The American Cider Association is launching a month long campaign called Dry Cider January to promote their members’ ciders containing 0 grams of sugar. They will list the ciders on their website and will be promoting them through the association’s social media channels with the hashtags #dryciderjanuary and #pickdrycider.
The list will be updated regularly and can be found here.
“The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be fruit-forward,” explained the association’s executive director, Michelle McGrath. “You’ll find there are a multitude of dry ciders available when you start seeking them,” she added.
Alcohol is created when yeast converts sugar into alcohol through fermentation. A cider that contains no residual sugar has been fermented to absolute dryness. Sometimes cidermakers will blend a completely dry cider with fresh juice for acid/sugar balance, but other times they leave the cider entirely dry. These dry ciders are what the association is listing on their website for the campaign.
“It’s fairly common for cidermakers to list a dryness scale on their packaging nowadays. Although the definition of ‘dry’ may vary, a 0g sugar cider will generally be marked as such on the back label. ‘Bone dry’ is another term some companies may use to distinguish their 0 grams RS ciders from their dry ciders with only 1 or 2g,” McGrath shared. Some dry ciders, like Brut from Virtue Cider, include nutrition labels that indicate 0g sugar.
The list of ciders on the association’s website demonstrates the flavors and styles possible not only in the cider category, but in ciders with 0g sugar. From single varietal ciders showcasing specific apple varieties and served in a 750ml bottle to ciders aged on rose and hibiscus petals and served in a 12 oz can, the range is impressive. They are adding to the list daily throughout January. Follow along on their Instagram account @pickcider to learn more about the featured products.
The American Cider Association is developing additional campaigns for 2020 to showcase their members and highlight the diversity of flavor and style in the category.
Active members of the American Cider Association may submit their 0g sugar ciders to be featured here. Consumers can participate with the hashtags #dryciderjanuary and #pickdrycider.
Thanksgiving is one of the biggest weeks of the year for cider, and November and December is a time to shine! We are once again offering members free promotional materials as a membership benefit. All print material orders will include tabloid-sized Thanksgiving posters and generic holiday/Christmas double-sided table tents.
- Just need a logo? Please find free marketing vectors and images here. Be sure to read our guidelines of usage. Pro tip: If you have a really great image, layer a vector Pick Cider file on top and create something special. If you need to get an event up quickly, just use one of the raster image logos!
- Supplies are limited, so place your order as quickly as possible. Click here to order.
- We will also be pushing events and special releases again. Please let us know about your events and seasonal ciders with this form here.
- Have a recipe or other seasonal media that features your cider? Send us the link at marketing@Ciderassociation.org.
- Check out our dressed for the season PickCider.com!
Your membership must be current for us to ship you materials, pitch you in articles, or re-share your social media campaigns. Thanks for logging in to ciderassociation.org to renew if your membership is due.
Looking forward to sharing the cider word this holiday season!
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