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PPP Direct Loan Forgiveness Portal Opens Aug. 4

By Woodley Smith | August 2, 2021

The U.S. Small Business Administration (SBA) has announced that it has created a PPP Direct Loan Forgiveness Portal to streamline the process by which small businesses who received less than $150,000 can apply for loan forgiveness. Over 600 banks have opted in to use the new portal created by SBA and other lenders are being…

Sept. 1 Webinar: On Premise Bounce Back

By Woodley Smith | July 23, 2021

After such a challenging year in 2020, the On Premise channel has bounced back much quicker than most anticipated. With sales in many areas above those in 2019, now is the time to understand strategy and tactics in such an important channel. Matt Crompton from CGA (the On Premise experts) will be on hand to discuss…

Sept. 1 Webinar: On Premise Bounce Back

By Woodley Smith | July 23, 2021

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Aug. 19 Webinar: Using Instagram Reels

By Woodley Smith | July 23, 2021

Instagram recently announced that they are transitioning to a video platform. Learn from marketing expert Michelle Pagano (@TheBrewBabe) on how to increase engagement and viewership through videos on this critical marketing platform with this ACA member mini-webinar.

Aug. 19 Webinar: Using Instagram Reels

By Woodley Smith | July 23, 2021

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Aug. 4 Webinar: Direct to Consumer Compliance

By Woodley Smith | July 22, 2021

Direct-to-consumer (DtC) shipping of alcohol is on everyone’s minds these days, as consumers and suppliers alike look for better and easier ways to interact. The success of wineries in growing DtC shipping to a $3.7 billion market is notable. As cider producers look to enter this channel, a solid understanding of DtC shipping laws and…

Aug. 4 Webinar: Direct to Consumer Compliance

By Woodley Smith | July 22, 2021

This content is for members only.

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Reflections from Antiracism, Equity & Inclusion Committee Members

By Woodley Smith | June 16, 2021

We recently asked the Antiracism, Equity & Inclusion committee to reflect on their work this past year. Read below to hear our committee members sharing their thoughts on how our work has affected them. It has been a highlight of my career to work with the American Cider Association’s Antiracism, Equity & Inclusion committee. There…

Reserve Your Trade Show Booth for CiderCon 2022!

By Woodley Smith | June 14, 2021

The American Cider Association is thrilled to announce that CiderCon® 2022 will be held in-person in Richmond, Virginia from February 1-4, 2022! Not only that, but we’re ready to start taking reservations for our Trade Show. You can book your booth from June 15 – July 15 at the early bird price of $2375. In…

Making Safer Cider Communities for All

By Woodley Smith | June 9, 2021

You’ve probably seen the posts on Instagram or heard rumblings ripple throughout your friend group or community: the craft beer world is in the midst of a true reckoning right now. Over past few weeks, there has been an immense outpouring of professionals in the industry, publicly sharing stories of gender-based discrimination or violence they’ve…