Press Release
American Cider Association Welcomes 12 New Certified Pommeliers™ Following CiderCon® 2026
The American Cider Association (ACA) proudly announces the induction of twelve new Certified Pommeliers™ following examinations held at CiderCon® 2026 in Providence, RI, marking a continued expansion of global expertise in cider.
The newly minted Certified Pommeliers™ are: Rhyan Cockrell Co-owner of Cockrell Cider Farm, Sean Connolly Cellar Assistant at Bauman’s Cider Company, cider enthusiast Codie Jennison, Jill Nathanson, Rachael Picard, and Jane Ignarri in Product Development at Boston Beer, Peter Mitsch Cidermaker at White Crow Cider Company, Jamie Webb Brand Designer at Switchcraft Studio, Manon Gros Project Specialist at Brooklyn Cider House, Josue Herrada Cook at Edge Restaurant, Tasmine (Tas) Fraser Content Creator @girlwithaciderreview, and Viktor Nikitin Executive Supervisor at I Love Cider (Russia).
Representing an advanced level of achievement within the ACA’s educational pathway, the Certified Pommelier™ designation recognizes elevated expertise in cider, including production, sensory evaluation, hospitality applications, and global cider knowledge.
“We are incredibly proud to welcome these new Certified Pommeliers™ into a global community shaping the future of cider,” says Jennie Dorsey, ACA Director of Education and Program Development. With 169 Certified Pommeliers™ across more than 15 countries, this milestone reflects not only individual achievement but the growing international momentum behind cider. This work is about more than knowledge; it is about advancing cider through storytelling, hospitality, and innovation.”
The ACA originally launched its Certified Cider Professional™ (CCP) program to equip industry leaders with the expertise to navigate cider’s rich diversity with confidence. As cider’s popularity continues to grow globally, the program attracts food and beverage professionals seeking to distinguish themselves through exceptional skill, deep knowledge, and a commitment to hospitality.
More About the Certified Cider Professional™ Program
The Certified Cider Professional™ program is designed to educate those on the front lines of cider sales, making it one of the most comprehensive cider appreciation programs for food and beverage professionals worldwide.
The program begins with the Level 1 Certified Cider Guide™ (CCG) designation, which builds a strong foundation in cider knowledge. The Level 2 Certified Pommelier™ (CP) designation advances that learning, requiring candidates to think critically and demonstrate a deeper understanding of cider production, styles, and sensory analysis.
To ensure accessibility, the ACA developed a comprehensive textbook, first released in 2023 and updated in 2024 to reflect a more global perspective and emerging categories such as low and no-alcohol cider. Additional resources include the Certified Cider Professional™ YouTube Channel, a global community of Licensed Educators, robust educational programming for any level of engagement, and an active international community.
Those interested in pursuing the Certified Pommelier™ designation can find upcoming exam opportunities, study resources, and program details here: Certified Cider Professional™ Program
Contact the ACA’s Director of Education, Jennie Dorsey, for more information about global cider education and access to Certified Cider Professional™ programming near you.
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Cider Industry’s Premiere Event Coming to Providence, Rhode Island February 2026
For Immediate Release
American Cider Association
Cider Industry’s Premiere Event Coming to Providence, Rhode Island February 2026
CiderCon® 2026 is coming to Providence, Rhode Island, bringing together cidermakers, industry leaders, and innovators from around the globe to learn, connect, and celebrate the craft of cider.
This year’s theme, “Crafting Cider’s Future Together,” celebrates the collaboration and creativity driving the industry forward. While other beverage alcohol categories have suffered, cider – especially regional craft ciders – has seen an increase in sales this year.
Open to cider suppliers, makers and enthusiasts, the event features interactive workshops, panel discussions, and networking, while also offering attendees the opportunity to attend a variety of experiences from the fan-favorite Cider Share to regionally inspired cider tours, tastings and a large trade show.
Highlights of CiderCon® 2026
- Expanded General Session: An expanded general session will feature speakers from the cider industry and beyond and will share insights on market trends, sustainability, and innovation, paving the way for the future of cider.
- Sessions: A variety of sessions will cover topics such as cidermaking techniques and best practices, marketing strategies, cider’s terroir, business and compliance considerations, and the history and future of cider apples. The ACA is pleased to once again partner with the Cider Institute to develop the cider production sessions.
- Trade Show & Artisan Marketplace: Discover the latest products and services available to the cider industry in the Trade Show, sponsored by FruitSmart, showcasing innovations in equipment, packaging, and more. In addition, the inaugural Artisan Marketplace will feature makers eager to share their crafts with attendees.
- Networking Opportunities: There will be a plethora of networking events available, allowing attendees to connect with fellow professionals from every corner of the cider world, fostering relationships that can lead to future collaborations.
Exploring the Region
Four tours are scheduled to take place Monday, February 2, offering attendees the opportunity to get to know the region better. There will be a Connecticut cidery tour, a Rhode Island cidery tour, a tour of the Johnson & Wales University Culinary Museum, and a Prohibition in Providence drinking tour.
Registration Information
Registration for CiderCon® 2026 is now open. Early bird rates are available until November 3, 2025. Early bird rates are $479 for members and $875 for non-members. Rates will increase to $549 for members and $945 for non-members on November 3, 2025.
For more information, including the full schedule, speakers and registration details, please visit www.ciderassociation.org/cidercon2026.
About the American Cider Association:
The American Cider Association is a nonprofit trade association dedicated to supporting cidermakers and promoting the cider industry. Through education, advocacy, and community building, the ACA works to enhance the cider experience and ensure a vibrant future for all cider professionals.
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ACA Releases 3 New Cider Education Books
The American Cider Association is thrilled to announce the release of three new books as part of its ongoing commitment to cider education. The first, The Draught Cider Manual and Study Guide by Ambrosia Borowski, is a thorough guide to draught beverage systems and how they operate. The book contains detailed descriptions of basic components, how they are put together to create both temporary and permanent draught systems, draught service, cleaning and maintenance, and trouble shooting. Throughout, Borowski discusses how the requirements for cider differ from those for beer, the most common draught beverage. The Draught Cider Manual and Study Guide will be an indispensable tool for anyone wanting to install or modify a draught system for cider. It will also serve as a study guide for the ACA’s new certification, Draught Cider Specialist, that will be launched later in 2025.
The ACA’s two other new titles are Cider Cocktails – Another Bite of the Apple, Second Edition and Apple Tales – Stories from the Orchard, both written by long-time ACA Education Committee member Darlene Hayes. The former is an updated version of Ms. Hayes’ previous book and includes a host of recipes for cocktails using a variety of ciders, including 16 new ones, as well as cider-containing appetizers to go with them. Useful for cider enthusiasts and the hospitality sector alike, this book expands the ways in which people can enjoy cider.
The third book, Apple Tales, tells the stories of 25 individual apple cultivars that are most frequently used to create single-named variety ciders such as Porter’s Perfection, Newtown Pippin, and Harrison. Ms. Hayes explores each apple’s history and places it in the larger historical context of culture, science, and agricultural advancement. She also includes varietal descriptions based on her extensive collection of cider tasting notes, a valuable addition to the understanding of the varietal characteristics of apples used in cider.
All three books are available for purchase on the ACA website as well as on Amazon. Copies will also be available at CiderCon® 2025 at the ACA Bookstore.
Monica Cohen Appointed CEO of the American Cider Association
Portland, OR – February 16, 2025 – The American Cider Association (ACA) is excited to announce the appointment of Monica Cohen as its Chief Executive Officer. Cohen, a seasoned executive with leadership roles within the food and beverage industry, succeeds Michelle McGrath, who will be stepping down after a highly successful tenure with the organization.
Cohen, formerly a C-suite executive at Dairy Farmers of America (DFA), brings a wealth of expertise in organizational growth, brand development, and strategic leadership. At DFA, Cohen was instrumental in driving the company’s growth and establishing key partnerships that expanded its market reach. Her diverse background, combining agricultural industry experience with a deep understanding of consumer trends, makes her ideally positioned to lead the ACA into its next phase of development and success.
“I am truly excited to join the American Cider Association at such a pivotal moment for the cider industry,” says Cohen. “With the rapid growth in consumer interest and the exciting innovation happening within the sector, I look forward to collaborating with cidermakers across the country to advance this vibrant industry and ensure its continued success. I also want to thank Michelle McGrath for her exceptional leadership and the incredible foundation she has laid for the ACA.”
Cohen will focus on furthering the ACA’s advocacy efforts at both the federal and state levels, driving business development opportunities for cidermakers, and continuing to grow cider’s visibility among consumers. She also aims to strengthen the ACA’s role as a leading voice for the U.S. cider industry and expand educational initiatives to help cidermakers succeed in an increasingly competitive marketplace.
In announcing Cohen’s appointment, Christine Walter, President of the ACA Board of Directors, expresses confidence in the new CEO’s ability to lead the organization forward: “Monica’s extensive leadership experience, deep industry knowledge, and commitment to driving growth make her the ideal choice to lead the ACA. We are thrilled to welcome her and look forward to her vision for the future of the cider industry.”
McGrath, who has served as the ACA’s CEO for the past eight years, will be departing the organization to pursue new opportunities. Under McGrath’s leadership, the ACA achieved significant milestones, including a major expansion in membership, enhanced industry advocacy, and increased visibility for craft cider. Her unwavering commitment to the cider community and her strategic direction have been integral to the growth of the industry.
“Michelle’s leadership has been instrumental in building the American Cider Association into the organization it is today,” says Walter. “Her passion for the cider industry and tireless efforts on behalf of our members have made a lasting impact. We are grateful for her dedication and wish her the very best in her future endeavors.”
McGrath reflected on her time with the ACA, saying, “It has been an incredible honor to serve as the CEO of the American Cider Association. I am proud of all we’ve accomplished together and excited to see the continued success of the industry. I look forward to seeing where Monica’s leadership takes the ACA as it continues to grow and thrive.”
As the ACA looks to the future, it remains committed to promoting and protecting the interests of cidermakers across the U.S., fostering innovation, and advocating for sound policies that benefit the sector. Cohen’s appointment represents a new chapter for the association as it continues to champion the U.S. cider industry and elevate its profile both domestically and internationally.
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About the American Cider Association:
The American Cider Association (ACA) is the national trade organization representing the cider industry in the United States. Founded in 2013, the ACA’s mission is to promote and protect the cider industry by supporting cider makers, advocating for public policies that support growth, and fostering innovation in cider production and distribution. The ACA is dedicated to growing the profile of American cider through advocacy, education, and collaboration with cider makers and industry stakeholders.
For media inquiries, please contact:
Woodley Smith
Communications Manager
American Cider Association
Breaking News! ‘Bubble Bill’ Introduced to the Senate
U.S. Senator Charles E. Schumer of New York introduced the Bubble Tax Modernization Act to the Senate (S.5442) on December 5, 2024. The American Cider Association applauds this as the next step toward carbonation parity which is critical for the future growth of the cider industry.
“There is no reason that craft cidermakers should get hit with a whopping 1,400% tax increase if they want to make bubblier cider or cider that is mixed with other fruits which has soared in popularity. It hurts our craft cidermakers, hurts consumers, hurts our growers, and is slowing the growth of this booming industry in Upstate NY,” said Senator Schumer. “That is why I am proud to support the Bubble Tax Modernization Act to finally pop this convoluted carbonation tax hamstringing the craft cider industry.”
In states like New York and others, where diversified farms are plentiful, putting a carbonation cap on fruit ciders limits opportunities for collaboration, innovation, and success with consumers for both growers and cidermakers. Products like Nine Pin Cider’s blueberry cider, made with a blend of apples from nearby Samascott Orchards and blueberries from Indian Ladder Farm, are a prime example of profit extension for local farms through year-round value-added agriculture.
Additionally, extreme weather events can create gaps in apple harvest, making co-fermentation or blending with other desirable fruits necessary in certain harvest years. “Flexibility in fruit is an important disaster mitigation option for growers,” says Michelle McGrath, CEO of the American Cider Association. “We’ve seen an uptick in co-ferments and fruit blends driven by consumer interest, but also driven by necessity. If your harvest was demolished by a freeze or a hurricane or a heat dome, why wouldn’t you consider blending with other fruit that had a better harvest? The bubble tax makes it harder to pivot when needed,” McGrath continued. “Frankly, bubble taxes are a needless snub at America’s fruit farmers. Don’t they have it hard enough?”
The American Cider Association is encouraging its members to reach out to their Representatives and Senators to ask them to sign on to the Bubble Tax Modernization Act. Our action tool has been updated to target both the House and the Senate, so you can send your message with the click of a button:
The ACA will continue working hard on this and other advocacy priorities to remove critical barriers that are preventing the cider industry from reaching its true potential. We can’t do this work without the support of our members like you. So please email your congresspeople and urge them to sign onto the Bubble Tax Modernization Act. Already emailed them earlier this year? Please email them again. We want their inboxes flooded with messages from cider industry folks around the country encouraging them to support the Bubble Tax Modernization Act.
The American Cider Association Announces Departure of CEO Michelle McGrath After 8 ½ Years of Inspiring Leadership
Portland, OR–Longtime American Cider Association CEO Michelle McGrath will depart her role at the end of 2024. This change comes after more than 8 years of successful leadership overseeing significant advancements in the ACA’s mission for the benefit of the US cider community. McGrath was hired in 2016 as the first CEO of the ACA, then called the United States Association of Cider Makers. Since her hiring, she led a transformation of the ACA into the internationally-respected nonprofit trade organization that it is today.
