Raise A Glass: A Celebration of Diverse Cider Voices

Join us for an exclusive 4-course paired tasting dinner at the renowned Black-owned Bronzeville Winery in Chicago on Tuesday, February 4, 2025 from 6:00 – 9:00 PM. This special CiderCon® event is designed to showcase ciders crafted by cidermakers of color, celebrating diversity and creativity within the cidermaking industry. Tickets are on sale now and available to CiderCon® attendees and the general public.

Meet the Featured Cidermakers

This event brings together the talents of several accomplished BIPOC cidermakers who are making waves in the industry:

Hannah Ferguson from D.O.P.E. Cider House and Winery in Ohio.

Hannah Ferguson was born and raised in Youngstown, OH. Hannah has been a home wine and cider maker for 10 years. She started D.O.P.E. (Dwelling On Positive Energy) Brands LLC in 2017. To expand her knowledge in the industry in 2018 she became an assistant brewer for a local brewery and stayed in the position for 2.5 years. Hannah is the first female black brewer in the state of Ohio, she is also the first black female owned cider and winery (she is the head wine and cider maker) in the state of Ohio DOPE Cider House and Winery opened August 20, 2022. DOPE Brands, LLC is not only a cider and wine manufacturer, but we are a lifestyle brand that takes pride in creating connections and experiences uniquely through cider and wine. Most importantly D.O.P.E. is about Dwelling On Positive Energy and empowering underrepresented minorities in the industry as well as enthusiasts.

Monique Tribble from Yonder Cider in Washington

A lover of all things fermented, Monique Tribble was born in the heart of Oregon Wine Country. After college, she headed to Alaska to help run a small bed and breakfast. It was there, not Oregon, that she discovered and honed her love of wine. After long days at sea, fishermen would come to the B&B for dinner, drinking and sharing with Monique their best bottles. It’s in these moments, in the most unexpected of places, she discovered her favorites – Oregon Pinot Noirs – were from the very place she grew up and knew she had found her calling. Monique returned to Oregon to work at Lange Estate Winery in the tasting room and cellar to take her new found passion to the next level. Also spending time at Firesteed and a winery in Arizona, Monique quickly began exploring what other fruit she could ferment. The answer was apples and she jumped on as the head cidermaker at Wandering Aengus Ciderworks, followed by time at Seattle Cider Company as lead cidermaker and Republic of Cider as director of production. Now Head Cidermaker at Yonder Cider, Monique spends her days dreaming up and creating new fermentations, continuously exploring new varietals and the characteristics they impart. A passionate cook and avid record collector, she hopes to one day open an operation of her own, honoring her late grandparents whom she pressed apples with throughout her childhood.

Y. Dave Klawer from Alma Cider in Washington

Dave Klawer is a cidermaker, orchardist, Certified Pommelier, cider advocate, educator, and enthusiast. Dave’s desire to spend more time outdoors, his interest in growing tree fruit, and his joy of fermentation led him to pursue a Master’s Degree in Agriculture. His dream is to grow and supply NW cidermakers with world class cider fruit, and high quality fresh pressed juice. When Dave is not focused on cider, he spends time with his wife and kids, and he continues to work his 20-year career as a registered nurse. Dave and his wife Heather co-founded Bitters & Sharps. A family owned wholesale nursery and orchard management company located in the beautiful Skagit Valley of NW Washington. Bitters & Sharps specializes in and consults on cider fruit production, custom grafting, orchard design, and orchard planning. Dave’s ambitions are driven by his desire to craft the best possible cider and perry products. He believes knowledge sharing and collaboration within the cider community is essential to elevating NW ciders and the cider category in general. Lastly, he really, really likes cider.

Richard Yi from Brooklyn Cider House in New York

Brooklyn Cider House started out of a love for Basque ciders, and that passion remains. However, their focus has evolved and cidermaker Richard Yi, son of founder and cidermaker Peter Yi, is excited to part of the team now creating their own twists on classic cider styles and pushing the boundaries of what cider can be. Richard and the team are excited to experiment with different aging vessels, like amphora, and explore co-ferments. Investing in innovative, passion-driven projects has always been at the core of the company and Richard can’t wait to try the fruits of their labor. In addition, the Yi family has an orchard that is filled with heirloom varieties of apples that they use in their ciders.

