Tariq started Revel Cider in 2014, while studying Plant Science at the University of Guelph (in Ontario, Canada). He was 20 years old, so Revel is really the only thing he’s done his entire adult life. Tariq’s educational background is in agriculture, but while he’s worked on a farm they do not own land. Instead they buy all of their fruit from local farmers, as well as foraging fruit, spruce resin, flowers and botanicals over the course of the year. They want to make ciders that truly represent where they are, by including as many species as possible in their blends. They call this full spectrum terroir.