CiderCon

The American Cider Association is pleased to announce that in collaboration with the Virginia Wine Board and Virginia Association of Cider Makers there will be four tours available for attendees of CiderCon® 2022. The tours will feature Albemarle County, Nelson County, the Northern Shenandoah Valley, and Richmond’s Jackson Ward.  

Albemarle County Tour – SOLD OUT

Located in the foothills of the Blue Ridge Mountains of Virginia, Albemarle County has been an apple growing and cider making region since the earliest days of European settlers. Join the tour of this historically rich area and taste the wide variety of ciders produced here. The tour will begin with a cidery tour and tasting with Don Whitaker at Castle Hill Cider. Next up will be a cider and local charcuterie tasting with Andy Hannas at Potter’s Craft Cider, followed by lunch from Plenty Cville. The day will wrap up with a cider tasting and tour with local legend Chuck Shelton of Albemarle CiderWorks before the bus heads back to Richmond.

Nelson County Tour – SOLD OUT

Enjoy the rich orchard heritage of Nelson County. The tour starts with the Virginia outpost for Blue Toad Hard Cider. Todd Rath will host a cidery tour and tasting at their facility at the base of Wintergreen. Next up will be a tour at Bold Rock Hard Cider with a tasting of ciders not widely distributed. Followed by lunch at their tasting barn. Then, the tour will travel down the road to Silver Creek Orchards, a multi-generational apple grower and longtime supporter of the Virginia cider industry.  Adam Cooke will give a tour of their orchards and custom crush operation. Coyote Hole Ciderworks will be on hand for a final cider tasting before heading back to Richmond. 

Northern Shenandoah Valley Tour

The Shenandoah Valley, nestled between the Blue Ridge and the Allegheny Mountains, is the heart of historic Virginia apple country. Come join a tour of some of the valley’s orchards and discussions on growing apples and cider production techniques in the valley. Six cideries will be visited on the two-day tour. The tour will start at Lost Boy Cider for lunch on January 31, 2022. Following orchard visits, dinner will be at Winchester Ciderworks and also feature the Old Town Cidery. Accommodations will be at the George Washington Hotel, a Wyndham Grand Hotel. After breakfast at the hotel on February 1, 2022, there will be stops at Old Hill Cidery, Sage Bird Ciderworks for lunch and Cider from Mars as you meander your way back to Richmond.

Jackson Ward Tour

Celebrate Black History Month in Richmond’s Jackson Ward, once known as Black Wall Street for the many financial services, cultural icons, and entrepreneurs who made the neighborhood thrive. This guided bus and walking tour includes history, food and of course cider, most of it within walking distance of the conference in case you want to circle back for more on your own.

Tour Registration

Tour registration will be available as an add on when CiderCon® registration opens. To learn more about pricing and what is included in the tours, check out the CiderCon® Tours webpage.

CiderCon 2022® will take place in Richmond, Virginia from February 1-4, 2022. For more details about CiderCon® activities, follow @cidercon on Twitter or head to the CiderCon® website. 

The American Cider Association is pleased to announce that award winning cidermaker Diane Flynt will be the keynote speaker at CiderCon® 2022 set to take place in Richmond, Virginia from February 2-4, 2022. Her keynote presentation will highlight the history and legacy of southern apples and cider. There are many lessons that can be learned from that past that can apply to creating a more sustainable future for the American cider industry. 

Flynt’s own history in the cider industry began in 1997 when she founded Foggy Ridge Cider, the first licensed cidery in the South, by planting cider apples, including many southern varieties. From 2004-2018 Foggy Ridge Cider produced 5300 gallons a year of orchard-focused ciders that was distributed across 15 states. 

Since its first production, Foggy Ridge Cider gained a national reputation for high quality cider. Foggy Ridge was featured on CBS Sunday Morning Show, and in publications including Gourmet, Imbibe, Saveur, Garden & Gun, Esquire and Martha Stewart Living. Food & Wine magazine named Foggy Ridge a “Small Batch Superstar” in 2010. MADE: In America awarded Foggy Ridge a 2012 American Treasurer’s Award, recognition for artisan producers. Foggy Ridge Cider received many “best of” awards, including a top rating from the New York Times for its Serious Cider blend. 

Flynt herself was nominated for the James Beard Award for Outstanding Beverage Professional in 2015 and 2016, and was a finalist for this award in 2017 and 2018. She speaks on cider, farming and food culture in national and regional forums.

“We are thrilled to have Diane Flynt joining us in Richmond at CiderCon 2022 as our keynote speaker,” says American Cider Association Executive Director Michelle McGrath, “Her wealth of knowledge and experience in the cider industry is impressive and I know that attendees will walk away from her talk with new inspiration for ways to move forward sustainably in their own cider businesses.”

