Posts by Woodley Smith
New Benefits and Webinar with 3 Tier Beverages
The American Cider Association is dedicated to providing our members with valuable data they need to pitch retailers, investors and distributors. We are thrilled to announce an expansion of our data benefits through our new partnership with 3 Tier Beverages. The new dashboards will give the user more control over how you view the Nielsen data, offer you options for more comparisons, and provide insights on more regional markets—we’re excited to share that the dashboards will now include data for 50 markets! We’re finalizing the customization of the dashboards with 3 Tier, but they will be available to all ACA members very soon. This is just one area we are expanding our data benefits, and we hope you join the webinar to learn more about the 3 Tier custom dashboards for ACA members. Learn more about the webinar below.
3 Tier Beverages, in partnership with NielsenIQ, is proud to be the official data supplier of the American Cider Association. Part of this partnership brings ACA members quarterly dashboards with key market data and insights to help you drive your business forward. This webinar will walk ACA members through these dashboards so you can make the most of this unique offering. This webinar is for active ACA members only.
About Our Speakers
Mary Mills joined 3 Tier Beverages in 2022 from NielsenIQ, where she spent 14 years across client management, business development, and innovation insights. She has experience working with various clients in the food, beverage, and consumer goods industries, with 9 years focused on alcohol specifically. She holds a Marketing degree from The Ohio State University and is an avid Buckeye fan. She resides in Columbus, Ohio with her husband Andy and two children, Luke (4 years old) and Ava (2 years old).
Joe Sepka began his career in the CPG industry a little over a decade ago with PepsiCo as a contract pricing analyst for raw ingredients. Over the next few years, he grew into a variety of data-intensive roles. In 2018 however Joe was ready for a change and made the decision to leave PepsiCo for a new role at Revolution Brewing managing the data department. This was where he discovered he had a particular passion and love for the Bev-Alc side of the CPG industry. In 2020, Joe made the decision to leave Revolution to help launch 3 Tier Beverages. Each day he leverages my passion for data to assist their clients to find new opportunities in their respective Bev-Alc spaces, and help “level the playing field” when competing for space against the big guys.
In addition to being data-obsessed, Joe enjoys hikes, playing chess, recording music, and above all spending time with his wife Rosy, son Arthur, and (sometimes) grumpy but loveable dog Albus.
ACA Now Accepting Speaking Proposals for CiderCon 2024
CiderCon® is the world’s premier networking and educational event for the professional cidermaking community. CiderCon® 2024 will take place in Portland, Oregon from January 16-19, 2024. We invite presentation proposals from qualified experts who meet the criteria of being able to educate cidermakers, apple growers, cidery owners, retailers, wholesalers, marketers and other cider industry professionals about best practices, new trends, research, and improving processes.
Successful proposals will state clearly:
- Target Audience – role in industry as well as business model.
- Skill Level – is material is best for beginner/intermediate/ or advanced attendees.
- Educational Goal – what skill, tool or new understanding will attendees walk away with?
COMMITMENT TO INCLUSION
We are committed to ensuring CiderCon® is a safe and welcoming space for all regardless of race, ethnicity, age, gender, disability or sexual preference. We strongly encourage BIPOC, LGTBQIA+, veterans and speakers with disabilities to submit proposals.
Additionally, we invite speakers from outside but related industries to cider. Our industry will be strengthened with fresh perspectives.
Particular topics of interest we seek applicants for through this RFP:
- Compliance
- Branding
- Marketing
- Distributor Relationships
- Chain Retail Sales
- DtC Sales
- Market Trends
- HR
- Finance
- Operational Safety
- Team Leadership
- Equity & Inclusion
Proposals are due to the CiderCon® committee by June 1, 2023. Approved speakers receive a complimentary pass to CiderCon® 2024 which includes lunch for 2 days.
ACA Seeks Guest Country for CiderCon 2024
CiderCon® is one of the most robust, diverse, thorough and connected professional cider conference in the world. We pride ourselves on being a host to international attendees year after year. The 14th annual CiderCon® will take place in beautiful Portland, Oregon from January 16-19, 2024. We expect well over 1,000 people to attend. We are requesting proposals from other countries to send a diverse representation of their regional cidermaking community to be featured guests of honor at CiderCon® 2024. Previously featured countries are Spain, France, UK, Canada, New Zealand and Ireland. Guests from these countries continue to attend future CiderCons because of the quality programming and because CiderCon® is an exchange of ideas, understanding and knowledge that enriches the global cider community.
