Market Data
New Item Coding for UPCs with NIQ
We want to make sure your cider is accounted for in national sales data. It’s important every cider is included so we can have an accurate picture of the cider industry and collect data that you can use when pitching your ciders to wholesalers and retailers around the country.
Please find below detailed instructions for how to submit new products to NIQ (formerly Nielsen).
To get NEW UPCs added:
- Fill out the NPC 2023 Form.
- Send both the form and correct photos (see below for photo guidelines) to Mary Mills at 3 Tier Beverages and she and her team will make sure everything is good to go for NIQ. She recommends uploading images to a shared drive (Dropbox or Google Drive) in order to preserve image quality.
Photo Guidelines:
Below is an in-depth photo guideline to follow when submitting photos to NIQ to get new UPCs coded or current ones updated.
Nielsen accepts 2 types of photos:
- 3D: Photos of the real 3D item.
- Flat: 2D photos of the label/box.
Nielsen is VERY PARTICULAR about the photos needed so below are the guidelines to follow. The images needed are described below, flat photos are best if you have them. If not, please send images of the actual item. For either type of photos you choose to submit, Nielsen requires photos of:
- Clear images of all 6 sides, including top & bottom of the individual product
- Clear images of all 6 sides, including top & bottom of the packs (2/4/6/12pk/etc) are needed if they are not sold individually
- Make sure photos are in jpeg format or else they will NOT be accepted
- They need to be clear, have a neutral background, and high resolution so no blurring when zoomed in
- Professional photos are not required
Click here to view photo examples for both 3-D and Flat.
Have questions? Email our NIQ contact Ryan Sisto.
Nielsen Q1 2023 Data Now Available!
This content is for members only.
If you were a member and are now seeing this message, please Renew your membership to continue.
Webinar: The Story Within the Story of Cider
You’ve heard the headlines and the general trends for Cider. Join Brian “BK” Krueger and Dave Williams from Bump Williams Consulting on Tuesday, May 23, 2023 at 11:00 AM Pacific to dive in a little deeper and really take a look at the KPI’s that matter and how you can apply them to your own situation, presentations, insights, and decisions.
You can expect to hear more of the story on Cider Velocity, Runway for the Future, the Role of Flavor, Pack Size and Type, Innovation, Regional Power, and the Modern Bev Alc Consumer.
This webinar is for active ACA members only. Not a member? Join now!
Our Speakers
Brian “BK” Krueger graduated from the University of Texas, Austin in 1996 with a degree in Marketing – focusing on Strategic Marketing & Promotional Strategies. BK is a 24-year Industry Sales Leader with a distinguished and accomplished history of growth and development across multiple National and Regional Craft Breweries. Rising from New Belgium’s first “Texas Beer Ranger” in 1999, BK spent 17 years growing in parallel with New Belgium’s success and expansion and held the role of Assistant Director of Sales for 5+ Years. Leaving New Belgium in 2015, BK spent the next 4 years applying his knowledge, experience, and skill set to an extended selection of National and Regional Craft Breweries helping to evolve them into the modern and future world of Craft Beer. Joining Bump Williams Consulting in 2020, BK now applies his talents and expertise on Sales Systems and Structure, Portfolio Development, Distributor & Retailer Partnership, and Sales Strategy & Growth across the broad spectrum of Beverage Alcohol clients.
Dave Williams graduated from Penn State University in 2006 with a degree in Marketing. Dave began his career at Marketing Management Analytics (Ipsos MMA) as a Data Analyst, running sales regression models and market level analytics across various Retail and CPG clients. He left MMA and joined Nielsen in 2010, working up to the role of Client Manager. In this role, Dave led a team dedicated to Market Mix, Price/Promo and Consumer analysis for Procter & Gamble globally, spanning multiple categories and brands across their wide portfolio. In 2015, Dave left Nielsen to join Bump Williams Consulting where he currently runs high-end analytics across the Beverage Alcohol universe. His key focus areas include Consumer Behavior, Pricing, Promotion and Retail Landscape for BWC’s Supplier, Distributor and Retailer clients.
March 24 Coffee Chat with Vinoshipper
Join us March 24 at 9:30am for a Coffee Chat webinar with Vinoshipper!