“Michelle has been instrumental at the helm of ACA for both our organization as well as for the cider industry. We will miss her creative, strategic, and compassionate leadership, but we are excited to see where her next endeavors take her. The board is grateful for Michelle’s 8 ½ years of service during which she reached many meaningful milestones for the ACA,” says current ACA Board President, Christine Walter of Bauman’s Cider.
As CEO, McGrath expanded and diversified membership, events, and programs, enhanced the association’s capabilities, reach, credibility and network, and effectively advocated for policy change supporting cider with Congress, the TTB, and state governments.
“I’m really proud of what the board, staff, volunteers, partners, and members have accomplished together over the last 8+ years. It’s been a true honor to work with such inspiring people, and although I am ready to move to the next phase of my career, I will cherish my time and the relationships I’ve built at the ACA forever,” says McGrath. “It’s hard to express how much the people in this industry mean to me, and I’m incredibly grateful for the friendships and memories made. I was a cider fan before I took the reins at the ACA, and I’ll be a cider fan for life!”
A few of McGrath’s many accomplishments:
- Increased the ACA’s membership by more than 60% to nearly 800 members
- Achieved a substantial 100% increase in annual revenue by diversifying funding sources
- Expanded the ACA’s team to several highly capable and passionate team members
- Organized and led 8 CiderCon® events, the largest cider-industry event worldwide
- Oversaw the development, growth and global expansion of the ACA’s Certified Cider Professional program, the only globally available education program for beverage and culinary industry professionals
- Championed programs and policies to support the growth of a diverse interest in cider, including the ACA’s Cider is for Everyone Scholarship
- Created a market insights program that shares market data and reports with members and the beverage industry at large
- Fostered strong relationships with key national beverage media outlets and cultivated meaningful press highlighting the growth of cider and the humans behind it
- Supported national collaborative efforts to expand small-producer tax credits
- Fought for the right to list harvest years on TTB-approved labels for cider over 7% ABV
- Led efforts in securing TTB approval for 12 oz (approved in 2020), 16 oz, and 19.2 oz packaging sizes for wine, mead, and cider over 7% ABV (TTB comments recently closed)
- Collaborated with congressional champions and allied segments to introduce the Bubble Tax Modernization Act (HR 7029) to increase allowable carbonation thresholds for fruit cider, fruit wine and fruit mead under 8.5% ABV
McGrath shared that her championing of farmers will continue in her next role. She plans to stay engaged with the cider industry, and she will be at CiderCon® 2025 in Chicago, Illinois.
“I’m excited to see everyone, and to experience the cider from the featured guest country this year–Chile! Let’s share some cider together, friends!” McGrath says.
The ACA Board of Directors is accepting applications for its next dynamic and visionary CEO until November 24. Interested applicants are encouraged to apply early, as applications will be reviewed on a rolling basis. Those interested in applying can learn more here.
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ACA Announces Continuation of Cider Is For Everyone Scholarship for CiderCon® 2025
The American Cider Association is pleased to share that their Cider Is For Everyone Scholarship program will continue for CiderCon® 2025. This scholarship is designed to support people from historically marginalized groups in North America in gaining access to professional development and networking opportunities in the cider industry. The goal is to increase the accessibility of cider education to jump-start the careers of these cider professionals. Many scholars have gone on to share their knowledge with the cider industry as well, as CiderCon® speakers and more.
The scholarship package includes:
- Registration to CiderCon® 2025 (including travel and lodging)
- Level 1 Certified Cider Guide training and certification exam
- Two Certified Pommelier sensory webinars
- The Certified Pommelier Study Guide
- Registration fee for the Certified Pommelier Exam
- And after passing the Certified Pommelier Exam, a travel stipend becomes available for cider judging opportunities
Applications are now being accepted and the deadline to apply is August 30. Those interested in applying can fill out the application form here. Potential recipients will be contacted to schedule a brief interview and winners of the scholarship will be notified in September. CiderCon® 2025 takes place February 4 – 7 in Chicago, Illinois.
This scholarship is part of a broader effort by the ACA to advocate for diversity, equity, and inclusion in the cider industry. In 2019 the ACA launched the Anti-racism, Equity and Inclusion committee which recognizes diversity, equity and inclusion as an important and necessary part of present and future successes of the cider industry. This committee structures its work around a belief that existing structures of power, privilege and discrimination must be actively questioned and evaluated in order to create equitable opportunities in an environment that embraces and values our differences. They strive to create events, opportunities and organizational policies that embody these values, and to continue evaluating these practices for sustained growth and improvement.
The ACA’s first scholarships developed out of a partnership with Beer Kulture in 2021, and the program has grown every year since.
“This scholarship is one of our best tools for fostering a more diverse cider industry,” says Michelle McGrath, CEO of the ACA. “The scholarship needs to work in lock step with our efforts to create a more inclusive industry so that, as we have more diverse CiderCon® attendees, they are surrounded by a welcoming community and equitable environment.”
Those interested in sponsoring or donating to the Cider Is For Everyone Scholarship Fund can learn more on the ACA website or connect with CEO Michelle McGrath at michelle@ciderassociation.org.
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Press Release: Certified Cider Professional Program Expands to Asia
PRESS RELEASE
The American Cider Association (ACA) is pleased to announce the expansion of its Certified Cider Professional (CCP) education and certification program to Asia. Lee Reeve, founder of inCiderJapan and organizer of the prestigious Japan Cider Cup, has joined the ACA team as an educator for the Level 1 Certified Cider Guide in Japan, China, Korea, and elsewhere in Asia. The first in-person class for candidates studying for the Certified Cider Guide exam is scheduled for August 31, 2024 at Antenna America Kannai in Yokohama, Japan. Registration for the class will open in July.
“The American Cider Association’s Certified Cider Professional program is the world’s leading cider education program,” states Reeve. “It is an invaluable tool and certification that can benefit anyone with an interest in cider: from enthusiasts to those working in the food and beverage sector, and especially professionals within the cider and drinks industry.”
“Lee has been keen to bring the CCP program to Asia for some time,” says ACA CEO Michelle McGrath. “With his extensive knowledge of cider and the Asian cider market, and his many contacts in the region, we are very excited by what he will bring to the program.”
“As cider continues to grow and become increasingly relevant to the Asian region,” continues Reeve, “so will the thirst and desire for quality information and knowledge regarding all things cider. As such, making the CCP available in Asia is an exciting and welcome opportunity and win-win for everyone. As someone who has been promoting cider and cider education since 2017, and also a Certified Pommelier, I very much look forward to helping the ACA reach out and empower others through learning about this historic and future significant drink.”
While Asia is not commonly thought of as a cider region, Japan has a growing number of enthusiastic cidermakers as well as a robust and fruitful track record in the breeding of new apple cultivars, which are an important crop in several parts of the country, including Aomori and Nagano. In addition, China grows more apples than any country in the world, and while the market for cider there is relatively new, the possibilities are enormous.
The American Cider Association is a not-for-profit trade organization of cider and perry producers in the United States. The Certified Cider Professional program is helping the ACA reach its vision for the industry by increasing the understanding and appreciation of these historic beverages.
For more information about CCP in Asia, contact Lee Reeve at lee@ciderassociation.org. For more information on the global CCP program, contact the ACA’s Education Operations Manager, Jennie Dorsey, at jennie@ciderassociation.org.
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Press Release: ACA Welcomes Six New European Certified Pommeliers
The American Cider Association is pleased to welcome six new European Certified Pommeliers after completion of the first certification exam offered outside of the United States. The new Certified Pommeliers are some of the key members of the European cider community, and their embrace of the Certified Cider Professional program is another step forward in the realization of the ACA’s vision for the industry through increasing the understanding and appreciation of cider and perry.
The new Certified Pommliers hale from countries across the continent including the UK, Italy, France, Germany, and Lithuania. They are Adam Wells, who was on the shortlist for 2024 Fortnum and Mason’s Drink Writer of the Year for his work at Cider Review, Marco Manfrini, president of the Associazione Pommelier e Assaggiatori di Sidro, influential cider writer (Cider Explorer) Natalia Wszelaki, historian, writer and maker at Kertelreiter Cider & Perry Barry Masterson, cidermaker at Sodo Sidrinė Donatas Genys, and wine and cider scientist and consultant Yann Gilles.
Donatas Genys
Yann Gilles
Marco Manfrini
Barry Masterson
Adam Wells
Natalia Wszelaki
“The response to the exam was amazing,” shares the ACA’s CEO Michelle McGrath, “and to have such a distinguished group now part of the growing global CCP community is a testament to the CCP program’s role in supporting the growth of cider within the larger beverage category. It is a rigorous exam, and you could tell that all who sat for it had taken their studies seriously though they are all already playing significant roles in the cider industry. We are so grateful to Christine Isensee-Kiseau, Michael Stöckl, and the whole Cider World Frankfurt team for partnering with the ACA to make this exam happen and hope we can do it again next year.”
Education and certification programs such as those run by Cicerone, the Wine and Spirits Education Trust, and the Court of Master Sommeliers, have done much to increase the understanding of the beverages they cover and enhance the professional standing of the individuals that complete them. With its CCP program, the ACA is poised to do the same for cider, raising the drink’s profile within the larger hospitality community as cider’s share of the global beverage market continues its steady growth. Continuing education is an important part of staying relevant in a rapidly changing hospitality environment.
For more information about the CCP program contact Education Operations Manager Jennie Dorsey at jennie@ciderassociation.org or visit the ACA website at www.ciderassociation.org. For information about CCP classes in Europe, contact European CCP representative Gabe Cook at gabe@ciderassociation.org.
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Press Release: ACA Reaches 100 Certified Pommeliers Following New York Exam
The American Cider Association is thrilled to announce that 100 individuals have now attained the prestigious Certified Pommelier designation following the exam held at ACA member cidery Wölffer Estate in Sagaponack, New York on April 18. This benchmark is meaningful for the Certified Pommelier program because the exam is rigorous with robust theory and sensory evaluation sections . The new Certified Pommeliers are Hannah Keggins, Cidermaker at Westwind Orchard, Alicia Pelkey, Cidermaker at Red Apple Farm, and Charlee Oddo, Cider Expert at Ancona’s Wines & Liquor.
Hannah Keggins
Alicia Pelkey
Charlee Oddo
“We are beyond excited to celebrate that we now have 100 Certified Pommeliers. To see the dedication of so many in the beverage community equip themselves with advanced skills to guide consumers through the wide variety of ciders available is truly inspiring,” comments ACA CEO Michelle McGrath.
Early on, the American Cider Association recognized the need to promote specialized knowledge about the cider category. Most food and beverage certification programs cover cider in a cursory manner or not at all. With cider being a beautifully nuanced beverage with a diverse set of elements often not known by culinary and hospitality professionals, the establishment of the Certified Cider Professional (CCP) program in 2016 was a strategic maneuver to educate professional audiences.
Today, the CCP program is educating those on the front-line of cider sales, making it the world’s most comprehensive and in-depth cider appreciation program for food and beverage professionals worldwide.
“We know that consumers respond to engaged servers, and that confident recommendations go a long way in influencing their purchase decision. Our theory of change is that cider enthusiasm is contagious–CCP is how we keep the flame growing,” adds McGrath.
Certified Cider Professional Program Benchmarks as of May 21, 2024:
- Number of Level 1 Certified Cider Guides: 2,602
- Number of States with Certified Cider Guides: 49 including DC
- Number of Countries with Certified Cider Guides: 20
- Number of Level 2 Certified Pommeliers: 100
- Certified Pommeliers Around the World: United States, Canada, Japan, Australia, Italy, New Zealand and the UK
More about the Certified Cider Professional Program and Upcoming Opportunities
The CCP program begins with a Certified Cider Guide (CCG) Level 1 certification to help industry professionals develop a fundamental understanding of cider. The Certified Pommelier (CP) Level 2 takes it a step further by encouraging cider professionals to think critically and showcase a higher level of understanding of the elements of cider. The rigorous testing process consists of four types of questions, including short answer, fill in the blank, essay, and blind sensory–which is based on tasting.
The ACA is dedicated to ensuring that all information tested on the exam is made accessible to anyone who desires to learn. To that end, the ACA released a textbook in March of 2023 to help candidates prepare to take the exam with just one comprehensive resource. The second edition of the textbook was released in March of 2024 to present a more global view of the cider industry as well as including new sections covering important emerging sectors such as low and no-alcohol products.The textbook is available for purchase through Kindle Direct Publishing. Additionally, the ACA offers sensory analysis practice webinars and a Facebook study group continuously updated with resources for exam candidates. Interested candidates can find links to all Certified Pommelier resources on the ACA website.
For those interested in attaining their Certified Pommelier designation, there are several upcoming exams to choose from:
- July 23: Bellingham, WA
- August 20: Minneapolis, MN
- October 8: Austin, TX
- February 5, 2025: CiderCon® 2025 Chicago
In addition, there is a live sensory analysis webinar scheduled for June 27 from 4:00 – 6:00 PM Pacific featuring Brooklyn Cider House. Those interested in attending can find all the details on the ACA website. Taking advantage of sensory analysis webinars is highly encouraged for those interested in taking the Certified Pommelier exam.
Contact the ACA’s Education Operations Manager Jennie Dorsey if you have questions about the Certified Cider Professional program or are interested in taking either the Level 1 Certified Cider Guide or Level 2 Certified Pommelier exams. You can also learn more at https://ciderassociation.org/certification.
