Dry Cider January Announced by Cider Association
The American Cider Association is launching a month long campaign called Dry Cider January to promote their members’ ciders containing 0 grams of sugar. They will list the ciders on their website and will be promoting them through the association’s social media channels with the hashtags #dryciderjanuary and #pickdrycider.
The list will be updated regularly and can be found here.
“The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be fruit-forward,” explained the association’s executive director, Michelle McGrath. “You’ll find there are a multitude of dry ciders available when you start seeking them,” she added.
Alcohol is created when yeast converts sugar into alcohol through fermentation. A cider that contains no residual sugar has been fermented to absolute dryness. Sometimes cidermakers will blend a completely dry cider with fresh juice for acid/sugar balance, but other times they leave the cider entirely dry. These dry ciders are what the association is listing on their website for the campaign.
“It’s fairly common for cidermakers to list a dryness scale on their packaging nowadays. Although the definition of ‘dry’ may vary, a 0g sugar cider will generally be marked as such on the back label. ‘Bone dry’ is another term some companies may use to distinguish their 0 grams RS ciders from their dry ciders with only 1 or 2g,” McGrath shared. Some dry ciders, like Brut from Virtue Cider, include nutrition labels that indicate 0g sugar.
The list of ciders on the association’s website demonstrates the flavors and styles possible not only in the cider category, but in ciders with 0g sugar. From single varietal ciders showcasing specific apple varieties and served in a 750ml bottle to ciders aged on rose and hibiscus petals and served in a 12 oz can, the range is impressive. They are adding to the list daily throughout January. Follow along on their Instagram account @pickcider to learn more about the featured products.
The American Cider Association is developing additional campaigns for 2020 to showcase their members and highlight the diversity of flavor and style in the category.
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Active members of the American Cider Association may submit their 0g sugar ciders to be featured here. Consumers can participate with the hashtags #dryciderjanuary and #pickdrycider.
The Gravensteins of Sonoma County
“What can I get for you?” I ask the next customer at the bar. “I don’t know. Do you have any cider made with Gravenstein apples?”, comes the reply. “All the ciders on our menu have some Gravenstein in them. What sort of cider do you like?”
That’s a typical beginning conversation at the Craft Cider Tent of the Gravenstein Apple Fair, an annual fundraising event benefiting the local agricultural non-profit Sonoma County Farm Trails. Most of our customers are not regular cider drinkers, and have generally just tried one or another of the large nationally distributed brands. Confronted with a menu of 18 local ciders, from almost as many producers, they are understandably a bit flummoxed. We talk about what they typically drink, do a little sampling, and eventually find something they love.
When most people hear “Sonoma County, CA” they think wine, but apples have been a part of the commercial landscape there since northern Europeans arrived in the mid-19th century. Chief among them was, and is, the Gravenstein, an apple whose 18th century origins (said to be Italy, Denmark, or Germany) are shrouded in mystery. It’s an apple that expresses itself marvelously in the area’s loamy soils, warm, dry days, and cool summer nights. Nineteenth century pomologists had it right when they described the Gravenstein as having “that refreshing admixture of sweet and acid which characterize our most esteemed apples” and declaring it good for cider.
Cider makers in the area take full advantage of everything the Gravenstein has to offer making ciders that cover all possible flavor and texture bases – wild and tart native-ferments (Old World Winery and Coturri Winery); dry and fruit forward (Sawhorse Cider and Horse & Plow Winery); clean and crisp (Goat Rock and Ethic Ciders); semi-dry single varietals (California Cider Company and Golden State Cider), and complex blends (tannic from Tilted Shed Ciderworks, aromatic from Dutton Estates). The 10-fold increase in local cider companies over the last seven years has been a boon to local farmers, too, allowing them to resist the economic pressure to grub up their orchards in favor of wine grapes.
While the range of flavor possibilities seems almost endless, what these ciders all have in common is their use of local fruit, typically dry-farmed and organic, harvested and pressed in season. They also rarely make it outside of Northern California, and most can only be found within Sonoma County itself and the handful of counties that surround it. To experience all this place has to offer, you have to go there.
The American Cider Association is making it easy for the attendees of CiderCon 2020 in nearby Oakland to do just that with a pre-conference orchard and tasting tour. For cider lovers, it’s an opportunity that shouldn’t be missed.
American Cider Association Note: Registration for CiderCon 2020 and associated tours will open soon! Darlene Hayes will be the guide for the Sonoma Country tour.