And featuring cider from Casa de Oro Cider in California

As a Latinx owned & operated cidery Casa de Oro Cider is uniquely positioned to celebrate the diverse cultural & ancestral heritage that the Americas have. They feel it is their responsibility to preserve & contribute to that legacy and with every drop of cider their patrons drink, they too are a part of this experience. Their ciders focus on elevating Mexican ingredients to work in concert with traditional cidermaking practices. They produce high ABV wine-like ciders that strike a balance with the big and bold characteristics that their ingredients provide. They let their cider ferment naturally, meaning while we monitor the process we have minimal to no intervention throughout the entire process allowing the native yeast, fruit, and adjuncts to fully express themselves. This results in an unfiltered, still, dry, rich, unctuous cider. Theirs cider offer the natural variations from season to season and terroir to terroir making each batch release special.

These passionate cidermakers will guide you through the tasting experience, offering insights into their creative processes and the inspirations behind their unique blends.

A Celebration of Culture and Community

Set against the backdrop of Chicago’s rich culinary scene, this dinner promises an unforgettable fusion of flavors and cultures. It’s an opportunity not only to enjoy delicious food and outstanding cider but also to connect with a community that values diversity and innovation.

Throughout the evening, each carefully curated course will be paired with distinctive craft ciders, offering a unique flavor journey for guests. What makes this event truly special is the opportunity to hear the stories and traditions behind the ciders, as shared by the cidermakers themselves. You’ll gain a deeper understanding of the artistry involved in cidermaking and the vibrant cultural influences that shape each sip.

Seats for this one-of-a-kind event are limited. Don’t miss out on the chance to be part of this extraordinary evening. Reserve your spot today! Tickets are $160 (includes gratuity, taxes and fees) and are available to add on during CiderCon® 2025 registration or through Bronzeville Winery (gratuity, taxes and fees added at time of purchase).

January 30: The Future of Hard Cider: Innovation and Market Trends for the Top Producers

Description:

Join us for an ACA member exclusive webinar hosted by 3-Tier Beverages in partnership with the American Cider Association. This event will take a deep dive into the performance of the top hard cider producers over the past year, providing key insights into how leading cider brands have navigated the ever-evolving bev-alc market and what strategies they’ve employed to achieve growth and success.

What to Expect:

  • Market Performance Analysis: Get an in-depth analysis of year-over-year sales trends, market share, and overall growth of the top hard cider producers.
  • Key Industry Trends: Discover emerging trends and consumer preferences that have shaped the hard cider market, and the strategies top producers have implemented to stay ahead.
  • Challenges and Opportunities: Understand the challenges faced by the industry and its ever shifting consumer demands. Learn how the leading brands have turned these challenges into opportunities.
  • Innovation in Hard Cider: Explore how innovation, both in product types and methods of marketing, is driving the success of top cider makers. Learn about the latest cider varieties, and flavor innovations.

US Treasury Requiring LLCs to Submit Beneficial Ownership Information

The US Treasury’s Financial Crimes Enforcement Network (FINCEN) is requiring all LLC to submit beneficial ownership information (BOI) or face high fees. This is part of the Corporate Transparency Act. FINCEN has recently granted a 12-day extension, so you now have until January 13, 2025 to file and avoid fees. 

BOI reports can be e-filed through FINCEN here: https://boiefiling.fincen.gov/

For more information on who should file a BOI report by the new deadline, reference this blog from Wolters Kluwer. https://www.wolterskluwer.com/en/expert-insights/boi-reporting-deadlines-extended-by-fincen-following-stay-of-nationwide-injunction

There is additional relief for certain LLCs impacted by disaster here: https://www.adamsandreese.com/news-knowledge/fincen-announces-boi-reporting-extension-in-hurricane-areas

For more questions about filing your BOI report with FINCEN, visit their FAQ page here: https://www.fincen.gov/boi-faqs#B_1

ACA Announces Keynote Speakers for CiderCon® 2025 from New York and Minnesota

Speakers to Focus on Conference Theme:  “Cider’s Balanced Future: Planet, People, Profit”

The 15th annual CiderCon® will take place in Chicago, Illinois from February 4-7, 2025 at the beautiful Hilton Chicago. CiderCon®, the world’s largest professional cider conference, will feature a stellar line-up of speakers who will delve into the 2025 theme, “Cider’s Balanced Future: Planet, People, Profit.” Speakers will cover a wide range of topics on sustainability, ranging from agricultural practices to business practices, manufacturing, people management and beyond. 

