Posts by Woodley Smith
Celebrating Women’s History in the Cider Industry
Happy International Women’s Day!
What is this day for? International Women’s Day is a day to bring awareness to the lack of gender equity on our planet. Where does the U.S. fall in gender equity progress? The gender gap in pay is one measure of dynamic inequalities–just last year, U.S. “women earned 82% of what men earned, according to a new Pew Research Center analysis of median hourly earnings of both full- and part-time workers.” (Pew Research) Researchers also found that this number hasn’t changed much in 20 years.
As a cider industry, we can take steps to ensure we are part of progress on gender equity. Here are a few ways your cidery can lead the way on gender equity in hiring and HR:
- Post all jobs with a pay rate.
- Avoid using gendered pronouns in job descriptions.
- Evaluate your pay scales for equality–are people earning the same wage for similar positions?
- Use established skill-based assessments to promote.
- Invest in making sure your company and your establishment are taking proactive steps to prevent gender-based violence and discrimination.
- Increase women and non-binary representation in leadership and decision-making teams.
In what ways are you promoting gender equity at your cidery?
Did you miss Dr. J’s presentation at CiderCon® on Retaining Great Talent? Her tips are useful for recruiting and retaining a talented gender-diverse workforce. Check out her slides here.
Celebrate Women’s Voices
The cider industry has an extremely talented community of women doing incredible work. We’re celebrating International Women’s Day by sharing some of their stories with you. And to double the celebration–all these stories were written by women beverage journalists and storytellers! Enjoy this collection of recent publications by women, about women, and for cider!*
Cider Chat Podcast by Ria Windcaller –ACA 2023 Significant Impact Winner
Prohibitchin’ Newsletter by Beth Demmon
Courage and Other C Words by Jenn Martell
Cider Culture
- Cidermaker Q&A: DOPE Cider House and Winery with Malaika Tyson –ACA 2023 Significant Impact Winner
- Women Making Waves in the Cider World: Elizabeth Ryan of Hudson Valley Farmhouse Cider by Malaika Tyson
- Women Making Waves in the Cider World: Gretchen Esbensen of Shoal Draft Cider by Malaika Tyson
CiderCraft Magazine
- Meriwether’s Taproom Manager Mixes it Up on Netflix Series by Molly Allen
- Book Review: The Lost Orchards by Liz Copa by Darlene Hayes –ACA 2020 Significant Impact Winner
- 4 Questions with Elle Correll, Co-Owner of Buskey Cider by Stasia Brewcynski
And Some Women-Created Stories About Apples That We Love:
- From Apples to Fromage: 5 episodes of cheese and cider pairing goodness from Talia Haykin and Colleen Vidlocker
- Apple of My Eye: Foxwhelp by Lily Waite for Pellicle Magazine
- Stoke Red: Small-Town Apple Wins Big Competition by Darlene Hayes for Cidercraft Magazine
*Friendly reminder cider members–make sure you have Michelle McGrath on your press list. We want to elevate your press!
Claude Jolicoeur Book Signing Events
The American Cider Association is pleased to share that they will be hosting three book signing events in the Northwest with esteemed global cider ambassador and celebrated drinks author Claude Jolicoeur. Come to one of the events to learn more about cider and perry making traditions from around the world, take home a signed copy of his delighful book Cider Planet, and enjoy a refreshing cider. Books and cider will be available for sale at all events. Cider and books––what pairs better than that?
Book signing events will be held at the following:
- March 10, 2023 at 6:00 PM at The Place, 1212-D SE Powell, Portland, OR
- March 11, 2023 at 3:00 PM at Crush Cider Café, 1020 Wasco St., Hood River, OR
- March 15, 2023 at 5:00pm at Finnriver Farm & Cidery, 124 Center Rd., Chimacum, WA
Let us know you’ll be joining on Facebook!
Can’t make any of these three events? Claude will be presenting at the Northwest Cider Symposium in Tacoma, WA on March 14, 2023 and signing books as well. You must have registered for the Symposium in order to attend.
Open That Cider Bottle 2023 Prize Winners
Thank you, thank you, thank you! We are so ecstatic with the turnout for year two of our #openthatciderbottle celebration! Almost 100 posts from around the United States and from Canada, France, Japan, Spain and the UK! There were so many amazing posts and amazing cider bottle stories told that it made it really hard to choose just one winner for each category. But it had to be done, so without further ado the winners are…
Most likely to make you 🤣: @cidermakeric
Consulting with the cellar dog to see what to taste for Open That Cider Bottle? It’s hard to quit smiling when you see this adorable pic!
Most likely to 🤯: @fencelinecider
A gift of cider made in 1993? Made by a family that’s been making cider since the late 1800s? How could our minds not be blown?!
Most likely to warm your ❤️: @heartland_ciderworks
It may look chilly outside in this pic, but it warms our hearts to hear about a cidermaker popping the top on their first commercially made cider and making their dreams come true! Good luck!
Most likely to make you 💲 a 🍾: @littleapplecidery
This was one of the first things to show up on our feed for #openthatciderbottle and we just couldn’t help watching this reel again and again and wishing we had a bottle to sip on too!
