I volunteer as Vice President of the Board of Directors of the American Cider Association (ACA) because I care deeply about the cider industry and appreciate that the Board is very involved and active in the ACA’s work and mission. As part of the ACA mission statement to create a diverse cider industry, and part of our commitment to antiracism we made back in June, the ACA recently hosted an equity and inclusion training for our Board of Directors on November 10th
Dr. J Jackson-Beckham, the principal at Crafted for All and a trusted advisor with the ACA, was tapped to lead the training on Building Foundations for Equity & Inclusion. During the training, Dr. J reminded us that we were in a safe space and that we needed to feel comfortable to ask questions and express ourselves freely without judgment. After a really funny icebreaker (what’s your superpower!?), she provided us with her definitions for Inclusion, Equity and Justice (you can find more on that through her Patreon account). Her reason for this was to ensure we had a shared language to use during the training. This became the basis for much of our conversation.
I left with a few takeaways from Dr. J’s training that I think will help guide the ACA toward continuing our important work in this space:
- Filling quotas is not the goal. Our goal is having a diverse industry and that is not attained by simply checking boxes nor will be attained overnight, as much as we want that to happen. To achieve our goal of a diverse industry we must have process and progress.
- Setting small goals over and over again will keep the organization (and our world) moving forward.
- We are beginning to set small goals to track mechanisms for progress and process by:
- Tracking the demographics of speakers at CiderCon
- Continuing to make it known that we want to be inclusive and that all are welcome
- Refining processes for board and committee member development
- Making tools available to members such as policy templates, signage, and job description example verbiage
- We need to continue to be supportive and understanding toward others. We are trying to grow an amazing and robust cider industry and we are all on the same team
- A diverse industry means encouraging all to be a part of the industry— including people who think differently from each other and come from different backgrounds
Lastly, Dr. J gave us some homework to do before we meet again in order to make sure we have action items that come out of the training. We had some amazing discussions over the course of our training and it helped me to think about progress, education, and setting small goals. The ACA and our members seem to be excited to continue to work toward these goals and our overall mission. I am very appreciative of the volunteer work of our Equity & Inclusion Committee and the support of our members. I look forward to growing together as we work toward our shared vision for the industry.
—Brooke Glover, Co-owner of Swilled Dog Cider and ACA Vice President
Anna Katharine Mansfield is an Associate Professor of Enology at the Cornell Craft Beverage Institute in Geneva, NY. We met Anna Katharine during the New York Cider Association’s Virtual Town Hall and followed up with some questions for our members about how to protect employees and customers from the novel Corona virus.
ACA: Is it safe to order cider for curbside pickup, delivery or online?
AKW: Yes! It’s safe, and it’s a great way to support your local cidery in a challenging time.
ACA: What is the best protocol for ensuring cideries are safely packing product for shipping or delivery with respect to the novel Corona virus? For our employees and for the product?
AKW: The good news is that you don’t need to do anything extra to ensure that your products are safe. COVID 19 is not an environmental pathogen, so continuing to follow routine cleaning and sanitizing protocols will eliminate and deactivate it. It’s also not a food-borne illness, so there’s no risk of it somehow getting into your cider and infecting a consumer. The greatest risk is person-to-person transmission, so employees within your facility should follow appropriate hand washing and social distancing protocols. It’s also a good idea to assess the high-traffic areas of your facility, like doorknobs and light switches, and clean them more frequently than you would normally; that will help prevent virus transmission if an employee is sick but asymptomatic. You can find a template for COVID 19 strategy protocols and a checklist of frequently-touched surfaces here: https://instituteforfoodsafety.cornell.edu/coronavirus-covid-19/risk-management-strategy-checklist/
ACA: How long does the virus live on cans? glass? cardboard?
AKW: We have no scientific data on aluminum or glass survival time, but do have data on cardboard, plastic, and stainless steel. In a highly-controlled lab environment, COVID 19 could be detected for up to 24 hours on cardboard, 48 hours on stainless steel, and 72 hours on plastic. It’s important to remember, however, that this experiment occurred under ideal circumstances for the virus- the surfaces were inoculated with a relatively high titer, and were protected from outside intervention. COVID 19 will not survive as well, or nearly as long, under the normal stresses of packaging and shipping. And while we don’t have experimentally-determined numbers for aluminum cans or glass, data from studies of other viruses suggests that detection times for aluminum will be similar to stainless steel, and glass will likely be less than that. COVID 19 doesn’t have extraordinary factors that would allow it to act differently than other known viruses.