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USA Featured as Guests of Honor at CiderWorld in Germany
Darlene Hayes Recognized for Her Efforts to Develop the Category
The 16th annual CiderWorld took place in Frankfurt, Germany last week. The combined competition, celebration, and cider expo welcomed the United States as the Guest Country of Honor this year. In addition, the ACA was able to partner with CiderWorld to offer the first Level 1 Certified Cider Guide Workshop & Certification and the first Certified Pommelier Exam in Europe.
CiderWorld’s expo was held at the Palmengarten and featured over 100 exhibitors from 17 countries who shared their cider with attendees.The American Cider Association joined member cideries ANXO and Vander Mill at the USA’s spotlight booth. The ACA also poured cider from Alpenfire Cider, Bauman’s Cider, Metal House Cider, Raging Cider & Mead and Tanuki Cider, highlighting the diversity and range of American Cider to German consumers.
“Many of the visitors to our cider booth were shocked to hear about the size of the American cider industry and taste the quality of some of the ciders made there. It was an incredible experience to share these ciders with German consumers who drink a lot more cider than the average American,” reflected Michelle McGrath, CEO of ACA.
Every year at CiderWorld an individual is recognized as the Cider Star of the Year. The ACA is thrilled to announce that this year the honor went to Darlene Hayes, ACA Educational Content Manager. Darlene was recognized for her efforts to raise awareness of the cider industry around the world, her research into the history and roots of cider in the U.S., and for her work with other cider specialists to develop a consensus on knowledge and standards.
“Darlene Hayes’ extensive knowledge of science and law, as well as her exceptional palate, make her the ideal partner when it comes to the growth and development of the cider industry,” says Michael Stöckl, Managing Director of CiderWorld.
Norman Thatcher Scharpf, U.S. Consul General, joined the CiderWorld award ceremony to meet U.S. cider producers and celebrate the U.S. being the guest country of honor. He formally addressed the audience with remarks on the growth and significance of the U.S. cider market.
Frankfurt and the Hessen region are steeped in centuries of cider culture that have not only persevered but flourished, symbolizing a cherished heritage and a testament to the region’s love for its local produce and traditional crafts. Known locally as “Apfelwein” in German, this cider has been a staple of Hessen culture, deeply ingrained in the social fabric of the region. The art of cidermaking in Hesse evolved from the abundant apple orchards dotting the countryside, with families passing down time-honored recipes from generation to generation. Frankfurt, in particular, emerged as a hub for cider production and consumption, giving rise to cozy “Apfelweinwirtschaften” (apple wine taverns) where locals and visitors alike can gather to enjoy local cider.
It was a great honor to participate in the CiderWorld competition and expo. The ACA hopes that more U.S. cideries will enter the CiderWorld competition in the future.
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ACA Announces International Expansion of Certified Cider Professional Program
PRESS RELEASE
February 26, 2024
Contact: Michelle McGrath
Email: michelle@ciderassociation.org
The American Cider Association is pleased to announce the expansion of its beverage professional education and certification program to the global cider community. The Certified Cider Professional program was launched at CiderCon® 2016 with a particular focus on the United States. Since then, the certification program has developed to become the most robust and thorough cider appreciation and education program for beverage professionals in the world. Most recently the ACA has revised study and exam materials to have a broader scope, and the ACA’s Certified Cider Professional program is now applicable to anywhere in the world that cider is made and sold.
“We have been getting an increasing number of inquiries about the CCP program from all over the world,” says Jennie Dorsey, ACA Education Operations Manager. “A number of candidates for the second level of certification, Certified Pommelier, have even made a trip to the U.S. just to sit for the exam, so clearly there is an unmet need out there and no other comparable education program available.”
Award winning educator and global cider expert Gabe Cook, aka The Ciderologist, has joined forces with the ACA to help expand its certification program to a global audience. Cook says, “I am delighted to be teaming up with the ACA through CCP to increase the knowledge, respect and passion for one of the world’s truly great and ancient drinks.” He continues, “Now is the time for a unified education program that is applicable and open to anyone and everyone from Seattle to Somerset to Sydney. It is a true reflection of the globalization of cider and indicative of this being an incredibly exciting time for cider.”
Additional updates geared toward program growth include CCP branding. The ACA has newly retitled CCP’s introductory level to “Certified Cider Guide,” and has updated the CCP branding to better distinguish the two offered CCP levels–(1) Certified Cider Guide and (2) Certified Pommelier.
The first international in-person Certified Cider Guide training workshop and exam was held in Melbourne, Australia in the fall of 2023 with the support of Cider Australia. The exam took place following the Australian Cider awards and ten individuals earned the title of Certified Cider Guide.
Additional in-person classes and exams are planned for Europe in the coming months. On-demand virtual training and Certified Cider Guide exams are also available at any time.
The inaugural international Certified Pommelier exam is scheduled to be held in April 2024 to coincide with the Cider World event in Frankfurt, Germany. To earn their title Certified Pommeliers are rigorously tested on their cider knowledge with a written theory exam and a sensory evaluation exam.
“We are very confident in our educational programming, and these recent steps will help us reach more US beverage professionals as well as international ones,” says ACA’s CEO Michelle McGrath. “Gabe Cook is uniquely suited to helping us grow the program overseas, and we’re really excited about the partnership. He works tirelessly for the cider category,” McGrath adds.
There are currently 2,480 Certified Cider Guides and 97 Certified Pommeliers.
The American Cider Association is an organization of cider and perry producers in the United States. The Certified Cider Professional program is helping the ACA reach its vision for the US cider industry which includes but is not limited to the following aspirations: (1) Throughout America, it is widely understood that cider pairs exceptionally well with food, (2) America’s most talented chefs and beverage professionals are promoting cider and food pairings on their menus, in their public relations and on television, (3) US cider is the most coveted cider in the global marketplace.
Visit cidercertification.org to learn more about CCP training and exam opportunities around the world. International certification inquiries can be made with Gabe Cook at Gabe@ciderassociation.org. North America based inquiries can be made with Jennie Dorsey at Jennie@ciderassociation.org.
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Additional Information:
Certified Cider Professional Logos: CLICK HERE
Certified Cider Professional Photos: CLICK HERE
Gabe Cook Photos and Bio: CLICK HERE
“Cider Excellence Award” Winners Announced at CiderCon® 2024 in Portland, Oregon
The American Cider Association (ACA) announced the recipients of their annual Cider Excellence Awards at CiderCon® 2024 in Portland, honoring individuals, businesses, and organizations from around the country for their achievements in, and contributions to, the U.S. hard cider industry.
Award winners this year included:
- Award for Significant Impact on the Industry | Emily Ritchie, Executive Director, NW Cider Association
- Award for Significant Impact on the Industry | Brighid O’Keane, Executive Director, Cider Institute of North America
- Apple Advocate Award | Representative Earl Blumenauer, Oregon
- Apple Advocate Award | Jake Mann, Five Mile Orchard, California
- Member of the Year | Ploughman Cider, Pennsylvania
- Member of the Year | Seattle Cider, Washington
The highest honors given each year are the awards for “Significant Impact on the Cider Industry,” which this year went to Emily Ritchie of Northwest Cider Association for her admirable work promoting the cider industry for the Northwest region (OR, WA, ID, MT & British Columbia), and Brighid O’Keane of Cider Institute of North America for her global efforts to provide rigorous education on quality cider production.
In addition, US Representative Earl Blumenauer of Oregon was awarded the “Apple Advocate Award” for his enduring commitment to level the playing field for cideries through legislation, as well as orchardist Jake Mann for his ongoing partnership with the cider community through his historic family ranch in California, Five Mile Orchard. “Member of the Year” awards were given to both Seattle Cider of Washington and Ploughman Cider of Pennsylvania for their ongoing efforts to give back to their communities and the cider industry.
“This is one of my favorite moments at CiderCon® each year, when we gather together as a community to celebrate people committed to moving the dial for cider,” says Michelle McGrath, CEO of the ACA. “It’s truly humbling to see how much passion and hard work goes into supporting and growing this industry.”
Now in its 9th year, the Cider Excellence Awards were held on January 18th, 2024 at CiderCon®, the ACA’s annual conference, which took place this year in Portland, Oregon from January 17 – January 19, 2024.
2024 Cider Excellence Awards from the American Cider Association
Significant Impact on the Industry | Emily Ritchie is the Executive Director of the Northwest Cider Association, a trade nonprofit that brings cideries and cider lovers together to learn, experience, and enjoy the Northwest cider culture. Representing 100 commercial cidermakers from throughout Washington, Oregon, Idaho, Montana, and British Columbia, the group is dedicated to supporting, promoting, and growing its thriving industry. Emily’s vision of a vibrant, collaborative industry where anyone can share in the success and joy of cider, is brought to life through her strategic thinking and hard work. Her efforts have successfully helped put the Pacific Northwest at the heart of the craft cider movement.
Significant Impact on the Industry | Brighid O’Keane is the Executive Director of the Cider Institute of North America (CINA). CINA is a nonprofit organization of cider industry professionals and educators with a mission to create a quality-driven and sustainable cider industry through education and research. Brighid’s dedicated work to develop curriculum and procure funding for research has helped grow the cider industry by empowering cidermakers through expertise and experience around the globe. Her extensive efforts have helped usher improved quality through CINA education for new and experienced cidermakers alike, thus helping to elevate the reputation of the US hard cider.
Apple Advocate | Representative Earl Blumenauer (OR) is a US Congressman (OR-D) who has advocated for the US Hard Cider Industry for more than a decade by introducing impactful legislation. In 2015, he introduced the Cider Act, which supported American cideries by lessening an unfair tax burden, removing unnecessary red tape, and allowing cider to be more competitive internationally. And this year, he has introduced the Bubble Tax Modernization Act, to amend a minor carbonation tax disparity that has historically had major negative impacts to cidermakers. Earl Blumenauer has championed small businesses and spoken at length about the immense positive impact craft industries have on the economy. (Find out more about the Bubble Bill here: https://ciderassociation.org/reps-blumenauer-kelly-introduce-bubble-bill/)
Apple Advocate | Jake Mann (CA) is rooted in farming. His family has been growing apples in the fertile Pajaro Valley two hours south of San Francisco near Watsonville since the mid-19th century. This unique place has long specialized in growing Newtown Pippins. Jake also actively pursued relationships with cidermakers so that more and more Newtown Pippin single variety ciders made by cideries throughout Northern California proudly announce the Five Mile Orchard as the source of their fruit. An active participant in CiderCon® for many years, Jake is always ready with a smile and an infectious eagerness to continue his family’s legacy by growing amazing apples for cidermaking.
Member of the Year | Ploughman Cider (PA) is a Pennsylvania-based cidery with a long history of supporting their community and helping lift up the cider industry in their state. As active leaders in their state’s cider guild, Ploughman Cider has had a tremendous impact on shaping the local industry. They have also served as an incubator for fledgling cidermakers with their creative collaborations. They are actively committed to the ACA’s mission and mission-related programming, and the ACA is proud to recognize Ploughman Cider for their contributions to both Pennsylvania and the cidery industry at large.
Member of the Year | Seattle Cider (WA) is a Washington-based cidery that has repeatedly stepped up as a leader in the cider world. Their commitment to giving back to their community through thoughtful collaborations, like their partnership with the nonprofit City Fruit, has lifted the bar for what’s expected. They proactively work to create a welcoming environment for all through their taproom programming and several of their team members serve on committees and boards for both the American Cider Association and the Northwest Cider Association. Seattle Cider is being recognized as Member of the Year for their immense contributions to their local community and the cider industry.
About the American Cider Association
The American Cider Association is an organization of cider and perry producers in the United States. It gathers and shares information about cider production, regulations, and apple growing to help members improve their operations, raise awareness, and advance cider in the market. The organization was founded in February 2013. Learn more at ciderassociation.org.
Reps. Blumenauer & Kelly Introduce Bubble Bill
Representatives Blumenauer & Kelly Introduce the Bubble Tax Modernization Act
‘Bubble Bill’ Will Spur Innovation for Sparkling Co-fermented and Fruited Cider, Wine, and Mead
Washington, DC—Earlier today Representatives Earl Blumenauer (OR-D) & Mike Kelly (PA-R) introduced the Bubble Tax Modernization Act of 2024 (HR 7029) to the 118th Congress. The bill will amend a minor carbonation tax disparity for lower alcohol wine, cider and mead made with fruit.
Despite the popularity of bubbly beverages, the carbonation tax–colloquially called the ‘bubble tax’ on fruit wine, fruit cider, and fruit mead makes carbonating these agricultural products at sparkling levels cost prohibitive. Most craft beverage entrepreneurs can’t afford to carbonate these products at the level the market wants. The result is that an important American agricultural sector is falling flat.
“The cider industry is a quintessential American story. Pioneers taking what the land gives them and creating something magical. We must take every opportunity to support cidermakers, especially as the craft beverage industry recovers from the ravages of the pandemic. Right now, it is not a level playing field for cider, which is taxed more heavily than other carbonated, fruit-based beverages. My common-sense proposal will ensure cidermakers can create products for their customers, not the tax collector,” Rep. Blumenauer says.
Amie Fields, partner and sales manager at Botanist & Barrel Cidery & Winery in North Carolina, says the bill will enable innovation for their business.
