Dry Cider January Announced by Cider Association
The American Cider Association is launching a month long campaign called Dry Cider January to promote their members’ ciders containing 0 grams of sugar. They will list the ciders on their website and will be promoting them through the association’s social media channels with the hashtags #dryciderjanuary and #pickdrycider.
The list will be updated regularly and can be found here.
“The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be fruit-forward,” explained the association’s executive director, Michelle McGrath. “You’ll find there are a multitude of dry ciders available when you start seeking them,” she added.
Alcohol is created when yeast converts sugar into alcohol through fermentation. A cider that contains no residual sugar has been fermented to absolute dryness. Sometimes cidermakers will blend a completely dry cider with fresh juice for acid/sugar balance, but other times they leave the cider entirely dry. These dry ciders are what the association is listing on their website for the campaign.
“It’s fairly common for cidermakers to list a dryness scale on their packaging nowadays. Although the definition of ‘dry’ may vary, a 0g sugar cider will generally be marked as such on the back label. ‘Bone dry’ is another term some companies may use to distinguish their 0 grams RS ciders from their dry ciders with only 1 or 2g,” McGrath shared. Some dry ciders, like Brut from Virtue Cider, include nutrition labels that indicate 0g sugar.
The list of ciders on the association’s website demonstrates the flavors and styles possible not only in the cider category, but in ciders with 0g sugar. From single varietal ciders showcasing specific apple varieties and served in a 750ml bottle to ciders aged on rose and hibiscus petals and served in a 12 oz can, the range is impressive. They are adding to the list daily throughout January. Follow along on their Instagram account @pickcider to learn more about the featured products.
The American Cider Association is developing additional campaigns for 2020 to showcase their members and highlight the diversity of flavor and style in the category.
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Active members of the American Cider Association may submit their 0g sugar ciders to be featured here. Consumers can participate with the hashtags #dryciderjanuary and #pickdrycider.
The Gravensteins of Sonoma County
“What can I get for you?” I ask the next customer at the bar. “I don’t know. Do you have any cider made with Gravenstein apples?”, comes the reply. “All the ciders on our menu have some Gravenstein in them. What sort of cider do you like?”
That’s a typical beginning conversation at the Craft Cider Tent of the Gravenstein Apple Fair, an annual fundraising event benefiting the local agricultural non-profit Sonoma County Farm Trails. Most of our customers are not regular cider drinkers, and have generally just tried one or another of the large nationally distributed brands. Confronted with a menu of 18 local ciders, from almost as many producers, they are understandably a bit flummoxed. We talk about what they typically drink, do a little sampling, and eventually find something they love.
When most people hear “Sonoma County, CA” they think wine, but apples have been a part of the commercial landscape there since northern Europeans arrived in the mid-19th century. Chief among them was, and is, the Gravenstein, an apple whose 18th century origins (said to be Italy, Denmark, or Germany) are shrouded in mystery. It’s an apple that expresses itself marvelously in the area’s loamy soils, warm, dry days, and cool summer nights. Nineteenth century pomologists had it right when they described the Gravenstein as having “that refreshing admixture of sweet and acid which characterize our most esteemed apples” and declaring it good for cider.
Cider makers in the area take full advantage of everything the Gravenstein has to offer making ciders that cover all possible flavor and texture bases – wild and tart native-ferments (Old World Winery and Coturri Winery); dry and fruit forward (Sawhorse Cider and Horse & Plow Winery); clean and crisp (Goat Rock and Ethic Ciders); semi-dry single varietals (California Cider Company and Golden State Cider), and complex blends (tannic from Tilted Shed Ciderworks, aromatic from Dutton Estates). The 10-fold increase in local cider companies over the last seven years has been a boon to local farmers, too, allowing them to resist the economic pressure to grub up their orchards in favor of wine grapes.
While the range of flavor possibilities seems almost endless, what these ciders all have in common is their use of local fruit, typically dry-farmed and organic, harvested and pressed in season. They also rarely make it outside of Northern California, and most can only be found within Sonoma County itself and the handful of counties that surround it. To experience all this place has to offer, you have to go there.