Vinoshipper Senior Analyst Taylor Harrison will lead us through a look back at their data from 2022 and also provide a quick snap shot of what they’re seeing at the beginning of 2023 with regards to sales, packaging, and demographics!
Want to check out some of the data before Taylor’s presentation. You can download it here.
About Our Speaker
Taylor joined the alcohol industry directly out of college as in intern with Constellation Brands. Shortly after, he was awarded the ability to play lacrosse for Team England, so he moved to England, where he began working as a fine wine market analyst for the London International Vintners Exchange (Liv-Ex). During his summers, he would take time off to do vintage work at a winery in Surrey. Taylor joined Vinoshipper, from London, in 2021 and started up the data analytics program, offering insight into the craft alcohol industry. He continues to develop the division with the goal of helping producers make the most of their data and understand what is happening in the market.
Nielsen Q3 2022 Data Now Available
Regional Cider Brand sales were up 11.3% in U.S. retail channels measured by Nielsen for the 12-week period ending on October 1, 2022. For more Q3 data, log into your ACA membership account and visit our members-only report library.
New On Premise Data Reports from CGA
CGA has taken a deeper look at consumers’ recent behavior when it comes to On Premise beverage purchases. They shared these highlights of their recent research:
- On Premise visitation remains relatively static
- 33% are spending more per visit to a bar or restaurant vs. 18% spending less than they were three months ago – price increases have driven the increased spend
- Two in five expect to have to cut back on their future On Premise visits due to cost of living increases
It’s clear that inflation and lingering impacts of the pandemic are having an effect, but the good news is that 9% of bar and restaurant consumers reported cider as their beverage of choice in the last 3 months. Learn more with these reports from our partners at CGA.
Nielsen 2021 Data Insights Webinar
Nielsen 2021 Data Insights Webinar – April 27, 2022 at 11:00am Pacific
Join the ACA and Nielsen for a review of 2021 Off-Premise cider trends with Nielsen. Nielsen VP Jon Berg will share sales trends by packaging, flavor, style and region. We will also look at the insights provided by our newest report with Nielsen, a comparative consumer panel study. We’ll identify cider’s strengths and areas for growth regarding consumer demographics, and we’ll compare it to wine, beer, FMBs and cocktails.
About the Speaker
You must be an active ACA member to attend this webinar. You can join or renew your membership here.
Harvest Driven Cider Segment Survey Report Webinar
Join us March 1, 2022 at 12:00pm Pacific for analyses of the harvest driven cider segment of the cider industry. Harvest driven cider makers are defined as those for whom 75% of their annual cider production is are pressed once per year at or close to the date of harvest and are aged for a minimum of three months prior to packaging. Because this segment of the cider industry is often smaller producers who don’t sell in markets captured by Nielsen data or retail data scanner providers like IRI, the American Cider Association decided to launch an annual harvest driven cider survey. This inaugural survey was undertaken by Michael Uhrich of Seventh Point Analytic Consulting. He has taken a deep dive into the data to suss out the current status of the harvest driven cider segment and will present these results with us in this webinar.
This webinar is for ACA members only. You can log in, join, or renew your membership here.
Registration closes February 28, 2022 at 1:00pm Pacific. Information to join via Zoom will be sent after registration closes on February 28, 2022.
Webinar: BeerBoard’s Hard Cider Trends
BeerBoard’s Hard Cider Trends Webinar February 22, 2022
Join Dillon Card and Jim Randall from BeerBoard for the newest on-premise insights for cider with national and regional breakdowns, including competitive style and product performance data. This webinar will take place Tuesday, February 22, 2022 at 12:00pm Pacific on Zoom. Zoom link will be provided the day before the webinar.
This webinar is for active ACA members only. Join now or renew your membership!
Q3 Trends Available for Download
Q3 reports are available for download as part of your ACA membership benefits. Regional cider brand sales were up 11% for year over year comparisons of Nielsen-measured off-premise channels for the 52-week period ending with Q3. Total cider category sales for the 52-week period ending with Q3 were up 2% compared to 2019 and down 4% when compared to 2020 for Nielsen-measured off-premise channels. In on-premise channels, cider’s rebound for the 12-week period of Q3 compared to the same period for 2020 exceeded beer’s rebound for both draft and packaged sales. For more details on how the category is performing including regional and packaging analysis, download our members-only Nielsen reports after logging into our website.