Posts Tagged ‘instalink’
Cheers to 10 Years: ACA Celebrates Its Tenth Year Since Incorporating
It’s time to raise a glass and cheers to the American Cider Association’s first 10 years of success!
Thank you, dear members, for working with us over the last decade to grow the status and connectedness of the cider industry. On this anniversary, we want to express our gratitude to the growers, the harvesters, the makers, the go-getters, and the storytellers. Without the contributions of members like you, the ACA doesn’t work. Thank you for sharing your time, showing up, and pouring your passion into our industry.
“Cider Is Stronger Together” is our motto, and by working these past ten years as a community, we’ve proven it true. We are proud of the cider industry’s greatest strength: our collective grassroots nature.
Let’s take a moment to reflect on all we’ve done in the last 10 years.
Thanks to the vision of our founding board and members, the American Cider Association officially incorporated in 2013. Since forming the ACA, the board, the staff, and our members have made huge impacts in the cider world:
- Changed the definition of hard cider for federal excise taxes to include all ciders less than 8.5% ABV, less than 6.4 g/L CO2, and made from apples or pears.
- Ushered in the permanent passage of the Craft Beverage Modernization and Tax Reform Act, which saved our industry millions of dollars by expanding the Small Producer Tax Credit and allowed sparkling cider producers to receive the credit for the first time.
- Advocated successfully for three new standards of fill for wine and cider: 355 ml (12 oz), 250 ml, and 200 ml. Without ACA’s work behind the scenes, 355 ml and 200 ml would not have been included in this 2020 update.
- Educated thousands of beverage pros across the country and the world about the diversity of U.S. cider’s flavor, apples, and styles. We’ve also helped over 2,100 professionals to level up by certifying them as Cider Professionals and Certified Pommeliers™.
- Nurtured relationships with food and beverage media to champion three core messages: (1) cider has a wide range of flavor possibilities; (2) cider pairs better with food than beer, wine, or spirits; and (3) cider is fundamentally about apples.
- Invested in gathering market data, surveys, and research to highlight the nuances and segments of the cider category, so that wholesalers, retailers, and media could see the industry as more than a single number. We are a category, not a beverage!
- Initiated the work to understand the demographics of cider professionals and cider consumers and ensure that cider is a safe and welcoming community for all.
- Collaborated with regional cider guilds to promote cider to beverage consumers from coast to coast, through sponsorships, grants, and strategic initiatives.
- Joined together each year for CiderCon®, the world’s premier professional cider conference and trade show, so we could network, learn and celebrate the greatness of our industry.
- Grew our industry and our association to band together for a long, sustainable future as a thriving, collaborative cider community.
We’re just getting started! We expect big things to come about in our 11th year and beyond. Thanks to your support, we have big plans underway:
- Create TTB-approved language to include harvest years on labels with COLAs.
- Add 16 oz and 19.2 oz to wine and cider’s standards of fill.
- Eliminate the bubble tax for all cider and wine under 8.5% ABV.
- Create marketable and consumer-recognized cider regions.
- Introduce additional data resources and benefits to our membership package.
- Launch a new member portal that adds resources for cideries each quarter, making critical information, such as rules and regulation compliance, accessible and clearly stated.
- Advocating for cider’s place in emerging market trends like plant-based food pairings, natural wine, climate-friendly goods, better-for-you products, ready-to-drink canned beverages, and more.
Those are just the plans for this year–new initiatives beyond 2023 are up to all of us. It may be a challenging year for cider, but together we’ll prevail. If the cider community continues to come together and prioritize collective impact, the industry will reap rewards for years to come.
We’ll have more to say about our first decade and all we have accomplished together, but for now, we just want to say thank you, members!
Let’s celebrate all we’ve done. CHEERS TO 10 YEARS!
Sincerely yours,
Eleanor Leger, ACA Board President
&
Michelle McGrath, ACA Executive Director
Eight Scholarships Awarded to BIPOC Recipients Across the Country for CiderCon® 2023
Sponsored by Yonder Cider, in collaboration with American Cider Association and Beer Kulture, the CiderCon® scholarship program returns for its second year with more applicants and awardees than ever to bring new people of color from historically marginalized groups
CHICAGO (January 12, 2023) – Yonder Cider®, Beer Kulture and the American Cider Association (ACA) are excited to announce the awardees of the 2023 CiderCon® BIPOC (Black, Indigenous, People of Color) Scholarship. Eight individuals – including six cider passionate individuals and two media attendees – received scholarships to attend the annual conference, taking place January 31 – February 2 in Chicago, Illinois. This scholarship is designed to bring people of color from historically marginalized groups to CiderCon® to increase the accessibility of cider education and jump-start the careers of these cider professionals. Receiving more applicants than the previous year, the scholarship – now in its second year – has grown from three scholarships to eight, with awardees from seven different states across the country.