“We are known for creativity and producing unique pet nats and bottle conditioned cider and wine with a range of ABVs, but recently we have been working on a series of lower alcohol content beverages. However, the carbonation tax currently disincentives our creativity, which hampers our ability to fully explore more sessionable beverages and boost our revenue by appealing to new customers,” explains Fields.
Current tax rates for low-ABV carbonated fruit wine, cider, and mead are $3.30 or $3.40 per gallon. Meanwhile low-ABV carbonated grape wines have a current tax rate of $1.07 per gallon. In addition, fruited beers, seltzers, hard kombucha, and ready-to-drink canned cocktails are carbonating freely to give consumers the bubbles they want.
Raising the floor of the carbonation tax threshold to include ALL low-ABV wine, cider, and mead to 0.64 grams of carbon dioxide per hundred milliliters will allow producers to compete more fairly in the evolving beverage market. The Craft Beverage Modernization and Tax Reform Act of 2020 achieved this for grape-only wines, but fruit-based craft beverages were overlooked. This created an excise tax disparity of $2.00 to $3.00 a gallon depending on the product.
Blumenauer’s legislation will address this disparity by changing how carbonation taxes are assessed. It will reduce a barrier for more innovative cider, fruit wine, and mead. In addition, it will create more economic opportunities for craft beverage makers, allow for small producer collaborations, create more opportunities for farms to stay viable with value-added products, and allow for diversification that could help farms and businesses mitigate disasters such as fires, droughts, floods, or disease.
HR 7029 is supported by the American Cider Association, the American Mead Makers Association, and Wine America.
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The American Cider Association is an organization of cider and perry producers in the United States. Our mission is to grow a diverse and successful U.S. cider industry by providing valuable information, resources, and services to our members and by advocating on their behalf. You can learn more about them at www.ciderassociation.org.
ACA Announces Cider is for Everyone Scholarship Recipients
PORTLAND (December 29, 2023) – The American Cider Association (ACA) is thrilled to announce the awardees of the 2024 Cider is for Everyone Scholarship. Recipients are Genevieve Regalado (Benny Boy Brewing), Robert Freeman (EsoTerra Ciderworks), Britt Evans, Javier Naranjo (Oklawaha Brewing Company), Tasmine Fraser (Girl with a Cider Review, Cider Canada), Rae Adams (Wehrloom Honey & Meadery), Emily Ptasinski (Republic of Cider), WIlliam Santiago (Crafted Concoctions), Jonathan Osei (Artisanal Brewing Ventures), and José Sabas (Grape Ape). Full recipient bios can be found below.
This scholarship is designed to bring individuals from historically marginalized populations within the beverage industry to CiderCon® to increase the accessibility of cider education and catalyze the careers and ownership-pathways of these burgeoning cider professionals. Now in its third year, the scholarship received almost four times the number of applications than in the previous two years combined.
Each scholarship includes registration, travel and lodging to attend CiderCon® 2024 in Portland, Oregon. Additionally, scholarship recipients receive a year of ACA membership and study materials and waived exam fees to pursue recognition through the Certified Cider Professional and Certified Pommelier™ education and certification program offered by the ACA. The ACA is grateful for support from Yonder Cider, Seattle Cider Co, Nine Pin Ciderworks, 2 Towns Ciderhouse, Alma Cider, the Great Little Box Company, John’s Marketplace, Beer Kulture and Lifting Lucy to make the Cider is for Everyone Scholarship possible.
This scholarship is part of a broader effort by the ACA to advocate for diversity, equity, and inclusion within the cider industry. In 2019 the ACA launched the Antiracism, Equity and Inclusion Committee, which recognizes diversity, equity and inclusion as important and necessary principles for the present and future successes of the cider industry. This committee structures its work around a belief that existing structures of power, privilege and discrimination must be actively questioned, evaluated and reformed in order to create equitable opportunities and foster an environment that embraces and values our differences. Its members, in conjunction with the rest of the organization, strive to create events, opportunities and organizational policies that embody these principles, and work to continue evaluating these practices for sustained growth and improvement.
“This scholarship is one of our best tools for fostering a more diverse cider industry,” says Michelle McGrath, CEO of the ACA. “The scholarship needs to work in lock step with our efforts to create a more inclusive industry so that, as we have more diverse CiderCon® attendees, they are surrounded by a welcoming community and equitable environment.”
“There is a stark difference between being invited to an event and actually belonging in a space. The American Cider Association is doing the difficult and meaningful work of building a culture within the organization and the industry at-large that fosters true belonging by challenging itself to thoughtfully and carefully evolve and expand. The rapid growth and development of this scholarship program is both a testament to that thoughtfulness and indicative of the program’s importance. Its transformative impact on the lives of not just the individuals who receive it, but also the industry professionals who interact with recipients, spans far beyond the CiderCon® experience. This program, its participants, its sponsors, and its supporters collectively demonstrate that cider is, indeed, for everyone,” says ACA Scholarship Coordinator Olivia Pener, a recipient of the scholarship in 2023.
CiderCon® is the world’s premier networking and educational event for the professional cidermaking community. CiderCon® 2024 will take place in Portland, Oregon from January 17-19 at the Oregon Convention Center. Registration is now open and available at https://ciderassociation.org/cidercon2024.
Further information, media interviews, awardee bios and photos available upon request. Please contact Michelle McGrath at michelle@ciderassociation.org. Interested in helping support the Cider is for Everyone Scholarship? Please contact our Scholarship Coordinator Olivia Pener at scholarship@ciderassociation.org.
Meet Our Scholarship Recipients
Britt Evans
Britt Evans is a proud West Philadelphian who started her journey in the city’s bustling food and beverage industry in 2010. In 2015, Britt developed a love for craft beer which led to a brewing position with Love City in 2021, making her one of the first Black Women to brew professionally in the city of Philadelphia. In the summer of 2023, Britt joined a collaboration with Farmer Jawn and Ploughman Cider, creating the successful “Uptown Cookout” blend for Barrel & Flow Fest. Now open to the beautiful world of apples and cidermaking, Britt is excited for the next phase in her journey. She hopes to explore the world and collaborate with fellow brewers/cidermakers, continuing to open doors and create safe spaces for Black Women in fermentation.
Emily Ptasinski
Hailing from the vibrant island of Taiwan, Emily Ptasinski has carved a unique path in the world of craft beverages as the co-owner and tasting room manager of Republic of Cider. Alongside her husband, they laid the foundation for their cidery in 2018, driven by a passion for redefining the boundaries of cider craftsmanship. Emily’s dedication to reshaping cider culture is reflected in her belief that inclusivity not only enriches flavors but also strengthens the very essence of craft beverages. To that, Emily has helped incorporate the distinct flavors of the Asian palate into their portfolio of ciders, even crafting her own Taiwanese plum wine, based on her own mother’s recipe. Embracing the significance of diversity, she champions the integration of varied perspectives and cultures into the fabric of craft beverages. Recognizing the pivotal role of representation, Emily actively promotes cider within the Taiwanese community, aiming to bridge cultural gaps and foster a sense of belonging.
Emily Ptasinski來自充滿活力的臺灣島，
作為蘋果酒共和國的老板娘和品酒室經理，她在手工飲料領域開闢了一條獨特的道路。 在重新定義蘋果酒工藝界限的激情驅使下，他們與她的丈夫一起在2018成立了，蘋果酒聯合國公司。 Emily致力於重塑蘋果酒文化，這反映在她的信念中，即包容性不僅能豐富風味，還能強化精釀飲料的精髓。 對此，Emily幫助將亞洲味覺的獨特風味納入了他們的蘋果酒組合，甚至根據她母親的食譜製作了自己的臺灣李子酒。 她擁抱多樣性的重要性，倡導將不同的視角和文化融入手工飲料的結構中。 Emily了解獨特性的重要，特別在西雅圖臺灣社群積極推廣蘋果酒，旨在彌合文化差距，培養歸屬感。
Emily很高興被選為美國蘋果酒協會2024年蘋果酒大會的獎學金獲得者。
Genevieve Regalado
Genevieve Regalado, the General Manager at Benny Boy Brewing in Los Angeles, CA, found her passion for cider kindled by the unique balance of dryness and sweetness in Benny Boy’s offerings. This pleasant surprise, given her background in the craft beer industry, not only sparked her creativity in imagining new flavor combinations but also inspired her to delve deeper into the world of cider. Motivated by her curiosity, she became the first on her team to pass the CCP 1 exam, thereby setting a precedent and guiding the development of a cider education program at Benny Boy. Currently, she is studying to pass her Certified Pommelier™ exam, demonstrating her commitment to continuous learning in her field. Genevieve is already infusing her creative ideas for new flavor profiles, featuring indigenous fruits and plants, into the team’s work. These ideas hold the potential to inspire new blends with Benny Boy’s beloved Pippin apple cider. As a proud member of the Latino community, she is weaving elements of her heritage into Benny Boy’s offerings and programming, fostering a broader appreciation for cider among diverse audiences.
Javier Naranjo
Javier Naranjo, a seasoned fermentation professional with a BS in Chemistry, began his journey at Flat Rock Cider Company, refining his craft for two transformative years. Transitioning to Oklawaha Brewing Company, where he currently serves as a Brewer, Javier has been part of a dedicated team that achieved notable success. Together, the team has secured prestigious medals from the North Carolina Brewers Guild and the U.S. Open Beer Championship, contributing to the elevated recognition of Hendersonville, NC’s burgeoning brewing scene.
Jonathan A. Osei
Jonathan A. Osei, Manager of Solutions Design & Delivery at Jobs For the Future, blends his Arizona roots and Ghanaian-Black Southern heritage to fuel his passion for community work and craft beverages. His journey in the nonprofit social impact space is intertwined with his love for diverse cultures and flavors.
While studying at Duke University, Jonathan’s interest in the craft beverage scene blossomed, with Durham introducing him to a variety of craft drinks that broadened his palate. This experience sparked a particular fondness for cider, beginning with Bold Rock Cider and later, Bull City Ciderworks.
In Washington, D.C., Jonathan’s enthusiasm led to his role as a DC Brand Ambassador for Artisanal Brewing Ventures, sharing exceptional craft beverages. He is committed to diversifying the craft beer and cider industry, actively promoting local Black brewers through the Black Brew Movement and fostering inclusivity and collaboration. Jonathan’s goal is to enrich the craft beverage culture with diverse flavors and perspectives, bringing people together to enjoy unique and delightful beverages.
José Sabas
José Sabas orginally hails from Coachella, California. He is currently the chef at Grape Ape, a natural wine bar in Portland, Oregon. José just recently started his journey in cidermaking and is focused on low intervention and co-fermentations, using only produce from the Pacific Northwest.
Rae Adams
Rae Adams, from Chicago, IL, moved to Western North Carolina in hopes to work with a farm futuristic enough to be using traditional farming technology without harmful chemicals and pesticides. Entering the professional world directly from a Liberal Arts program, with a concentration in Physics, was an exciting leap into the corporate hustle but was not the card best suited. She has since been a strong part of the Customer Service and Entertainment industries, including management teams of bars, music venues and restaurants in Chicago and Western North Carolina. Currently, Rae is the Director of Sales for Wehrloom Honey & Meadery in Graham County, Robbinsville, NC. The Wehrloom team philosophy is that no one holds any one title; they’re all Beekeepers, Mead Makers, and Packaging and Sales Specialists: Aron, Garret, Ted, Jessica, Gayle, Abby and Anna. Working at Wehrloom is more than a profession, it’s a passion.
Robert Freeman
When Robert Freeman was 18 he got a tattoo on his arm that has an apple in an eye, to signify a promise to himself to always proceed with intention and chosen purpose. All his intents and purposes have led him here. Nowadays, all he sees are apples. He is passionate about the potential and the future of apples and the cider industry in America. Robert currently works at EsoTerra Ciderworks. Getting this opportunity to go to CiderCon®, to become a member of the ACA, and to have the chance to become a Certified Pommelier™ – is a literal dream come true for Robert.
Tasmine Fraser
Tas Fraser is a Canadian cider enthusiast and social media content creator located in the Niagara region of Ontario, Canada. She is the founder of @girlwithaciderreview on Instagram where she shares her reviews of ciders from around the world. She started her Instagram in 2018 and has since developed many exciting projects. Throughout the pandemic, she created the IGTV show #ciderandlife to showcase local and global cideries making an impact in their communities. In 2021, she launched #noappleogies project to empower and highlight the work of women in cider and tackle issues of sexism and racism in the industry. The movement was intentional, reaching many corners of the world and generating conversation via podcasts, articles, and social media, and including some educational workshops on creating safe spaces in the beverage industry. Tas is currently a part of the CiderScene team and a member of the Cider Canada Board of Directors (and member of the Equity Committee). Outside of cider, she is pursuing her Masters in Social work, and working in the field doing preventative work and supporting survivors of gender-based violence.
William Santiago
Born in Puerto Rico, William Santiago is an award winning bartender currently working at Crafted Concoctions in Tavares, Florida. He has more than 10 years experience in the beverage alcohol industry. He is WSET certified in both Wine and Spirits level 2, a cocktail educator, and a spirit and cider enthusiast.
CiderCon® 2024 Aims to Tell Cider’s Story
Orchardists and Cidermakers Take Center Stage for Keynote Lineup
Portland, OR (December 14, 2023) – The American Cider Association (ACA) has announced the keynote speaker lineup for CiderCon® 2024, sharing that apple growers and cider producers will deliver opening remarks for the global industry event. This year’s theme, Connecting to Consumers in an Age of Endless Choice, will highlight the important and historic agricultural roots of cider in the US, and around the world.