The ACA is thrilled to feature three keynote speakers who will touch on a sustainable approach to cider that addresses the planet, people and profit. Scott Ramsey, Executive Director of the New York Cider Association, will facilitate a “fireside chat” with New York Liquor Commissioner Lily Fan. They will discuss how a liquor authority can work to support a sustainable craft cider industry and celebrate the recent historic win of a state bill that expanded market access for cidermakers in New York. Debbie Morrison of Yellow Belly Cidery and Sapsucker Farms in Minnesota will share how she and her husband Jim approach sustainability at their operations from multiple perspectives. 

Lily Fan / NY Liquor Commission: NY Liquor Commissioner Lily Fan was nominated to lead the New York State Liquor Authority by Governor Kathy Hochul and is the first woman to head the agency. She is an engaging and heartfelt speaker that will share how she has effectively shaped the liquor authority’s approach to support small brands.

Scott Ramsey / New York Cider Association: Executive Director Scott Ramsey brings more than 30 years of corporate and non-profit marketing, communications, event production, and strategic leadership experience to his work in promoting, advocating, and building markets for New York Cider. 

Debbie Morrison / Yellow Belly Cidery: Debbie and her husband Jim are the owners of Sapsucker Farms and Yellow Belly Cidery, a 179-acre regenerative farm in Quamba, Minnesota. They are well known for seamlessly integrating the natural environment in their operation, which includes growing vegetables, fruits, honey bees, maple syrup, chickens, and of course, an apple orchard. They are a regional community hub and prioritize the planet, people and profit at their cidery.

“Sustainability is an important topic for cidermakers right now,” says ACA CEO Michelle McGrath. “We’re an agricultural product at heart, so we’re especially tied to the planet, the people and the small businesses developing this industry. We’ll be looking at how to nurture a collaborative industry that supports these pillars.”

In addition to the keynote, there are several talks throughout the week in at CiderCon® 2025 that will discuss why aligning with a triple bottom line approach is particularly important to business right now, including 3 Tier Beverage’s Crafting the Future: Gen-Z’s Influence on Alcohol Brands and Tapping into Green – Marketing Sustainability In Cider with Amanda Oborne and Davey McHenry.

To learn more about the triple bottom line approach to sustainability, watch this video from Outlier.org. 

To learn more about the conference, head to the CiderCon® 2025 website.

Breaking News! ‘Bubble Bill’ Introduced to the Senate

U.S. Senator Charles E. Schumer of New York introduced the Bubble Tax Modernization Act to the Senate (S.5442) on December 5, 2024. The American Cider Association applauds this as the next step toward carbonation parity which is critical for the future growth of the cider industry. 

“There is no reason that craft cidermakers should get hit with a whopping 1,400% tax increase if they want to make bubblier cider or cider that is mixed with other fruits which has soared in popularity. It hurts our craft cidermakers, hurts consumers, hurts our growers, and is slowing the growth of this booming industry in Upstate NY,” said Senator Schumer. “That is why I am proud to support the Bubble Tax Modernization Act to finally pop this convoluted carbonation tax hamstringing the craft cider industry.”

In states like New York and others, where diversified farms are plentiful, putting a carbonation cap on fruit ciders limits opportunities for collaboration, innovation, and success with consumers for both growers and cidermakers. Products like Nine Pin Cider’s blueberry cider, made with a blend of apples from nearby Samascott Orchards and blueberries from Indian Ladder Farm, are a prime example of profit extension for local farms through year-round value-added agriculture. 

Additionally, extreme weather events can create gaps in apple harvest, making co-fermentation or blending with other desirable fruits necessary in certain harvest years. “Flexibility in fruit is an important disaster mitigation option for growers,” says Michelle McGrath, CEO of the American Cider Association. “We’ve seen an uptick in co-ferments and fruit blends driven by consumer interest, but also driven by necessity. If your harvest was demolished by a freeze or a hurricane or a heat dome, why wouldn’t you consider blending with other fruit that had a better harvest? The bubble tax makes it harder to pivot when needed,” McGrath continued. “Frankly, bubble taxes are a needless snub at America’s fruit farmers. Don’t they have it hard enough?”

