Posts by Michelle McGrath
Quarter 2: A Year After The Great Stockpile
Included in your benefits as an active member of the American Cider Association are quarterly market trend reports that break cider out into regions, packaging type, flavor, draft and more. Today we are releasing the Quarter 2 data provided through our partnership with Nielsen. Year over year comparisons for the second quarter of 2021 are…
Read MoreACA Comments on Competition
The Department of the Treasury issued a “Request for Information (RFI) to solicit input regarding the current market structure and conditions of competition in the American markets for …[alcohol producers], including an assessment of any threats to competition and barriers to new entrants.” This RFI was in response to an Executive Order (EO) by President…
Read MoreCCP Level 1 Test Prep Is Going On Demand!
SPONSORS: Thank you to our 2021 CCP presenting sponsor, Petainer, and to our summer training sponsor, Arryved! We are thrilled to announce that our introductory level Certified Cider Professional program is growing! Starting June 1, we’re launching a new Level 1 certification bundle. Pricing The Level 1 bundle is $99 for non-ACA members, $75 for…
Read MoreEmail Your Rep About Supporting the Fairness for Craft Beverages Act
Craft beverage producers who rely on direct to consumer sales were some of the hardest economically hit businesses in the Covid-19 pandemic. The year-end Covid-relief package allowed certain businesses (under NAICS code 72) to apply for 3.5 times their average monthly payroll on second draw PPP loans, but many cideries with prominent tasting rooms were excluded…
Read MoreCIDER’S RESILIENCE STOOD TRUE THROUGH 2020
At the end of 2019, I argued that cider’s resilience through the “Summer of Hard Seltzer” was the real headline. I could not have possibly known that cider’s resilience through 2020 would swamp that achievement. 2020 challenged and changed alcohol beverage sales in the US with a rapid pace, and the cider industry was absolutely…
Read MoreDownload the Q4 Cider Trends Report
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2021 ACA Board Election Results
The American Cider Association announced the results of its 2021 Board of Director Elections live from CiderCon 2021 today. The ACA membership elected Brooke Glover, Soham Bhatt and Ryan Burk. Burk and Glover are board veterans and Bhatt is excited to be serving on the board for the first time. The Board also selected its…
Read MoreCiderCon® 2021 Trade Show Word Hunt Game!
Our virtual trade show is 🔥! And to make it sizzle a little bit more, we’ve created a fun word hunt game and a chance for YOU to win awesome prizes. How to Play: Visit the trade show during the LIVE scheduled hours and ask the vendor for their magic word. Collect the words to…
Read More2021 ACA Board Candidates
As a 501C-6 non-profit membership-based trade association for the US hard cider industry, each year the American Cider Association holds elections for our board of directors. The board members play a critical role in governance and oversight as well as guiding strategic decisions. Our bylaws have established specific seats that include representation for regions and…
Read MoreCiderCon 2021: Sustainability Leadership Action Group
This CiderCon session will take place Thursday, February 4, Noon to 1PM PST. This facilitated Leadership Action Group breakout session begins the process of exploring the practices and metrics that are – or could be— the call signs of a sustainable cider enterprise and industry. This interactive session kicks off with a brief orientation on…
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