CIDER’S RESILIENCE STOOD TRUE THROUGH 2020

At the end of 2019, I argued that cider’s resilience through the “Summer of Hard Seltzer” was the real headline. I could not have possibly known that cider’s resilience through 2020 would swamp that achievement. 2020 challenged and changed alcohol beverage sales in the US with a rapid pace, and the cider industry was absolutely…

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Q2 Nielsen Reports Ready For Download

One of the perks of combining our buying power as an association is that we can share valuable insights from Nielsen with you, our members. You can now download our custom Q2 reports. In this data packet you will be able to access: Off-Premise Micro-Reports broken down for packaging type, flavor, and region–14 states and…

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Exclusive Member Savings with Nielsen: Package Design Audit

Nielsen is extending a special packaging design offer to our active members with a multi-pack product (4- or 6-packs). This is an opt-in group study and therefore costs 90% less than an independent study. On top of that savings, as an active member, you will receive a $300 discount to participate. Contact Nielsen by APRIL 12 to sign up. This audit…

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