Costs: The American Cider Association will waive CiderCon® registration fees, provide up to 5 nights hotel for up to 4 cidermakers, and pay for and help coordinate cider imports for educational sessions. Guest countries are asked to further fund cidermaker expenses (airfare, taxi, per diem). Cidermakers may also fundraise through sponsorships, and we are happy to brainstorm strategies. ACA will also provide professional photos of cidermakers participating in CiderCon®, suitable for PR uses by their home country.
Proposals will be considered on the following priorities: (A) evidence of guest country financial commitment (B) compelling cider story (C) depth of cidermaking knowledge for proposed speakers (D) diversity of proposed speakers, in cider style, cider opinions, and demographics. We are also prioritizing countries that have not been featured before.
Countries in close proximity to each other may want to team up if there are less cideries available in their own country. We welcome creative proposals.
Proposals are due June 1, 2023 at 5 PM Pacific Time. Please contact Michelle@ciderassociation.org if you have any questions.
March 24 Coffee Chat with Vinoshipper
Join us March 24 at 9:30am for a Coffee Chat webinar with Vinoshipper!
Vinoshipper Senior Analyst Taylor Harrison will lead us through a look back at their data from 2022 and also provide a quick snap shot of what they’re seeing at the beginning of 2023 with regards to sales, packaging, and demographics!
Want to check out some of the data before Taylor’s presentation. You can download it here.
About Our Speaker
Taylor joined the alcohol industry directly out of college as in intern with Constellation Brands. Shortly after, he was awarded the ability to play lacrosse for Team England, so he moved to England, where he began working as a fine wine market analyst for the London International Vintners Exchange (Liv-Ex). During his summers, he would take time off to do vintage work at a winery in Surrey. Taylor joined Vinoshipper, from London, in 2021 and started up the data analytics program, offering insight into the craft alcohol industry. He continues to develop the division with the goal of helping producers make the most of their data and understand what is happening in the market.
ACA Announces Release of New Certified Pommelier Textbook
The American Cider Association is very pleased to announce the release of its new textbook for candidates preparing for the exam to become a Certified Pommelier™. Certified Pommelier™ is the second level of the ACA’s Certified Cider Professional program, the world’s most comprehensive and in-depth cider education program for beverage professionals.
“Cider is a broad and complex category,” commented ACA chief executive officer Michelle McGrath. “Our program is designed to give professionals in the beverage and hospitality industries a thorough knowledge of cider, the how and why as well as the what, empowering them to not only improve their ability to help advise customers but to create and grow whole cider programs. It is really the equivalent of any of the other well known and respected professional certification programs such as Cicerone® or the Court of Master Sommeliers. It is clear how much having those credentials can enhance someone’s career prospects, and we’re seeing that with the CCP program, too.”
The Certified Pommelier™ exam has two separate parts, one examining theory and the other a candidate’s ability to taste and accurately describe a cider. Study materials geared toward the theory portion of the exam have previously been made available through the ACA’s website, but these materials are now considered obsolete. Those interested in preparing for the exam can purchase the new textbook on Amazon.com.
You can learn more about our Certified Cider Professional Program on our website.
Thinking about studying for the exam? Join our Certified Pommelier™ Facebook group.
For more information, contact Michelle McGrath at michelle@ciderassociation.org
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2023 Annual ACA Membership Meeting
The American Cider Association is pleased to invite our members to join us for the Annual Membership Meeting. The meeting will take place Tuesday, April 18, 2023 at 11:00 AM Pacific via Zoom.
We will review last year’s accomplishments, examine our strategic plan, and share what’s in the works for the year ahead.
We look forward seeing all of you virtually and hearing your ideas for how we can promote the US cider industry.
You must be an Active ACA Member to participate in the Annual Membership Meeting. You can join or renew your membership here.
We will provide you with the Zoom link prior to the beginning of the meeting on April 18, 2023.
Open That Cider Bottle Returns February 25
Open That Cider Bottle is back and better than ever on February 25! This year the ACA will be offering prizes for various categories and everyone who participates will be entered to win a wine (ahem, cider) suitcase. Read on to learn more about what we’re looking for and get ready to share your cider story with us!
A Little Background
Open That Cider Bottle began in 2022 when we stumbled upon Open That Bottle Night. Open That Bottle Night was started back in 2000 by two Wall Street Journal columnists, Dorothy J. Gaiter and John Brecher. Held on the last Saturday in February of each year, this day encourages folks to open up that special bottle and share memories.