Haritz Rodriguez Joins the Certified Cider Professional™ Program as a Licensed Educator in Spain, Portugal, and Mexico.
The American Cider Association (ACA) is proud to announce that Haritz Rodriguez, known across the cider world as @Ciderzale, has been appointed as the next Licensed Educator for the Certified Cider Professional™ (CCP) Program.
Haritz brings more than a decade of experience in cider education, culture, and promotion to this role. An independent journalist and marketing consultant specializing in the agrifood sector, Haritz has spent the last ten years working with cider producers, organizations, and festivals around the world to promote cider, cider tourism, and cider culture.
A Certified Pommelier™ with the American Cider Association and a member of the official tasting panel for the PDO Euskal Sagardoa, Haritz is a recognized authority on Basque sagardoa and international ciders. He has co-organized major cider events such as Sidrama Ponte de Lima (Portugal) and Sagardo Forum (Basque Country) and collaborated on notable competitions and festivals including the Nordic International Cider Awards, Cider World Frankfurt, and the World Cider Awards.
Haritz also advises cider houses in the Basque Country, the USA, and the UK, offers educational talks and tastings, and serves as a judge at numerous competitions worldwide. In 2018, he founded Ciderlands, an international cider tourism and culture network, expanding his influence as a connector and advocate for the global cider community.
In addition to his work on the ground, Haritz is an accomplished cider content creator. Under his personal brand Ciderzale, he shares striking photography, videos, and stories about cider with a global audience. His writing and photography have appeared in leading cider publications including Malus Magazine, Graftwood, and Full Juice. He has also contributed to travel and educational experiences for cider makers, journalists, and writers alike.
As part of his new role with the ACA’s Certified Cider Professional™ Program, Haritz will bring his extensive knowledge and international perspective to cider professionals and enthusiasts. The CCP Program is the world’s leading cider education and certification system, designed to elevate cider knowledge, improve consumer experience, and support the growth of the cider industry worldwide.
“We’re thrilled to welcome Haritz as a Licensed Educator,” said [Insert ACA spokesperson name and title]. “His expertise, energy, and passion for cider will help us strengthen our educational offerings worldwide.”
Click here to learn more about the Certified Cider Professional™ Program.
ACA Partners with Brock University to Offer Certified Cider Guide™ Workshop in Canada
The American Cider Association (ACA) is thrilled to announce a new collaboration with the Cool Climate Oenology and Viticulture Institute (CCOVI) at Brock University. Together, we are bringing our Level 1 Certified Cider Guide™ (CCG) training to Canada with a one-day, in-person workshop designed to prepare participants to earn their first level of cider certification.
Our Certified Cider Professional™ Program is the global gold standard in cider education. This new partnership with Brock University expands access to high-quality cider training for beverage professionals, educators, and enthusiasts throughout Canada.
During this immersive workshop, participants will explore cider history, production methods, styles, sensory evaluation, and food pairing. Attendees will leave with the knowledge and confidence to successfully complete the Level 1 Certified Cider Guide™ exam.
Workshop Highlights:
- A full-day of expert-led training aligned with ACA standards
- In-depth tasting, evaluation, and style analysis
- Access to the online certification exam
- Networking with peers in the beverage, hospitality, and education sectors
- The opportunity to earn internationally recognized cider credentials
This is a landmark moment for cider education in Canada, and we’re proud to partner with CCOVI at Brock University to make it happen. Registration details and the full schedule are available through Brock University.
February 3: Certified Pommelier Exam at CiderCon® 2026
TAKE THE CERTIFIED POMMELIER EXAM AT CIDERCON® 2026 IN PROVIDENCE, RHODE ISLAND ON TUESDAY, FEBRUARY 3RD!
Are you ready to take the next step in your professional development in the cider industry?
If you have already passed the Level 1 Certified Cider Guide exam and are looking for that next challenge? Now is your chance!
The American Cider Association is pleased to announce a Certified Pommelier Exam will be held at CiderCon® 2026 in Providence, RI . The exam will take place Tuesday, February 3, 2026. The exam will begin promptly at 8:30 AM. *Registration to CiderCon® is not required, but highly encouraged.
*Level 1 Certified Cider Guide certification is a prerequisite for taking the Certified Pommelier Exam. (Haven’t taken your Level 1 Certified Cider Guide Exam? Buy the bundle here! ACA Member discounts for Level 1 are available in the Resource Hub.)