After moving to an online format for CiderCon® in 2021, the American Cider Association is looking forward to hosting an in-person event for CiderCon® 2022, presented by premier ACA sponsor, FruitSmart. Planning for sessions, the extensive trade show, several regional tours, and various local cider events is well under way and the ACA believes that Richmond will be an exciting city in which to be located. The rich history of southern cider will provide a broad focus on a regional lens and Flynt and other speakers are expected to address the role enslaved people, such as George and Ursula Granger, played in the development of cider in the United States. 

Anne Shelton of Albemarle Ciderworks and the Virginia Cider Association President comments, “The Virginia Cider Association is pleased to welcome CiderCon® to the Commonwealth of Virginia. VCA members have been working hard to make CiderCon® 2022 a memorable experience for cider producers and cider enthusiasts both from the US and abroad.”

The ACA will be forming a COVID-safety plan for CiderCon 2022 to ensure that all attendees can participate with as little risk as possible. Both CDC and Virginia guidelines will be considered. The plan will be announced when ticket sales launch later this month.

CiderCon® is the premier conference for cidermakers in the United States. For more information about CiderCon® or the American Cider Association please contact Michelle McGrath. Follow @cidercon on Twitter for the latest news or head to the CiderCon® website for updates.

The American Cider Association is thrilled to announce that CiderCon® 2022 will be held in-person in Richmond, Virginia from February 1-4, 2022! Not only that, but we’re ready to start taking reservations for our Trade Show. You can book your booth from June 15 – July 15 at the early bird price of $2375.

In addition, the ACA would really like to thank our allied trade members who have sponsored us in the past, those who have been exhibiting with us the longest, and those who took a chance and participated in our extremely successful virtual CiderCon® in 2021. To show our gratitude, we’ve implemented a points system that thanks CiderCon® vendors by gifting loyalty points that move you up the priority list for selecting your preferred Trade Show booth space. 

Points are assigned based on:

• Longevity in the show – 1 point per year of participation in the trade show
• Taking part in the virtual conference – 2 points
• Reserving and paying for your booth during our discount period – 1 point 
• Sponsoring the American Cider Association – Points assigned on case by case basis

Speaking of sponsorship…

Supporting the American Cider Association is a great way to gain brand visibility at CiderCon® and beyond. There are a myriad of reasons why sponsoring the ACA  works in your favor. We shout out our appreciation for our sponsors far and wide at CiderCon®, on our website, on social media and beyond and our members hear us. Our Executive Director Michelle McGrath is eager to work with you on creating a custom sponsorship experience that meets your brand’s personality and needs. You can schedule a 30-minute face to face meeting with our Executive Director here. Have your eyes on certain CiderCon® branding real-estate? Fill this short form out and we’ll follow up ASAP!

What Next?

Register HERE! We’re really looking forward to working with all of you and seeing you next February in Richmond!

Looking to become a CiderCon® vendor for the 1st time?

Please contact Ellen at tradeshow@ciderassociation.org to learn more!

While CiderCon® 2021 may have had a different feel due to the necessity of transitioning to a virtual platform, it was undoubtedly an unparalleled success! 

• CiderCon® 2021 took place on the virtual platform Hopin from February 3-5, 2021. The schedule can be downloaded here. Instagram Highlights available here.
• 793 people attended the conference via their computers from around the world.
• 41 states and the District of Columbia were represented, with Oregon, New York, California, Colorado, Michigan, Virginia, and Washington having the most attendees.
• 18 countries were represented, with cider professionals from the US, Canada, Mexico, Thailand, Australia, New Zealand, Japan, Russia, South Korea, Finland, Norway, Denmark, Netherlands, Germany, United Kingdom, Ireland, France and Italy all in virtual attendance.
• 47 vendors took part in the virtual Trade Show, sponsored by Fruitsmart, with resounding success. Many provided live virtual demonstrations of their product offerings and interviewed cidermakers who were using their goods and services.

• Four keynote speakers graced the virtual main stage, sponsored by Fintech, over the course of the conference. They were: 
  • Anna Nadasdy of Fintech Infosource who opened the conference with a discussion of what consumer trends in 2021 might look like and how businesses can stay agile in a tumultuous climate.
  • Justin Doggett of Kyoto Black Coffee who discussed the need for businesses to support one another during the pandemic and beyond and suggested innovative ways in which to do so.
  • Michael Uhrich of Seventh Point Analytics Consulting who discussed, not only the importance of analytics to businesses, but practicable ways in which cider professionals can do assessments in house.
  • Dr. J Nikol Jackson-Beckham founder of Crafted for All who closed out the main stage presentations with concrete ways in which businesses can create sustainable inclusion, equity, and justice strategies and put them into practice.
• The Cheers & Chat Networking sessions allowed attendees to be randomly matched with someone for a speed dating style virtual meetup. Hundreds of people took part in Cheers & Chat and new cider professional friends were quickly made.

