Press Release
ACA Welcomes 20 New Certified Pommeliers™ Following CiderCon® 2023
The American Cider Association is thrilled to announce that twenty people have newly earned the title of Certified Pommelier™ as a result of the exam held at CiderCon® 2023 in Chicago, Illinois last month. It is the largest passing cohort of any Certified Pommelier™ exam to date.
The new Certified Pommeliers™ are: Ann Marie Thornton of James Creek Cider House (NC), Anthony Lopez of Casa de Oro Cider (CA), Brian Wing, James Kerr & Khris Johnson of Green Bench Brewing (FL), Cam Workman of Schilling Cider (WA), Casey Simpson of Artifact Cider Project (MA), Danny Dispo of Hydraulic Hearth (NY), David Lugo of the Clyde Theatre (IN), Deirdre Birmingham of The Cider Farm (WI), Geoff Happel (NC), Ian Niblock (VA), Karl Hartdegen (NC) & Max Finnance (CT) of Bold Rock Hard Cider, Janelle Balsillie of Carolinia Cider Company and Heeman’s Cidery and Meadery (ON), Joseph Nosse of Frontier Ciderworks (OH), Sarah Pozgay of Twin Cities Somms (MN), Walker Smith of Goldeneye Cider (WA), cidermaker Eric Gasser (CA), and cider enthusiast Brandon Buza (CA). You can learn more about our Certified Pommeliers™ on the ACA website.
Cider is a beautifully nuanced beverage with a diverse set of elements that are often less understood by food and beverage professionals. Certifications are increasingly used in the professional realm to set oneself apart as an individual with specialized knowledge, though cider is often covered in a cursory manner by most certification programs, if at all. This led the American Cider Association to establish its Certified Cider Professional (CCP) program to educate those on the front-line of cider sales. Today it is the world’s most comprehensive and in-depth cider certification program for beverage professionals.
The Certified Cider Professional program began with a Level 1 certification to help those in the industry develop a fundamental understanding of cider. The Certified Pommelier™ certification was developed to move beyond a fundamental understanding and to encourage cider professionals to think critically while demonstrating a higher understanding of the elements of cider. The rigorous test consists of five types of questions: short answer, fill in the blank, matching, essay and blind sensory (based on tasting). Test questions fall into seven categories: Apples, the Orchard & History, Cidermaking, Evaluation, Families & Flavor, Keeping & Serving, Food & Cider and Social Responsibility.
“To see twenty people pass the Certified Pommelier™ exam in one sitting is remarkable for many reasons,” says Michelle McGrath, CEO of the ACA. “People are valuing the Certified Pommelier™ designation and putting in the hard work of preparing for the exam. It’s exciting to watch ACA’s cider appreciation program grow and succeed.”
While the Certified Pommelier™ exam is designed to be challenging, the ACA is dedicated to making sure all the information tested on is accessible to those desiring to learn. To that end, the ACA recently announced the release of their new textbook to help candidates prepare to take the exam. Those interested in preparing for the exam can purchase the new textbook through Kindle Direct Publishing. In addition, sensory analysis practice webinars and a Facebook study group are continually being updated with resources for candidates studying for the exam. Links to all CCP resources can be found on the ACA’s website.
“We have seen a huge advantage for candidates that utilize the study aides we make available,” states Jennie Dorsey, ACA’s Cider Education Outreach Manager. “We’ve also witnessed new professional connections form through ACA prep-webinars and informal study groups. It’s exciting to see networking as one of the CCP program’s many positive impacts on the cider community.”
The ACA asks that you contact Cider Education Outreach Manager Jennie Dorsey if you have questions about the program or are interested in taking either the Level 1 Certified Cider Professional test or the Certified Pommelier™ exam.
The next Certified Pommelier™ exam will be scheduled for the Bay Area of California in September, and more tests dates will be announced shortly. You can also learn more at https://ciderassociation.org/certification.