The American Cider Association is encouraging its members to reach out to their Representatives and Senators to ask them to sign on to the Bubble Tax Modernization Act. Our action tool has been updated to target both the House and the Senate, so you can send your message with the click of a button:

The ACA will continue working hard on this and other advocacy priorities to remove critical barriers that are preventing the cider industry from reaching its true potential. We can’t do this work without the support of our members like you. So please email your congresspeople and urge them to sign onto the Bubble Tax Modernization Act. Already emailed them earlier this year? Please email them again. We want their inboxes flooded with messages from cider industry folks around the country encouraging them to support the Bubble Tax Modernization Act.

Member Highlight: Hale & True

Cidery Name

Hale & True

Where are you located and when did you start?

Located in Philadelphia, we opened our doors in 2018 (but made cider for years before that).

Describe your cidery in three words:

Welcoming, comfortable, accessible

What inspired you to start making cider?

A love of fermentation!

Describe your cider making style:

Highlighting local Pennsylvania apples and thoughtfully incorporating other ingredients to create ciders that are balanced yet complex.

What is your favorite cider that you make?

The Standard

What exciting plans or new releases do you have coming up:

We released Goldberry in August, a seasonal cider co-fermented with strawberries and finished with lemon. We also host a lot of events at our taproom, have a new partnership with a Philadelphia restaurant for food.

Where can cider enthusiasts find your products? 

At our taproom in Philadelphia, online for shipping through our website, and at stores, bars, and restaurants throughout the Philadelphia region.

What’s your favorite way to enjoy cider?

After a day enjoying the outdoors, ideally alongside our friends and family.

What’s one piece of advice you would give to someone new to making cider or wanting to start a cidery?

From Risa on business: Be extremely persistent and remain true to yourself! From Kerry on cidermaking: Learn how to make a clean, consistent, and delicious cider from just apples before experimenting with additions.

What are your hobbies or interests outside of cidermaking?

Being outdoors (hiking, running, biking, climbing, swimming), music, our dog.

The American Cider Association Announces Departure of CEO Michelle McGrath After 8 ½ Years of Inspiring Leadership

Portland, OR–Longtime American Cider Association CEO Michelle McGrath will depart her role at the end of 2024. This change comes after more than 8 years of successful leadership overseeing significant advancements in the ACA’s mission for the benefit of the US cider community. McGrath was hired in 2016 as the first CEO of the ACA, then called the United States Association of Cider Makers. Since her hiring, she led a transformation of the ACA into the internationally-respected nonprofit trade organization that it is today. 

“Michelle has been instrumental at the helm of ACA for both our organization as well as for the cider industry. We will miss her creative, strategic, and compassionate leadership, but we are excited to see where her next endeavors take her. The board is grateful for Michelle’s 8 ½ years of service during which she reached many meaningful milestones for the ACA,” says current ACA Board President, Christine Walter of Bauman’s Cider

As CEO, McGrath expanded and diversified membership, events, and programs, enhanced the association’s capabilities, reach, credibility and network, and effectively advocated for policy change supporting cider with Congress, the TTB, and state governments.

 “I’m really proud of what the board, staff, volunteers, partners, and members have accomplished together over the last 8+ years. It’s been a true honor to work with such inspiring people, and although I am ready to move to the next phase of my career, I will cherish my time and the relationships I’ve built at the ACA forever,” says McGrath. “It’s hard to express how much the people in this industry mean to me, and I’m incredibly grateful for the friendships and memories made. I was a cider fan before I took the reins at the ACA, and I’ll be a cider fan for life!”

 A few of McGrath’s many accomplishments:

  • Increased the ACA’s membership by more than 60% to nearly 800 members 
  • Achieved a substantial 100% increase in annual revenue by diversifying funding sources 
  • Expanded the ACA’s team to several highly capable and passionate team members
  • Organized and led 8 CiderCon® events, the largest cider-industry event worldwide
  • Oversaw the development, growth and global expansion of the ACA’s Certified Cider Professional program, the only globally available education program for beverage and culinary industry professionals
  • Championed programs and policies to support the growth of a diverse interest in cider, including the ACA’s Cider is for Everyone Scholarship
  • Created a market insights program that shares market data and reports with members and the beverage industry at large
  • Fostered strong relationships with key national beverage media outlets and cultivated meaningful press highlighting the growth of cider and the humans behind it
  • Supported national collaborative efforts to expand small-producer tax credits
  • Fought for the right to list harvest years on TTB-approved labels for cider over 7% ABV
  • Led efforts in securing TTB approval for 12 oz (approved in 2020), 16 oz, and 19.2 oz packaging sizes for wine, mead, and cider over 7% ABV (TTB comments recently closed)
  • Collaborated with congressional champions and allied segments to introduce the Bubble Tax Modernization Act (HR 7029) to increase allowable carbonation thresholds for fruit cider, fruit wine and fruit mead under 8.5% ABV