• The American Cider Association once again partnered with the Cider Institute of North America to develop a range of in-depth, production oriented sessions for cidermakers. Every single session in the production track had more than 100 attendees and several topped 200 people. Sessions included co-fermentation in natural ciders, factors to consider when making sparkling cider, quince fermentation, improving the shelf life of canned ciders and strategies for creating a successful blend. The Cider Institute of North America trains cider makers through their educational programming in partnership with universities like Cornell.

• VIP packages purchased by attendees raised $1000 for the Cider Institute scholarship fund, whose goal is to offer tuition-free education to Black, Indiginous and People of Color covering the fundamental aspects of cider production through their online training.
• The Pomme Boots Society once again partnered with the ACA to provide unique content this year, including a session from Samantha Lee, co-founder of Hopewell Brewery, who shared how her progressive craft brewery flipped the script on traditional craft brewery business by putting people over profits. Pomme Boots Society is a volunteer run organization for women working in the cider industry. The Pomme Boots Society annual meeting featured Lee, and speakers from the Pink Boots Society, and had close to 200 people in attendance.
• Five legal and compliance sessions were also offered. Four of these sessions were led by employees from the TTB, the federal agency responsible for regulating cider taxes and labels. In addition, TTB employees hosted a virtual booth in the Trade Show that saw over 200 attendees stop by to discuss the finer points of legal regulations.

• The American Cider Associations annual board elections happen concurrently with CiderCon®. Newly elected board members were presented prior to the Grand Toast. Soham Bhatt of Artifact Cider was elected to his first term on the board in an At Large seat, Brooke Glover of Swilled Dog Hard Cider was re-elected as an At Large member, and Ryan Burk of Angry Orchard was re-elected as a Large Cidery member. 
• In addition, new board officials were installed with Eleanor Leger of Eden Ciders taking the helm as president, Brooke Glover of Swilled Dog Hard Cider as vice-president, Marcus Robert of Tieton Cider as treasurer, and John Behrens of Farmhaus Cider as secretary.

CiderCon® 2022 is scheduled to take place in Richmond, Virginia from February 1-4, 2022.

CiderCon® is literally just around the corner! Virtual doors open at 8:00am tomorrow, Wednesday, February 3, 2021. Are you registered yet? If not, there is still time! Click the button above to be directed to our virtual platform, Hopin, where CiderCon is being held this year, and you can still buy your tickets. Trust us, you don’t want to miss out on all the amazing sessions we have offered this year, nor the super sweet virtual Trade Show! Plus, if you’re a registered attendee you will have access to the sessions long after CiderCon so you can check out sessions you missed at your leisure. Curious about just how awesome these sessions are: Read on for some recent highlights!

At Hopewell Brewing – one of Chicago’s rising brewery stars – success is not defined by bottom lines. Thanks to co-founder Samantha Lee, the brewery measures its performance against the way it treats its employees, and prioritizes being responsible community members and building a culture of good business practices. In this session, Lee shares how her progressive craft brewery flipped the script on traditional craft brewery business by putting people over profits. Plus, hear about how the brewery has maintained that sense of togetherness and hope during the pandemic — through activism, creative connection, and, of course, brewing damn good beer.

Cider producers are facing several issues which impact successful canned packaging, including overcoming reduced aromas due to formation of H₂S which can negatively impact consumer opinion upon consumption. Join this session to hear about research from Cornell University using accelerated aging tests to predict corrosion and H₂S formation during long-term storage of wine and cider in aluminum packaging. Producers will discuss preliminary results and observations from current trials with Enartis related to reducing the use of SO₂ and removing copper-bound sulfides to increase shelf stability and minimize the appearance of sulfur off aromas in the can. The panel will discuss solutions and trends to be aware of and continue exploring.

While keeping our distance has become the norm in 2020, everyone who chooses to visit your taproom for on-premise consumption is accepting that some level of interaction will occur. Even during the shortest, COVID-era encounter, you have the ability to build connections with your guests. In this session, we will show the financial value of engaging at a high level and why it is vital even more so during a pandemic.