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ACA Announces Release of New Certified Pommelier Textbook
The American Cider Association is very pleased to announce the release of its new textbook for candidates preparing for the exam to become a Certified Pommelier™. Certified Pommelier™ is the second level of the ACA’s Certified Cider Professional program, the world’s most comprehensive and in-depth cider education program for beverage professionals.
“Cider is a broad and complex category,” commented ACA chief executive officer Michelle McGrath. “Our program is designed to give professionals in the beverage and hospitality industries a thorough knowledge of cider, the how and why as well as the what, empowering them to not only improve their ability to help advise customers but to create and grow whole cider programs. It is really the equivalent of any of the other well known and respected professional certification programs such as Cicerone® or the Court of Master Sommeliers. It is clear how much having those credentials can enhance someone’s career prospects, and we’re seeing that with the CCP program, too.”
The Certified Pommelier™ exam has two separate parts, one examining theory and the other a candidate’s ability to taste and accurately describe a cider. Study materials geared toward the theory portion of the exam have previously been made available through the ACA’s website, but these materials are now considered obsolete. Those interested in preparing for the exam can purchase the new textbook on Amazon.com.
You can learn more about our Certified Cider Professional Program on our website.
Thinking about studying for the exam? Join our Certified Pommelier™ Facebook group.
For more information, contact Michelle McGrath at michelle@ciderassociation.org
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2023 Cider Excellence Award Winners Announced
The American Cider Association announced the award winners at CiderCon® 2023 in Chicago
The American Cider Association (ACA) was pleased to announce the recipients of their annual Cider Excellence Awards at CiderCon® 2023 in Chicago last week. CiderCon® is the ACA’s annual conference and took place in Chicago, Illinois from January 31 – February 3, 2023 this year. The ACA established these annual awards at CiderCon® 2015 to honor individuals, businesses, and organizations from around the country for their achievements in and contributions to the U.S. hard cider industry. The highest honor given each year is the award for Significant Impact on the Cider Industry, and the ACA awarded Ria Windcaller of CiderChat and Sean and Malaika Tyson of CiderSoms these honors this year. In addition, Elizabeth Ryan of Hudson Valley Farmhouse Cider was awarded the Apple Advocate Award.
“Each year at CiderCon® we gather together as an industry and a community. It’s both an opportunity to learn and to celebrate,” says Michelle McGrath, CEO of the ACA. “The awards we give out each year reach to all corners of the industry and are an incredible way to highlight the contributions of so many.”
Part of the ACA’s mission for their awards is to celebrate the retailer and wholesaler tiers of the cider industry. Many of the awards go to restaurants, bottle shops and distributors who are doing well in their efforts to promote the diversity of the cider segment. As cider is highly regionalized and heavily dependent on local markets, most of the awards are given by region.
Each region includes the following states:
- East: CT, MA, ME, PA, NH, NJ, NY, RI, VT
- Midwest: IA, IL, IN, MI, MN, MO, OH, WI, KY
- Mountain West: AZ, CA, CO, NM, NV, UT, WY, SD, ND, KS, NE, OK, TX
- Pacific Coast: CA, HI
- Northwest: OR, WA, ID, MT, AK
- South: AL, AR, FL, GA, LA, MS, NC, SC, TN, VA, WV, MD, DE, DC
The ACA Cider Excellence Awards fall into seven categories: Best Cider Retailer Award; Best Cider-Focused Establishment Award; Best Cider Distributor Award; Outstanding Pommelier Award; Member Appreciation Award; Significant Impact on the Industry Award; and the Apple Advocate Award. With the exception of the Member Appreciation Award, Significant Impact on the Industry Award, and the Apple Advocate Award– all other awards are given to one individual or organization within each member region.
Learn more about the 2023 Cider Excellence Award winners below.