“Our aim for the opening session is to celebrate American apple growers as integral members of the US cider supply chain,” says Michelle McGrath, the ACA’s CEO. “Storytelling is increasingly important in today’s consumer packaged goods industry, and cider’s story is deeply rooted in agriculture. The growers are critical to our industry.”
CiderCon® is the world’s largest professional hard cider conference, and the event welcomes cidermakers, apple growers, and beverage professionals worldwide to gather in Portland, Oregon, from January 17-19, 2024.
To kick-off the event, multigenerational orchardists Kaitlyn Thornton (Tonasket, Washington) and Randy Kiyokawa (Hood River, Oregon), along with cidery owner Lara Worm (Bivouac Cider in San Diego, California), will dig deeper into the theme for this year’s CiderCon®: Connecting to Consumers in an Age of Endless Choice. Following these three mini-presentations, Zoe Licata of Brewbound will host a panel discussion investigating the state of the hard cider industry with a selection of cidery representatives from around the country: Aaron Sarnoff-Wood (2 Towns Ciderhouse, Oregon), Eleanor Leger (Eden Specialty Ciders, Vermont), Caitlin Braam (Yonder Cider, Washington), Shannon Edgar (Stormalong Cider, Massachusetts), and Casey Baxter (Blake’s Cider, Michigan). McGrath will contribute remarks as well.
The ACA hopes to inspire attendees to hold deeper conversations with fellow conference-goers about how cider can reach new consumers in today’s beverage alcohol environment.
Over three days, CiderCon® attendees can choose from 40 educational sessions about cidermaking and cider business, attend a specialty trade show with over 120 vendors, and sample cider from around the country and the world at the opening reception, called Cider Share.
“We’re really excited to host the cider industry in Portland. We know the regional beauty, phenomenal food and plethora of cideries will be remembered by visitors when CiderCon® is over,” says McGrath. “Oregon is true cider country!”
Tickets for CiderCon® are still available through www.ciderassociation.org with discounted tickets offered to ACA members. The ACA reports that registration is outpacing all prior years, and they anticipate they will declare the event sold out in early January. The ACA is a 501C(6) nonprofit dedicated to supporting and protecting the U.S. hard cider industry.
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Kait Thornton
Kait Thornton is a 4th generation orchardist from North Central Washington. She shares her passion for the ins and outs of farm life & how apples/pears are grown to her over 450,000 followers on TikTok. She recently graduated from Washington State University and is on a mission to connect consumers to the food her family produces. You can find her on Tik Tok and Instagram.
Randy Kiyokawa
Randy Kiyokawa is a third-generation orchardist from Parkdale, Oregon, whose grandfather emigrated from Japan in 1905, and through hard work started farming in Hood River in 1911. After college Randy returned to the family orchard of more than 200 acres. While weathering many challenges, in 1989 Randy removed three acres of 80-year-old pear trees and planted 28 varieties of apples. Over time, customers requested different varieties that could not be found in stores or farmers markets, which has led to his offering now of over 120 varieties of apples. Randy’s diversification efforts expanded to Farmers Markets and direct sales to stores, restaurants, bakeries, schools and CSAs. Randy also credits his 45+ employees – many of whom have been with him for over 25 years — with the high-quality fruit for which Kiyokawa Family Orchards is known. You can follow Kiyokawa Family Orchards on Instagram.
Lara Worm
Lara Worm, co-founder, CEO, and self-described “Adventure Guide” of Bivouac Ciderworks, has taken an untraditional path to cider. The trial lawyer turned craft beverage entrepreneur who grew up in a multi-generational family restaurant business knows that there are two components to every great product: the ingredients and the story. Bivouac Ciderworks, established in 2017, was among the first commercial cideries in the craft-beer mecca of San Diego. Bivouac, telling their story through their active adventure lifestyle brand, set out to make approachable ciders that taste as great at the top of a mountain as they do with a fine meal. Bivouac’s brand, and North Park tasting room & restaurant has received great acclaim since its inception, earning recognition as one of U.S.A. Today’s “10 Best Cideries,” San Diego Magazine’s “best new brewery,” (before there was a cider category), and “Best ‘Alt-Drink’” (still, no cider category). Most recently, Lara was recognized as a “Food & Beverage Pioneer,” in San Diego, for her work introducing a wider audience to the possibilities in craft cider. In early 2024, Bivouac will open it’s newest concept, the “Adventure Lodge,” with a grand cider tasting bar and market featuring the finest cider from America and around the world. There, guests can enjoy a curated cider tasting program that leans in to the history, education, apple varietals and regions, and tasting notes found in cider. Lara says “cider is as approachable as beer, but as nuanced as wine,” and she intends to prove it. Follow Lara on Instagram.
ACA Welcomes 12 New Certified Pommeliers™ After October Exams
The American Cider Association is proud to announce that twelve individuals successfully passed the Certified Pommelier™ examination in October 2023. The new Certified Pommeliers™ are Ann Bliss of Mullers Cider House, Bryan Barry, Christian Rodriguez, and Tom Hansen of Angry Orchard, Katie Black of DSSOLVR, Johnny Rice of Orchard Hill Cider Mill, Don Whitaker of Castle Hill Cider, Henry Johnson of Bold Rock Hard Cider, Chris Jackson of Treasury Cider at Fishkill Farms, Aaron Gore of Fresh Pitch Beverage Consulting, and cider enthusiasts Sabrina Nencetti and David Lindsey.
The rigorous exam, held in both New York and North Carolina last month, tested candidates on their understanding of cider production, history, and sensory evaluation. As a result, these newly Certified Pommeliers™ are now equipped with advanced skills to guide consumers through the wide variety of ciders available and to help elevate the cider industry at the point of sale.
Early on, the American Cider Association recognized the need to promote specialized knowledge about the cider category. Certifications are increasingly being used to set food and beverage professionals apart. However, most certification programs cover cider in a cursory manner or not at all. With cider being a beautifully nuanced beverage with a diverse set of elements often less understood by food and beverage professionals, the establishment of the Certified Cider Professional (CCP) program in 2016 was a strategic maneuver. Today, the CCP program is designed to educate those on the front-line of cider sales, making it the world’s most comprehensive and in-depth cider appreciation program for food and beverage professionals.
The CCP program begins with a Certified Cider Guide (CCG) Level 1 certification to help industry professionals develop a fundamental understanding of cider. The Certified Pommelier™ (CP) Level 2 takes it a step further by encouraging cider professionals to think critically and showcase a higher level of understanding of the elements of cider. The rigorous testing process consists of four types of questions, including short answer, fill in the blank, essay, and blind sensory–which is based on tasting.
The ACA is dedicated to ensuring that all information tested on the exam is made accessible to anyone who desires to learn. To that end, the ACA released a textbook in March of 2023 to help candidates prepare to take the exam with just one comprehensive resource. The textbook is available for purchase through Kindle Direct Publishing. Additionally, the ACA offers sensory analysis practice webinars and a Facebook study group, continuously updated with resources for exam candidates. Interested candidates can find links to all Certified Pommelier™ resources on the ACA’s website.
The next Certified Pommelier™ Exam will be held at CiderCon® 2024 in Portland, Oregon on January 17, 2024
Contact the ACA’s Education Operations Manager Jennie Dorsey if you have questions about the Certified Cider Professional program or are interested in taking either the Level 1 or Certified Pommelier™ exams. You can also learn more at https://ciderassociation.org/certification.
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Dry Cider July Launches July First to Showcase Hard Cider with 0g Sugar
The American Cider Association (ACA) is launching Dry Cider July on July First to highlight hard ciders containing zero grams of residual sugar. The Association is encouraging others to join the campaign through social media with the hashtags #dryciderjuly and #pickdrycider. This year the association will be working with their partners at Cider Culture to highlight dry hard ciders throughout the month of July.
The Association’s CEO Michelle McGrath debunks the myth that dry ciders don’t exist, “As cider industry professionals, we hear people asking about less sweet ciders all the time. Luckily, for drinkers looking to monitor their sugar intake or who prefer the flavor of dry ciders, there are literally thousands of options.”
The ACA hosts a dry cidery directory on their website to make finding bone dry hard ciders easier. The directory can be found here on ACA’s website, and is easily sorted to help consumers find no-sugar ciders local to them.
Alcohol is created when yeast converts sugar into alcohol through fermentation. A cider that contains no residual sugar has been fermented to absolute dryness. Sometimes cidermakers will blend a completely dry cider with fresh juice for acid/sugar balance, but other times they leave the cider entirely dry. These dry ciders with zero grams of sugar in the final product are the focus of the Dry Cider July campaign
“The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be very fruity,” explains McGrath.
The ciders in the Dry Cider Directory reflect the variety of flavors and styles possible. From single varietal ciders showcasing specific apple varieties and served in a 750 ml bottle to ciders aged on rose petals and sage and served in a 12 oz can, the range found in dry ciders is impressive.
Follow the association on their Instagram account @pickcider and on Cider Culture’s Instagram account @ciderculture to learn more about the campaign.
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ACA Welcomes New Certified Pommelier™, Industry Veteran Nicole LeGrand Leibon
The American Cider Association is thrilled to announce that Nicole LeGrand Leibon has passed the Certified Pommelier™ exam. Deeply experienced in cider, from orchard to package, Nicole has been there for industry growth from its modest beginnings to the juggernaut it is today. Nicole joined Farnum Hill Ciders and Poverty Lane Orchards in 2000, where she helped create a style that honored the terroir and the fruit, while gaining renown for the best ciders in America. In 2018, while finishing her 19th harvest at Farnum Hill Ciders, Nicole went on to expand her skills to distilling. She became the Assistant Distiller at SILO Distillery in Windsor, VT, as well as Head Cidermaker. Currently, Nicole is the cider blend consultant, LeNose Knows and a board member for the Cider Institute of North America (CINA). Nicole is the first person from Vermont to become a Certified Pommelier™.
The Certified Pommelier™ certification was developed to move beyond a fundamental understanding and to encourage cider professionals to think critically while demonstrating a higher understanding of the elements of cider. The rigorous test consists of five types of questions: short answer, fill in the blank, matching, essay and blind sensory (based on tasting).
While the Certified Pommelier™ exam is designed to be challenging, the ACA is dedicated to making sure all of the information tested on is accessible for all who desire to learn. To that end, the ACA recently announced the release of their new textbook to help candidates prepare to take the exam with just one resource. Those interested in preparing for the exam can purchase the new textbook through Kindle Direct Publishing. In addition, sensory analysis practice webinars and a Facebook study group are continually being updated with resources for candidates studying for the exam. Links to all CCP resources can be found on the ACA’s website.
The ACA has recently announced several new sensory analysis webinars and exams for those interested in pursuing their Certified Pommelier™ designation. Upcoming events include:
- July 26: Live Sensory Analysis Webinar with Alma Cider
- August 13: Certified Pommelier™ Exam in San Francisco, CA
- October 24: Certified Pommelier™ Exam in Asheville, North Carolina
- November: Date TBD Sensory Analysis Webinar with Haykin Cider
- January 17: Certified Pommelier™ Exam at CiderCon® 2024
Contact the ACA’s Education Operations Manager Jennie Dorsey if you have questions about the Certified Cider Professional program or are interested in taking either the Level 1 or Certified Pommelier™ exams. You can also learn more at https://ciderassociation.org/certification.
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ACA Welcomes 20 New Certified Pommeliers™ Following CiderCon® 2023
The American Cider Association is thrilled to announce that twenty people have newly earned the title of Certified Pommelier™ as a result of the exam held at CiderCon® 2023 in Chicago, Illinois last month. It is the largest passing cohort of any Certified Pommelier™ exam to date.
The new Certified Pommeliers™ are: Ann Marie Thornton of James Creek Cider House (NC), Anthony Lopez of Casa de Oro Cider (CA), Brian Wing, James Kerr & Khris Johnson of Green Bench Brewing (FL), Cam Workman of Schilling Cider (WA), Casey Simpson of Artifact Cider Project (MA), Danny Dispo of Hydraulic Hearth (NY), David Lugo of the Clyde Theatre (IN), Deirdre Birmingham of The Cider Farm (WI), Geoff Happel (NC), Ian Niblock (VA), Karl Hartdegen (NC) & Max Finnance (CT) of Bold Rock Hard Cider, Janelle Balsillie of Carolinia Cider Company and Heeman’s Cidery and Meadery (ON), Joseph Nosse of Frontier Ciderworks (OH), Sarah Pozgay of Twin Cities Somms (MN), Walker Smith of Goldeneye Cider (WA), cidermaker Eric Gasser (CA), and cider enthusiast Brandon Buza (CA). You can learn more about our Certified Pommeliers™ on the ACA website.
Cider is a beautifully nuanced beverage with a diverse set of elements that are often less understood by food and beverage professionals. Certifications are increasingly used in the professional realm to set oneself apart as an individual with specialized knowledge, though cider is often covered in a cursory manner by most certification programs, if at all. This led the American Cider Association to establish its Certified Cider Professional (CCP) program to educate those on the front-line of cider sales. Today it is the world’s most comprehensive and in-depth cider certification program for beverage professionals.