McGrath shared that her championing of farmers will continue in her next role. She plans to stay engaged with the cider industry, and she will be at CiderCon® 2025 in Chicago, Illinois. 

“I’m excited to see everyone, and to experience the cider from the featured guest country this year–Chile! Let’s share some cider together, friends!” McGrath says.

 The ACA Board of Directors is accepting applications for its next dynamic and visionary CEO until November 24. Interested applicants are encouraged to apply early, as applications will be reviewed on a rolling basis. Those interested in applying can learn more here

###

Join the American Cider Association as Our Next Visionary CEO!

Are you a dynamic leader looking to dive into the hard cider industry to fight for cider’s rightful place in the beverage alcohol space? Are you an energetic convener who specializes in bringing people together behind a shared vision? Do you love championing agriculture, apple growers and innovators? Do you get excited about new market stats, storytelling, event planning? Are you inspired by partnering with members of Congress to help position the cider industry for more success? If you answered yes to any of these questions, please consider learning more about the American Cider Association’s current open position for our next CEO! 

The Organization

The American Cider Association (ACA) is a nonprofit membership-driven trade association that supports commercial hard cider and perry producers in the U.S. Our mission is to build and protect a sustainable and diverse cider industry in the United States through targeted education, effective advocacy, and a welcoming, thriving cider community. We were founded by commercial cidermakers for commercial cidermakers at CiderCon® 2013, the annual gathering of professional cidermakers from across the country and the globe which the ACA has managed since 2016.

Our programs include government affairs, CiderCon®, member education, market data insights, the Cider is for Everyone scholarship, media engagement, and the only globally available cider education and certification program for food and beverage professionals–the Certified Cider Professional program. We are a big tent organization and all commercial cider producers are welcome to join and engage in our work. 

The Market

The cider industry has grown sustainably over the last 13 years and it is continuing to see growth through the success of regional cider businesses. Today the cider market is 10X the size it was a decade ago, and there are 1,300 commercial producers with at least one producer located in every state. The beverage industry is very dynamic, and many segments of the beverage industry are experiencing contraction. Cider could be poised for continued growth with its popularity with Gen Z consumers and its relative environmental footprint compared to other beverages. The vast majority of cider businesses are small, and more than half of the producers in the US grow at least some of their own apples. Business models are very diverse in the cider industry, with small and large, urban and rural cideries all playing important roles. 

The Role 

The next CEO of the American Cider Association will provide strategic, dynamic and inspiring leadership for the cider industry and the organization. The CEO holds overall operational and fiscal management responsibilities for the association. They lead the ACA in accordance with our mission, the evolving needs of our members, and strategic guidance from our board of directors. The role is comprised of: 

  • 25% Strategic Management
  • 25% Event Management (CiderCon®)
  • 15% Fiscal and Operational Management
  • 15% Partnership and Member Management
  • 10% Advocacy
  • 10% Board Management & Development

Application Process:

  • To read the full job description for this position, click here.
  • To apply for this position, send your resume and cover letter to careers@ciderassociation.org. Please include 3 professional references in your application. 
  • Applications will be reviewed on a rolling basis and interested candidates are strongly encouraged to apply early. 
  • The application window will close when the position is filled or at 9PM PT on November 24, 2024.
  • We kindly ask that you refrain from reaching out with inquiries about this position. Only applications submitted through the instructions provided on ACA’s website will be considered. Thank you for your understanding!

Cider Judges Reflect on Historic GABF Competition

The American Cider Association was honored to support the historic inaugural cider competition as part of the Brewers Association’s Great American Beer Festival this fall in Denver, Colorado. The cider categories were developed through ACA’s partnership with GABF and input from experienced cider sensory professionals. The ACA was pleased to share our expertise with the competition, and cider felt respected throughout the event and the planning. The GABF solicits category feedback as part of its annual process, so next year descriptions will be even more improved. 