Significant Impact on the Industry | Ria Windcaller is the producer and cider emcee at Cider Chat, a weekly podcast with over 350 archived episodes with makers, cider enthusiasts, and folks in the cider trade around the world. She founded Totally Cider Tours in 2018, leading both national and international group cider tours yearly. In 2022, she produced CiderDays 2.0, a three-day event held in western Massachusetts complete with tastings, workshops, author talks, a cider pop up, cider tap takeover and a cider dinner focused on celebrating women in cider. She is also an award-winning hobbyist cidermaker and cidermaking instructor.
Significant Impact on the Industry |Malaika and Sean Tyson fell in love with cider in 2006 and soon after began their blog Cider Soms to introduce wine lovers to cider. Since then, they have become an integral part of the cider community through their dedicated coverage of cider and cidermakers through their blog and social media channels. In addition, they have spearheaded conversations about increasing cider’s diversity and have volunteered countless hours in support of the ACA and the cider industry.
Apple Advocate | Elizabeth Ryan is the producer of Hudson Valley Farmhouse Cider. She is a renowned fruit grower and cidermaker and has studied cider making in Somerset and Hereford in England. She has a degree in Pomology from Cornell University. She made her first barrel of cider there as a student in 1980. She is one of the founding GrowNYC Greenmarket farmers. She received the Cornucopia award from Stone Barns Center for Food and Agriculture and was a Smithsonian Fellow. She was a keynote speaker at the NY State Governor’s Alcohol Summit where she pushed policy that would support small-scale hard cider production.
A full list of winners follows.
Best Cider Retailer Award (Non-Cidery Off-Premise)
- East Winner: The Cellar d’Or Wine, Cider & Spirits, Ithaca, NY
- Midwest Winner: France 44 Wines & Spirits, Minneapolis, MN
- Mountain West Winner: CRAFT Wine & Beer, Reno NV
- Pacific Coast Winner: Corner Shop, Los Angeles, CA
- Northwest Winner: Press Then Press Cider Shop, Online
- South Winner: Wine Warehouse, Charlottesville, VA
Best Cider-Focused Establishment Award (Non-Cidery)
- East Winner: Würstbar, Jersey City, NJ
- Midwest Winner: Taproot Cider House, Traverse City, MI
- Mountain West Winner: Scion Cider Bar, Salt Lake City, UT
- Pacific Coast Winner: Alma’s Cider & Beer, Los Angeles, CA
- Northwest Winner: The Place PDX, Portland, OR
- South Winner: Firefly, Charlottesville, VA
Best Cider Distributor Award
- East Winner: Coeur Wine Co., New York
- Midwest Winner: Craftroads Beverage, Indiana
- Mountain West Winner: Ibantik Craft Beverages, Utah
- Pacific Coast Winner: Lime Ventures, California
- Northwest Winner: Maletis, Oregon
- South Winner: Specialty Beverage, Virginia
Outstanding Pommelier Award (Bartender, Retailer or Distributor Representative)
- East Winner: Paige Flori, Boutique Wine, Spirits, and Ciders, Fishkill, NY
- Midwest Winner: Melissa Waskiewicz, France 44 Wines & Spirits, Minneapolis, MN
- Mountain West Winner: Matthew Ostrander, Ibantik Craft Beverages, Utah
- Pacific Coast Winner: Olivia Maki, Redfield Cider Bar & Bottle Shop, Oakland, CA
- Northwest Winner: Jonathan Chambers, Capitol Cider, Seattle, WA
- South Winner: Matthew McCallister, Potter’s Craft Cider, Charlottesville, VA
Member Appreciation Award
- Schilling Hard Cider, Portland, OR
- Awarded for their support of CiderCon® and invaluable cider networking
- Yonder Cider, Wenatchee, WA
- Awarded for their leadership with our equity and inclusion programming
- South Hill Cider, Ithaca, NY
- Awarded for their leadership with our educational programming and regional ambassadorship
Significant Impact on the Industry Award
- Malaika and Sean Tyson, The Cider Soms
- Awarded for spearheading conversations about improving cider’s diversity, for promoting cider through their blog, and for being tireless volunteers
- Ria Windcaller, Cider Chat Podcast
- For creating a source of learning and a space for storytelling in the cider community with her podcast since 2015
Apple Advocate Award
- Elizabeth Ryan, Hudson Valley Farmhouse Cider
- For telling the stories of New York apples, for growing apples, for being a pioneer orchardist and cidermaker
Further information, media interviews, award recipient bios and photos available upon request. Please contact Michelle McGrath at michelle@ciderassociation.org.