The Certified Cider Professional program began with a Level 1 certification to help those in the industry develop a fundamental understanding of cider. The Certified Pommelier™ certification was developed to move beyond a fundamental understanding and to encourage cider professionals to think critically while demonstrating a higher understanding of the elements of cider. The rigorous test consists of five types of questions: short answer, fill in the blank, matching, essay and blind sensory (based on tasting). Test questions fall into seven categories: Apples, the Orchard & History, Cidermaking, Evaluation, Families & Flavor, Keeping & Serving, Food & Cider and Social Responsibility.
“To see twenty people pass the Certified Pommelier™ exam in one sitting is remarkable for many reasons,” says Michelle McGrath, CEO of the ACA. “People are valuing the Certified Pommelier™ designation and putting in the hard work of preparing for the exam. It’s exciting to watch ACA’s cider appreciation program grow and succeed.”
While the Certified Pommelier™ exam is designed to be challenging, the ACA is dedicated to making sure all the information tested on is accessible to those desiring to learn. To that end, the ACA recently announced the release of their new textbook to help candidates prepare to take the exam. Those interested in preparing for the exam can purchase the new textbook through Kindle Direct Publishing. In addition, sensory analysis practice webinars and a Facebook study group are continually being updated with resources for candidates studying for the exam. Links to all CCP resources can be found on the ACA’s website.
“We have seen a huge advantage for candidates that utilize the study aides we make available,” states Jennie Dorsey, ACA’s Cider Education Outreach Manager. “We’ve also witnessed new professional connections form through ACA prep-webinars and informal study groups. It’s exciting to see networking as one of the CCP program’s many positive impacts on the cider community.”
The ACA asks that you contact Cider Education Outreach Manager Jennie Dorsey if you have questions about the program or are interested in taking either the Level 1 Certified Cider Professional test or the Certified Pommelier™ exam.
The next Certified Pommelier™ exam will be scheduled for the Bay Area of California in September, and more tests dates will be announced shortly. You can also learn more at https://ciderassociation.org/certification.
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ACA Announces Release of New Certified Pommelier Textbook
The American Cider Association is very pleased to announce the release of its new textbook for candidates preparing for the exam to become a Certified Pommelier™. Certified Pommelier™ is the second level of the ACA’s Certified Cider Professional program, the world’s most comprehensive and in-depth cider education program for beverage professionals.
“Cider is a broad and complex category,” commented ACA chief executive officer Michelle McGrath. “Our program is designed to give professionals in the beverage and hospitality industries a thorough knowledge of cider, the how and why as well as the what, empowering them to not only improve their ability to help advise customers but to create and grow whole cider programs. It is really the equivalent of any of the other well known and respected professional certification programs such as Cicerone® or the Court of Master Sommeliers. It is clear how much having those credentials can enhance someone’s career prospects, and we’re seeing that with the CCP program, too.”
The Certified Pommelier™ exam has two separate parts, one examining theory and the other a candidate’s ability to taste and accurately describe a cider. Study materials geared toward the theory portion of the exam have previously been made available through the ACA’s website, but these materials are now considered obsolete. Those interested in preparing for the exam can purchase the new textbook on Amazon.com.
You can learn more about our Certified Cider Professional Program on our website.
Thinking about studying for the exam? Join our Certified Pommelier™ Facebook group.
For more information, contact Michelle McGrath at michelle@ciderassociation.org
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2023 Cider Excellence Award Winners Announced
The American Cider Association announced the award winners at CiderCon® 2023 in Chicago
The American Cider Association (ACA) was pleased to announce the recipients of their annual Cider Excellence Awards at CiderCon® 2023 in Chicago last week. CiderCon® is the ACA’s annual conference and took place in Chicago, Illinois from January 31 – February 3, 2023 this year. The ACA established these annual awards at CiderCon® 2015 to honor individuals, businesses, and organizations from around the country for their achievements in and contributions to the U.S. hard cider industry. The highest honor given each year is the award for Significant Impact on the Cider Industry, and the ACA awarded Ria Windcaller of CiderChat and Sean and Malaika Tyson of CiderSoms these honors this year. In addition, Elizabeth Ryan of Hudson Valley Farmhouse Cider was awarded the Apple Advocate Award.
“Each year at CiderCon® we gather together as an industry and a community. It’s both an opportunity to learn and to celebrate,” says Michelle McGrath, CEO of the ACA. “The awards we give out each year reach to all corners of the industry and are an incredible way to highlight the contributions of so many.”
Part of the ACA’s mission for their awards is to celebrate the retailer and wholesaler tiers of the cider industry. Many of the awards go to restaurants, bottle shops and distributors who are doing well in their efforts to promote the diversity of the cider segment. As cider is highly regionalized and heavily dependent on local markets, most of the awards are given by region.
Each region includes the following states:
- East: CT, MA, ME, PA, NH, NJ, NY, RI, VT
- Midwest: IA, IL, IN, MI, MN, MO, OH, WI, KY
- Mountain West: AZ, CA, CO, NM, NV, UT, WY, SD, ND, KS, NE, OK, TX
- Pacific Coast: CA, HI
- Northwest: OR, WA, ID, MT, AK
- South: AL, AR, FL, GA, LA, MS, NC, SC, TN, VA, WV, MD, DE, DC
The ACA Cider Excellence Awards fall into seven categories: Best Cider Retailer Award; Best Cider-Focused Establishment Award; Best Cider Distributor Award; Outstanding Pommelier Award; Member Appreciation Award; Significant Impact on the Industry Award; and the Apple Advocate Award. With the exception of the Member Appreciation Award, Significant Impact on the Industry Award, and the Apple Advocate Award– all other awards are given to one individual or organization within each member region.
Learn more about the 2023 Cider Excellence Award winners below.
Significant Impact on the Industry | Ria Windcaller is the producer and cider emcee at Cider Chat, a weekly podcast with over 350 archived episodes with makers, cider enthusiasts, and folks in the cider trade around the world. She founded Totally Cider Tours in 2018, leading both national and international group cider tours yearly. In 2022, she produced CiderDays 2.0, a three-day event held in western Massachusetts complete with tastings, workshops, author talks, a cider pop up, cider tap takeover and a cider dinner focused on celebrating women in cider. She is also an award-winning hobbyist cidermaker and cidermaking instructor.
Significant Impact on the Industry |Malaika and Sean Tyson fell in love with cider in 2006 and soon after began their blog Cider Soms to introduce wine lovers to cider. Since then, they have become an integral part of the cider community through their dedicated coverage of cider and cidermakers through their blog and social media channels. In addition, they have spearheaded conversations about increasing cider’s diversity and have volunteered countless hours in support of the ACA and the cider industry.
Apple Advocate | Elizabeth Ryan is the producer of Hudson Valley Farmhouse Cider. She is a renowned fruit grower and cidermaker and has studied cider making in Somerset and Hereford in England. She has a degree in Pomology from Cornell University. She made her first barrel of cider there as a student in 1980. She is one of the founding GrowNYC Greenmarket farmers. She received the Cornucopia award from Stone Barns Center for Food and Agriculture and was a Smithsonian Fellow. She was a keynote speaker at the NY State Governor’s Alcohol Summit where she pushed policy that would support small-scale hard cider production.
A full list of winners follows.
Best Cider Retailer Award (Non-Cidery Off-Premise)
- East Winner: The Cellar d’Or Wine, Cider & Spirits, Ithaca, NY
- Midwest Winner: France 44 Wines & Spirits, Minneapolis, MN
- Mountain West Winner: CRAFT Wine & Beer, Reno NV
- Pacific Coast Winner: Corner Shop, Los Angeles, CA
- Northwest Winner: Press Then Press Cider Shop, Online
- South Winner: Wine Warehouse, Charlottesville, VA
Best Cider-Focused Establishment Award (Non-Cidery)
- East Winner: Würstbar, Jersey City, NJ
- Midwest Winner: Taproot Cider House, Traverse City, MI
- Mountain West Winner: Scion Cider Bar, Salt Lake City, UT
- Pacific Coast Winner: Alma’s Cider & Beer, Los Angeles, CA
- Northwest Winner: The Place PDX, Portland, OR
- South Winner: Firefly, Charlottesville, VA
Best Cider Distributor Award
- East Winner: Coeur Wine Co., New York
- Midwest Winner: Craftroads Beverage, Indiana
- Mountain West Winner: Ibantik Craft Beverages, Utah
- Pacific Coast Winner: Lime Ventures, California
- Northwest Winner: Maletis, Oregon
- South Winner: Specialty Beverage, Virginia
Outstanding Pommelier Award (Bartender, Retailer or Distributor Representative)
- East Winner: Paige Flori, Boutique Wine, Spirits, and Ciders, Fishkill, NY
- Midwest Winner: Melissa Waskiewicz, France 44 Wines & Spirits, Minneapolis, MN
- Mountain West Winner: Matthew Ostrander, Ibantik Craft Beverages, Utah
- Pacific Coast Winner: Olivia Maki, Redfield Cider Bar & Bottle Shop, Oakland, CA
- Northwest Winner: Jonathan Chambers, Capitol Cider, Seattle, WA
- South Winner: Matthew McCallister, Potter’s Craft Cider, Charlottesville, VA
Member Appreciation Award
- Schilling Hard Cider, Portland, OR
- Awarded for their support of CiderCon® and invaluable cider networking
- Yonder Cider, Wenatchee, WA
- Awarded for their leadership with our equity and inclusion programming
- South Hill Cider, Ithaca, NY
- Awarded for their leadership with our educational programming and regional ambassadorship
Significant Impact on the Industry Award
- Malaika and Sean Tyson, The Cider Soms
- Awarded for spearheading conversations about improving cider’s diversity, for promoting cider through their blog, and for being tireless volunteers
- Ria Windcaller, Cider Chat Podcast
- For creating a source of learning and a space for storytelling in the cider community with her podcast since 2015
Apple Advocate Award
- Elizabeth Ryan, Hudson Valley Farmhouse Cider
- For telling the stories of New York apples, for growing apples, for being a pioneer orchardist and cidermaker
Further information, media interviews, award recipient bios and photos available upon request. Please contact Michelle McGrath at michelle@ciderassociation.org.
About the American Cider Association
The American Cider Association is an organization of cider and perry producers in the United States. It gathers and shares information about cider production, regulations and cider apple growing to help members improve their operations, raise awareness and advance cider in the market. The organization was founded in February 2013. Learn more at ciderassociation.org.
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Eight Scholarships Awarded to BIPOC Recipients Across the Country for CiderCon® 2023
Sponsored by Yonder Cider, in collaboration with American Cider Association and Beer Kulture, the CiderCon® scholarship program returns for its second year with more applicants and awardees than ever to bring new people of color from historically marginalized groups
CHICAGO (January 12, 2023) – Yonder Cider®, Beer Kulture and the American Cider Association (ACA) are excited to announce the awardees of the 2023 CiderCon® BIPOC (Black, Indigenous, People of Color) Scholarship. Eight individuals – including six cider passionate individuals and two media attendees – received scholarships to attend the annual conference, taking place January 31 – February 2 in Chicago, Illinois. This scholarship is designed to bring people of color from historically marginalized groups to CiderCon® to increase the accessibility of cider education and jump-start the careers of these cider professionals. Receiving more applicants than the previous year, the scholarship – now in its second year – has grown from three scholarships to eight, with awardees from seven different states across the country.
“This scholarship is really a gift for the cider industry as a whole,” said Caitlin Braam, founder of Yonder Cider and founding chair of the ACA’s Antiracism, Equity and Inclusion committee. “Diversity brings more ideas, new creativity, and broader perspectives, ultimately making a stronger and better cider community. It’s encouraging to see the efforts of this committee continue to grow and it’s truly a privilege for Yonder to be able to fund this important initiative.”
Each scholarship includes registration, travel and lodging to attend CiderCon® 2023 in Chicago. Additionally, scholarship recipients are offered training materials and waived exam fees to pursue becoming a Certified Cider Professional and Certified Pommelier™.
This year’s awardees include:
Scholarship Awardees
Monique Gray, California
Anthony Lopez, California
Gabriela Muñoz, Minnesota
Olivia Pener, Missouri
LaShanda Poteat, North Carolina
Chanell Williams, Washington
Media Sponsorship Awardees
Adrian Luna-Verduga, New Jersey
Ruvani de Silva, Texas
This scholarship is part of a broader effort by the ACA to advocate for diversity, equity, and inclusion. In 2019 the ACA launched the Antiracism, Equity and Inclusion committee which recognizes diversity, equity and inclusion as an important and necessary part of present and future successes of the cider industry. This committee structures its work around a belief that existing structures of power, privilege and discrimination must be actively questioned and evaluated in order to create equitable opportunities in an environment that embraces and values our differences. They strive to create events, opportunities and organizational policies that embody these values, and to continue evaluating these practices for sustained growth and improvement.
The ACA first partnered with Beer Kulture in 2021. Beer Kulture works in the broader craft beverage space to support professional opportunities for people of color. “By bringing more people of color into the craft beverage industry at every level, we aim to create new possibilities, not just as workers, but as founders, too. This is our hope for cider and why we’re excited about these scholarships,” said Latiesha Cook, CEO and President, Beer Kulture.
“This scholarship is one of many ACA initiatives to create a more diverse cider industry,” says Michelle McGrath, Executive Director of the ACA. “The scholarship needs to work in lock step with our efforts to create a more inclusive industry so that, as we have more diverse CiderCon attendees, they are surrounded by a welcoming community and equitable environment.”