The American Cider Association is making it easy for the attendees of CiderCon 2020 in nearby Oakland to do just that with a pre-conference orchard and tasting tour. For cider lovers, it’s an opportunity that shouldn’t be missed.
American Cider Association Note: Registration for CiderCon 2020 and associated tours will open soon! Darlene Hayes will be the guide for the Sonoma Country tour.
ACA Now Accepting Nominations for 2026 Board of Directors
The ACA Board of Directors is comprised of passionate, active cidery owners – large and small – who are committed to shaping the future of the organization and the greater cider industry. If you’d like to be part of that and are ready to lend your voice, ideas, and leadership to this important work, now’s your chance!
The American Cider Association (ACA) has six seats open for election on our Board of Directors in 2026. The available positions are as follows:
- 1 Large Cidery Seat
- 1 Regional Chair – Mountain West
- 1 Regional Chair – Northwest
- 1 Regional Chair – Midwest
- 2 At-Large Seats
Our annual nomination window is now open, and we want to hear from you!
Election Details
Elections will be conducted electronically during CiderCon® 2026, taking place in Providence, Rhode Island, from February 3-5. All U.S. member cideries are eligible to vote, with each cidery having one vote. Primary cidery contacts will receive an email on February 3 inviting them to vote for board members.
While previous volunteer experience with the ACA is not mandatory, it is highly encouraged for those considering a run for office.
Application and Eligibility
Here are the specifics for those interested in applying:
- Eligibility: Positions are open to any active ACA member cidery in the U.S., regardless of size, excluding the Large Cidery Seat which must be filled by a cidery making 1,000,000+ gallons annually.
- Application Deadline: December 19, 2025.
- Candidacy Requirements: You must be a permanent employee of a bonded cidery producing cider in the U.S.
- Term Duration: Each term lasts for three years.
Please be aware that incumbents may be running for re-election. Applications will be reviewed on a rolling basis until the deadline, and qualified candidates will receive further instructions on the board election process.
Need More Information?
For any questions regarding board service, feel free to reach out to ACA CEO Monica Cohen at monica@ciderassociation.org to schedule a meeting.
To submit your nomination by the December 19 deadline, please complete the self-nomination form. We look forward to your contributions and are excited to see the future leaders of our industry step forward!
CiderCon® 2026 – You’ll Be Glad You Did It!
Some events are too good to miss…and CiderCon® is one of them.
Invest in your cidery by investing in your knowledge, your network, and a week that will change the way you think about cider. Sessions and speakers are in place and it’s going to be a good one!
CiderCon® is the gathering for everyone shaping the future of cider, from orchardists and makers to marketers, distributors, and enthusiasts. It’s where learning, tasting, and connection come together to spark ideas and strengthen our industry.
This year’s theme, Crafting Cider’s Future Together, celebrates the collaborative spirit that defines cider and the momentum driving us forward. The cider industry is at a powerful intersection of tradition and transformation and together, we’re building what comes next.
While official programming kicks off Wednesday and Thursday, February 4–5, the excitement starts much earlier!
Monday: Choose your own adventure from tours like Prohibition in Providence: A Drinking History Tour to Cider Tours through Connecticut and Rhode Island, or enjoy a flavorful Culinary Arts Museum Tour & Demonstration.
Tuesday: Dive into our TTB Bootcamp, or, if you’re launching or dreaming of your own cidery, don’t miss the brand-new From Vision to Viability: Startup Cider Business Bootcamp. Then grab your ticket to the always sold-out Cider Share, where ciders from around the world are poured and connections are made.
Wednesday: The official kickoff to CiderCon®! Hear updates from ACA Board President Christine Walter (Bauman Cider) and Monica Cohen, CEO of the American Cider Association. Guest speaker Alan Reed, CEO of Chicagoland Food and Beverage, will share insights on meeting today’s consumers where they are and industry friends Jim Bair, CEO ofU.S. Apple and Bart Watson CEO of the Brewers Association, will give us updates and insights from their vantage points.
Attendees will then enjoy a variety of information sessions throughout the day on Wednesday and Thursday from Cider Apples of the Future to Who Put the Band-Aid in the Barnyard? plus have an opportunity to attend a variety of different tasting sessions, ample time to explore our biggest-ever trade show, and the chance to pick up some cider swag and the latest book releases at the ACA Bookstore.