About the American Cider Association
The American Cider Association is an organization of cider and perry producers in the United States. It gathers and shares information about cider production, regulations and cider apple growing to help members improve their operations, raise awareness and advance cider in the market. The organization was founded in February 2013. Learn more at ciderassociation.org.
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Eight Scholarships Awarded to BIPOC Recipients Across the Country for CiderCon® 2023
Sponsored by Yonder Cider, in collaboration with American Cider Association and Beer Kulture, the CiderCon® scholarship program returns for its second year with more applicants and awardees than ever to bring new people of color from historically marginalized groups
CHICAGO (January 12, 2023) – Yonder Cider®, Beer Kulture and the American Cider Association (ACA) are excited to announce the awardees of the 2023 CiderCon® BIPOC (Black, Indigenous, People of Color) Scholarship. Eight individuals – including six cider passionate individuals and two media attendees – received scholarships to attend the annual conference, taking place January 31 – February 2 in Chicago, Illinois. This scholarship is designed to bring people of color from historically marginalized groups to CiderCon® to increase the accessibility of cider education and jump-start the careers of these cider professionals. Receiving more applicants than the previous year, the scholarship – now in its second year – has grown from three scholarships to eight, with awardees from seven different states across the country.
“This scholarship is really a gift for the cider industry as a whole,” said Caitlin Braam, founder of Yonder Cider and founding chair of the ACA’s Antiracism, Equity and Inclusion committee. “Diversity brings more ideas, new creativity, and broader perspectives, ultimately making a stronger and better cider community. It’s encouraging to see the efforts of this committee continue to grow and it’s truly a privilege for Yonder to be able to fund this important initiative.”
Each scholarship includes registration, travel and lodging to attend CiderCon® 2023 in Chicago. Additionally, scholarship recipients are offered training materials and waived exam fees to pursue becoming a Certified Cider Professional and Certified Pommelier™.
This year’s awardees include:
Scholarship Awardees
Monique Gray, California
Anthony Lopez, California
Gabriela Muñoz, Minnesota
Olivia Pener, Missouri
LaShanda Poteat, North Carolina
Chanell Williams, Washington
Media Sponsorship Awardees
Adrian Luna-Verduga, New Jersey
Ruvani de Silva, Texas
This scholarship is part of a broader effort by the ACA to advocate for diversity, equity, and inclusion. In 2019 the ACA launched the Antiracism, Equity and Inclusion committee which recognizes diversity, equity and inclusion as an important and necessary part of present and future successes of the cider industry. This committee structures its work around a belief that existing structures of power, privilege and discrimination must be actively questioned and evaluated in order to create equitable opportunities in an environment that embraces and values our differences. They strive to create events, opportunities and organizational policies that embody these values, and to continue evaluating these practices for sustained growth and improvement.
The ACA first partnered with Beer Kulture in 2021. Beer Kulture works in the broader craft beverage space to support professional opportunities for people of color. “By bringing more people of color into the craft beverage industry at every level, we aim to create new possibilities, not just as workers, but as founders, too. This is our hope for cider and why we’re excited about these scholarships,” said Latiesha Cook, CEO and President, Beer Kulture.