The ACA worked with GABF to ensure that the judges were exceptionally well qualified to evaluate cider. It was a diverse pool of judges by geography, age, race, profession and gender, and cider viewpoints were well rounded. All of the judges were either Certified Pommeliers, senior BJCP cider judges with cider judging experience, or cider experts with years of cider sensory experience. This included the entire ACA Education Committee who was pleased to join this history-making cider judging crew at GABF. 

Cider was judged on balance of structural components (acid, sugar, and if relevant to the category, tannins), integration and harmony of flavors, fermentation quality, fruit perception, and alignment with category descriptions. There were 5 categories for cider this year, and hopefully more in the future as entries grow. 

The GABF medalists in cider this year were:

Let’s hear from a few judges about what it was like to make cider history at GABF! 

Max Finnance

Beverage Consultant, Certified Pommelier, Master Cicerone, 5x GABF Judge

 “I had a blast judging this inaugural class of ciders at GABF ’24, and consider it an honor to have been included. Hearing the incredible conversations among some of the cider world’s leading minds, and helping to select the best of the best over three days of judging, it only makes me more excited about the future of cider at GABF. As consumers continue to get more diverse with their beverage choices, a partnership like this between the preeminent cider and beer organizations in the country makes a ton of sense to me, and has the ability to help catapult the best cidermakers into visibility for a whole new audience. I guarantee that Gowan’s, 2 Towns, Haykin Family, and the rest of the winners all experienced a spike in web queries over the weekend, something that other cideries will be smart to strive for in future years.”

Brighid O’Keane

Executive Director at Cider Institute of North America, Certified Pommelier 

“This is a year for the history books! It was a great opportunity for cider to be recognized in the prestigious and rigorous GABF competition. The winners presented stellar products and we look forward to continued partnerships and increased involvement in the years to come.”

Lester Koga

Co-Founder at Barebottle Brewing Co., Certified Pommelier 

“As a brewer/cidermaker/beer judge/Certified Pommelier, it was an honor to help judge the first GABF cider competition. In the world of beer judging, we have very established guidelines in which we judge each beer category (over 100+ styles). There’s a lot of rigor around the adherence to specific aroma/ flavor characteristics, typical of style. With cider spread across a manageable 5 categories, there was a lot more opportunity for broader style expression within each. We were able to judge on technical merits, but also on the artful execution of each cider. Without question, there were so many unique and wonderful examples that awarding medals was not easy. Beer and cider often have a place at the same table and it’s encouraging to see them share a podium as well.”

Kate Pinsley

Senior Director of Beverage at Schilling Cider, Certified Pommelier, and longtime cider nerd

“GABF is such a legendary beer festival with a respected and meticulously run competition, and it warmed my heart to have cider and cidermakers and cider drinkers so enthusiastically welcomed into that space. I was inspired by the open-mindedness of Serious Beer People in bringing cider to the table and taking care to understand and respect its unique and diverse characteristics. The cider community will only get stronger from having more of these conversations about what cider is, and what good cider is. It was an honor to be part of cider’s introduction into GABF, and I look forward to building a tradition of cider at GABF — let’s get more categories and more cider into GABF 2025!”

Leah Dienes

Partner, Head Brewer at Apocalypse Brew Works, BJCP Beer and Cider Judge, President of Kentucky Guild of Brewers

“I was extremely excited to find out when I arrived at GABF that cider would be a part of the judging. I was pleased to be asked to judge the ciders and to extend my BJCP cider knowledge with the new categories presented at the competition as well as learn from the expertise of the American Cider Association judges. The discussions during the competition and especially the medal rounds were enlightening and got me excited to want to study, drink and create more ciders in my brewery. It was a great experience that I hope to extend to the next competition and to spread more cider information to our breweries in Kentucky.”

Guest Blog: Regional Cider Sales Across the U.S. Are Up

With cider production up in over 30 states, is the beverage finally shedding its “fall-drink-only” status?

When rosé burst into the wine world in the mid-2000s, producers had a lot of work to do when it came to shaking off its ‘summer-drink-only’ rank. Similarly, cidermakers have faced challenges when it comes to showing consumers the drink is enjoyable all year, not just during pumpkin patch and u-pick season. (Though it’s quite lovely then, too). 