CiderCon® is the world’s premier networking and educational event for the professional cidermaking community. CiderCon® 2023 will take place in Chicago, Illinois from January 31 – February 3, 2023 at the Hilton Chicago. Registration is now open and available at ciderassociation.org/cidercon2023. Individuals interested in applying for the CiderCon® Scholarship next year are encouraged to sign up for notifications here.
Further information, media interviews, awardee bios and photos available upon request. Please contact Michelle McGrath at michelle@ciderassociation.org.
About Yonder Cider
Best Enjoyed Anywhere. Yonder Cider was started to bring full-flavored, delicious cider to every occasion. Picked and pressed in Wenatchee, Washington – the heart of Apple Country – we create cider that’s as balanced, bright and complex as the land itself. Crafted using a blend of bittersweet cider apples and juicy dessert apples, our ciders are hardly simple, and never straightforward, but you can always count on them being interesting. Founded August 2020, Yonder Cider is available in 16-ounce cans and on draft throughout Washington state and online at yondercider.com. For more information, follow Yonder Cider on Instagram and Facebook (@yondercider).
About the American Cider Association
The American Cider Association is an organization of cider and perry producers in the United States. It gathers and shares information about cider production, regulations and cider apple growing to help members improve their operations, raise awareness and advance cider in the market. The organization was founded in February 2013. Learn more at ciderassociation.org.
About Beer Kulture
Beer Kulture is a nonprofit advancing opportunities that foster diversity, equity and inclusion within the craft beverage space. Since 2017, Beer Kulture has been a community resource and has demonstrated commitment to the work necessary to advance the Kulture forward. Learn more at beerkulture.com.
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ACA Announces Registration is Now Open for CiderCon® 2023!
The American Cider Association is pleased to announce that CiderCon® 2023 will take place in Chicago, Illinois from January 31 – February 3, 2023. With tours, tastings, educational workshops, demos and more, CiderCon®’s Chicago homecoming is set to be an educational celebration of all things cider. Registration opened on September 29, 2022.
After a four year hiatus, the return of CiderCon® to Chicago has been much anticipated and the ACA has been working with folks on the ground in the Windy City to make the homecoming spectacular. This includes four exciting tour options: a look at Chicago’s history through the lens of taverns, a tour of the Bronzeville neighborhood in Chicago’s historical south side, a tour visiting three unique Chicago-based cideries, and a cider and architecture tour featuring the stunning works of world-famous architect Frank Lloyd Wright.
A full range of educational sessions will cover topics of cider production, marketing, sales, branding, sensory evaluation, compliance, business strategy, orcharding and more. Speakers include Claude Jolicoeur (author of Cider Planet), Yann Gilles (cider and wine consultant from France), Lester Jones (Chief Economist from NBWA), Julie Rhodes (Not Your Hobby Marketing), Mary Mills (3 Tier Beverage), Dr. J Nikol Jackson-Beckham (Brewer’s Association and Crafted for All), Elizabeth Ryan (Hudson Valley Farmhouse Cider), Bryan Roth (Good Beer Hunting), Liz Garibay (Chicago Brewseum), Elizabeth Garofalo (Red Tomato Food Hub) and many more, plus new presenters joining every day.
“We have so many amazing sessions already lined up and others in the works, “ said ACA Executive Director, Michelle McGrath. “We’re emphasizing cider quality, terroir and retail strategy this year. It’s been rewarding to think about the impact of CiderCon® on the industry, and to rise to the challenge of deepening that. CiderCon® is very special and we’re committed to improving it every year.”
The extensive trade show, presented by longstanding ACA partner FruitSmart, will feature many beloved vendors excited for the return of CiderCon® to Chicago and welcome several first time vendors eager to join the cider community and meet conference attendees.
Tickets to CiderCon® are just $425 for for ACA members if booked by October 22. After October 22, member registration rates become $475. Public tickets are $725 for early registration and $775 after October 22.
More information about the wide array of events and educational sessions being offered and registration can be found on the CiderCon® website and you can follow @cidercon on Twitter for the latest news. CiderCon® is an ACA event produced with the generous support of our members and ACA’s premier sponsor, FruitSmart.
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ACA To Hold August 18 Certified Pommelier™ Exam in New York
The American Cider Association (ACA) will be holding their third Certified Pommelier™ exam of 2022 in Walden, New York on August 18 at the Angry Orchard Innovation Cider House. Cider’s popularity has dramatically increased in the last several years, but that doesn’t mean the food and beverage community understands this exciting beverage category. That’s why the ACA created a way for food and alcohol industry professionals to, not only gain knowledge and expertise, but also to prove their cider knowledge through our Certified Cider Professional program (CCP).
“At the center of what we do at Angry Orchard is innovation, and education is at its core. We’re thrilled to host a Certified Pommelier™ Exam on the east coast and give more industry members the opportunity to advance their education,” says Will Loughlin, Certified Pommelier™ and Assistant Cidermaker at the Angry Orchard Innovation Cider House. “We see the Pommelier™ Certification as an excellent tool to highlight exceptional individuals, as well as the cider industry as a whole. We’re thrilled to see interest in the exam growing and gaining more standing alongside wine and beer programs.”
There are two levels of certification available in the CCP program. Level 1 CCP is designed for people who would benefit from a deeper but still introductory level of cider knowledge. The ACA has created a bundle that includes an on-demand webinar, study guide, and two online test attempts. The more advanced Certified Pommelier™ test covers more in depth cider knowledge, including sensory evaluation. Successful completion of Level 1 CCP is required to sit for the in-person Certified Pommelier™ exam.
“We really want people to learn about cider and see what a nuanced and exciting beverage it is. That’s why we’ve created study guides, reading lists, webinars, and a Facebook group to help people study for the Certified Pommelier™ exam. It is rigorous, but we want to set people up to succeed,” states Jennie Dorsey, ACA Cider Education Outreach Manager.
If you are interested in learning more or sitting for the exam, you can head to the ACA’s Certification website or contact Jennie at jennie@ciderassociation.org.
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ACA Welcomes 9 New Certified Pommeliers™
The American Cider Association is thrilled to announce that for the second time in 2022, nine people have passed the Certified Pommelier™ exam. The exam was held June 20 in Seattle, Washington at Seattle Cider Co. The new Certified Pommeliers™ are Sara Cravens of 2 Towns Ciderhouse, Nick Hill of Puget Sound Cider Co., Timothy Powers of Commonwealth Wine School, Dave Klawer of Alma Cider, Kate Pinsley and Suzannah Klaniecki of Schilling Cider, cider enthusiasts Storie & Erik Madrid and cider influencer Alexsis Cassady (@ciderminded).
Cider is a beautifully nuanced beverage with a diverse set of elements that are often misunderstood by food and beverage professionals. Certifications are increasingly used in the professional realm to set oneself apart as an individual with specialized knowledge, though cider is often covered in a cursory manner by most certification programs, if at all. This led the American Cider Association to establish its Certified Cider Professional (CCP) program to educate those on the front-line of cider sales.
The Certified Cider Professional program began with a Level 1 certification to help those in the industry develop a fundamental understanding of cider. The Certified Pommelier™ certification was developed to move beyond a fundamental understanding and to encourage cider professionals to think critically while demonstrating a higher understanding of the elements of cider. The rigorous test consists of five types of questions: short answer, fill in the blank, matching, essay and blind sensory (based on tasting).
“The Certified Pommelier™ exam is designed to be challenging, ” says Michelle McGrath, Executive Director of the ACA. “However, accessibility remains important. We’re rolling out more and more study aids in 2022, with a book on the horizon.”
The next Certified Pommelier™ exam is planned for August 18, 2022 in Walden, New York at the Angry Orchard Innovation Cider House and will be the last opportunity to take the test before CiderCon® 2023 in Chicago, Illinois in February 2023. You can learn more and register for the New York exam on the ACA website.
The ACA asks that you contact Cider Education Outreach Manager Jennie Dorsey if you have questions about the program or are interested in taking either the Level 1 Certified Cider Professional test or the Certified Pommelier™ exam. You can also learn more at https://ciderassociation.org/certification.
ACA Launching New Digital Virginia Cider Trail
Participants will be able to check in to participating cideries for a chance to win prizes including a cidery Airbnb stay at Chesapeake Bay
On July 6, The American Cider Association, is launching a digital Virginia Cider Trail to encourage Virginians and visitors to explore the Commonwealth’s hard cideries and celebrate Virginia’s unique apples. The American Cider Association is the official organization of cider and perry producers in the United States representing cideries across 44 states and DC. They are working closely with the Virginia Cider Association to highlight the incredible ciders and apples made in the state.
The digital Virginia Cider Trail is a free program that all Virginians or visitors of age 21 and over can sign up for. The mobile exclusive passport is a curated collection of 29 Virginia cideries, with many offering unique deals and discounts that guests can redeem during visits. The trail is a year-long offering that will run through June 25, 2023, and more cideries are expected to join throughout the year.
Participating cideries include:
- Albemarle CiderWorks, North Garden
- Big Fish Cider Co., Monterey
- Blue Bee Cider, Richmond
- Blue Toad Hard Cider Cidery & Event Barn, Roseland
- Bold Rock Nellysford Cidery, Nellysford
- Bryant’s Cider, Richmond
- Bryant’s Cider & Brewery, Roseland
- Buskey Cider, Richmond
- Ciders From Mars, Staunton
- Corcoran Vineyards & Cidery, Waterford
- Courthouse Creeks, Maidens
- Coyote Hole Ciderworks, Mineral
- Ditchley Cider Works, Kilmarnock
- Halcyon Days Cider Co, Natural Bridge
- Henway Hard Cider, Bluemont
- Lost Boy Cider, Alexandria
- Moss Vineyards, Nortonsville
- Mt. Defiance Cidery and Distillery Cider Barn, Middleburg
- Old Hill Cider, Timberville
- Old Town Cidery, Winchester
- Potter’s Craft Cider, Charlottesville
- Sage Bird Ciderworks, Harrisonburg
- Sly Clyde Ciderworks, Hampton
- Stable Craft Brewing, Waynesboro
- Sugar Hill Cidery, Norton
- The Winery at Kindred Pointe, Mt. Jackson
- Tumbling Creek Cider Company – Taproom, Abingdon
- Widow’s Watch Cider, Edinburg
- Wild Hare Cider Cabin, Leesburg
- Winchester Ciderworks, Winchester
“The new digital cider trail is a great opportunity for Virginians and visitors alike to experience all the wonderful cideries in the Commonwealth in an easy, mobile-friendly way,” said Michelle McGrath, executive director of American Cider Association. “Participants don’t even need to download an app. When they sign up for the cider trail, their pass can be saved to their phone’s home screen for easy one-tap access.”
The platform will use geospatial technology that will allow users to simply check in and record visits to count towards prizes and redeem any available special discounts. The first 100 people to check in to 10 locations will win a “Virginia is for Cider Lovers” medal. Each check-in also enters users into a grand prize raffle for a chance to win a cidery Airbnb stay at the end of the year or a Virginia Cider Trail hooded sweatshirt at the end of each quarter.
“Those who opt in to participate in the trail have a whole year to explore all corners of this beautiful cider-rich state. We love the opportunity to get more people familiar with Virginia apples and the cider made from them – and why it’s so special,” said McGrath.
Funding for this project was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 21 SCBPVA1060-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
For more on the Virginia Cider Trail and participating cideries, visit Virginia Cider Trail (ciderculture.com).
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ACA Announces June Dates for Virginia Cider Ed Road Show
The American Cider Association (ACA) is hitting the road to partner with Virginia cideries and chefs to teach food and beverage professionals about the diversity and versatility of Virginia hard ciders. Workshops will be held in Alexandria, Charlottesville, Richmond, and Hampton during the week of June 6-9, 2022. The events will be free, but sign up is required to participate in these introductory cider education sessions.
Each workshop will be tailored to the cidery and city where it’s taking place with a focus on exploring ciders made with Virginia grown apples, crafting trendy cider cocktails, and mastering delicious cider pairings. Jennie Dorsey, a Certified Pommelier™ and the Cider Education Outreach Manager for the ACA, will be leading the cider learning, tasting and pairing experiences.
The ACA hopes to draw a wide swathe of participants from the food and beverage industry, including bartenders, servers, kitchen staff, distributors, bottle shop owners, and anyone else interested in learning more about cider.
“This is a great opportunity for Virginians to learn more about the cider being made here and help support the growth of the industry in Virginia and beyond,” says David Glaize, a Virginia apple grower and cidermaker who was recently elected to the ACA board of directors.
The ACA is able to offer this opportunity through a grant from the USDA Agricultural Marketing Service, in partnership with the Virginia Department of Agriculture and Consumer Serves and the Virginia Wine Board.
“We see education as vital to the continued growth of the cider industry across the United States. We hope that these events will be something we can recreate in states across the country to help educate food and beverage professionals about cider,” comments ACA Executive Director Michelle McGrath. “But there is something very special about Virginia’s cider–the apples,” she added.
Learn more about the Virginia Cider Ed Road Show and sign up for one (or more) of the events at: https://ciderassociation.org/virginia-cider-ed-road-show/. If you have questions about the Road Show or other cider education opportunities please contact Jennie Dorsey at jennie@ciderassociation.org.
