The American Cider Association works to keep our members aware of emerging trends that impact our industry. Today, we’re excited to share that cideries from coast to coast are working together to claim October as National Cider Month! This effort was spearheaded by Schilling Cider in Washington with ambitions for an industry-wide, national campaign that helps cider dominate beverage conversations for the month of October. They will share the agnostic assets they developed with anyone wanting to participate.
National Cider Month assets: You can download National Cider Month assets HERE. Read through the brand standards guidelines to ensure proper use of the logos, badges, and marks. Use the National Cider Month occasion along with the logos, badges, and POS assets to help you and your sales folks land additional store placements, displays, on premise placements, events, and ultimately sales!
The goal of the participating cideries is that by working together to grow National Cider Month, cider can get more focus from retail partners, garner more consumer recognition for the category, and continue to grow the US cider market. This year, National Cider Month has several retail chains participating including Whole Foods nationwide with stack out areas specifically reserved for small local cideries. How can you take advantage of National Cider Month?
The National Cider Month website is now live. They are inviting participating cideries to submit your October events to the site. If your cidery plans to participate in National Cider Month, they are also collecting logos to be featured in a scrolling marquee on the home page. They invite you to upload your logos HERE. (EPS or SVG file, horizontally-oriented variation if possible, approximately within a 100 pixel width x 50 pixel height frame, the logos will be featured in white).
If you have questions feel free to reach out to firstname.lastname@example.org.
The ACA is excited to see this independent effort evolve and grow, and we look forward to celebrating National Cider Month together soon!
This summer, the IWSC, in partnership with Cider Is Wine, is bringing its international drinks awards to Somerset, South West England, to judge cider, perry, and fruit wine made from 100% juice, not from concentrate.
Renowned for expertise, influence, and personal approach, the IWSC is proud to champion entrants from across the cider category.
Learn more and apply today: https://iwsc.net/alternative-drinks/cider
Spring is in the air and it’s time to hit the trail! The Virginia Cider Trail that is. Apple blossoms are bursting open around the state and spring festivals and cider releases are popping up like daffodils. Check out these upcoming events to find something near you or something farther afield if you’re looking for a nice drive on a sunny day!
April 16: Pints & Ponies at Stable Craft Brewing
April 22: Sharif Live at Blue Toad Hard Cider
April 22: Spring Block Party at Lost Boy Cider
Happy International Women’s Day!
What is this day for? International Women’s Day is a day to bring awareness to the lack of gender equity on our planet. Where does the U.S. fall in gender equity progress? The gender gap in pay is one measure of dynamic inequalities–just last year, U.S. “women earned 82% of what men earned, according to a new Pew Research Center analysis of median hourly earnings of both full- and part-time workers.” (Pew Research) Researchers also found that this number hasn’t changed much in 20 years.
As a cider industry, we can take steps to ensure we are part of progress on gender equity. Here are a few ways your cidery can lead the way on gender equity in hiring and HR:
- Post all jobs with a pay rate.
- Avoid using gendered pronouns in job descriptions.
- Evaluate your pay scales for equality–are people earning the same wage for similar positions?
- Use established skill-based assessments to promote.
- Invest in making sure your company and your establishment are taking proactive steps to prevent gender-based violence and discrimination.
- Increase women and non-binary representation in leadership and decision-making teams.
In what ways are you promoting gender equity at your cidery?
Did you miss Dr. J’s presentation at CiderCon® on Retaining Great Talent? Her tips are useful for recruiting and retaining a talented gender-diverse workforce. Check out her slides here.
Celebrate Women’s Voices
The cider industry has an extremely talented community of women doing incredible work. We’re celebrating International Women’s Day by sharing some of their stories with you. And to double the celebration–all these stories were written by women beverage journalists and storytellers! Enjoy this collection of recent publications by women, about women, and for cider!*
Cider Chat Podcast by Ria Windcaller –ACA 2023 Significant Impact Winner
Prohibitchin’ Newsletter by Beth Demmon
Courage and Other C Words by Jenn Martell
- Cidermaker Q&A: DOPE Cider House and Winery with Malaika Tyson –ACA 2023 Significant Impact Winner
- Women Making Waves in the Cider World: Elizabeth Ryan of Hudson Valley Farmhouse Cider by Malaika Tyson
- Women Making Waves in the Cider World: Gretchen Esbensen of Shoal Draft Cider by Malaika Tyson
- Meriwether’s Taproom Manager Mixes it Up on Netflix Series by Molly Allen
- Book Review: The Lost Orchards by Liz Copa by Darlene Hayes –ACA 2020 Significant Impact Winner
- 4 Questions with Elle Correll, Co-Owner of Buskey Cider by Stasia Brewcynski
And Some Women-Created Stories About Apples That We Love:
*Friendly reminder cider members–make sure you have Michelle McGrath on your press list. We want to elevate your press!