There’s a discount code available for ACA members for the Certified Pommelier Exam. You can find that code in our Resource Hub.
WHAT IS THE CERTIFIED POMMELIER EXAM?
The American Cider Association’s mission is to grow a diverse and successful cider industry by providing valuable information, resources and services to our members and by advocating on their behalf. One way to fulfill this mission is through the Certified Cider Professional Program, a program aimed at educating the front-line of cider hospitality (distributors, retailers, bartenders and more!) while also welcoming journalists and serious cider enthusiasts.
The exam for the introductory level certification, Certified Cider Guide (CCG), is an online test that can be taken at any time. The exam for the more advanced second level of certification, Certified Pommelier, is only available in person. The exam consists of two parts, a written theory exam comprising short answer and essay questions and a blind sensory evaluation of a number of ciders. Passing the introductory level exam is a mandatory prerequisite to sitting for the Level 2 Certified Pommelier exam.
Certified Pommeliers must have a fundamental understanding of all topics covered at the introductory level, but must also be able to think critically and demonstrate a deeper understanding of cider and the cider industry.
The topics covered in the exam are:
- Apples, the Orchard & History
- Cider Making
- Flavor & Evaluation
- Cider Families
- Keeping & Serving
- Food & Cider
- Social Responsibility
The exam is meant to be challenging. The only information necessary for successfully passing the theory section of the exam is contained in the Certified Pommelier Study Guide available on Amazon. To study for the evaluation section of the exam, candidates should consider attending one of the sensory analysis videos available through the ACA’s website or attend one of the regularly scheduled webinars. Access to pre-recorded webinars and registration for upcoming live webinars is available directly through our website.
WHY BECOME A CERTIFIED POMMELIER?
Cider is a beautifully nuanced beverage that is less well understood by most consumers. Having the knowledge and skills required to become a Certified Pommelier will equip you to better serve customers, enhance your standing in the beverage community, and give you a unique and valuable professional qualification. Being recognized as a Certified Pommelier will put you in the vanguard of advanced cider specialists in this ever growing category.
HOW MUCH DOES THE TEST COST?
The registration fee for the exam is $350. Current members of the ACA can register at a discounted price of $250 by using the discount code that can be found here. If a candidate sits for the exam but does not pass either section, or only passes one of the two sections, theory or sensory evaluation, they can resit for the section of the exam that they did not pass at a future date. The fee for retaking the exam is $175 for non-members and $125 for current members of the ACA.
Read Terms & Conditions before registering.
WHAT MATERIALS ARE AVAILABLE TO STUDY FOR THE EXAM?
- The Certified Pommelier Study Guide is available directly through Amazon. It is also available at all of Amazon’s international sites.This is the official study guide for the second level of the American Cider Association’s professional certification program. It contains all of the information needed to study for and pass the examination. No other reference materials are required.
- There is also a dedicated Facebook Group (that is open for all to join) with prep materials and in-depth peer conversations that many candidates have found useful.
- Sensory evaluation is an important part of being a Certified Pommelier which is why we test your ability to accurately analyze the structural components, aromas, and flavors of a variety of ciders. In order to aid in the development of your sensory evaluation skills and understand the approach to testing them, we have several pre-recorded videos available for purchase. In addition, we host several live sensory analysis webinars each year. You can access the videos and look for scheduled webinars here.
FREQUENTLY ASKED QUESTIONS
(Download the Frequently Asked Questions document.)
- When will we receive our graded exams? Exams are not returned to candidates, however you will be notified as to whether or not you have passed about 6 weeks from the exam date. If you did not pass a section of the exam, you may request a breakdown of your points by general topic to help you identify areas in which you could improve your score should you wish to retake the exam.
- What is the grade needed for passing? 60% of the possible points for sensory evaluation and 70% for theory
- Is there a tasting section on the test? Yes. You will be asked to evaluate six ciders in two flights, one flight that assesses your ability to distinguish between key structural elements and a second where you are asked to complete a full evaluation of three ciders using the Structured Sensory Analysis format. The possible aromas and flavors document will be supplied for use during the exam.
- How long does the test take? You are given 2 hours to complete the theory section of the exam and 1 hour and 15 minutes to complete the sensory evaluation section. There is a 15 minute break in between sections.
- Is it ok if the name on my ticket or registration doesn’t match the person who attends? Registrations are not transferable, so the name on the I.D. presented when checking in for the exam must match the name on the registration.
