Webinar
Live Sensory Webinar with Artifact Cider Project
Join our Certified Pommelier™ panel in a live practice sensory webinar on May 4 from 4:00-6:00 PM Pacific featuring cider from Artifact Cider Project. This webinar will also be available to rewatch and practice as a prerecorded event.
Cider must be purchased separately. Please be aware that it may take several days to receive your cider order, so we encourage you to purchase your ciders as soon as possible. Also, please verify that cider can be sent to your state before purchasing ciders. Order the Certified Pommelier Study Sample Pack from Artifact to participate along with the webinar here.
Once registered, you will receive a confirmation email. This email is a placeholder for the event. The evening before the event you will receive an email with a Zoom link to the webinar. Please note this link will be sent to the registered email.
Three Upcoming ACA Webinars
The American Cider Association is pleased to share that we have several upcoming webinars in the next month and we hope you’ll join us at one or all of them. Read on to learn more about these webinars and to find links to register!
March 22 – 11:00 AM Pacific: 3 Tier Beverages Dashboard Orientation for ACA Members
3 Tier Beverages, in partnership with NielsenIQ, is proud to be the official data supplier of the American Cider Association. Part of this partnership brings ACA members quarterly dashboards with key market data and insights to help you drive your business forward. This webinar will walk ACA members through these dashboards so you can make the most of this unique offering. This webinar is for active ACA members only. Join now or renew your membership by clicking here.
March 24 – 9:30 AM Pacific: Coffee Chat with Vinoshipper: 2022 Cider Trends for Online Sales
Vinoshipper Senior Analyst Taylor Harrison will lead us through a look back at their data from 2022 and also provide a quick snap shot of what they’re seeing at the beginning of 2023 with regards to sales, packaging, and demographics! Want to check out some of the data before Taylor’s presentation? You can download it here. This webinar is open to all.
April 18 – 11:00 AM Pacific: ACA Annual Membership Meeting
The American Cider Association is pleased to invite our members to join us for the Annual Membership Meeting. We will review last year’s accomplishments, examine our strategic plan, and share what’s in the works for the year ahead. We look forward seeing all of you virtually and hearing your ideas for how we can promote the US cider industry. You must be an Active ACA Member to participate in the Annual Membership Meeting. You can join or renew your membership here.
New Benefits and Webinar with 3 Tier Beverages
The American Cider Association is dedicated to providing our members with valuable data they need to pitch retailers, investors and distributors. We are thrilled to announce an expansion of our data benefits through our new partnership with 3 Tier Beverages. The new dashboards will give the user more control over how you view the Nielsen data, offer you options for more comparisons, and provide insights on more regional markets—we’re excited to share that the dashboards will now include data for 50 markets! We’re finalizing the customization of the dashboards with 3 Tier, but they will be available to all ACA members very soon. This is just one area we are expanding our data benefits, and we hope you join the webinar to learn more about the 3 Tier custom dashboards for ACA members. Learn more about the webinar below.
3 Tier Beverages, in partnership with NielsenIQ, is proud to be the official data supplier of the American Cider Association. Part of this partnership brings ACA members quarterly dashboards with key market data and insights to help you drive your business forward. This webinar will walk ACA members through these dashboards so you can make the most of this unique offering. This webinar is for active ACA members only.
About Our Speakers
Mary Mills joined 3 Tier Beverages in 2022 from NielsenIQ, where she spent 14 years across client management, business development, and innovation insights. She has experience working with various clients in the food, beverage, and consumer goods industries, with 9 years focused on alcohol specifically. She holds a Marketing degree from The Ohio State University and is an avid Buckeye fan. She resides in Columbus, Ohio with her husband Andy and two children, Luke (4 years old) and Ava (2 years old).
Joe Sepka began his career in the CPG industry a little over a decade ago with PepsiCo as a contract pricing analyst for raw ingredients. Over the next few years, he grew into a variety of data-intensive roles. In 2018 however Joe was ready for a change and made the decision to leave PepsiCo for a new role at Revolution Brewing managing the data department. This was where he discovered he had a particular passion and love for the Bev-Alc side of the CPG industry. In 2020, Joe made the decision to leave Revolution to help launch 3 Tier Beverages. Each day he leverages my passion for data to assist their clients to find new opportunities in their respective Bev-Alc spaces, and help “level the playing field” when competing for space against the big guys.
In addition to being data-obsessed, Joe enjoys hikes, playing chess, recording music, and above all spending time with his wife Rosy, son Arthur, and (sometimes) grumpy but loveable dog Albus.
March 24 Coffee Chat with Vinoshipper
Join us March 24 at 9:30am for a Coffee Chat webinar with Vinoshipper!