“This scholarship is really a gift for the cider industry as a whole,” said Caitlin Braam, founder of Yonder Cider and founding chair of the ACA’s Antiracism, Equity and Inclusion committee. “Diversity brings more ideas, new creativity, and broader perspectives, ultimately making a stronger and better cider community. It’s encouraging to see the efforts of this committee continue to grow and it’s truly a privilege for Yonder to be able to fund this important initiative.”
Each scholarship includes registration, travel and lodging to attend CiderCon® 2023 in Chicago. Additionally, scholarship recipients are offered training materials and waived exam fees to pursue becoming a Certified Cider Professional and Certified Pommelier™.
This year’s awardees include:
Scholarship Awardees
Monique Gray, California
Anthony Lopez, California
Gabriela Muñoz, Minnesota
Olivia Pener, Missouri
LaShanda Poteat, North Carolina
Chanell Williams, Washington
Media Sponsorship Awardees
Adrian Luna-Verduga, New Jersey
Ruvani de Silva, Texas
This scholarship is part of a broader effort by the ACA to advocate for diversity, equity, and inclusion. In 2019 the ACA launched the Antiracism, Equity and Inclusion committee which recognizes diversity, equity and inclusion as an important and necessary part of present and future successes of the cider industry. This committee structures its work around a belief that existing structures of power, privilege and discrimination must be actively questioned and evaluated in order to create equitable opportunities in an environment that embraces and values our differences. They strive to create events, opportunities and organizational policies that embody these values, and to continue evaluating these practices for sustained growth and improvement.
The ACA first partnered with Beer Kulture in 2021. Beer Kulture works in the broader craft beverage space to support professional opportunities for people of color. “By bringing more people of color into the craft beverage industry at every level, we aim to create new possibilities, not just as workers, but as founders, too. This is our hope for cider and why we’re excited about these scholarships,” said Latiesha Cook, CEO and President, Beer Kulture.
“This scholarship is one of many ACA initiatives to create a more diverse cider industry,” says Michelle McGrath, Executive Director of the ACA. “The scholarship needs to work in lock step with our efforts to create a more inclusive industry so that, as we have more diverse CiderCon attendees, they are surrounded by a welcoming community and equitable environment.”
CiderCon® is the world’s premier networking and educational event for the professional cidermaking community. CiderCon® 2023 will take place in Chicago, Illinois from January 31 – February 3, 2023 at the Hilton Chicago. Registration is now open and available at ciderassociation.org/cidercon2023. Individuals interested in applying for the CiderCon® Scholarship next year are encouraged to sign up for notifications here.
Further information, media interviews, awardee bios and photos available upon request. Please contact Michelle McGrath at michelle@ciderassociation.org.
About Yonder Cider
Best Enjoyed Anywhere. Yonder Cider was started to bring full-flavored, delicious cider to every occasion. Picked and pressed in Wenatchee, Washington – the heart of Apple Country – we create cider that’s as balanced, bright and complex as the land itself. Crafted using a blend of bittersweet cider apples and juicy dessert apples, our ciders are hardly simple, and never straightforward, but you can always count on them being interesting. Founded August 2020, Yonder Cider is available in 16-ounce cans and on draft throughout Washington state and online at yondercider.com. For more information, follow Yonder Cider on Instagram and Facebook (@yondercider).
About the American Cider Association
The American Cider Association is an organization of cider and perry producers in the United States. It gathers and shares information about cider production, regulations and cider apple growing to help members improve their operations, raise awareness and advance cider in the market. The organization was founded in February 2013. Learn more at ciderassociation.org.
About Beer Kulture
Beer Kulture is a nonprofit advancing opportunities that foster diversity, equity and inclusion within the craft beverage space. Since 2017, Beer Kulture has been a community resource and has demonstrated commitment to the work necessary to advance the Kulture forward. Learn more at beerkulture.com.
###
ACA Partners with Taproom Success for New Member Benefits
The ACA is pleased to share that we have partnered with Taproom Success, a project of Craft Brewery Finance, to offer several benefits to our members.
30% Discount on Taproom Success Membership: ACA members will receive a 30% discount for their membership to Taproom Success. Taproom Success is designed to offer the professional development needed to build new skills on customer engagement, selling tactics, and taproom finances.
The Taproom Success Membership provides you with tools, resources and access to experts so that you can achieve success in your taproom business.
What you’ll get:
- The Taproom Success Blue Print Course
- Taproom Manager Certification Program (available with quarterly and yearly memberships)
- Direct access to instructors
- Monthly calls with taproom experts
- Taproom Mastermind group with your peers (only available with annual membership)
All members will also receive Taproom Success emails with exclusive offers and announcements. Members may be contacted by Craft Brewery Financial Training and Secret Hopper.
ACA members can find special links for the 30% discount on our Member Discounts Page.