“This scholarship is one of many ACA initiatives to create a more diverse cider industry,” says Michelle McGrath, Executive Director of the ACA. “The scholarship needs to work in lock step with our efforts to create a more inclusive industry so that, as we have more diverse CiderCon attendees, they are surrounded by a welcoming community and equitable environment.”
CiderCon® is the world’s premier networking and educational event for the professional cidermaking community. CiderCon® 2023 will take place in Chicago, Illinois from January 31 – February 3, 2023 at the Hilton Chicago. Registration is now open and available at ciderassociation.org/cidercon2023. Individuals interested in applying for the CiderCon® Scholarship next year are encouraged to sign up for notifications here.
Further information, media interviews, awardee bios and photos available upon request. Please contact Michelle McGrath at michelle@ciderassociation.org.
About Yonder Cider
Best Enjoyed Anywhere. Yonder Cider was started to bring full-flavored, delicious cider to every occasion. Picked and pressed in Wenatchee, Washington – the heart of Apple Country – we create cider that’s as balanced, bright and complex as the land itself. Crafted using a blend of bittersweet cider apples and juicy dessert apples, our ciders are hardly simple, and never straightforward, but you can always count on them being interesting. Founded August 2020, Yonder Cider is available in 16-ounce cans and on draft throughout Washington state and online at yondercider.com. For more information, follow Yonder Cider on Instagram and Facebook (@yondercider).
About the American Cider Association
The American Cider Association is an organization of cider and perry producers in the United States. It gathers and shares information about cider production, regulations and cider apple growing to help members improve their operations, raise awareness and advance cider in the market. The organization was founded in February 2013. Learn more at ciderassociation.org.
About Beer Kulture
Beer Kulture is a nonprofit advancing opportunities that foster diversity, equity and inclusion within the craft beverage space. Since 2017, Beer Kulture has been a community resource and has demonstrated commitment to the work necessary to advance the Kulture forward. Learn more at beerkulture.com.
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ACA Announces Registration is Now Open for CiderCon® 2023!
The American Cider Association is pleased to announce that CiderCon® 2023 will take place in Chicago, Illinois from January 31 – February 3, 2023. With tours, tastings, educational workshops, demos and more, CiderCon®’s Chicago homecoming is set to be an educational celebration of all things cider. Registration opened on September 29, 2022.
After a four year hiatus, the return of CiderCon® to Chicago has been much anticipated and the ACA has been working with folks on the ground in the Windy City to make the homecoming spectacular. This includes four exciting tour options: a look at Chicago’s history through the lens of taverns, a tour of the Bronzeville neighborhood in Chicago’s historical south side, a tour visiting three unique Chicago-based cideries, and a cider and architecture tour featuring the stunning works of world-famous architect Frank Lloyd Wright.
A full range of educational sessions will cover topics of cider production, marketing, sales, branding, sensory evaluation, compliance, business strategy, orcharding and more. Speakers include Claude Jolicoeur (author of Cider Planet), Yann Gilles (cider and wine consultant from France), Lester Jones (Chief Economist from NBWA), Julie Rhodes (Not Your Hobby Marketing), Mary Mills (3 Tier Beverage), Dr. J Nikol Jackson-Beckham (Brewer’s Association and Crafted for All), Elizabeth Ryan (Hudson Valley Farmhouse Cider), Bryan Roth (Good Beer Hunting), Liz Garibay (Chicago Brewseum), Elizabeth Garofalo (Red Tomato Food Hub) and many more, plus new presenters joining every day.
“We have so many amazing sessions already lined up and others in the works, “ said ACA Executive Director, Michelle McGrath. “We’re emphasizing cider quality, terroir and retail strategy this year. It’s been rewarding to think about the impact of CiderCon® on the industry, and to rise to the challenge of deepening that. CiderCon® is very special and we’re committed to improving it every year.”
The extensive trade show, presented by longstanding ACA partner FruitSmart, will feature many beloved vendors excited for the return of CiderCon® to Chicago and welcome several first time vendors eager to join the cider community and meet conference attendees.