While they may have been talking about wine, we know that there are a lot of special bottles of cider with great stories sitting on shelves and in cellars just waiting to be opened and have their stories told. So we’re once again asking you to open one of those special bottles and share your cider bottle story on Instagram.
Is it a bottle from the first batch you ever made? Does it have a unique apple variety that you’ve been wanting to try? A cider you stumbled upon while on vacation? A cider gift from a friend that you’ve been saving? A cider that you fell in love with the first time you tried it and had to add it to your collection? Silly or poignant, we want to hear them all and there’s a chance to win some awesome prizes!
Did We Say Prizes?
Yes, we did! Besides the aforementioned wine suitcase that all who participate have a chance to win, we will also be offering prizes to our favorites in the following categories:
- Most likely to make you 🤣
- Most likely to warm your ♥️
- Most likely to 🤯
- Most likely to make you 💲 a 🍾
So tell us and the world your cider bottle story and post it to Instagram with the hashtag #openthatciderbottle and tag us @pickcider on Saturday, February 25, 2023!
Cellar Looking Empty?
This holiday is a great excuse to support a local bottle shop. Pick up a bottle of a cider that excites you and join us in seizing the day!
Early CiderCon Presentation Slides for Members
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If you were a member and are now seeing this message, please Renew your membership to continue.
2023 Cider Excellence Award Winners Announced
The American Cider Association announced the award winners at CiderCon® 2023 in Chicago
The American Cider Association (ACA) was pleased to announce the recipients of their annual Cider Excellence Awards at CiderCon® 2023 in Chicago last week. CiderCon® is the ACA’s annual conference and took place in Chicago, Illinois from January 31 – February 3, 2023 this year. The ACA established these annual awards at CiderCon® 2015 to honor individuals, businesses, and organizations from around the country for their achievements in and contributions to the U.S. hard cider industry. The highest honor given each year is the award for Significant Impact on the Cider Industry, and the ACA awarded Ria Windcaller of CiderChat and Sean and Malaika Tyson of CiderSoms these honors this year. In addition, Elizabeth Ryan of Hudson Valley Farmhouse Cider was awarded the Apple Advocate Award.
“Each year at CiderCon® we gather together as an industry and a community. It’s both an opportunity to learn and to celebrate,” says Michelle McGrath, CEO of the ACA. “The awards we give out each year reach to all corners of the industry and are an incredible way to highlight the contributions of so many.”
Part of the ACA’s mission for their awards is to celebrate the retailer and wholesaler tiers of the cider industry. Many of the awards go to restaurants, bottle shops and distributors who are doing well in their efforts to promote the diversity of the cider segment. As cider is highly regionalized and heavily dependent on local markets, most of the awards are given by region.
Each region includes the following states:
- East: CT, MA, ME, PA, NH, NJ, NY, RI, VT
- Midwest: IA, IL, IN, MI, MN, MO, OH, WI, KY
- Mountain West: AZ, CA, CO, NM, NV, UT, WY, SD, ND, KS, NE, OK, TX
- Pacific Coast: CA, HI
- Northwest: OR, WA, ID, MT, AK
- South: AL, AR, FL, GA, LA, MS, NC, SC, TN, VA, WV, MD, DE, DC
The ACA Cider Excellence Awards fall into seven categories: Best Cider Retailer Award; Best Cider-Focused Establishment Award; Best Cider Distributor Award; Outstanding Pommelier Award; Member Appreciation Award; Significant Impact on the Industry Award; and the Apple Advocate Award. With the exception of the Member Appreciation Award, Significant Impact on the Industry Award, and the Apple Advocate Award– all other awards are given to one individual or organization within each member region.
Learn more about the 2023 Cider Excellence Award winners below.
Significant Impact on the Industry | Ria Windcaller is the producer and cider emcee at Cider Chat, a weekly podcast with over 350 archived episodes with makers, cider enthusiasts, and folks in the cider trade around the world. She founded Totally Cider Tours in 2018, leading both national and international group cider tours yearly. In 2022, she produced CiderDays 2.0, a three-day event held in western Massachusetts complete with tastings, workshops, author talks, a cider pop up, cider tap takeover and a cider dinner focused on celebrating women in cider. She is also an award-winning hobbyist cidermaker and cidermaking instructor.
Significant Impact on the Industry |Malaika and Sean Tyson fell in love with cider in 2006 and soon after began their blog Cider Soms to introduce wine lovers to cider. Since then, they have become an integral part of the cider community through their dedicated coverage of cider and cidermakers through their blog and social media channels. In addition, they have spearheaded conversations about increasing cider’s diversity and have volunteered countless hours in support of the ACA and the cider industry.