But perhaps, cidermakers are starting to see their efforts pay off—literally. According to NielsenIQ, from July 2023–July 2024, regional, or independent, cider retail sales in NIQ-measured channels have reached a whopping $806.7 million, up 3.4% from the year previous. Additionally, regional cider was one of just three sub-categories to also experience volume growth in the beer-tracked category.

Naturally, you might be thinking ‘sure, but that includes fall and winter, cider’s popular seasons.’ And you would be correct. But when you break those numbers down even further and look at the past 13 weeks, regional off-premise cider sales are still up by just under 2% and have raked in approximately $217.6 million in sales.

The growth seems to be stemming from states not often associated with cider—let alone cidermaking. Big cider states like California and New York saw their sales rise by 3.8% and 1.5% respectively. But surprisingly, it was regions like Georgia saw cider sales rise 58% to $2.2 million while its production jumped 54%; Arizona saw its sales rise nearly 33% to just shy of $2 million with production up 22%; and lastly, Tennessee saw its sales spike 34.3% to just shy of $2.5 million with its production rising 28%. These states were outliers in terms of their double-digit growth. But 28 additional states also saw a rise in both their cider sales and production.

Historically, cidermakers have long-relied on their tasting rooms to drive most of their sales. And it makes sense. The American cider scene is still young (relatively speaking of course). Meaning there are still many consumers who don’t quite know what it is or harbor some pretty unfortunate preconceived notions of the drink thanks to a bottle they chugged in college. Whereas those going to a cidery likely already have, at the very least, a base-level interest. Not to mention, the person working the tasting room has the opportunity to sell consumers and to-go bottles and cans. 

Yet, in the past year, regional cider brands saw their off-premise sales increase by 3.4 basis points. Meaning more consumers are scanning the shelves stocked with beers, wines, flavored malt beverages (FMB), and opting for cider instead. 

Six-packs were by far the most popular format to buy cider in, claiming 48% of off-premise sales (both local and national). It’s followed by four-packs (20% of regional and national) and 12-packs (16% of regional and national). Bottle sales across local and big-name brands were down. 

As for flavor profiles, the standard “apple” hard cider reigns supreme, raking in over $800 million in sales. That number is down slightly from the year previous. But perhaps it’s because there are so many additional flavors to try, running the gamut from blueberry to dragonfruit.

When it comes to experimenting with some different flavors, consumers seem a bit more willing to do so with their local cidery. For instance, regional producers saw their berry, tropical, and stone fruit cider sales jump 3.9, 12.1 and 21.8 basis points respectively. National brands, on the other hand, were down in nearly all flavor categories minus tropical and citrus. Neither of which saw a major bump in sales or production volume. 

The Bigger Picture 

When looking at the overall beer and FMB market, there’s no denying that cider is a small slice of the pie, it makes up about 1% of sales. And no, cider shouldn’t be compared to beer when it comes to production or flavor profile. But there are some similarities and contrasts when it comes to the rise of craft beer and what we might be starting to see with local cider. 

Back in 2012, craft beer was starting to take off and accounted for about 10% of the market. In the decade-plus since, it’s fluctuated up and down. At its peak in 2021, it held 26.1% of the beer market according to Statista. Currently, NielsenIQ has it at 14% of the market. 

That’s pretty remarkable when considering these small establishments are up against industry titans like Anheuser-Busch, which produces millions of barrels annually. 

Similarly, when cider was growing in the mid-2000s, there were only a handful of national brands and international brands like Strongbow, owned by behemoth Heineken, widely available to the public. 
But craft beer had the luxury of being a product of which Americans were quite familiar. Cider doesn’t quite have that—yet. While it may seem slow, the data indicates that is starting to change. And it starts with your local producer elevating cider so it becomes more than a “fall drink” and something people feel comfortable with taking a chance on at their local grocery store.

About the Author:

Kristen Richard is a Colorado-based writer specializing in food, drink, and the outdoors. Her work has appeared in Wine Enthusiast, where she was previously the digital editor, as well as in BackpackerAll About BeerThirst Colorado, and others. She specializes in covering the science and history behind food and drink.

The views, information, or opinions expressed in guest blogs are solely those of the authors involved and do not necessarily represent those of the American Cider Association.