- What happens if I cannot attend my registered exam? Please see Exam Rescheduling, Timelines and Fees in the Terms and Conditions Document for full details. If you do need to cancel your registration, exam registration fees can be refunded up to 14 days before the exam. Please note that a $25 administration fee applies to any cancellation.
- When can I register for the exam? Exam registration is open until 14 days before the posted exam date.
- How can I contact the organizer with any questions? Please contact Director of Education Jennie Dorsey at jennie@ciderassociation.org.
- What can I bring into the event? Bringing a personal water bottle is recommended for both sections of the exam. Cell phones, smart watches, computers, books or papers, and any and all other personal items must be left at a designated storage area in the exam room. Pencils will be provided, and spare paper will be available on request. Spit cups, and water will be provided during the evaluation exam. We encourage you to bring your own water bottle for the theory exam. Please contact Director of Education Jennie Dorsey at jennie@ciderassociation.org prior to registering for the exam if you wish to request special accommodations.
- Is the Certified Pommelier Exam available in my area? Certified Pommelier exams are held periodically throughout the year and in a variety of locations. Please check our current exam schedule to find an exam suitable for you.
- How many Certified Pommeliers are there currently? You can find the current number of Certified Pommelers here.
- Do I need to pass the Certified Cider Guide exam to take the Certified Pommelier exam? Yes. Passing the introductory exam to become a Certified Cider Guide is a prerequisite. If you have not yet taken this exam, you can purchase a package which includes an instructional video, study guide, and access to an online exam HERE.
- Are there ID or minimum age requirements to sit for the event? YES. You must be of legal drinking age in the country where you sit for the exam, and when checking in at the exam you must provide a photo ID that will both verify your age and identity.
September 2025: Update from ACA CEO Monica Cohen
Six plus months ago, I stepped into this role as CEO of the American Cider Association (ACA). Semi-retired after more than 30 years in food and beverage, I missed having a community and being challenged. With cider, I’ve found both.
Since its founding, the ACA has achieved a lot for this industry. But in my short time here, it’s become clear: we need to do more, and we need to do better. I’m hell-bent on it.
Through conversations with our Board, staff, and many of you, I’ve been focused on building better. Here’s what that looks like so far:
- Advocacy that punches harder. The reintroduction of the Bubble Tax Bill is worth celebrating, but it’s just the beginning. We’re preparing to bring on some D.C. heavy hitters to move the needle for cider more aggressively on Capitol Hill.
- Education that reaches further. We’ve added two licensed educators, signed a new university partnership (announcement coming soon), and begun building the next level of programming. Next up: taking cider education to wholesale distributors.
- Partnerships that deliver more value. CiderCon® is a highlight, but our work with vendors can’t stop there. Our new Preferred Vendor Program is designed to save you money and strengthen your business year-round.
- Consumers who know cider. We’ve started small but important steps to boost cider’s visibility with drinkers through social media and increased media outreach, supporting your efforts to get cider on more radars and in more glasses.
- Membership that multiplies our power. More members mean more advocacy, more discounts, more clout. Imagine the impact if every cidery in the U.S. had a voice in the ACA. That’s the future we need to build together and why we have stepped up our efforts to increase membership.
This progress matters — but it’s not enough. Every day, you’re producing world-class ciders, running taprooms, and making tough choices about where to invest. You deserve an association that delivers more: more advocacy, more awareness, more data, more wins.
Right now, ACA is too thinly resourced to deliver at the level you need. I feel that every single day in this role. There are things I want and need to do for this industry, but without more support, I can’t move fast enough or far enough.
That’s why we launched our first-ever Capital Campaign this summer. Thanks to early champions — members and enthusiasts who have contributed — we’ve built a strong foundation.
But we’re still a long way from our $250,000 goal.
This is the moment to act. Whether it’s $25/month or a one-time gift, your support allows us to do more. Together, we can build the future this industry deserves.
October is National Cider Month: ACA is a Supporting Partner
National Cider Month is back for 2025! Founded by Schilling Cider in 2022, National Cider Month has grown into an industry-wide celebration of cider, cidermakers, and the apple harvest season. Held throughout October, this is a powerful opportunity to elevate the craft, connect with consumers, and shift perceptions about cider.
