About 6 months ago, Jake Mann of Five Mile Orchard in California called me. He shared that what he loved most about CiderCon® hadn’t happened in a few years, and he wondered if it might be able to return? I didn’t need convincing. I missed it too, and this was a chance for American Cider…

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The American Cider Association introduced our first cider style guide in 2017.  Our ultimate target audience was consumers. How can we help consumers find a cider they like and come back to the category again and again, and how can we advance this goal by training beverage professionals, the folks that interface between the producer…

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“What can I get for you?” I ask the next customer at the bar. “I don’t know. Do you have any cider made with Gravenstein apples?”, comes the reply. “All the ciders on our menu have some Gravenstein in them. What sort of cider do you like?” That’s a typical beginning conversation at the Craft…

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