Wrap up the week with the Grand Toast and a new Cider Party the perfect way to celebrate what we’ve learned, shared, and envisioned together.
CiderCon® 2026 | February 2–6 | Providence, Rhode Island
Learn. Connect. Celebrate. Craft cider’s future together.
The Shutdown’s Nearing an End. Now What?
After weeks of uncertainty, the federal government is (almost) finally back in business and that means the TTB and other key agencies are, too. For cideries, this is the moment to shake off the disruption, check in on delayed approvals, and get your product plans back on track.
The American Cider Association (ACA) has continued to stay in touch with Hill offices throughout the shutdown to make sure the voice of cider was still being heard. Now that things are moving again, offices are far less distracted and listening. Which means this is the time for cidermakers across the country to speak up and make sure Congress understands how federal policy impacts your business and your growers.
Here are a few steps to help you get back up to speed—and plug into the national cider conversation while it matters most:
Now is the Time to Use Your Voice
Lawmakers are turning their attention to appropriations before the end of the year, and now is when your voice has the most impact.
We’re calling on everyone in the cider community to join our Do Gooder campaign and send a quick message to your Congressional representative about the Bubble Bill—a key piece of legislation that supports small producers and the farmers they work with. It takes less than a minute – click the link, enter your address, press send.
Do Gooder Link to Email Your Reps
A personal note from a constituent cidermaker goes further than you might think. Even just a handful of messages can help move the needle and keep cider in the conversation on Capitol Hill. If you’re a cider lover rather than a cidermaker, your voice can help elevate the message from the cideries you love.
Check on Your TTB Filings
With the TTB reopening, the agency is now working through its backlog of label and formula approvals. If you have pending applications, log in and confirm their status.
If anything was returned or expired during the shutdown, resubmit as soon as possible and prioritize what’s most urgent for your production schedule.
Reassess Your Production and Release Schedule
A temporary freeze can throw even the best-laid plans off course. Take a fresh look at your seasonal releases, packaging timelines, and distributor communication. If your new ciders were caught in the delay, use this moment to reimagine your launch strategy. Perhaps pair a release with a taproom event or local collaboration to generate excitement?
Stay Visible in Your Community:
Your customers are always ready to support you. Host a cider release, organize a small tasting, or simply share what’s new at your cidery. Keeping your story front and center helps the public, and policymakers, understand the role cider plays in local economies and agriculture.
Who’s Ready for the End of Premiumization?
Each month consumer insights platform Sightlines will share one quick hit you can use to make confident decisions. Also, ACA members get 50% off a Sightlines subscription. Find the discount code in the Resource Hub.
Consumer spending in the U.S. has, of late, been buoyed by the wealthiest Americans. Recent analysis of Federal Reserve data by Moody’s Analytics showed that the top 10% of earners in the U.S. (those whose households make $250,000 or more annually) accounted for 49% of total consumer spending in Q2 2025. That’s the highest level ever reported since such data collection began in 1989, and it’s well above the one-third of overall consumer spending that group represented in the early 1990s.
Well-off Americans have carried water for much of the economy, but they can’t do it forever—particularly not when it comes to alcohol. The discretionary spending power of the wealthy has for years been a driver of premiumization, but the tides may be turning. Those households, after all, only need to buy so much beer or wine or cider. Eventually, all but the most exclusive of luxury brands need “average” Americans to buy in, or need the wealthy to buy even more. But we are currently seeing the affluent slow their spending: Analysts at Jefferies and Moody’s have noted that affluent shoppers have pulled back on luxury spending and are showing an increased appetite for discounts and deals. As a result, mentions of “trading down” in conference calls by large U.S. consumer companies have ticked up in recent years, echoing spikes seen after the housing market crisis in 2008 and during the post-COVID inflationary period. Sales of private label staples are breaking records. Amazon Prime Day shoppers spent on staples, not big-ticket buys. Lower-cost retailers like Kohl’s, TJ Maxx, and Dollar Tree have seen stock prices rise this year as investors bet on shoppers continuing to hunt deals. Even Gen Z is taking advantage of early-bird specials and happy hours. Alcohol companies need to recognize that a broad trend toward premiumization is no longer a given. What will make up the slack when big spenders pull back?
