Posts by Michelle McGrath
Member Access: Nielsen 2021 Off-Premise Trends Presentation
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Nominations for 2022 ACA Board of Directors Open
Running for the ACA board of directors is a great way to get involved in lifting our industry up. We are actively recruiting individuals from US-based cider companies to run for the board of directors. These are volunteer positions with a three year commitment. Active membership of the association is required and candidates must be…
Read MoreCiderCon 2022 Health and Safety Guidelines
The American Cider Association is taking utmost precautions to create a safe CiderCon environment. Our health and safety guidelines require all persons present at CiderCon 2022 to be fully vaccinated against COVID-19 by January 21 or to provide a negative PCR test within 3 days of arrival or to provide a negative antigen test within 24…
Read MoreAdvocacy Update: In Support of Harvest Dates
The American Cider Association (ACA) recently sent a letter to the TTB voicing the ACA’s support of a specific proposed labeling rule included in Notice 176, published in late 2018. NOTICE 176 The notice contained proposed rules for modernizing wine (including cider), spirits and malt beverages labeling and advertising regulations. The ACA, many regional cider…
Read MoreExploring Geographic Indicators for Cider
Dear ACA Members, For the last year and a half, the American Cider Association has been working closely with our partners at the New York Cider Association and key stakeholders in the wine industry and government to explore how harvest-driven ciders over 7% ABV might benefit from a system of geographic indicators. We all know…
Read MoreQuarter 2: A Year After The Great Stockpile
Included in your benefits as an active member of the American Cider Association are quarterly market trend reports that break cider out into regions, packaging type, flavor, draft and more. Today we are releasing the Quarter 2 data provided through our partnership with Nielsen. Year over year comparisons for the second quarter of 2021 are…
Read MoreACA Comments on Competition
The Department of the Treasury issued a “Request for Information (RFI) to solicit input regarding the current market structure and conditions of competition in the American markets for …[alcohol producers], including an assessment of any threats to competition and barriers to new entrants.” This RFI was in response to an Executive Order (EO) by President…
Read MoreCCP Level 1 Test Prep Is Going On Demand!
SPONSORS: Thank you to our 2021 CCP presenting sponsor, Petainer, and to our summer training sponsor, Arryved! We are thrilled to announce that our introductory level Certified Cider Professional program is growing! Starting June 1, we’re launching a new Level 1 certification bundle. Pricing The Level 1 bundle is $99 for non-ACA members, $75 for…
Read MoreEmail Your Rep About Supporting the Fairness for Craft Beverages Act
Craft beverage producers who rely on direct to consumer sales were some of the hardest economically hit businesses in the Covid-19 pandemic. The year-end Covid-relief package allowed certain businesses (under NAICS code 72) to apply for 3.5 times their average monthly payroll on second draw PPP loans, but many cideries with prominent tasting rooms were excluded…
Read MoreCIDER’S RESILIENCE STOOD TRUE THROUGH 2020
At the end of 2019, I argued that cider’s resilience through the “Summer of Hard Seltzer” was the real headline. I could not have possibly known that cider’s resilience through 2020 would swamp that achievement. 2020 challenged and changed alcohol beverage sales in the US with a rapid pace, and the cider industry was absolutely…
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