Why bother with home cidermaking if you are not going to experiment? This session will explore various ways in which cidermakers can experiment on a small-scale. Darlene and Dana will provide advice regarding experimental-control design that will enable you to more objectively evaluate the effect of your “treatment.” The presentation will include examples of successes as well as failures. If you are interested in experimenting with additions from native plants, we will provide tips for investigating previous uses by Native American tribes and emphasize the importance of doing your research to ensure you do not poison anyone. Finally, Dana will share her own experiences using California native plants such as Manzanita (“Little Apple” in Spanish), Elderberry, Toyon, and Pacific Madrone.

Consumers and commercial food buyers are increasingly interested in products with “sustainable” attributes — products that are local, natural, organic, or claim other social or environmental benefits. This session will review consumer and market research on the demand for sustainable products. We will consider some best practices for making sustainability claims and address the differences between first, second and third party claims. We will also discuss the pros and cons of third-party certification and the roles that certification can play improving operations and supporting the brand and product marketing.

This session will detail how cidermakers in the United States are presenting single variety ciders and ciders that specifically call out notable varieties in a blend. We will examine the feedback loop from producer to consumer and chart how this is changing the way producers market their products. We will talk about creating successful tasting notes and how to educate consumers on raw materials.

We are stoked to have these 4 amazing mainstage speakers join us at CiderCon® 2021! Our mainstage is sponsored by Fintech.

This engaging seminar will consist of a robust presentation of current market trends impacting craft cider sales. How was your business impacted by shifts in consumer behavior in 2020? How well did you adapt to the dramatic changes? We will discuss how craft suppliers are using consumer demand data to stay agile, and what you need to look out for in 2021.

Have you made a commitment and embarked on the journey toward improved diversity and inclusion outcomes but find your efforts to be disjointed and running out of steam? In this talk, Dr. J guides attendees through building a comprehensive strategic plan for inclusion, equity, and justice (IEJ) work; creating a responsibility structure to foster accountability and transparency; and addresses the challenging realities of implementation.

Justin Doggett, owner of Kyoto Black Coffee, will be taking a retrospective look at the effects of the SARS-CoV 2 pandemic on the food industry and offering insights on some of the unique challenges and opportunities to thrive that have been created by this event.

The cider industry is thirsty for analytics, but just like a new cider drinker we’re not all sure which flavor we want to invest in. Beverage alcohol analytics veteran, Michael Uhrich, will give a taste of insights in alcohol competition, pricing, assortment, and more to help your business today and inspire you to up your analytics game.

Is your hard cider under 7% ABV? If so, do your labels comply with U.S. Food and Drug Administration (FDA) labeling regulations? Join Keller and Heckman food and beverage attorneys Nury Yoo and Arturo Reyes as they discuss the ins and outs of FDA’s labeling requirements for these products. The discussion will also touch on other “labeling” aspects to consider, such as claims on packaging and in advertising/marketing/social media, as well as strategies to help manage the risk of potential consumer class action and competitor challenges.

We’re thrilled to have experienced lawyers, Nury Yoo and Arturo Reyes, of Keller and Heckman join us at CiderCon® to talk about the ins and outs of FDA compliance. Learn more about them below or on our Speaker page.

Nury Yoo

Nury Yoo represents clients in the food, beverage, cosmetics, dietary supplement, personal care, and alcohol beverage industries, as a member of Keller and Heckman’s Tier 1 nationally-ranked Food and Drug Practice. Her areas of expertise include regulatory compliance, labeling, marketing and advertising (including social media), food safety, product recalls, due diligence reviews in connection with private investment, California’s Proposition 65, and the complex federal and state issues surrounding the use of cannabidiol (CBD) and related cannabinoids in consumer products. She also advises clients on litigation risk analysis and avoidance measures, responses to litigation demand letters, and the development and implementation of litigation strategy.

Nury is actively involved with the Food and Drug Law Institute (FDLI) and is a frequent speaker on regulatory compliance and litigation risk issues related to the food industry.

Arturo Reyes

Arturo Reyes advises domestic and foreign clients on compliance with California’s Proposition 65, as well as food and food-contact material requirements, in a host of jurisdictions. He counsels clients on U.S. Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA) regulations relating to food, alcoholic and non-alcoholic beverages, cosmetics, and food contact materials.

Arturo assists clients by reviewing food labeling and promotional materials, including suitable common or usual names, ingredient declarations, nutrition labeling, health claims, nutrient content claims, and allergen labeling. He prepares labeling information for food products marketed in Australia, Canada, Mexico, Hong Kong, Taiwan, and the Philippines.

Prior to attending law school, Arturo worked as a litigation paralegal and, before that, as a fellow at the New York City Mayor’s Office, where he worked with numerous city officials, including the Food Policy Coordinator for the City of New York. Arturo is fluent in Spanish and Italian.