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Dry Cider January Announced by Cider Association

By Michelle McGrath | January 1, 2020

The American Cider Association is launching a month long campaign called Dry Cider January to promote their members’ ciders containing 0 grams of sugar. They will list the ciders on their website and will be promoting them through the association’s social media channels with the hashtags #dryciderjanuary and #pickdrycider.  The list will be updated regularly and can…

PRESS RELEASE: Cider Association Rings in New Year with a New Look & Name

By Michelle McGrath | December 31, 2019

After 8 years using the title of United States Association of Cider Makers, or American Cider Association for short, the cider industry trade group has updated its brand. On December 31, 2019, the group unveiled its shorter, more direct name—The American Cider Association. It also released its new logo, created by graphic designer Randi Karabin…

Cider: The Road Ahead

By Michelle McGrath | December 30, 2019

Every year around this time, we review the trends, changes, growth and challenges our industry faced in the prior twelve months. It’s a time to learn and respond. As your association, we do this to understand how U.S. companies are faring and to identify ways we can support the cider industry and its diverse members…

CiderCon® Giveaway!

By Michelle McGrath | December 27, 2019

Bottles cling-wrapped and insulated in a sweatshirt. Cans sealed and stowed in empty bread bags and stuffed in socks. Or shoes. Most of us have taken extreme risk and sketchy measures to get cider to and from CiderCon® and other cider events. Did you know there is a better way? Behold, the cider case (ok, it has another name, but this is what we’re…

Be a Leader: Join the Board

By Michelle McGrath | December 19, 2019

We are actively recruiting individuals from US-based cider companies to run for the board of directors. These are volunteer positions with a three year commitment. Active membership of the association is required. Board seats up for election this year include: Regional Chairs (4) (under 1M g/yr) Midwest (IA, IL, IN, MI, MN, MO, OH, WI,…

CiderCon® Seminar: Orcharding in the West

By Michelle McGrath | December 17, 2019

About 6 months ago, Jake Mann of Five Mile Orchard in California called me. He shared that what he loved most about CiderCon® hadn’t happened in a few years, and he wondered if it might be able to return? I didn’t need convincing. I missed it too, and this was a chance for American Cider…

Pick Cider for The Holidays

By Michelle McGrath | November 10, 2019

Thanksgiving is one of the biggest weeks of the year for cider, and November and December is a time to shine! We are once again offering members free promotional materials as a membership benefit. All print material orders will include tabloid-sized Thanksgiving posters and generic holiday/Christmas double-sided table tents.  Just need a logo? Please find…

American Cider Association Board Announces New Seats for 2020 Election

By Michelle McGrath | November 10, 2019

With over 900 cider producers and counting, the cider industry is a mosaic of business models, cider styles, geographies and individuals. Since we first earned our non-profit status in 2014, American Cider Association has worked to push forward programming that benefits everybody in our industry’s ecosystem. One way we do this is by making efforts…

CiderCon® 2020 is OPEN FOR BUSINESS!

By Michelle McGrath | November 9, 2019

You can now register to attend CiderCon® 2020–the world’s premiere industry event for the cider community. It’s taking place in sunny and happening Oakland, California at the Marriott from Tuesday, January 28-Friday, January 31.  What’s new at CiderCon®? We are glad you asked! After a brief hiatus, the 1/2 day orcharding seminar is back! This will happen on…

Test Driving a Cider Lexicon

By Michelle McGrath | November 9, 2019

The American Cider Association introduced our first cider style guide in 2017.  Our ultimate target audience was consumers. How can we help consumers find a cider they like and come back to the category again and again, and how can we advance this goal by training beverage professionals, the folks that interface between the producer…