Expanding Global Cider Education: ACA Partners with The Drinks Trust and Heineken to make the Certified Cider Guide™ Course More Accessible in the UK
The American Cider Association (ACA) is thrilled to announce an exciting new partnership with The Drinks Trust and Heineken to make the Level 1 Certified Cider Guide™ (CCG) qualification more accessible to drinks professionals across the United Kingdom.
This collaboration marks an important step toward expanding access to professional cider education and supporting the next generation of cider advocates worldwide.
Bringing Accessible Cider Education to the UK
The Certified Cider Guide™ is the ACA’s internationally recognized Level 1 certification, designed to give participants a foundational understanding of cider production, styles, tasting, and service. The course has been integrated into The Drinks Trust’s DEVELOP training platform, a program that offers fully funded courses to individuals working or seeking work in the drinks and hospitality industries.
For eligible learners in the UK, this means the course is now available at no cost through the DEVELOP bursary program.
“Accessibility in education is essential for a thriving industry,” says Jennie Dorsey, Director of Education & Program Development for the American Cider Association. “Partnering with The Drinks Trust means more professionals can discover cider’s incredible diversity, expand their expertise, and join a growing international network of cider advocates.”
Flexible Learning for Busy Professionals
Delivered completely online and at your own pace, the Level 1 Certified Cider Guide™ course is designed to fit around real-world work schedules. Participants receive a comprehensive digital study guide, engaging on-demand video lessons, and access to the official ACA certification exam—all from the comfort of home.
The qualification helps participants:
- Build confidence in cider tasting and service
- Understand cider production methods, apple varieties, and fermentation styles
- Strengthen product knowledge and customer engagement skills
- Earn an internationally recognized certification that supports career growth across the drinks trade
A Shared Vision for Growth and Inclusion
As one of the world’s most historic cider regions, the UK has a deep connection to cider culture and craft. This partnership aims to elevate that heritage while ensuring access to professional education is open to everyone, regardless of background or circumstance.
The program is made possible through the generous support of Heineken, whose investment in the DEVELOP platform helps remove financial barriers to training and promote a more inclusive industry.
Join the Global Cider Learning Community
Through this collaboration, the ACA continues to expand the reach of the Certified Cider Professional™ program, which now serves learners in multiple countries and across all sectors of the beverage trade.
Interested in learning more or applying for the UK program?
👉 Visit The Drinks Trust’s course page to get started.
Together with The Drinks Trust and Heineken, we’re working to make cider education more accessible, more inclusive, and more inspiring, one sip at a time.
Cider Shows Up at Great American Beer Festival
For the second consecutive year, cider took the stage alongside beer at the 2025 Great American Beer Festival® (GABF) competition…and, once again, made a big impression. As the beverage world continues to evolve, cider is increasingly being recognized as a dynamic, creative and important contributor to the beverage alcohol category.
Included in the more than 8,000 entries that were judged, the Brewers Association doled out 18 awards to the 178 cider entries and named Don & Sharon Gowan of Gowan’s Heirloom Cider in Philo, CA the Cider Maker of the Year.