And last but not least…the randomly drawn winner of the wine (we mean cider) suitcase is…
And she created a pretty awesome story about this Kingston Black trio from Finnriver too!
New Benefits and Webinar with 3 Tier Beverages
The American Cider Association is dedicated to providing our members with valuable data they need to pitch retailers, investors and distributors. We are thrilled to announce an expansion of our data benefits through our new partnership with 3 Tier Beverages. The new dashboards will give the user more control over how you view the Nielsen data, offer you options for more comparisons, and provide insights on more regional markets—we’re excited to share that the dashboards will now include data for 50 markets! We’re finalizing the customization of the dashboards with 3 Tier, but they will be available to all ACA members very soon. This is just one area we are expanding our data benefits, and we hope you join the webinar to learn more about the 3 Tier custom dashboards for ACA members. Learn more about the webinar below.
3 Tier Beverages, in partnership with NielsenIQ, is proud to be the official data supplier of the American Cider Association. Part of this partnership brings ACA members quarterly dashboards with key market data and insights to help you drive your business forward. This webinar will walk ACA members through these dashboards so you can make the most of this unique offering. This webinar is for active ACA members only.
About Our Speakers
Mary Mills joined 3 Tier Beverages in 2022 from NielsenIQ, where she spent 14 years across client management, business development, and innovation insights. She has experience working with various clients in the food, beverage, and consumer goods industries, with 9 years focused on alcohol specifically. She holds a Marketing degree from The Ohio State University and is an avid Buckeye fan. She resides in Columbus, Ohio with her husband Andy and two children, Luke (4 years old) and Ava (2 years old).
Joe Sepka began his career in the CPG industry a little over a decade ago with PepsiCo as a contract pricing analyst for raw ingredients. Over the next few years, he grew into a variety of data-intensive roles. In 2018 however Joe was ready for a change and made the decision to leave PepsiCo for a new role at Revolution Brewing managing the data department. This was where he discovered he had a particular passion and love for the Bev-Alc side of the CPG industry. In 2020, Joe made the decision to leave Revolution to help launch 3 Tier Beverages. Each day he leverages my passion for data to assist their clients to find new opportunities in their respective Bev-Alc spaces, and help “level the playing field” when competing for space against the big guys.
In addition to being data-obsessed, Joe enjoys hikes, playing chess, recording music, and above all spending time with his wife Rosy, son Arthur, and (sometimes) grumpy but loveable dog Albus.
ACA Now Accepting Speaking Proposals for CiderCon 2024
CiderCon® is the world’s premier networking and educational event for the professional cidermaking community. CiderCon® 2024 will take place in Portland, Oregon from January 16-19, 2024. We invite presentation proposals from qualified experts who meet the criteria of being able to educate cidermakers, apple growers, cidery owners, retailers, wholesalers, marketers and other cider industry professionals about best practices, new trends, research, and improving processes.
Successful proposals will state clearly:
- Target Audience – role in industry as well as business model.
- Skill Level – is material is best for beginner/intermediate/ or advanced attendees.
- Educational Goal – what skill, tool or new understanding will attendees walk away with?
COMMITMENT TO INCLUSION
We are committed to ensuring CiderCon® is a safe and welcoming space for all regardless of race, ethnicity, age, gender, disability or sexual preference. We strongly encourage BIPOC, LGTBQIA+, veterans and speakers with disabilities to submit proposals.
Additionally, we invite speakers from outside but related industries to cider. Our industry will be strengthened with fresh perspectives.
Particular topics of interest we seek applicants for through this RFP:
- Compliance
- Branding
- Marketing
- Distributor Relationships
- Chain Retail Sales
- DtC Sales
- Market Trends
- HR
- Finance
- Operational Safety
- Team Leadership
- Equity & Inclusion
Proposals are due to the CiderCon® committee by June 1, 2023. Approved speakers receive a complimentary pass to CiderCon® 2024 which includes lunch for 2 days.
ACA Seeks Guest Country for CiderCon 2024
CiderCon® is one of the most robust, diverse, thorough and connected professional cider conference in the world. We pride ourselves on being a host to international attendees year after year. The 14th annual CiderCon® will take place in beautiful Portland, Oregon from January 16-19, 2024. We expect well over 1,000 people to attend. We are requesting proposals from other countries to send a diverse representation of their regional cidermaking community to be featured guests of honor at CiderCon® 2024. Previously featured countries are Spain, France, UK, Canada, New Zealand and Ireland. Guests from these countries continue to attend future CiderCons because of the quality programming and because CiderCon® is an exchange of ideas, understanding and knowledge that enriches the global cider community.
Costs: The American Cider Association will waive CiderCon® registration fees, provide up to 5 nights hotel for up to 4 cidermakers, and pay for and help coordinate cider imports for educational sessions. Guest countries are asked to further fund cidermaker expenses (airfare, taxi, per diem). Cidermakers may also fundraise through sponsorships, and we are happy to brainstorm strategies. ACA will also provide professional photos of cidermakers participating in CiderCon®, suitable for PR uses by their home country.
