach out to Mary Mills at 3 Tier Beverages.
If you missed our dashboard orientation webinar, you can watch it here.
In addition, there is a Glossary of Attributes available to help you understand the terms used as you progress through the data. You can download the glossary here.
Looking for data for previous time periods? Access our Cider Reports Library here.
We are data nerds here at ACA so please feel free to reach out if you have any questions.
ACA Welcomes New Certified Pommelier™, Industry Veteran Nicole LeGrand Leibon
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The American Cider Association is thrilled to announce that Nicole LeGrand Leibon has passed the Certified Pommelier™ exam. Deeply experienced in cider, from orchard to package, Nicole has been there for industry growth from its modest beginnings to the juggernaut it is today. Nicole joined Farnum Hill Ciders and Poverty Lane Orchards in 2000, where she helped create a style that honored the terroir and the fruit, while gaining renown for the best ciders in America. In 2018, while finishing her 19th harvest at Farnum Hill Ciders, Nicole went on to expand her skills to distilling. She became the Assistant Distiller at SILO Distillery in Windsor, VT, as well as Head Cidermaker. Currently, Nicole is the cider blend consultant, LeNose Knows and a board member for the Cider Institute of North America (CINA). Nicole is the first person from Vermont to become a Certified Pommelier™.
The Certified Pommelier™ certification was developed to move beyond a fundamental understanding and to encourage cider professionals to think critically while demonstrating a higher understanding of the elements of cider. The rigorous test consists of five types of questions: short answer, fill in the blank, matching, essay and blind sensory (based on tasting).
While the Certified Pommelier™ exam is designed to be challenging, the ACA is dedicated to making sure all of the information tested on is accessible for all who desire to learn. To that end, the ACA recently announced the release of their new textbook to help candidates prepare to take the exam with just one resource. Those interested in preparing for the exam can purchase the new textbook through Kindle Direct Publishing. In addition, sensory analysis practice webinars and a Facebook study group are continually being updated with resources for candidates studying for the exam. Links to all CCP resources can be found on the ACA’s website.
The ACA has recently announced several new sensory analysis webinars and exams for those interested in pursuing their Certified Pommelier™ designation. Upcoming events include:
- July 26: Live Sensory Analysis Webinar with Alma Cider
- August 13: Certified Pommelier™ Exam in San Francisco, CA
- October 24: Certified Pommelier™ Exam in Asheville, North Carolina
- November: Date TBD Sensory Analysis Webinar with Haykin Cider
- January 17: Certified Pommelier™ Exam at CiderCon® 2024
Contact the ACA’s Education Operations Manager Jennie Dorsey if you have questions about the Certified Cider Professional program or are interested in taking either the Level 1 or Certified Pommelier™ exams. You can also learn more at https://ciderassociation.org/certification.
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Making An Impact During Pride Month Through Company Culture
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In the United States, pride marches and parades trace their roots back to 1970 when they were created to mark the anniversary and commemorate the 1969 Stonewall Riots in New York City. Today Pride Month is celebrated every June across the country as a means to create a safe space for the LGBTQ+ community to be visible and wholly themselves. But what if there are ways you could create that space within your cider company culture all year long?
Learn more about the LGBTQ+ acronym
This Pride Month, we invite you to create a work environment that makes your LGBTQ+ employees feel safe and valued. In all of these examples, your entire organization will be better poised to thrive by pursuing the steps outlined.
- Review company policies that impact leadership and employee pipelines for LGBTQ+ employees: Do your anti-discrimination policies mention LGBTQ+ individuals? Have you evaluated your employee pipeline to see if you are creating opportunities for leadership development with your LGBTQ+ employees?
- Support your staff’s mental health. Provide paid mental health days and create opportunities for mental health-restoring company group activities. Support human resource speakers talking to your team. Consider formal mental health benefits. Be aware of anti-LGBTQ+ events highlighted on the news and how that might emotionally impact employees.
- Offer paid parental leave regardless of gender or biological/adoptive birth.
- Commit to learning and using the proper language. The language about the LGTBQ+ community evolves fast. Showing a commitment to using the right terms goes a long way in earning trust.
- Center the Trans experience in your inclusion efforts. As a leader, using your pronouns when you introduce yourself is validating for your transgender staff. Don’t make pronouns mandatory (some employees may not be out as trans individuals) but create space for others to follow suit when they are comfortable to do so. When pronoun wishes are shared by staff, honor them. Have a gender-neutral bathroom available.
- Take an affirmative public position on LGBTQ+ inclusion and belonging. This can be through events, social media or partnerships. Some great examples include Seattle Cider Company partnering with Queer Mountaineers to support a safe space for outdoor enthusiasts of all backgrounds, genders, and sexualities; Diskin Cider Co. hosting Drag Brunch in Nashville and partnering with Tennessee-based LGBTQ+ affirming organizations to do so; and 1911’s PRIDE Cider connecting back to the Sylvia Rivera Law Project (a NY-based organization promoting free gender expression and working to improve equal access to quality social, health, and legal services). Avoid “rainbow washing” by creating and standing by policies that will protect and uplift the LGBTQ+ community.
You can find more in-depth resources for creating a workplace that is inclusive below:
- Sign up for your Crafted For All account (included with your ACA membership benefits!)
New Item Coding for UPCs with NIQ
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We want to make sure your cider is accounted for in national sales data. It’s important every cider is included so we can have an accurate picture of the cider industry and collect data that you can use when pitching your ciders to wholesalers and retailers around the country.
Please find below detailed instructions for how to submit new products to NIQ (formerly Nielsen).
To get NEW UPCs added:
- Fill out the NPC 2023 Form.
- Send both the form and correct photos (see below for photo guidelines) to Mary Mills at 3 Tier Beverages and she and her team will make sure everything is good to go for NIQ. She recommends uploading images to a shared drive (Dropbox or Google Drive) in order to preserve image quality.
Photo Guidelines:
Below is an in-depth photo guideline to follow when submitting photos to NIQ to get new UPCs coded or current ones updated.
Nielsen accepts 2 types of photos:
- 3D: Photos of the real 3D item.
- Flat: 2D photos of the label/box.
Nielsen is VERY PARTICULAR about the photos needed so below are the guidelines to follow. The images needed are described below, flat photos are best if you have them. If not, please send images of the actual item. For either type of photos you choose to submit, Nielsen requires photos of:
- Clear images of all 6 sides, including top & bottom of the individual product
- Clear images of all 6 sides, including top & bottom of the packs (2/4/6/12pk/etc) are needed if they are not sold individually
- Make sure photos are in jpeg format or else they will NOT be accepted
- They need to be clear, have a neutral background, and high resolution so no blurring when zoomed in
- Professional photos are not required
Click here to view photo examples for both 3-D and Flat.
Have questions? Email our NIQ contact Ryan Sisto.