NYI Cider Competition Offers Discount for ACA Members
The 5th Annual New York International Cider Competition will be held on February 19th, 2023. Top trade buyers including importers, distributors, retailers, craft beer bar owners will be judging the ciders in a blind taste test by its category and its price. Your ciders will be judged by top buyers as if they were buying for their own business. Your ciders do not have to be sold in New York or the United States. It is open to all commercially produced ciders from around the world.
Even better, ACA members can receive a $10 discount. ACA members can login below to find the discount code on our member discounts page!
ACA Calls for Award Nominations
The American Cider Association is pleased to announce that we have opened nominations for the ACA Awards for folks who are doing great things for cider! We welcome your nominations for businesses and people who have been excellent ambassadors for cider in the last year.
Please nominate only one business or person per category. Businesses should not be cideries, but those who help promote cider through their support of cideries and cidermakers. Please submit your nominations by January 13, 2023. Only submissions from active members will be accepted.
We will be presenting awards in each ACA defined region in the following categories:
- Best Non-Cidery Off-premise Cider Retailer in Your Region
- Best Non-Cidery Cider Focused Establishment (bar, restaurant, etc.) in Your Region
- Best Cider Distributor in Your Region
- Pommelier of the Year (a cider tender who excels at promoting cider, cidery employees can be nominated for this award)
Awards will be presented at CiderCon® 2023!
Sarah Hemly Joins ACA Board as Interim Pacific Coast Chair
The ACA is happy to announce that Sarah Hemly has been temporarily appointed as the Interim Pacific Coast Chair from November 16, 2022 through to CiderCon 2023. Sarah launched Hemly Cider with Co-Founder Chris Thomson in 2015. The cidery and farm are located in the The Sacramento–San Joaquin River Delta region of Northern California, a unique fruit growing area. Hemly Cider has grown into an award-winning cider company that showcases the fruit grown by the family’s sixth generation pear and apple orchards. Sarah serves full time as President of Hemly Cider as well as on the board of Greene and Hemly, the family orchard and packing company.
Sarah joins as Interim to temporarily fill in for the former regional chair, Nicole Todd of Santa Cruz Cider Company. Nicole served a three year term as the Pacific Coast Chair. She was an engaged member that led with curiosity and courage, and we are extremely appreciative of her service to the American Cider Association the the Pacific Coast member region. We thank Nicole for asking great questions and being a committed member of our team.
Register Now for CiderCon 2023 and Win a Hotel Stay for CiderCon 2024
Have you been procrastinating on registering for CiderCon® 2023? If you have, now is the time to do so before registration prices rise and the hotel room block deadline arrives. (Registration prices go up on January 10 and the deadline for our hotel room block is January 8!)
As an added incentive for registering ASAP, we are offering a raffle for a five night hotel stay for CiderCon® 2024 (in a TBA location) for anyone who registers between December 20, 2022 and December 31, 2022 at 11:59pm Pacific Time for CiderCon® 2023 in Chicago.
Ready to register and enter for your chance to win this awesome prize?
Press Then Press Offers Certified Pommelier™ Study Kits
Still studying up for the Certified Pommelier® exam?
The owners of Press then Press, Erik & Storie Madrid, have put together two study kits for those studying for the Certified Pommelier™ exam at CiderCon® 2023. Erike & Storie received their Certified Pommelier™ designations in June of 2022 and have put their expertise to good use by creating these two study kits, including a digital copy of completed sensory analysis forms for each cider so you can compare your answers.
The Minor Kit features 4 cans and the Major Kit features 6 bottles and cans that can be delivered to your door in most states. And Press then Press is offering discounts in case you want to fill up your box with more of their wide-ranging selection of ciders. Do make sure you verify that orders can be shipped to your state before purchasing.
You can download blank sensory analysis forms here so you can take notes as you taste the ciders and then compare to the included digital forms from Press then Press. You can register for the Certified Pommelier™ exam to take place at CiderCon® 2023 on February 1 here.
5 Actionable Strategies to Create a More Profitable Taproom Webinar
In this rapid fire session, the American Cider Association is excited to introduce you to Andrew Coplon and Kary Shumway (Taproom Success). Over just 30 minutes, you will walk away with actionable strategies you can put in place to see greater success in your taproom. Join Andrew & Kary for proven methods to build deeper relationships with guests, increase revenue, and have better financial control. Numbers can be fun! Andrew and Kary will be joined by Megan MacLean (Director of Hospitality at Artifact Cider Project) to share their success from these strategies. Get excited for this pre-CiderCon® webinar and then sign up for the half-day course at CiderCon® 2023.
Live Sensory Analysis Webinar with Two Broads Ciderworks
Join our Certified Pommelier™ panel in a live practice sensory webinar featuring cider from Two Broads Ciderworks on December 8 from 4-6pm Pacific. This will be your last chance to participate in a live sensory analysis webinar prior to the Certified Pommelier™ exam at CiderCon® 2023, so sign up now!
This webinar is also available to rewatch and practice as a prerecorded event.
Order cider to participate along with the webinar here. Please make sure the ciders can be shipped to your state before registering for this event.