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ACA Announces Results of Inaugural Harvest Driven Cider Survey
Cider is a beverage category, not a beverage style. This is a leading rallying cry by the American Cider Association, who recently released the results of their new annual survey looking at the segment of cidermakers making cider once a year during harvest season much like a winery. The survey was undertaken in an effort to measure the size and growth of these makers, which the ACA names as harvest driven cideries. These ciders are usually made by small producers, are typically packaged in glass bottles, and are sold through channels that are usually not measured by retail scanner data providers such as IRI. The survey revealed 2021 was a year of significant growth for US harvest driven cidermakers.
For the purposes of the survey, harvest driven cidermakers are defined as those who make 75% of their cider with apples or pears that are pressed at or close to their harvest date and aged at least 3 months prior to packaging. Michael Uhrich of Seventh Point Analytic was chosen to undertake creating and analyzing the survey results.
The conclusion is that the harvest driven cider segment is small but growing. Nearly one million gallons of harvest driven cider was produced in 2021 alone. The harvest driven cider segment share grew by one third from 2020 to 2021, from 1.8% to 2.3% of the US domestic cider market. Production of harvest driven cider also increased dramatically from 2020 to 2021 with an average production increase of 26%.
“This corner of the cider market has been around for decades and has produced some of the more storied brands in our industry, yet we have never had a mechanism for measuring its growth and progress. We are excited to release these first results of what will be an annual survey, and celebrate the growing success of this segment,” says Eleanor Leger, board president of the ACA.
Uhrich also looked at packaging, club, fruit and channel trends for the segment. Uhrich’s webinar report is available to ACA members, but there is a Harvest Driven Cider Fact Sheet available for download here. Please contact Executive Director Michelle McGrath with any questions regarding the harvest driven cider survey process or results.
ACA Receives Grant for “Year of the Apple” in Virginia
The American Cider Association is proud to announce a new partnership with the Virginia Department of Agriculture and Consumer Services through a USDA Specialty Crop Block Grant awarded for $70,012. Starting in early 2022, the American Cider Association (ACA) and their partners in Virginia cidermaking and agriculture will launch “The Year of The Apple,” an integrated public awareness, food industry professional outreach and market research campaign.
Virginia is the country’s 6th largest producer of apples and home to 48 independent cider makers, from the celebration-worthy bottles to adventure-ready cans. Virginia also boasts perhaps the longest and most storied history of cidermaking in North America, with apple orchards that date back to the 1600s. Yet both the restaurants and food lovers of Virginia don’t choose home-grown cider enough—Virginia has lower sales-per-capita than other cider making states.
Virginia Association of Cider Makers President Anne Shelton is excited about the opportunity the grant may bring. “Our state has a bountiful array of homegrown apple varieties, a deep history of cidermaking, and a super talented community of cidermakers crafting a wide variety of styles. We hope this grant can increase awareness around this with consumers and buyers and promote Virginia apples.”
In addition to creating awareness and understanding around Virginia cider, the grant will pay for survey research to learn more about the supply of the unique mix of apples that grow best as well as more about the state of the cider industry in Virginia.
From Shenandoah peaks to gentle ocean beaches, Virginia is home to a uniquely American diversity of landscapes, people, and ciders. “With just a little reminding, I think the drinkers of Virginia are ready to embrace the diversity and deliciousness of our uniquely Virginian ciders,” says ACA member Courtney Mailey of Blue Bee Cider in Richmond.
ACA Launches 2nd Annual Dry Cider January
The American Cider Association (ACA) is once again launching their month long campaign called Dry Cider January to celebrate ciders containing 0 grams of residual sugar. The ACA hosts a dry cidery directory on their website to promote their members’ ciders. The association is encouraging others to join the campaign through social media with the hashtags #dryciderjanuary and #pickdrycider.
The ACA’s Dry Cider Directory will be updated as members submit new product releases. The directory can be found here on ACA’s website. The list can be filtered and sorted so consumers can find no-sugar ciders local to them.
Alcohol is created when yeast converts sugar into alcohol through fermentation. A cider that contains no residual sugar has been fermented to absolute dryness. Sometimes cidermakers will blend a completely dry cider with fresh juice for acid/sugar balance, but other times they leave the cider entirely dry. These dry ciders are what the association is listing on their website for the campaign.
“The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be fruit-forward,” explained the association’s executive director, Michelle McGrath. “You’ll find there are a multitude of dry ciders available when you start seeking them,” she added.
The list of ciders on the association’s website demonstrates the flavors and styles possible not only in the cider category, but in ciders with 0g sugar. From single varietal ciders showcasing specific apple varieties and served in a 750ml bottle to ciders aged on rose and hibiscus petals and served in a 12 oz can, the range is impressive.
Follow the association on their Instagram account @pickcider to learn more about the campaign.
Are you a cidermaker and want to add a cider to the directory? Fill out the form HERE! Have a picture and description of your cider ready to go before you fill out the form.
BREAKING NEWS: TTB Approves Additional Wine Standards of Fill
In a special edition newsletter sent to subscribers on December 28, 2020, the TTB announced new rules regarding standards of fill. The additional volumes approved for wine are:
- 355 ml (12 oz)
- 250 ml
- 200 ml
As all ciders are regulated as wine by the TTB, the above sizes are now being added as approved for cider. This means ciders above 7% will be able to be packaged in a 12 oz can or bottle for the first time. Previously, a state exemption was required to package ciders over 7% ABV in 355 ml packaging.
“These new container sizes will provide bottlers with flexibility by allowing the use of the added container sizes, and will facilitate the movement of goods in domestic and international commerce, while also providing consumers broader purchasing options,” the TTB writes in their newsletter.
The TTB newsletter included a final draft of the rule. The rule includes several mentions of submitted commentary from cidermakers and the American Cider Association (ACA) (formerly United States Association of Cider Makers).
An excerpt: “These producers note that, in the production of cider, apples often naturally ferment to an alcohol by volume (abv) level just above 7.4%, so producers often take steps to lower the abv below 7% so that the standards of fill regulations will not apply, enabling them to use 355 milliliter containers. They state that sugar levels in apples vary widely depending on climate and other factors, making final alcohol levels difficult to predict. They argue that being able to use the 355 milliliter container size will eliminate this uncertainty.”
“The ACA government affairs committee worked to make this happen,” said Michelle McGrath, executive director of ACA. “Additionally, so many of our members came together to provide comments. Our united voices made the difference.”
“ACA believes that this will help apple-focused cidermakers and others with packaging flexibility and compliance,” McGrath added.
The addition of 200 ml containers is also a win for US ice cider producers. “This will help our ice cider business, where 200ml has been a traditional ice wine bottle size outside the US for decades, and we have not had access to that format,” said ice cider producer and ACA board member, Eleanor Leger.
“There are many styles of cider, and packaging flexibility will allow us to deliver the right cider to the customer in the right package. We are excited that we can finally put ciders produced with heirloom and tannic varieties in a more accessible format for customers,” Leger added.
The American Cider Association is grateful to the TTB for providing a platform for industry and public comment. “We are very pleased that the TTB continues to work with industry to evaluate regulation and its relevance to current market conditions,” ACA board President Paul Vander Heide said. “Broadening standards of fill gives our members increased flexibility to serve their customers.”
Cider Tax News
UPDATE: On 12/27/20 President Trump signed the bill making the reform included in the CBMTRA permanent.
On Monday night, Congress took the important step to pass permanent Federal excise tax credits for the nation’s cideries, meaderies, wineries, breweries, and distilleries. The tax reform measures for alcohol producers were originally introduced on a two-year basis in 2017 and renewed for one year late in 2019. The renewal was set to expire on December 31, 2020, but thanks to the inclusion of the Craft Beverage Modernization and Tax Reform Act (CBMTRA) in the most recent COVID relief bill, the excise tax credits are now permanent. The transition from temporary tax bill to permanence was relatively rapid thanks to enormous bipartisan popularity in both the Senate and House of Representatives as well as unprecedented collaboration of cider, wine, beer, spirits, and mead.
The bill removes prior barriers to growth by increasing the defining production threshold of a small cidery or winery and maintaining tiered tax credits as cideries grow and meet those thresholds.
“Many cideries feared exceeding the original small producer threshold. The permanent passage of the CBMTRA removes that fear,” said Michelle McGrath, executive director of the American Cider Association (ACA).
CBMTRA had many Congressional champions that ensured its success including the Senate co-sponsors Senate Finance Ranking Member Senator Wyden (D-OR) and Senator Roy Blunt (R-MO), House co-sponsors Representative Kind (D-WI) and Representative Kelly (R-PA), House Ways and Means Committee Chair Representative Neal (D-MA), House Ways and Means Ranking Member Kevin Brady (R-TX), Senate Majority Leader Mitch McConnell (R-KY), Senate Minority Leader Charles Schumer (D-NY), Senate Finance Chair Charles Grassley (R-IA), House Speaker Nancy Pelosi (D-CA), and House Minority Leader Kevin McCarthy (R-CA).
“America’s cidermakers can take a deep breath knowing that not only will their Federal excise taxes not go up on January 1, but the annual cycle of uncertainty regarding those taxes will stay behind with 2020,” said Brooke Glover, vice president of the American Cider Association.
“These tax credits were passed relatively recently, but many new cideries have never known any other way. I’m grateful they aren’t facing a tax increase come January 1. This can provide a bit of much needed confidence to do business in 2021,” said McGrath.
ACA played a supportive role in the craft beverage coalition that lobbied to make the credits permanent.
“Our members have worked hard to host members of Congress at their cideries, visit their offices in DC and participate in collaborative days of action. I was really proud of ACA’s membership,” McGrath said. “We are also extremely grateful to our colleagues in wine, beer, spirits and mead for including us in the beverage coalition.”
The American Cider Association encourages its members to make sure they are taking advantage of these tax credits and to let the ACA know how they are investing the savings. The Association will be rolling out educational resources to explain the nuances of how the CBMTRA benefits cider businesses in the coming weeks.
“Thank you to our members for renewing your membership year after year. Your small annual investment in the ACA has added up to much bigger permanent tax savings for you,” added McGrath. “Cider has a seat at the table. We have increasing numbers of Congressional champions. Our association is working.”
The bill now heads to President Trump for his signature and he is anticipated to sign. In a time when it is desperately needed, the CBMTRA supports jobs, farms and craft manufacturing.
Our Executive Director Made Wine Enthusiast’s Top 40 Under 40 Tastemakers List!
PRESS RELEASE: For Immediate Release
Contact helenkanebaldus@gmail.com for follow up or images
Article Link: https://www.winemag.com/
Featured image by Scott McDermott
Cider Association Executive Director Makes 40 Under 40 Tastemakers List By Wine Enthusiast
Portland, OR [August 21, 2018] – The American Cider Association (American Cider Association) is thrilled to announce that its executive director, Michelle McGrath, has been named a 2018 40 Under 40 Tastemaker in the U.S. by Wine Enthusiast magazine. The Wine Enthusiast 40 Under 40 list recognizes the young winemakers, brewers, beverage directors, grape growers, and other movers and shakers who are changing today’s beverage industry.
“I am humbled and honored to receive this distinction,” exclaimed McGrath. “The most thrilling part is the well-deserved national recognition it means for cider.”
American Cider Association is a young association, formally designated in 2014. McGrath became the association’s first executive director in the summer of 2016. In just two years her impact and leadership is visible through increased membership, a growing general awareness of cider styles and an ever-improving CiderCon—the industry’s annual conference.
“Michelle has brought real professionalism to a young organization,” shared Paul Vander Heide, owner of Vander Mill Cider and American Cider Association Board President. “Her engagement with members, industry stakeholders, and policy makers has dramatically advanced our mission to support and grow the US cider industry.”
McGrath credits her success to the association’s passionate members, especially its board of directors. “I’ve worked with several boards in past roles, and I’ve never come across one as effective as American Cider Association’s. It’s why we can do so much with so little. All of our volunteers deserve so much credit.”
McGrath has managed to lead an extremely diverse industry towards category-wide standards, by overseeing the creation and development of the association’s consumer-facing cider style guide—the first of its kind, adopted in October 2017.
“Cider as a category is not just one thing, but an incredible variety of styles and points of view,” said American Cider Association member and cider author, Darlene Hayes. “It’s a challenge to represent such diversity.”
McGrath is up for that challenge, according to Stephen Wood, founder of Farnum Hill Cider and American Cider Association volunteer. “McGrath has shown herself to be equally adept at working among the diverse continuum of groups that make up the U.S. cider industry, from large market-driven cider makers to smaller orchard-based cider makers, processors and suppliers to advisors and advocates.”
Under her strategic direction, the association is attacking the development of new programming to support and grow the cider industry. From promoting cider education through the association’s Certified Cider Professional Program (CCP), to advocating for the fair and accurate treatment of cider with the government and the media to leading the creation of cider-specific market data, she’s taken the role of championing cider seriously and fiercely.
“Michelle is the real deal. She works tirelessly and diligently with cider makers across all regions of the US to help raise the profile and market share of American cider,” said Jolie Devoto, founder of Golden State Cider and American Cider Association Member. “She’s supporting a dialogue about cider on a massive scale.”
McGrath’s goals are not quaint. “I want US cider to be the most coveted cider in the world. I want every bar in America to feature multiple styles and understand the story behind our category. I want to double our market share. US cider deserves to be celebrated. I applaud Wine Enthusiast for doing that within their 40 Under 40 program.”
The October issue of Wine Enthusiast will feature the 40 Under 40 tastemakers selected for 2018, including McGrath.
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Congratulations to Michelle!