The American Cider Association is pleased to share that they will be hosting three book signing events in the Northwest with esteemed global cider ambassador and celebrated drinks author Claude Jolicoeur. Come to one of the events to learn more about cider and perry making traditions from around the world, take home a signed copy of his delighful book Cider Planet, and enjoy a refreshing cider. Books and cider will be available for sale at all events. Cider and books––what pairs better than that?
Book signing events will be held at the following:
- March 10, 2023 at 6:00 PM at The Place, 1212-D SE Powell, Portland, OR
- March 11, 2023 at 3:00 PM at Crush Cider Café, 1020 Wasco St., Hood River, OR
- March 15, 2023 at 5:00pm at Finnriver Farm & Cidery, 124 Center Rd., Chimacum, WA
Can’t make any of these three events? Claude will be presenting at the Northwest Cider Symposium in Tacoma, WA on March 14, 2023 and signing books as well. You must have registered for the Symposium in order to attend.
Apples abound this weekend at exciting harvest events taking place at two stops on the Virginia Cider Trail. If you’re looking for a fun family weekend event, there’s no need to look any further than these two appealing harvest festivals. Read on to learn where to go, when to be there, and what will be happening!
Date & Time: November 5 starting at 10am
Join Albemarle Ciderworrks for one of the most anticipated festivals of autumn, the Apple Harvest Festival hosted by the CoveGarden Ruritans and Albemarle CiderWorks!
Find farmers’ market vendors, meet local artisans, and craftsmen demonstrating their skills. Enjoy Brunswick stew and apple butter or grab some to go. Dig your teeth into a variety of apples and taste an array of Albemarle CiderWorks’ fine sparkling ciders. Dance the afternoon away with live music from local bands, and take a hayride around the mountain.
Date & Time: November 5 starting at 11am
Join Sage Bird Ciderworks to celebrate their favorite things: apples and fall!
Cider pressing, heirloom and cider apple tasting with Glaize Orchards, a cider release, mulled cider and cider donuts, food trucks, local makers and crafters, and live music will light up the festivities all day Saturday.
Fall has officially arrived and apple harvest season is in full swing across Virginia! To celebrate, cidermakers across the state are hosting harvest festivals, pressing parties and cider release events. They would like to invite you to join in their celebrations of the cidermaking season with orchard parties and more. Check out the list below to find a fun event in your neck of the woods or one further afield if you’re looking for a fall weekend getaway!
- October 14: Harvest Release Party & Foodlore Friday at Troddenvale Cider
- October 15: 6th Anniversary Harvest Party at Blue Bee Cider
- October 15: Pomona Party at Cider From Mars
- October 15-16: Fall Festival at Coyote Hole Ciderworks
- October 15-16: Harvest Fest & Sunday Brunch at Courthouse Creek Cider
- October 15-16: Bryant’s Fall Festival at Bryant’s Cider & Brewery
- October 22: OkTOADerfest 2022 at Blue Toad Hard Cider
- October 22-23: Haunted Trail at Coyote Hole Ciderworks
- October 29: Halloween Street Party at Tumbling Creek Cider Company
- October 29: Halloween Dance Party at Stable Craft Brewing
- October 29-30: Haunted Trail at Coyote Hole Ciderworks
- November 5: 22nd Annual Apple Harvest Festival at Albemarle Ciderworks
- November 5: Apple Harvest Festival & Makers Market at Sage Bird Ciderworks
- November 11: Buskey Hewes Crab Cider Release Party at Buskey Cider
- November 11: Cider Smackdown at Albemarle Ciderworks
- November 12: Apple Butter Festival at Bryant’s Cider & Brewery
- November 12: Lake Anna Cider Festival at Coyote Hole Ciderworks
- November 12: VA Cider Week Kick-Off Party at Cider From Mars
- November 19: Cider & Sides Dinner with Henway Hard Cider
- November 19: Harvest Hoedown at Potter’s Craft Cider
We hope you’ll take the time to visit one or more of these fantastic fall events and learn more about Virginia apples and the ciders made from them. And don’t forget to check in on your Virginia Cider Trail Passport for a chance to earn prizes!