Category 201: Tannic Cider – 21 Entries
- Gold: 1876 Heirloom, Gowan’s Heirloom Cider, Philo, CA
- Silver: Classic Dry, Gowan’s Heirloom Cider, Philo, CA
- Bronze: Kingston Black, Snow Capped Cider, Austin, CO
Category 202: No/Low-Tannin Cider – 36 Entries
- Gold: 14th Anniversary, 2 Towns Ciderhouse, Corvallis, OR
- Silver: Original Gold, Portland Cider Co., Clackamas, OR
- Bronze: Local Legend, Schilling Cider, Auburn, WA
Category 203: Fruited Cider – 53 Entries
- Gold: Honey Citron, Gowan’s Heirloom Cider, Philo, CA
- Silver: Piper’s Pineapple, Gatlinburg Brewing Co., Sevierville, TN
- Bronze: Huckleberry Cosmic Crisp, 2 Towns Ciderhouse, Corvallis, OR
Category 204: Botanical or Spiced Cider – 25 Entries
- Gold: Spiced Apple, Gowan’s Heirloom Cider, Philo, CA
- Silver: Plum & Lemongrass, Snow Capped Cider, Austin, CO
- Bronze: Cranberry Spice, Six Byrd Cider, Tempe, AZ
Category 205: Experimental, Barrel-Aged or Specialty Cider – 27 Entries
- Gold: Calville Blanc d’Hiver Ice Cider, Haykin Family Cider, Aurora, CO
- Silver: Apollo Palmer, Papa Moon Ciders, Scottsbluff, NE
- Bronze: Santiam Cherry Apples in Garryana Oak, Haykin Family Cider, Aurora, CO
Category 206: Single Varietal Cider – 16 Entries
- Gold: Mountain Rose, Haykin Family Cider, Aurora, CO
- Silver: Gravenstien, Snow Capped Cider, Austin, CO
- Bronze: Niedzwetzkyana, Haykin Family Cider, Aurora, CO
Cider Maker of the Year: Gowan’s Heirloom Cider, Philo, CA
C-Store Cider Sales Thrive This Year
Each month consumer insights platform Sightlines will share one quick hit you can use to make confident decisions. Also, ACA members get 50% off a Sightlines subscription. Find the discount code in the Resource Hub.
While alcohol has generally been in the red in most retail channels this year, cider sales in convenience stores offer a rare bright spot. Both dollar sales (+4.8%) and volume (+3.4%) are well above the negative trend lines for craft, seltzers, domestics, and even imports in Circana-tracked c-store data.
What explains the boom? Cider has finally arrived at the imperial party. In January, the Alcohol and Tobacco Tax and Trade Bureau (TTB) approved new standards of fill for higher-ABV cider that included 16 oz. and 19.2 oz cans. Prior to that update, those can sizes were only an option for cider under 7% ABV, excluding higher-strength cider from the single-serve can sizes that have proven so successful for imperial IPAs and high-gravity FMBs. At the time of the announcement, Jeff Parrish, co-owner of Oregon’s Portland Cider Company, called the move “a game changer,” and year-to-date sales confirm it.
But imperial cider in 19.2 oz. cans isn’t the only story line. Convenience stores’ craft beer SKU rationalization over the past year has also opened up space for higher-margin cider. And finally, cider enjoys crossover appeal with the popular RTD cocktail category—yet it may be available in c-stores where distilled spirits aren’t legally allowed. All of this presents a long runway for cider, which has yet to post numbers for October (National Cider Month), November (Thanksgiving), and December (Christmas and New Year’s Eve). We’d expect it to take an even bigger bite of the c-store apple in those final 2025 months.
Introducing the Certified Cider Guide™ Digital Flashcards
The American Cider Association is excited to share a brand-new study tool for anyone preparing for the Level 1 Certified Cider Guide™ exam! The Certified Cider Guide™ Digital Flashcards are now available for free, offering an easy and engaging way to test your knowledge wherever you are. Designed to help you master key terms, cider styles, and production concepts, these cards are the perfect resource for students, professionals, and cider enthusiasts alike.
Prefer something you can hold in your hands? A physical deck of the Certified Cider Guide™ Flashcards will be available for purchase at CiderCon® 2026, so you can keep learning and sharing your cider knowledge offline too.
Get started today, explore the digital deck, and take the next step in your cider education journey.
*Note: By downloading these flashcards, you agree to comply with all copyright laws protecting the Certified Cider Professional™ program materials. Unauthorized sharing, reproduction, or distribution is strictly prohibited.
American Cider Association Welcomes New Canadian Licensed Educator
The American Cider Association (ACA) is proud to announce that Jenna Boucher has joined its growing network of Licensed Educators, bringing her award-winning expertise and Canadian perspective to the Certified Cider Professional™ (CCP) program.
Jenna is an accomplished cidermaker, judge, and educator with deep roots in Canada’s diverse cider scene. A Certified Pommelier™ and GLINTCAP award-winner, Jenna has honed her craft in cideries from coast to coast, including orchard-based, urban, and coastal operations. Known for her creativity and passion, she shares her love for cider and craft beverages through her Instagram, @bouche_bag, where she highlights both her own creations and the wider cider community.