A number of cider companies have participated in a variety of ways in the last few years – from organizing promotions at the store shelf to drawing consumers into their tap rooms with special events. According to IRI data, cider sales saw a 5% lift during National Cider Month in its first year, highlighting the impact of coordinated consumer-facing promotion.
As we’re all about moving more cider, the American Cider Association is proud to be a supporting partner of National Cider Month. Leading up to – and throughout the month of October, we will be amplifying National Cider Month and member events as well as securing media coverage to help drive visibility and excitement for cider.
More than 160 cideries and counting have signed on to participate in National Cider Month. Once signed up you can access National Cider Month logos and other promotion materials as well as have your cidery and special events listed. Visit www.nationalcidermonth.com to learn more, register, and get involved. Scroll to the bottom and click Participate in NCM to start the sign up process.
Let’s work together to make sure it’s cider’s time!
November 28: Certified Pommelier Exam in Hereford, UK
TAKE THE CERTIFIED POMMELIER™ EXAM IN HEREFORD ON NOVEMBER 28th!
Are you ready to take the next step in your professional development in the cider industry?
If you have already passed the Level 1 Certified Cider Guide™ exam and are looking for that next challenge? Now is your chance!
The American Cider Association is pleased to announce a Certified Pommelier™ Exam will be held at The Green Dragon Hotel in Hereford, UK . The exam will take place Friday, November 28th, 2025. The exam will begin promptly at 11:00 AM.
*Level 1 Certified Cider Guide™ certification is a prerequisite for taking the Certified Pommelier™ Exam. (Haven’t taken your Level 1 Certified Cider Guide™ Exam? Buy the bundle here! ACA Member discounts are available.)
There’s a discount code available for ACA members who want to take the test. You can find that code in our Resource Hub.
WHAT IS THE CERTIFIED POMMELIER™ EXAM?
The American Cider Association’s mission is to grow a diverse and successful cider industry by providing valuable information, resources and services to our members and by advocating on their behalf. One way to fulfill this mission is through the Certified Cider Professional™ Program, a program aimed at educating the front-line of cider hospitality (distributors, retailers, bartenders and more!) while also welcoming journalists and serious cider enthusiasts.
The exam for the introductory level certification, Certified Cider Guide™ (CCG), is an online test that can be taken at any time. The exam for the more advanced second level of certification, Certified Pommelier™, is only available in person. The exam consists of two parts, a written theory exam comprising short answer and essay questions and a blind sensory evaluation of a number of ciders. Passing the introductory level exam is a mandatory prerequisite to sitting for the Level 2 Certified Pommelier exam.
Certified Pommeliers™ must have a fundamental understanding of all topics covered at the introductory level, but must also be able to think critically and demonstrate a deeper understanding of cider and the cider industry.
The topics covered in the exam are:
- Apples, the Orchard & History
- Cider Making
- Flavor & Evaluation
- Cider Families
- Keeping & Serving
- Food & Cider
- Social Responsibility
The exam is meant to be challenging. The only information necessary for successfully passing the theory section of the exam is contained in the Certified Pommelier Study Guide available on Amazon. To study for the evaluation section of the exam, candidates should consider attending one of the sensory analysis videos available through the ACA’s website or attend one of the regularly scheduled webinars. Access to pre-recorded webinars and registration for upcoming live webinars is available directly through our website.
WHY BECOME A CERTIFIED POMMELIER™?
Cider is a beautifully nuanced beverage that is less well understood by most consumers. Having the knowledge and skills required to become a Certified Pommelier™ will equip you to better serve customers, enhance your standing in the beverage community, and give you a unique and valuable professional qualification. Being recognized as a Certified Pommelier™ will put you in the vanguard of advanced cider specialists in this ever growing category.
HOW MUCH DOES THE TEST COST?
The registration fee for the exam is $350. Current members of the ACA can register at a discounted price of $250 by using the discount code that can be found here. If a candidate sits for the exam but does not pass either section, or only passes one of the two sections, theory or sensory evaluation, they can resit for the section of the exam that they did not pass at a future date. The fee for retaking the exam is $175 for non-members and $125 for current members of the ACA.
For non-members, the exam is $350.
Read Terms & Conditions before registering.
WHAT MATERIALS ARE AVAILABLE TO STUDY FOR THE EXAM?
- The Certified Pommelier™ Study Guide is available directly through Amazon. It is also available at all of Amazon’s international sites.This is the official study guide for the second level of the American Cider Association’s professional certification program. It contains all of the information needed to study for and pass the examination. No other reference materials are required.