Tickets to CiderCon® are just $425 for for ACA members if booked by October 22. After October 22, member registration rates become $475. Public tickets are $725 for early registration and $775 after October 22.
More information about the wide array of events and educational sessions being offered and registration can be found on the CiderCon® website and you can follow @cidercon on Twitter for the latest news. CiderCon® is an ACA event produced with the generous support of our members and ACA’s premier sponsor, FruitSmart.
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ACA To Hold August 18 Certified Pommelier™ Exam in New York
The American Cider Association (ACA) will be holding their third Certified Pommelier™ exam of 2022 in Walden, New York on August 18 at the Angry Orchard Innovation Cider House. Cider’s popularity has dramatically increased in the last several years, but that doesn’t mean the food and beverage community understands this exciting beverage category. That’s why the ACA created a way for food and alcohol industry professionals to, not only gain knowledge and expertise, but also to prove their cider knowledge through our Certified Cider Professional program (CCP).
“At the center of what we do at Angry Orchard is innovation, and education is at its core. We’re thrilled to host a Certified Pommelier™ Exam on the east coast and give more industry members the opportunity to advance their education,” says Will Loughlin, Certified Pommelier™ and Assistant Cidermaker at the Angry Orchard Innovation Cider House. “We see the Pommelier™ Certification as an excellent tool to highlight exceptional individuals, as well as the cider industry as a whole. We’re thrilled to see interest in the exam growing and gaining more standing alongside wine and beer programs.”
There are two levels of certification available in the CCP program. Level 1 CCP is designed for people who would benefit from a deeper but still introductory level of cider knowledge. The ACA has created a bundle that includes an on-demand webinar, study guide, and two online test attempts. The more advanced Certified Pommelier™ test covers more in depth cider knowledge, including sensory evaluation. Successful completion of Level 1 CCP is required to sit for the in-person Certified Pommelier™ exam.
“We really want people to learn about cider and see what a nuanced and exciting beverage it is. That’s why we’ve created study guides, reading lists, webinars, and a Facebook group to help people study for the Certified Pommelier™ exam. It is rigorous, but we want to set people up to succeed,” states Jennie Dorsey, ACA Cider Education Outreach Manager.
If you are interested in learning more or sitting for the exam, you can head to the ACA’s Certification website or contact Jennie at jennie@ciderassociation.org.
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ACA Welcomes 9 New Certified Pommeliers™
The American Cider Association is thrilled to announce that for the second time in 2022, nine people have passed the Certified Pommelier™ exam. The exam was held June 20 in Seattle, Washington at Seattle Cider Co. The new Certified Pommeliers™ are Sara Cravens of 2 Towns Ciderhouse, Nick Hill of Puget Sound Cider Co., Timothy Powers of Commonwealth Wine School, Dave Klawer of Alma Cider, Kate Pinsley and Suzannah Klaniecki of Schilling Cider, cider enthusiasts Storie & Erik Madrid and cider influencer Alexsis Cassady (@ciderminded).
Cider is a beautifully nuanced beverage with a diverse set of elements that are often misunderstood by food and beverage professionals. Certifications are increasingly used in the professional realm to set oneself apart as an individual with specialized knowledge, though cider is often covered in a cursory manner by most certification programs, if at all. This led the American Cider Association to establish its Certified Cider Professional (CCP) program to educate those on the front-line of cider sales.
The Certified Cider Professional program began with a Level 1 certification to help those in the industry develop a fundamental understanding of cider. The Certified Pommelier™ certification was developed to move beyond a fundamental understanding and to encourage cider professionals to think critically while demonstrating a higher understanding of the elements of cider. The rigorous test consists of five types of questions: short answer, fill in the blank, matching, essay and blind sensory (based on tasting).