A true cider nerd at heart, Jenna can be found experimenting with barrel aging, developing innovative blends, and leading taproom tastings in her signature overalls. Beyond production, she serves as a judge at respected competitions including GLINTCAP and the Canadian Beer Cup, and she contributes her expertise through committee work with both the ACA and the Canadian Cider Association (CCA).
“Jenna brings both knowledge and approachability to cider education,” said Jennie Dorsey, Director of Education and Program Development of the American Cider Association. “Her Canadian perspective and hands-on experience will be a huge asset as we continue expanding access to cider education.”
As a Licensed Educator, Jenna will lead Certified Cider Guide™ workshops and educational events designed to make cider learning inclusive, approachable, and full of flavor. Her role supports the ACA’s mission to advance the understanding and appreciation of cider among hospitality professionals, retailers, and consumers.
“I’m thrilled to represent Canada in this next step of cider education,” said Jenna. “Cider is such a vibrant, diverse beverage, and I’m excited to help people feel connected to it, whether they’re pouring it behind the bar, learning about food pairings, or simply enjoying it on a hike with a view.”
The ACA is excited to welcome Jenna to its Licensed Educator team and looks forward to supporting her work in building cider knowledge across Canada and beyond.
About the American Cider Association
The American Cider Association (ACA) is a non-profit trade organization that supports cider producers and advocates for the cider industry in the United States and internationally. Through education, legislation, and community-building, the ACA works to grow a diverse, vibrant, and thriving cider category.
The 2025 Government Shutdown: What it Means for You
Because Congress has not yet passed a continuing resolution to fund the government, a federal shutdown is now in effect beginning October 1, 2025. For cideries, the most immediate impact comes from the significant reduction of 87% of staff at the Alcohol and Tobacco Tax and Trade Bureau (TTB). The TTB will continue only essential functions. These include processing tax returns with payments, handling urgent legal matters, securing federal property, managing essential payroll and accounting, and continuing criminal enforcement. Most other services—such as label approvals, formula reviews, and permitting—are paused until funding is restored. In addition, the Small Business Administration (SBA) is also functioning at 23% of its workforce, focusing on existing loans and Emergency Injury Disaster Loans (EIDLs).
Here’s what you need to know from the TTB:
- Label approvals are on hold. TTB will not review new Certificates of Label Approval (COLAs) during the shutdown. You can still submit applications, but they won’t be processed until funding resumes. Expect delays once staff return and begin working through the backlog.
- Formulas and permits are paused. If you need approval for a new formula, an ownership change, or a new location, those requests will sit in the queue as well. This can be especially disruptive for small and mid-sized cideries—the majority of U.S. producers—that often run on tight timelines and seasonal releases.
- Taxes and reports are still due. Even though most TTB staff are furloughed, cideries are still required to file operational reports and pay federal excise taxes on time. There may not be anyone available to answer questions until the government reopens, so it’s best to plan ahead.
- Expect a backlog. Once the shutdown ends, TTB will face a surge of pending applications. This could stretch timelines for weeks or months, especially for labels and formulas.
What you can do:
- Keep filing everything on time, even during the shutdown.
- Submit any pending labels or formulas now, so they’re in the system.
- Build extra time into your release schedules in case of delays.
- Communicate with distributors and partners about possible timing impacts.
Here’s what you need to know from the SBA:
- The SBA has halted processing new 7(a) and 504 loans, which are crucial for financing equipment, expansion, and working capital. This suspension affects all new loan applications, even those from lenders with delegated authority.
- While new loan processing is paused, the SBA continues to service existing loans. However, borrowers should expect longer processing times and slower assistance due to reduced staffing.
What you can do:
- Cideries relying on SBA loans for expansion, equipment upgrades, or working capital may face delays in accessing necessary funds
ACA will continue to monitor the situation and keep you updated. Please don’t hesitate to reach out with questions—we’re here to help you navigate these disruptions. Contact ACA Government Affairs Manager Jenn Martell with questions.