Proposals will be considered on the following priorities: (A) evidence of guest country financial commitment (B) compelling cider story (C) depth of cidermaking knowledge for proposed speakers (D) diversity of proposed speakers, in cider style, cider opinions, and demographics. We are also prioritizing countries that have not been featured before.
Countries in close proximity to each other may want to team up if there are less cideries available in their own country. We welcome creative proposals.
Proposals are due June 1, 2023 at 5 PM Pacific Time. Please contact Michelle@ciderassociation.org if you have any questions.
March 24 Coffee Chat with Vinoshipper
Join us March 24 at 9:30am for a Coffee Chat webinar with Vinoshipper!
Vinoshipper Senior Analyst Taylor Harrison will lead us through a look back at their data from 2022 and also provide a quick snap shot of what they’re seeing at the beginning of 2023 with regards to sales, packaging, and demographics!
Want to check out some of the data before Taylor’s presentation. You can download it here.
About Our Speaker
Taylor joined the alcohol industry directly out of college as in intern with Constellation Brands. Shortly after, he was awarded the ability to play lacrosse for Team England, so he moved to England, where he began working as a fine wine market analyst for the London International Vintners Exchange (Liv-Ex). During his summers, he would take time off to do vintage work at a winery in Surrey. Taylor joined Vinoshipper, from London, in 2021 and started up the data analytics program, offering insight into the craft alcohol industry. He continues to develop the division with the goal of helping producers make the most of their data and understand what is happening in the market.
ACA Announces Release of New Certified Pommelier Textbook
The American Cider Association is very pleased to announce the release of its new textbook for candidates preparing for the exam to become a Certified Pommelier™. Certified Pommelier™ is the second level of the ACA’s Certified Cider Professional program, the world’s most comprehensive and in-depth cider education program for beverage professionals.
“Cider is a broad and complex category,” commented ACA chief executive officer Michelle McGrath. “Our program is designed to give professionals in the beverage and hospitality industries a thorough knowledge of cider, the how and why as well as the what, empowering them to not only improve their ability to help advise customers but to create and grow whole cider programs. It is really the equivalent of any of the other well known and respected professional certification programs such as Cicerone® or the Court of Master Sommeliers. It is clear how much having those credentials can enhance someone’s career prospects, and we’re seeing that with the CCP program, too.”
The Certified Pommelier™ exam has two separate parts, one examining theory and the other a candidate’s ability to taste and accurately describe a cider. Study materials geared toward the theory portion of the exam have previously been made available through the ACA’s website, but these materials are now considered obsolete. Those interested in preparing for the exam can purchase the new textbook on Amazon.com.
You can learn more about our Certified Cider Professional Program on our website.
Thinking about studying for the exam? Join our Certified Pommelier™ Facebook group.
For more information, contact Michelle McGrath at michelle@ciderassociation.org
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2023 Annual ACA Membership Meeting
The American Cider Association is pleased to invite our members to join us for the Annual Membership Meeting. The meeting will take place Tuesday, April 18, 2023 at 11:00 AM Pacific via Zoom.
We will review last year’s accomplishments, examine our strategic plan, and share what’s in the works for the year ahead.
We look forward seeing all of you virtually and hearing your ideas for how we can promote the US cider industry.
You must be an Active ACA Member to participate in the Annual Membership Meeting. You can join or renew your membership here.
We will provide you with the Zoom link prior to the beginning of the meeting on April 18, 2023.
Open That Cider Bottle Returns February 25
Open That Cider Bottle is back and better than ever on February 25! This year the ACA will be offering prizes for various categories and everyone who participates will be entered to win a wine (ahem, cider) suitcase. Read on to learn more about what we’re looking for and get ready to share your cider story with us!
A Little Background
Open That Cider Bottle began in 2022 when we stumbled upon Open That Bottle Night. Open That Bottle Night was started back in 2000 by two Wall Street Journal columnists, Dorothy J. Gaiter and John Brecher. Held on the last Saturday in February of each year, this day encourages folks to open up that special bottle and share memories.
While they may have been talking about wine, we know that there are a lot of special bottles of cider with great stories sitting on shelves and in cellars just waiting to be opened and have their stories told. So we’re once again asking you to open one of those special bottles and share your cider bottle story on Instagram.
Is it a bottle from the first batch you ever made? Does it have a unique apple variety that you’ve been wanting to try? A cider you stumbled upon while on vacation? A cider gift from a friend that you’ve been saving? A cider that you fell in love with the first time you tried it and had to add it to your collection? Silly or poignant, we want to hear them all and there’s a chance to win some awesome prizes!
Did We Say Prizes?
Yes, we did! Besides the aforementioned wine suitcase that all who participate have a chance to win, we will also be offering prizes to our favorites in the following categories:
- Most likely to make you 🤣
- Most likely to warm your ♥️
- Most likely to 🤯
- Most likely to make you 💲 a 🍾
So tell us and the world your cider bottle story and post it to Instagram with the hashtag #openthatciderbottle and tag us @pickcider on Saturday, February 25, 2023!
Cellar Looking Empty?
This holiday is a great excuse to support a local bottle shop. Pick up a bottle of a cider that excites you and join us in seizing the day!