Posts Tagged ‘instalink’
ACA Announces June Dates for Virginia Cider Ed Road Show
The American Cider Association (ACA) is hitting the road to partner with Virginia cideries and chefs to teach food and beverage professionals about the diversity and versatility of Virginia hard ciders. Workshops will be held in Alexandria, Charlottesville, Richmond, and Hampton during the week of June 6-9, 2022. The events will be free, but sign up is required to participate in these introductory cider education sessions.
Each workshop will be tailored to the cidery and city where it’s taking place with a focus on exploring ciders made with Virginia grown apples, crafting trendy cider cocktails, and mastering delicious cider pairings. Jennie Dorsey, a Certified Pommelier™ and the Cider Education Outreach Manager for the ACA, will be leading the cider learning, tasting and pairing experiences.
The ACA hopes to draw a wide swathe of participants from the food and beverage industry, including bartenders, servers, kitchen staff, distributors, bottle shop owners, and anyone else interested in learning more about cider.
“This is a great opportunity for Virginians to learn more about the cider being made here and help support the growth of the industry in Virginia and beyond,” says David Glaize, a Virginia apple grower and cidermaker who was recently elected to the ACA board of directors.
The ACA is able to offer this opportunity through a grant from the USDA Agricultural Marketing Service, in partnership with the Virginia Department of Agriculture and Consumer Serves and the Virginia Wine Board.
“We see education as vital to the continued growth of the cider industry across the United States. We hope that these events will be something we can recreate in states across the country to help educate food and beverage professionals about cider,” comments ACA Executive Director Michelle McGrath. “But there is something very special about Virginia’s cider–the apples,” she added.
Learn more about the Virginia Cider Ed Road Show and sign up for one (or more) of the events at: https://ciderassociation.org/virginia-cider-ed-road-show/. If you have questions about the Road Show or other cider education opportunities please contact Jennie Dorsey at jennie@ciderassociation.org.
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ACA Announces Results of Inaugural Harvest Driven Cider Survey
Cider is a beverage category, not a beverage style. This is a leading rallying cry by the American Cider Association, who recently released the results of their new annual survey looking at the segment of cidermakers making cider once a year during harvest season much like a winery. The survey was undertaken in an effort to measure the size and growth of these makers, which the ACA names as harvest driven cideries. These ciders are usually made by small producers, are typically packaged in glass bottles, and are sold through channels that are usually not measured by retail scanner data providers such as IRI. The survey revealed 2021 was a year of significant growth for US harvest driven cidermakers.
For the purposes of the survey, harvest driven cidermakers are defined as those who make 75% of their cider with apples or pears that are pressed at or close to their harvest date and aged at least 3 months prior to packaging. Michael Uhrich of Seventh Point Analytic was chosen to undertake creating and analyzing the survey results.
The conclusion is that the harvest driven cider segment is small but growing. Nearly one million gallons of harvest driven cider was produced in 2021 alone. The harvest driven cider segment share grew by one third from 2020 to 2021, from 1.8% to 2.3% of the US domestic cider market. Production of harvest driven cider also increased dramatically from 2020 to 2021 with an average production increase of 26%.
“This corner of the cider market has been around for decades and has produced some of the more storied brands in our industry, yet we have never had a mechanism for measuring its growth and progress. We are excited to release these first results of what will be an annual survey, and celebrate the growing success of this segment,” says Eleanor Leger, board president of the ACA.
Uhrich also looked at packaging, club, fruit and channel trends for the segment. Uhrich’s webinar report is available to ACA members, but there is a Harvest Driven Cider Fact Sheet available for download here. Please contact Executive Director Michelle McGrath with any questions regarding the harvest driven cider survey process or results.
DtC Shipping Compliance: Get to Know the Basics Webinar
For many producers, direct-to-consumer (DtC) shipping is top of mind these days, with ever-increasing consumer expectations for online ordering and shipping of just about everything — not to mention the pandemic’s continued impacts on the on-premise trade.
DtC shipping is a great channel for growth, but cider producers entering the market must account for key compliance concerns to succeed in DtC shipping while avoiding the fines and other penalties that can result from non-compliant shipping.
Please join us for a look at DtC shipping compliance essentials for cideries. Topics will include:
- The current state of shipping cider direct-to-consumer
- The rules that govern DtC shipping, from licensing requirements to tax remittances
- How cider producers can create effective and compliant DtC shipping programs
Webinar attendees will gain a basic understanding of DtC shipping laws and how to apply them to their own programs.
Our Speaker:
Alex Koral, Regulatory General Counsel, Sovos ShipCompliant Based in Boulder, Colorado, Alex is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert in DtC shipping laws and interstate distribution of alcohol. He has spoken on the topic at many industry events including meetings for the National Council of State Liquor Administrators, National Liquor Law Enforcement Association, DISCUS, ACSA and Craft Brewers Conference. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School.