Posts by Woodley Smith
Craft Alcohol Marketing Bootcamp Giveaway from The Crafty Cask
The Crafty Cask is kicking off their 2022 class of craft alcohol makers in their 10-course online Craft Alcohol Marketing Bootcamp and are offering ACA members a chance to win a giveaway (valued at $2,673). One ACA member will be selected to win this membership. Entries accepted through Friday, February 4th. Here’s everything that is included: Lifetime access…
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NEW! Additional Richmond Tour Added for CiderCon 2022!
That’s right cider people! There was so much demand for tours that we decided we needed to add one more. A big thanks to the Virginia Wine Board and Virginia Association of Cider Makers for their work in planning this new tour! Now, what do you need to know about this new tour? Richmond Cider…
Read MoreQ3 Trends Available for Download
Q3 reports are available for download as part of your ACA membership benefits. Regional cider brand sales were up 11% for year over year comparisons of Nielsen-measured off-premise channels for the 52-week period ending with Q3. Total cider category sales for the 52-week period ending with Q3 were up 2% compared to 2019 and down…
Read MoreACA Receives Grant for “Year of the Apple” in Virginia
The American Cider Association is proud to announce a new partnership with the Virginia Department of Agriculture and Consumer Services through a USDA Specialty Crop Block Grant awarded for $70,012. Starting in early 2022, the American Cider Association (ACA) and their partners in Virginia cidermaking and agriculture will launch “The Year of The Apple,” an…
Read MoreLetter from Board President Eleanor Leger
Dear Cider Friends – As the new year begins, I am reflecting on the special challenges our incredible industry faces. 2022 will inevitably require more adaptation to supply chain issues, inflation, labor shortages, and the ongoing impact of the pandemic on sales channels and business models. These conditions are impacting all sectors of the alcoholic…
Read MoreBeer Kulture, ANXO Cider, and The American Cider Association Partner to Increase Diversity in the Cider Industry
ANXO, Beer Kulture Kollaboration Cider Will Help Fund Cider Scholarships Beer Kulture, ANXO Cider, and the American Cider Association have partnered to introduce three scholarship opportunities designed to bring new Black, African American, Hispanic, Latino, Native North American, Pacific Islander, and other BIPOC individuals into the cider industry. Each scholarship includes: Certified Cider Professional Level…
Read MoreCiderCon Session: Can I Say That? Health and Nutrition Labeling Restrictions and Requirements
Both the TTB and the FDA regulate what you can, can’t and MUST say on your cider packaging and in your promotions. Amidst a consumer-driven health craze, it’s important to know how these regulations impact your cidery. In this workshop, beverage-specialist attorney Marybeth Williams will walk you through these regulations when it comes to health…
Read MoreCiderCon Session: New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers
New CiderCon® 2022 Session! New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers Beyond packaging trends and gimmickry, there’s an opportunity for every brand to better understand and communicate a meaningful story. As a brand strategist in the beverage alcohol space, Michael Kiser will share industry analogs…
Read MoreCreating Consumer Excitement with Food Pairing Suggestions
Pairing food and cider is an important key to helping people learn to love the complexities and nuances of cider, but we all understand that it can be tricky business. Join us for a dive into putting theory into practice in this session with our Cider Education Outreach Manager, Jennie Dorsey at CiderCon® 2022 in…
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