ACA: Can someone contract COVID-19 from handling a packaged cider with the virus on it?
AKW: There is no evidence that COVID 19 can be transmitted via packaging, but for readers who are still nervous, we can walk through the hypothetical situation that would put a consumer at the most risk. A fictitious employee is sick, and coughs on the packaging, or wipes their nose and doesn’t wash their hands before touching the product, and manages to deposit a high concentration on the package. The consumer receives the package while the virus is still viable, touches it in exactly the spot where the virus was deposited, and then touches their own face without washing their hands. That’s a really tenuous chain of events, *all* of which have to happen- and there are several places where thoughtful intervention will break the chain. Sick employees shouldn’t be handling product; all employees should be washing their hands frequently; orders can be packed up and set aside for a time prior to pick up or delivery; and well-informed consumers are also washing their hands frequently. It’s quite a stretch, when you think of all the variables that have to line up just right.
ACA: What advice should cideries give customers to limit their risk?
AKW: If your product is distributed in exterior cardboard packaging, you can simply tell consumers to remove it and recycle it. The cans or bottles within the box will be perfectly safe. If they’re buying exposed cans or bottles, the best advice is to simply wash their hands after bringing products into the house. If they’re really concerned, they can wash the outside of the can or bottle with soap and water, but that’s not necessary- it’s just going too make them feel better. Letting them know that your employees are following appropriate cleaning and sanitizing protocols should help.
ACA: How do you ensure social distancing with deliveries and DTC online sales?
AKW: Your best bet is to have a plan in place ahead of time. Think through the steps that will happen with each delivery or sale, and figure out where social distancing risks may occur- then create protocols to avoid them. For instance, the person making the delivery can call ahead and arrange a place to leave the package so the consumer can pick it up without making direct contact. It’s wise to take payment remotely, via phone or internet, if at all possible. DTC consumers can call ahead to order, and pick up pre-packaged orders at the door or curb. With a little advance planning, social distancing should be easy.
ACA: Any other tips you want to share?
AKW: The most important thing to remember is that the danger lies in person-to-person transmission, not food borne or environmental transmission. All employees should be trained specifically in social distancing and proper hand washing techniques, and no one should come to work if they suspect that they’re ill. A rapidly growing list of FAQs and resources can be found at the Institute of Food Safety’s COVID 19 page: https://instituteforfoodsafety.cornell.edu/coronavirus-covid-19/food-industry-resources/
Hello! This is Kristen Needham Jordan from Sea Cider in British Columbia, Canada. American Cider Association has asked me to compile COVID Crisis information for the benefit of the ACA’s Canadian members, so here goes…
I’m sure I have met many of you over the years at CiderCon, Cider Summits or cider events in Canada. For those who don’t know me, I am the owner/operator of a small orchard-based cidery on Vancouver Island called Sea Cider. The COVID Crisis has hit Sea Cider hard, in several different ways, and while we are seeing an increase in sales through our online store, the overall impact has been a huge hit to our revenue and ability to cover our operating expenses.
Here are some parts of our COVID Crisis Plan:
- The goal of our crisis management plan is to improve Sea Cider’s “cash on hand” position as quickly as possible. Financial support from lenders will work in tandem with other crisis management measures Sea Cider is taking to “weather this storm” and position ourselves to bring business back up to normal levels once the health crisis has passed.
- Since sales through our Tasting Room, event sales, farmers markets, keg sales and all US sales have all stopped, we are focusing our sales & marketing efforts on our two remaining revenue streams: direct-to-consumer online sales, and bottle wholesales within BC. We have laid off some staff, significantly reduced hours for production staff, switched to work at home for sales and administrative staff and are pursuing the following supports that have been announced in Canada:
Federal Government Support
- GST remittances can be deferred until June
- Launch of a special emergency business account for small businesses that will see banks offer $40,000 government-guaranteed loans interest-free for the first year. If certain conditions are met, the first $10,000 will be forgiven.