- There is also a dedicated Facebook Group (that is open for all to join) with prep materials and in-depth peer conversations that many candidates have found useful.
- Sensory evaluation is an important part of being a Certified Pommelier™ which is why we test your ability to accurately analyze the structural components, aromas, and flavors of a variety of ciders. In order to aid in the development of your sensory evaluation skills and understand the approach to testing them, we have several pre-recorded videos available for purchase. In addition, we host several live sensory analysis webinars each year. You can access the videos and look for scheduled webinars here
Frequently Asked Questions
(Download the Frequently Asked Questions document.)
Are there ID or minimum age requirements to sit for the event? YES. You must be of legal drinking age in the country where you sit for the exam, and when checking in at the exam you must provide a photo ID that will both verify your age and identity .
Do I need to pass the Certified Cider Guide™ exam to take the Certified Pommelier™ exam? Yes. Passing the introductory exam to become a Certified Cider Guide™ is a prerequisite. If you have not yet taken this exam, you can purchase a package which includes an instructional video, study guide, and access to an online exam HERE.
How many Certified Pommeliers™ are there currently? You can find the current number of Certified Pommelers here.
Is the Certified Pommelier Exam™ available in my area? Certified Pommelier™ exams are held periodically throughout the year and in a variety of locations. Please check our current exam schedule to find an exam suitable for you.
What can I bring into the event? You may bring only a water bottle into the exam space. Cell phones, smart watches, computers, books or papers, and any and all other personal items must be left at a designated storage area in the exam room. Pencils will be provided, and spare paper will be available on request. Spit cups, and water will be provided during the evaluation exam. We encourage you to bring your own water bottle for the theory exam. Please contact the Cider Education Operations Manager, Jennie Dorsey at jennie@ciderassociation.org prior to registering for the exam if you wish to request special accommodations.
How can I contact the organizer with any questions? Please contact Cider Education Operations Manager Jennie Dorsey at jennie@ciderassociation.org.
When can I register for the exam? Exam registration is open until 14 days before the posted exam date.
What happens if I cannot attend my registered exam? Please see Exam Rescheduling, Timelines and Fees in the Terms & Conditions Document for full details. If you do need to cancel your registration, exam registration fees can be refunded up to 14 days before the exam. Please note that a $25 administration fee applies to any cancellation.
Is it ok if the name on my ticket or registration doesn’t match the person who attends? Registrations are not transferable, so the name on the I.D. presented when checking in for the exam must match the name on the registration.
How long does the test take? You are given 2 hours to complete the theory section of the exam and 1 hour and 15 minutes to complete the sensory evaluation section. There is a 15 minute break in between sections.
Is there a tasting section on the test? Yes. You will be asked to evaluate six ciders in two flights, one flight that assesses your ability to distinguish between key structural elements and a second where you are asked to complete a full evaluation of three ciders using the Structured Sensory Analysis format. The possible aromas and flavors document will be supplied for use during the exam.
What is the grade needed for passing? 60% of the possible points for sensory evaluation and 70% for theory
When will we receive our graded exams? Exams are not returned to candidates, however you will be notified as to whether or not you have passed about 6 weeks from the exam date. If you did not pass a section of the exam, you may request a breakdown of your points by general topic to help you identify areas in which you could improve your score should you wish to retake the exam.
September 2025: Monthly Market Updates from Sightlines
Each month consumer insights platform Sightlines will share one quick hit you can use to make confident decisions. Also, ACA members get 50% off a Sightlines subscription. Find the discount code in the Resource Hub.
Non-White Americans Increase as a Portion of Regular Drinkers
As debate continues around the meaning of a recent Gallup poll about alcohol consumption, updated government data offers additional context and nuance about who is and isn’t drinking.
The 2024 results of an annual survey by the federal Substance Abuse and Mental Health Services Administration (SAMHSA) were released in late July, and offer further insight into which Americans are changing their relationships to alcohol. The high-level findings back up what the Gallup poll found: Broadly, a lower percentage of Americans report past-month alcohol use in 2024 compared to the year prior. Yet the demographic shifts within this paint a more nuanced picture.
Drawing on both the Gallup poll and SAMHSA data, we see that declines in alcohol use are steepest among young, White, Republican-leaning men. Meanwhile, Hispanic and Asian drinkers show upticks in past-month drinking compared to 2021.