“The Certified Pommelier™ exam is designed to be challenging, ” says Michelle McGrath, Executive Director of the ACA. “However, accessibility remains important. We’re rolling out more and more study aids in 2022, with a book on the horizon.”
The next Certified Pommelier™ exam is planned for August 18, 2022 in Walden, New York at the Angry Orchard Innovation Cider House and will be the last opportunity to take the test before CiderCon® 2023 in Chicago, Illinois in February 2023. You can learn more and register for the New York exam on the ACA website.
The ACA asks that you contact Cider Education Outreach Manager Jennie Dorsey if you have questions about the program or are interested in taking either the Level 1 Certified Cider Professional test or the Certified Pommelier™ exam. You can also learn more at https://ciderassociation.org/certification.
ACA Launching New Digital Virginia Cider Trail
Participants will be able to check in to participating cideries for a chance to win prizes including a cidery Airbnb stay at Chesapeake Bay
On July 6, The American Cider Association, is launching a digital Virginia Cider Trail to encourage Virginians and visitors to explore the Commonwealth’s hard cideries and celebrate Virginia’s unique apples. The American Cider Association is the official organization of cider and perry producers in the United States representing cideries across 44 states and DC. They are working closely with the Virginia Cider Association to highlight the incredible ciders and apples made in the state.
The digital Virginia Cider Trail is a free program that all Virginians or visitors of age 21 and over can sign up for. The mobile exclusive passport is a curated collection of 29 Virginia cideries, with many offering unique deals and discounts that guests can redeem during visits. The trail is a year-long offering that will run through June 25, 2023, and more cideries are expected to join throughout the year.
Participating cideries include:
- Albemarle CiderWorks, North Garden
- Big Fish Cider Co., Monterey
- Blue Bee Cider, Richmond
- Blue Toad Hard Cider Cidery & Event Barn, Roseland
- Bold Rock Nellysford Cidery, Nellysford
- Bryant’s Cider, Richmond
- Bryant’s Cider & Brewery, Roseland
- Buskey Cider, Richmond
- Ciders From Mars, Staunton
- Corcoran Vineyards & Cidery, Waterford
- Courthouse Creeks, Maidens
- Coyote Hole Ciderworks, Mineral
- Ditchley Cider Works, Kilmarnock
- Halcyon Days Cider Co, Natural Bridge
- Henway Hard Cider, Bluemont
- Lost Boy Cider, Alexandria
- Moss Vineyards, Nortonsville
- Mt. Defiance Cidery and Distillery Cider Barn, Middleburg
- Old Hill Cider, Timberville
- Old Town Cidery, Winchester
- Potter’s Craft Cider, Charlottesville
- Sage Bird Ciderworks, Harrisonburg
- Sly Clyde Ciderworks, Hampton
- Stable Craft Brewing, Waynesboro
- Sugar Hill Cidery, Norton
- The Winery at Kindred Pointe, Mt. Jackson
- Tumbling Creek Cider Company – Taproom, Abingdon
- Widow’s Watch Cider, Edinburg
- Wild Hare Cider Cabin, Leesburg
- Winchester Ciderworks, Winchester
“The new digital cider trail is a great opportunity for Virginians and visitors alike to experience all the wonderful cideries in the Commonwealth in an easy, mobile-friendly way,” said Michelle McGrath, executive director of American Cider Association. “Participants don’t even need to download an app. When they sign up for the cider trail, their pass can be saved to their phone’s home screen for easy one-tap access.”
The platform will use geospatial technology that will allow users to simply check in and record visits to count towards prizes and redeem any available special discounts. The first 100 people to check in to 10 locations will win a “Virginia is for Cider Lovers” medal. Each check-in also enters users into a grand prize raffle for a chance to win a cidery Airbnb stay at the end of the year or a Virginia Cider Trail hooded sweatshirt at the end of each quarter.
“Those who opt in to participate in the trail have a whole year to explore all corners of this beautiful cider-rich state. We love the opportunity to get more people familiar with Virginia apples and the cider made from them – and why it’s so special,” said McGrath.