- Friday morning, the Bank of Canada announced an unscheduled interest rate cut, slashing the key interest target by half a percentage point to 0.25 per cent
- Temporary Small Business Wage Subsidy – Will calculate 75% of payroll for the effective period (up from the 10% announced a week ago), back dated March 15th, which is subtract from the payroll remittance payment for the period: https://www.canada.ca/en/revenue-agency/campaigns/covid-19-update/frequently-asked-questions-wage-subsidy-small-businesses.html
- Work Share Program (for temporary business down turn): https://www.canada.ca/en/employment-social-development/services/work-sharing.html
- The Canada Emergency Response Benefit (CERB), which will provide $2,000 a month for up to four months for workers who lose their income as a result of the COVID-19 pandemic. Learn more at https://www.canada.ca
Provincial Government of BC Support (*Note from Michelle: Do you have information about your province? Let us know–we’re happy to share here).
- Health tax payments will be deferred until Sep 2020 with no penalties or interest:
- PST payments will be deferred until Sep 30 2020
- WCB Premium payments are being deferred
- Rental support of $500/month that individuals may access if they are tenants
Banks and Lenders
- Farm Credit Canada is setting in place both emergency lending and Interest payment deferral for farms with existing loans
- Commercial banks, such as RBC and TD, are supposed to be offering interest payment deferrals, but credit limits have not been loosened so this may be difficult for companies to access who are already max’d out
- BC Hydro is allowing businesses to defer payments. Contact them when your next bill arrives so your payment isn’t automatically processed from your bank account.
- Finally, we have been talking to some of our key suppliers to stretch out payments
Other Useful Links
- Canada’s COVID-19 Economic Response Plan: Support for Canadians and Businesses
Good luck out there, and stay safe ~
A technique review in honor of #WineAndCheeseDay
It’s a perfect summer morning in the Pacific Northwest. As I stroll into work my mind wanders. Stopping for a shady moment under an apple tree heavily weighted with delicious glowing orbs I am suddenly struck with the desert island question. What drink would I take with me? Cider definitely. Ooh, and cheese too! But, which cheese with which cider?! I could be on this island a long time. I need to get it right.
While cheese and cider can never really be wrong in my mind, there are a few basic techniques to help you to choose pairings that will bring out the best qualities in both the cider and the cheese. Please understand that these are techniques to help guide you and that there will always be exceptions that may not be the best pairings.
● Match intensity: Align intense ciders with intense cheeses and mild cheese with less intense cider. Intensity in food and cider refers to its mouthfeel, which depends on things such as sugar, acid, salt, spice, etc. We get the classic ice cider and blue cheese pairing from this technique.
● Terroir Matching: “If it grows together it goes together.” Sometimes the cheese and the cider are even from the same farm.
● Complement: Pair similar aromas and flavors in both the cider and the cheese.
● Cut: Use the acidity of a cider to cut through the fat of the cheese.
Using these methods, you can take any cider no matter its perceived elegance and create a cheese pairing that is excellent for any occasion.
For an evening of camping, grab yourself a 6-pack of canned berry-forward cider and a creamy mild cow’s milk cheese to savor a deliciously uncomplicated match.
If an evening in with friends is on the agenda, maybe a large-format, bottle-conditioned, tannin-forward cider would be better suited. Accompany it with an aromatic sheep’s milk cheese ideally from the same growing region.
For more advanced cider and cheese pairings we call upon the building blocks of creating taste balance. Balance in intensity as well as balance across the palate, essentially creating the perfect swish, bite and swish.
- Contrast: This pairing is designed to stimulate and intrigue the palate. You are looking for opposing flavors and aromas.
- Complete: Either the cider or the food to complete or fill in any of the 5 main tastes (sweet, sour, bitter, salty and umami) that either the cider or the food does not already contain.
By starting with basic pairing techniques, you are now well equipped to experiment. Don’t be afraid to put your palate to the test and try adding unique ingredients to both contrast and complete both the cider and the cheese. These can include fresh herbs, dried fruits, local honey, nuts, edible flowers or locally grown fresh fruits.
Here’s an advanced example using both techniques: pair baked brie topped with fresh maple syrup and crispy bacon crumbles with a sparkling tannin-forward cider. Score even more points if the bacon came from a pig that grazed in the same orchard where the cider was produced.
To review, these techniques will help you create amazing cider and cheese pairings: match intensity, terroir matching, complement, cut, contrast, complete. Follow these basic guidelines and your cider and cheese pairing will be the perfect match for any occasion.
Author Jennie Dorsey is the Chief Cider Curator of Schilling Cider House PDX, a member of American Cider Association’s Certified Cider Professional Working Group, and a founding member of the Pomme Boots Society.
Photo by Alli Fodor.