Sightlines: Cross-Category Insights You Can Use June 2025

Each month, consumer insights platform Sightlines will share one quick hit you can use to make confident decisions. Remember, ACA members get 50% off a Sightlines subscription. Find the discount code in the Resource Hub.

Going Fizz-Free is Gaining New Audiences—and Cider Can Meet the Need

When drinkers reach for a packaged beverage, it’s most likely carbonated, with at least half of Americans drinking a carbonated soft drink daily. But that’s been changing, and in recent years, a growing number of beverage alcohol brands have explicitly asserted themselves as fizz-free alternatives: Brands like MolsonCoors’ Happy Thursday Spiked Refresher and Surfside Surfside Iced Tea + Vodka have made their lack of bubbles a core selling point, while NOCA Beverages (short for “no carbonation”) has made it an entire brand ethos. And one of the country’s largest RTD brands—Twisted Tea—has long won with drinkers who feel that a lack of bubbles allows them to enjoy multiple servings more easily. Carbonation can lead to feelings of bloating and fullness for some drinkers, and new, fizz-free brands help those people enjoy the pace and freedom of a lighter beverage. 

Still cider is nothing new, but it’s traditionally put into a higher-end wine context and struggles to gain traction in more casual settings. But among young consumers reaching for canned cocktails and malt beverages, there’s rising interest in non-carbonated drinks, showing how different categories are working against different expectations. Beverages with lower or no carbonation also often have the advantage of not needing as much flavor to meet consumer desires (carbonation can sometimes dissipate flavor impact) and opens up serving opportunities, such as pouring over ice.

As you consider the positioning of your product—whether a traditional cider, modern craft, a flavor-driven RTD brand, or non-alc alternative to beer or wine, etc.—how you think about carbonation could be as important as “dry” or “gluten-free” or apple varietal for the consumer you’re seeking—perhaps even more so.

ACA Introduces Preferred Vendor Program

At the ACA, we know your bottom line matters and that you do better when the businesses you work with do better for you. That’s why we’re excited to launch the ACA Preferred Vendor Program: a growing lineup of businesses offering exclusive discounts for ACA members.

How It Works

We’ve done the legwork—negotiating deals with suppliers who want to support cidermakers like you with real savings on products and services you already use (or might want to use). Take advantage of our Preferred Vendor Program to enjoy:

  • Exclusive discounts for ACA members
  • Suppliers who understand your business
  • Opportunities to save on tools, services, and materials

Newly Added Discounts:

  • 25% Off Your First Year of Beer30
  • Free Consultation & 10% Off Flat Fee Projects from Beer Law Center
  • 10% Discount for all Classes & Workshops from the Cider Institute
  • One Free Job Posting Per Year from Ciderpros.com
  • 5% Off from Fountain City Logistics
  • 5%-10% Off First Shipment from MyFreightWorld
  • 10% Off First Design Project from Seathirst Creative
  • 50% Off Annual Subscription from Sightlines
  • 1/2 Off Setup and First Month Free from Tapwyse
  • Savings of $3.00/case on Regulatory Fees from Vinoshipper
  • 10% Off Orders from Wine Shipping Boxes

Check them all out on our Preferred Vendors Page and find links and codes for their exclusive deals for ACA members in the Resource Hub.

Becoming a Preferred Vendor

If you know a great company that supports your work and might be a good fit send them our way! Better yet, if you are a business that wants to participate, fill out this FORM and let us know. We’d be glad to bring you into the fold to pass benefits on to the whole cider community. If you have questions, feel free to reach out to our Director of Member Relations Woodley Smith at woodley@ciderassociation.org.

ACA Welcomes Jessica Arlich to the Certified Cider Professional Licensed Educator Team

We’re excited to welcome Jessica Arlich as the newest member of our Certified Cider Professional Licensed Educator team!

Based in Vancouver, Washington, Jessica brings a vibrant mix of cider expertise, creativity, and educational passion to cider enthusiasts across Washington, Oregon, Idaho, Montana, and Vancouver, BC.

Jessica’s cider journey began behind the bar as a dedicated enthusiast and cider slinger. Her curiosity and commitment to learning led her to pursue the Certified Pommelier designation – an intensive certification that she earned in 2023. This achievement reflects her deep knowledge of cider production, history, and sensory analysis.

In addition to her credentials, Jessica is a dynamic presence in the cider world. She shares her insights on cider styles and industry trends through her blog, Esters, where she combines thoughtful analysis with a fresh voice.

“With her background as a graphic designer and community leader, Jessica brings creativity, enthusiasm, and a unique perspective to her role,” says Jennie Dorsey, ACA’s Director of Education. “Whether she’s leading workshops, tastings, or educational sessions, Jessica has a gift for making cider education both accessible and inspiring.”

Please join us in warmly welcoming Jessica to the team! We’re confident that her energy and expertise will elevate cider education throughout the Pacific Northwest.

Visit cidercertification.org to learn more about the Certified Cider Professional Program and education opportunities worldwide.

For PNW-specific inquiries, reach out to Jessica directly at Jessica@ciderassociation.org.
For all other inquiries, contact Jennie Dorsey at Jennie@ciderassociation.org.

Are You a Certified Pommelier Interested in Teaching?

We’re always looking for enthusiastic cider professionals to join our network of Certified Cider Professional Licensed Educators. If you’re a Certified Pommelier passionate about sharing your knowledge, we’d love to connect. Contact Jennie Dorsey at jennie@ciderassociation.org to learn how you can get involved.

Celebrating Success at GLINTCAP 2025

We’re raising our glasses—filled with cider, of course—to celebrate the outstanding achievements of our incredible members at this year’s Great Lakes International Cider and Perry Competition (GLINTCAP). Known as the world’s largest and most esteemed cider competition, GLINTCAP is a true testament to cider craftsmanship, creativity, and excellence. With over 1,000 entries from around the globe, this competition provides a platform for cidermakers to showcase their dedication and skill.

Celebrating Craftsmanship and Innovation

These accolades are not just about the medals; they reflect our members’ innovation, dedication to their craft, and unwavering passion for crafting top-notch cider. Congratulations to all our talented members who made a splash at GLINTCAP 2025! From micro to large producers, it’s a joy to witness such diversity and excellence within our community. Check out ACA member medal winners below!

Cidermaker of the Year

Commercial Best-in-Class

Recognizing Expertise and Growth

We are also pleased to announce that more than 20 Certified Pommeliers from across the globe were judges this year. Their high standard of sensory and technical knowledge is invaluable, and their presence highlights the growth of the certification program and the increasing professionalism within the cider industry.

In addition to these experts, we were delighted to have cider professionals supported by the ACA’s Cider is for Everyone Scholarship as judges this year. This initiative seeks to increase equity and access within the cider world, bringing new voices and perspectives to the competition.

ACA Director of Education Jennie Dorsey says, “Bringing together Certified Pommeliers and new voices through the scholarship program strengthens both the technical and cultural foundation of this competition.”