Archive for January 2022
Craft Alcohol Marketing Bootcamp Giveaway from The Crafty Cask
The Crafty Cask is kicking off their 2022 class of craft alcohol makers in their 10-course online Craft Alcohol Marketing Bootcamp and are offering ACA members a chance to win a giveaway (valued at $2,673). One ACA member will be selected to win this membership. Entries accepted through Friday, February 4th. Here’s everything that is included: Lifetime access…
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NEW! Additional Richmond Tour Added for CiderCon 2022!
That’s right cider people! There was so much demand for tours that we decided we needed to add one more. A big thanks to the Virginia Wine Board and Virginia Association of Cider Makers for their work in planning this new tour! Now, what do you need to know about this new tour? Richmond Cider…
Read MoreNominations for 2022 ACA Board of Directors Open
Running for the ACA board of directors is a great way to get involved in lifting our industry up. We are actively recruiting individuals from US-based cider companies to run for the board of directors. These are volunteer positions with a three year commitment. Active membership of the association is required and candidates must be…
Read MoreQ3 Trends Available for Download
Q3 reports are available for download as part of your ACA membership benefits. Regional cider brand sales were up 11% for year over year comparisons of Nielsen-measured off-premise channels for the 52-week period ending with Q3. Total cider category sales for the 52-week period ending with Q3 were up 2% compared to 2019 and down…
Read MoreACA Receives Grant for “Year of the Apple” in Virginia
The American Cider Association is proud to announce a new partnership with the Virginia Department of Agriculture and Consumer Services through a USDA Specialty Crop Block Grant awarded for $70,012. Starting in early 2022, the American Cider Association (ACA) and their partners in Virginia cidermaking and agriculture will launch “The Year of The Apple,” an…
Read MoreLetter from Board President Eleanor Leger
Dear Cider Friends – As the new year begins, I am reflecting on the special challenges our incredible industry faces. 2022 will inevitably require more adaptation to supply chain issues, inflation, labor shortages, and the ongoing impact of the pandemic on sales channels and business models. These conditions are impacting all sectors of the alcoholic…
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