Apple Advocate | Elizabeth Ryan is the producer of Hudson Valley Farmhouse Cider. She is a renowned fruit grower and cidermaker and has studied cider making in Somerset and Hereford in England. She has a degree in Pomology from Cornell University. She made her first barrel of cider there as a student in 1980. She is one of the founding GrowNYC Greenmarket farmers. She received the Cornucopia award from Stone Barns Center for Food and Agriculture and was a Smithsonian Fellow. She was a keynote speaker at the NY State Governor’s Alcohol Summit where she pushed policy that would support small-scale hard cider production.
A full list of winners follows.
Best Cider Retailer Award (Non-Cidery Off-Premise)
- East Winner: The Cellar d’Or Wine, Cider & Spirits, Ithaca, NY
- Midwest Winner: France 44 Wines & Spirits, Minneapolis, MN
- Mountain West Winner: CRAFT Wine & Beer, Reno NV
- Pacific Coast Winner: Corner Shop, Los Angeles, CA
- Northwest Winner: Press Then Press Cider Shop, Online
- South Winner: Wine Warehouse, Charlottesville, VA
Best Cider-Focused Establishment Award (Non-Cidery)
- East Winner: Würstbar, Jersey City, NJ
- Midwest Winner: Taproot Cider House, Traverse City, MI
- Mountain West Winner: Scion Cider Bar, Salt Lake City, UT
- Pacific Coast Winner: Alma’s Cider & Beer, Los Angeles, CA
- Northwest Winner: The Place PDX, Portland, OR
- South Winner: Firefly, Charlottesville, VA
Best Cider Distributor Award
- East Winner: Coeur Wine Co., New York
- Midwest Winner: Craftroads Beverage, Indiana
- Mountain West Winner: Ibantik Craft Beverages, Utah
- Pacific Coast Winner: Lime Ventures, California
- Northwest Winner: Maletis, Oregon
- South Winner: Specialty Beverage, Virginia
Outstanding Pommelier Award (Bartender, Retailer or Distributor Representative)
- East Winner: Paige Flori, Boutique Wine, Spirits, and Ciders, Fishkill, NY
- Midwest Winner: Melissa Waskiewicz, France 44 Wines & Spirits, Minneapolis, MN
- Mountain West Winner: Matthew Ostrander, Ibantik Craft Beverages, Utah
- Pacific Coast Winner: Olivia Maki, Redfield Cider Bar & Bottle Shop, Oakland, CA
- Northwest Winner: Jonathan Chambers, Capitol Cider, Seattle, WA
- South Winner: Matthew McCallister, Potter’s Craft Cider, Charlottesville, VA
Member Appreciation Award
- Schilling Hard Cider, Portland, OR
- Awarded for their support of CiderCon® and invaluable cider networking
- Yonder Cider, Wenatchee, WA
- Awarded for their leadership with our equity and inclusion programming
- South Hill Cider, Ithaca, NY
- Awarded for their leadership with our educational programming and regional ambassadorship
Significant Impact on the Industry Award
- Malaika and Sean Tyson, The Cider Soms
- Awarded for spearheading conversations about improving cider’s diversity, for promoting cider through their blog, and for being tireless volunteers
- Ria Windcaller, Cider Chat Podcast
- For creating a source of learning and a space for storytelling in the cider community with her podcast since 2015
Apple Advocate Award
- Elizabeth Ryan, Hudson Valley Farmhouse Cider
- For telling the stories of New York apples, for growing apples, for being a pioneer orchardist and cidermaker
Further information, media interviews, award recipient bios and photos available upon request. Please contact Michelle McGrath at michelle@ciderassociation.org.
About the American Cider Association
The American Cider Association is an organization of cider and perry producers in the United States. It gathers and shares information about cider production, regulations and cider apple growing to help members improve their operations, raise awareness and advance cider in the market. The organization was founded in February 2013. Learn more at ciderassociation.org.
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Meet Your 2023 Board of Directors
The American Cider Association is pleased to announce the results of this year’s board elections. Congratulations to new board members Sarah Hemly and Breanne Heuss, and welcome back returning board members Dave Takush, Philippe Bishop, Marcus Robert, Talia Haykin, and John Behrens.
The board also re-elected Eleanor Leger as Board President, Brooke Glover as Board Vice President, Dave Takush as Board Secretary, and John Behrens as Board Treasurer.
Visit our About Us page to learn more about all your American Cider Association board of directors.