Those increases are especially notable given that 2021 was still well within the era of COVID-induced at-home indulgence. That some groups of Americans report increased rates of past-month alcohol use compared to that time is remarkable.
What does this mean for cidermakers? Non-white women are the future of alcohol consumption in the U.S., and that future is coming quickly. Women and Hispanic drinkers in particular are increasing as a share of regular drinkers at the same time that white men are driving declines. It’s not just about marketing to these more diverse drinkers, it’s about centering their voices and preferences.
November 15: Taste Like a Pro Cider Sensory Workshop in Port Angeles, Washington
Join us for a sensory deep dive into the world of cider and learn to taste cider like a pro! Whether you’re preparing for the Certified Pommelier™ exam or just curious how pros taste cider, this immersive, hands-on session will give you the tools to sip and share with confidence. You’ll learn how to detect flavors, spot faults, and describe cider like a seasoned cider professional. Walk away prepared for your exam, or to wow your friends with a sharper palate and a deeper love for the world’s most diverse fermented beverage.
Price: $45 Non-members, $35 ACA members (Member Discount can be found in the Resource Hub)
Location: PNWonderland Wine, 222 N Lincoln St., Port Angeles, WA
Schedule:
- Welcome & Introduction (10 min)
- Part 1: Foundations of Sensory Tasting (25 min)
- Part 2: Structured Tasting Practice (60 min)
- Part 3: Identifying/Understanding Common Cider Faults (20 min)
- Part 4: Elevate Your Tasting Vocabulary (15 min)
- Wrap-Up + Q&A (20 min)
Unlocking Cider Education: A New Study Resource Partnership Between ACA and Press Then Press
The American Cider Association (ACA) is proud to announce a new partnership with Press Then Press, a leading online cider retailer with a passion for education and community-building. This collaboration is centered around one shared goal: making cider and cider education more accessible to enthusiasts, professionals, and Certified Cider Professional™ (CCP) candidates across the country.
Through this partnership, Press Then Press will now offer curated study boxes with resources and digital downloads supplied directly from the American Cider Association. This partnership supports the Certified Cider Professional™ Program, starting with Level 1, Certified Cider Guide™ and carrying through to L2, Certified Pommelier™. These materials include practice exam questions, completed sensory analysis forms, sensory videos, and other helpful tools designed to build confidence and cider knowledge in a flexible, engaging format.
Why It Matters
The Certified Cider Professional™ Program is the first and only certification program dedicated to the international cider industry. It empowers service professionals, retailers, distributors, and cider lovers with the knowledge to confidently understand and share the nuances of cider, from apple varieties and production methods to food pairing and sensory evaluation.
By teaming up with Press Then Press, the ACA is extending the reach of these resources and giving learners a trusted shipping hub to find the large array of ciders needed for sensory evaluation expertise.
More resources are on the way, including enhanced digital tools, flashcard decks, and sensory evaluation aids.
Where to Find It
Visit the Press Then Press website to explore cider bundle options and visit the American Cider Association website for the growing catalog of CCP-certified resources.
Together, We’re Building a Stronger Cider Community
This partnership marks a major step forward in making cider education approachable and enjoyable for all. Whether you’re brushing up your knowledge or taking the next step in your cider career, ACA and Press Then Press are here to support your journey.
October 9: Taste Like A Pro: Cider Sensory Analysis Workshop in England
Certified Pommelier™ Sensory Training Workshop on October 9 at the Museum of Cider
Join us for a sensory deep dive into the world of cider and learn to taste cider like a pro! Whether you’re preparing for the Certified Pommelier™ exam or just curious how pros taste cider, this immersive, hands-on session will give you the tools to sip and share with confidence. You’ll learn how to detect flavors, spot faults, and describe cider like a seasoned cider professional. Walk away prepared for your exam, or to wow your friends with a sharper palate and a deeper love for the world’s most diverse fermented beverage.
Price: $45 Non-members/$35 Members (Discount Code available in Resource Hub.)
Location: Museum of Cider, Pomona Place, Hereford, HR4 0EF
Schedule:
- Welcome & Introduction (10 min)
- Part 1: Foundations of Sensory Tasting (25 min)
- Part 2: Structured Tasting Practice (60 min)
- Part 3: Identifying/Understanding Common Cider Faults (20 min)
- Part 4: Elevate Your Tasting Vocabulary (15 min)
- Wrap-Up + Q&A (20 min)