Funding for this project was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 21 SCBPVA1060-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
For more on the Virginia Cider Trail and participating cideries, visit Virginia Cider Trail (ciderculture.com).
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ACA Announces June Dates for Virginia Cider Ed Road Show
The American Cider Association (ACA) is hitting the road to partner with Virginia cideries and chefs to teach food and beverage professionals about the diversity and versatility of Virginia hard ciders. Workshops will be held in Alexandria, Charlottesville, Richmond, and Hampton during the week of June 6-9, 2022. The events will be free, but sign up is required to participate in these introductory cider education sessions.
Each workshop will be tailored to the cidery and city where it’s taking place with a focus on exploring ciders made with Virginia grown apples, crafting trendy cider cocktails, and mastering delicious cider pairings. Jennie Dorsey, a Certified Pommelier™ and the Cider Education Outreach Manager for the ACA, will be leading the cider learning, tasting and pairing experiences.
The ACA hopes to draw a wide swathe of participants from the food and beverage industry, including bartenders, servers, kitchen staff, distributors, bottle shop owners, and anyone else interested in learning more about cider.
“This is a great opportunity for Virginians to learn more about the cider being made here and help support the growth of the industry in Virginia and beyond,” says David Glaize, a Virginia apple grower and cidermaker who was recently elected to the ACA board of directors.
The ACA is able to offer this opportunity through a grant from the USDA Agricultural Marketing Service, in partnership with the Virginia Department of Agriculture and Consumer Serves and the Virginia Wine Board.
“We see education as vital to the continued growth of the cider industry across the United States. We hope that these events will be something we can recreate in states across the country to help educate food and beverage professionals about cider,” comments ACA Executive Director Michelle McGrath. “But there is something very special about Virginia’s cider–the apples,” she added.
Learn more about the Virginia Cider Ed Road Show and sign up for one (or more) of the events at: https://ciderassociation.org/virginia-cider-ed-road-show/. If you have questions about the Road Show or other cider education opportunities please contact Jennie Dorsey at jennie@ciderassociation.org.
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ACA Announces Results of Inaugural Harvest Driven Cider Survey
Cider is a beverage category, not a beverage style. This is a leading rallying cry by the American Cider Association, who recently released the results of their new annual survey looking at the segment of cidermakers making cider once a year during harvest season much like a winery. The survey was undertaken in an effort to measure the size and growth of these makers, which the ACA names as harvest driven cideries. These ciders are usually made by small producers, are typically packaged in glass bottles, and are sold through channels that are usually not measured by retail scanner data providers such as IRI. The survey revealed 2021 was a year of significant growth for US harvest driven cidermakers.
For the purposes of the survey, harvest driven cidermakers are defined as those who make 75% of their cider with apples or pears that are pressed at or close to their harvest date and aged at least 3 months prior to packaging. Michael Uhrich of Seventh Point Analytic was chosen to undertake creating and analyzing the survey results.
The conclusion is that the harvest driven cider segment is small but growing. Nearly one million gallons of harvest driven cider was produced in 2021 alone. The harvest driven cider segment share grew by one third from 2020 to 2021, from 1.8% to 2.3% of the US domestic cider market. Production of harvest driven cider also increased dramatically from 2020 to 2021 with an average production increase of 26%.
“This corner of the cider market has been around for decades and has produced some of the more storied brands in our industry, yet we have never had a mechanism for measuring its growth and progress. We are excited to release these first results of what will be an annual survey, and celebrate the growing success of this segment,” says Eleanor Leger, board president of the ACA.
Uhrich also looked at packaging, club, fruit and channel trends for the segment. Uhrich’s webinar report is available to ACA members, but there is a Harvest Driven Cider Fact Sheet available for download here. Please contact Executive Director Michelle McGrath with any questions regarding the harvest driven cider survey process or results.