Get to Know Your Board Member: Soham Bhatt

We’re pleased to introduce you to the newest ACA Board Member, Soham Bhatt of Artifact Cider Project who was elected to an At Large Cidery Seat on the board in 2021!

Where do you work and what is your position?

Co-founder and cidermaker at Artifact Cider Project in Massachusetts 

Do you work in cider full time? If not, what is your other job?

Full-time 

How did you get into cider?

As a customer! I had a few “epiphany ciders” that pushed me from customer to producer and changed my worldview on the relationship between apples and cider: West County Cider, Oliver’s, Cidre Dupont, and Gurutzeta.

 Why did you decide to run for a position on the board?

Cider is at an exciting moment in it’s growth as an industry, and I think that I can provide a unique perspective on customer education and advocacy of cider as a category.  

What are your hopes for the future of the US Cider Industry?

That it’s here to stay.  Some alcohol trends come and go, styles come and go, but I’d really like cider to become a fundamental part of the cultural landscape of the United States. 

How do you describe your cider region?

Broadly, our region is the Northeast. The apples we work with primarily grow in MA, NY, NH, and VT.  When we make terroir-driven ciders, we focus specifically on the middle Connecticut River valley, upper Berkshires area. 

What’s your favorite apple to work with and why?

Depends on the grower. I love Roxbury Russet because of its provenance, but also because of its richness, versatility, and distinct flavor profile. McIntosh is an oft-maligned apple that in the right hands with the right tools is also quite explosive aromatically and exciting. In terms of European apples, I would have to say that Yarlington Mill, with its floral, fruity softness, is also a pleasure to work with and makes me yearn for an American seedling that can supplant it.  

What is your favorite cider/food pairing?

Depends on the cider. I love fresh, fruit forward ciders at the start of a meal, so anything snack-y, like pâté, tinned fish, basically any cheese, raw bar, takis, cheetos, funyuns, chips of various flavors, fried goodies.   

What is your favorite nature/cider pairing?

Also depends on the cider. I love a dry, funky cider at dusk, sitting ocean side around early May, when the flowers are beginning to bloom but the water’s still too cold to take a swim. 

What would you like our members to know about you that they might not know?

My wife and I are enthusiastic travelers (pre-Covid), and love to explore new places around the world. As avid home cooks we try to take cooking classes and eat everything wherever we go. Upon returning we try to replicate our favorite dishes for our friends. Come over and eat! 

Learn more about all our board members here.

ACA Annual Membership Meeting

ACA Annual Membership Meeting, March 3, 2021 – 11:00am Pacific Time

Please join the American Cider Association to review last year’s accomplishments, take a look at our new strategic plan, and weigh in on our future activities to support the cider industry.

You must be an Active ACA Member to particpate in the Annual Membership Meeting. You can become a member or update your membership here.

Let Ellen know when your membership is up to date and she will send you the Zoom link!

Two New ACA Member Benefits

We admire hustle, but we hope that your ACA membership makes cidery life a little bit easier. We have two new benefits we’re eager to tell you about, plus some exciting things to look forward to!

1. 15% Discount off of CiderPros.com Job & Marketplace Listings

We’re honored to be a founding partner in CiderPros.com–a new jobs site for the cider industry. We’re thrilled to extend a 15% discount off of the cost of job and marketplace listings to our members. You can find the coupon code on our members page here (logging in required first step to access). We will update the code from time to time.

2. Cider Press List 101

If you are just ramping up your cider specific media outreach efforts, we’ve got a starter list to get you going. You can access the list here under our Marketing Tools section (logging in required first step to access). Thank you to the ACA Marketing Committee for curating this list for our members!

Need a refresher on best practices for submitting press releases to media? Download this CiderCon 2019 Presentation from media professionals Erin James and Caitlin Braam.

+Benefits in the Pipeline:

We’re excited to launch on-demand training for our Certified Cider Professional program and cider compliance guidelines this fall. We’ll also have some new market insights available soon. Stay tuned!

>Renew Your Membership Today

Are your having a hard time navigating our website to renew your membership? Email us and we can send you a quick invoice with a link to pay with a credit card. We’ve been affected by the COVID pandemic and your renewal today can have a huge impact. We have a small thank you for those who renew early by a month or more.

Pick Cider for The Holidays

Thanksgiving is one of the biggest weeks of the year for cider, and November and December is a time to shine! We are once again offering members free promotional materials as a membership benefit. All print material orders will include tabloid-sized Thanksgiving posters and generic holiday/Christmas double-sided table tents. 

  • Just need a logo? Please find free marketing vectors and images here. Be sure to read our guidelines of usage. Pro tip: If you have a really great image, layer a vector Pick Cider file on top and create something special. If you need to get an event up quickly, just use one of the raster image logos!
  • Supplies are limited, so place your order as quickly as possible. Click here to order.
  • We will also be pushing events and special releases again. Please let us know about your events and seasonal ciders with this form here.
  • Have a recipe or other seasonal media that features your cider? Send us the link at marketing@Ciderassociation.org.
  • Check out our dressed for the season PickCider.com!

Your membership must be current for us to ship you materials, pitch you in articles, or re-share your social media campaigns. Thanks for logging in to ciderassociation.org to renew if your membership is due. 

Looking forward to sharing the cider word this holiday season!

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