Vinoshipper Senior Analyst Taylor Harrison will lead us through a look back at their data from 2022 and also provide a quick snap shot of what they’re seeing at the beginning of 2023 with regards to sales, packaging, and demographics!
Want to check out some of the data before Taylor’s presentation. You can download it here.
About Our Speaker
Taylor joined the alcohol industry directly out of college as in intern with Constellation Brands. Shortly after, he was awarded the ability to play lacrosse for Team England, so he moved to England, where he began working as a fine wine market analyst for the London International Vintners Exchange (Liv-Ex). During his summers, he would take time off to do vintage work at a winery in Surrey. Taylor joined Vinoshipper, from London, in 2021 and started up the data analytics program, offering insight into the craft alcohol industry. He continues to develop the division with the goal of helping producers make the most of their data and understand what is happening in the market.
5 Actionable Strategies to Create a More Profitable Taproom Webinar
In this rapid fire session, the American Cider Association is excited to introduce you to Andrew Coplon and Kary Shumway (Taproom Success). Over just 30 minutes, you will walk away with actionable strategies you can put in place to see greater success in your taproom. Join Andrew & Kary for proven methods to build deeper relationships with guests, increase revenue, and have better financial control. Numbers can be fun! Andrew and Kary will be joined by Megan MacLean (Director of Hospitality at Artifact Cider Project) to share their success from these strategies. Get excited for this pre-CiderCon® webinar and then sign up for the half-day course at CiderCon® 2023.
Live Sensory Analysis Webinar with Two Broads Ciderworks
Join our Certified Pommelier™ panel in a live practice sensory webinar featuring cider from Two Broads Ciderworks on December 8 from 4-6pm Pacific. This will be your last chance to participate in a live sensory analysis webinar prior to the Certified Pommelier™ exam at CiderCon® 2023, so sign up now!
This webinar is also available to rewatch and practice as a prerecorded event.
Order cider to participate along with the webinar here. Please make sure the ciders can be shipped to your state before registering for this event.
Live Sensory Analysis Webinar with Ploughman’s Cider
Looking to up your sensory analysis skills? Studying for the Certified Pommelier™ Exam at CiderCon® 2023? Join our Certified Pommelier™ panel in a live practice sensory webinar featuring cider from Ploughman’s Cider on November 17 from 4-6pm Pacific. Cost to attend the workshop is $15 for ACA members and $30 for non-members.
This webinar will also be available to rewatch and practice as a prerecorded event.
Ploughman’s has generously created a limited time Sensory Analysis Bundle for this webinar. You can purchase the cider bundle here.
DtC Shipping Compliance: Get to Know the Basics Webinar
For many producers, direct-to-consumer (DtC) shipping is top of mind these days, with ever-increasing consumer expectations for online ordering and shipping of just about everything — not to mention the pandemic’s continued impacts on the on-premise trade.
DtC shipping is a great channel for growth, but cider producers entering the market must account for key compliance concerns to succeed in DtC shipping while avoiding the fines and other penalties that can result from non-compliant shipping.
Please join us for a look at DtC shipping compliance essentials for cideries. Topics will include:
- The current state of shipping cider direct-to-consumer
- The rules that govern DtC shipping, from licensing requirements to tax remittances
- How cider producers can create effective and compliant DtC shipping programs
Webinar attendees will gain a basic understanding of DtC shipping laws and how to apply them to their own programs.
Our Speaker:
Alex Koral, Regulatory General Counsel, Sovos ShipCompliant Based in Boulder, Colorado, Alex is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert in DtC shipping laws and interstate distribution of alcohol. He has spoken on the topic at many industry events including meetings for the National Council of State Liquor Administrators, National Liquor Law Enforcement Association, DISCUS, ACSA and Craft Brewers Conference. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School.
Nielsen 2021 Data Insights Webinar
Nielsen 2021 Data Insights Webinar – April 27, 2022 at 11:00am Pacific
Join the ACA and Nielsen for a review of 2021 Off-Premise cider trends with Nielsen. Nielsen VP Jon Berg will share sales trends by packaging, flavor, style and region. We will also look at the insights provided by our newest report with Nielsen, a comparative consumer panel study. We’ll identify cider’s strengths and areas for growth regarding consumer demographics, and we’ll compare it to wine, beer, FMBs and cocktails.
About the Speaker
You must be an active ACA member to attend this webinar. You can join or renew your membership here.
Ekos Cider Business School March 29
Our friends at Ekos are very excited to bring Cider Business School back for its third consecutive year! Join Ekos CEO Josh McKinney for an hour-long webinar exploring the state of the cider industry and providing a crash course on business management best practices. Attendees can expect to learn about:
- Technology adoption trends for cider businesses
- Streamlining team communication
- Driving efficiencies across your business
- Tips for increasing revenue