2021 Apple Crop Outlook

We reached out to extension agents and orchardists around the country to hear what they had to say about the progression of the 2021 apple crop around the United States. Here’s what they had to say.

Aidan Kendall, Mt. Vernon Northwest Washington Research and Extension Center, Mt. Vernon, WA

The cider apple research orchard at WSU NWREC consists of 65 different cultivars grafted onto Geneva 935 rootstock, and 4 cultivars grafted onto Geneva 202. Our apples are being managed with a conventional pesticide rotation. Apple anthracnose is present, though largely kept under control with the removal of contaminated wood. This year many of our cultivars are bearing little to no fruit as a result of a heavy crop in 2020, though what flowered was pollinated successfully by a new on-site hive. The heat wave brought sunburn to some cultivars with heavily exposed fruit, mostly in the border rows. We are grateful for healthy trees and as always, excited for this year’s harvest.

Photo by Mount Vernon NWREC

Jake Mann, The Five Mile Orchard, Pajaro Valley, CA

The 2020 harvest came on quickly after the heatwaves of August ripened the apples faster than expected. Our crews were helpful in sorting out sunburnt fruit while picking, and the sound crop stored well in our coolers. Wildfire smoke was an added challenge to harvest logistics, ending some picking days early even though the N95 masks provided by our County Agricultural Commissioner were very helpful to all involved. Apples do not pick up smoke taint, and so we were able to avoid the moral and financial quandary that the wine industry faces in these events. We simply wait until the next reasonable day to continue picking.

It was a dry winter. Pruning work was completed quickly in December and January thanks to no weather delays. Dormant sprays went on without difficulty. We received the most chilling hours seen here in 25-30 years… between 600 and 800, much more than needed to reset our trees. The bloom looked good, and there were no rain events during that time (and so, minimal apple scab events necessitating fungicide sprays beyond our regular applications) As we moved into May, it became apparent that fruit set was light across the Pajaro Valley. Looking back on cold days during bloom, a couple localized morning hail storms, and the possibility of a down year in what remains of a biennial bearing cycle (after 3 good harvests in 2018/2019/2020) has all the growers speculating about what happened, how harvest plans and crop projections will be adjusted. Some of our bonus varieties like Jonagold and Granny Smith (usually reliable croppers) are very light this year. Most of our Newtown Pippin blocks have an acceptable crop developing, and the Red Delicious and Fujis are looking decent enough to sustain a picking crew through harvest.

California is now in another historic drought and we are upping our irrigation plan for this season. We operate with temporary installations of 6″ mainline and 3″ sprinkler pipe, hooking up to shared wells as they’re available through a given week. Usually only applied once in July, we opted for an additional, early round in May that has given the crop a helpful boost going into the big growing days of summer.

Orchard work happens outside, and the folks in our crew remained healthy during the pandemic, save for one core personality, Don Pablo, who passed in January after battling COVID in the hospital for a month. His loss was a real blow to the spirit of the extended family who works to keep these local orchards rolling year after year. The mobilization by our County to get vaccines specifically to the agricultural community in February and March was such a relief, and recognition of support, for the hard working people in our corner of the State.

I’m thankful for the apples we have growing, on ranches that’ve been under our care for years, showing the wisdom and skill of our team, and diligent, iterative improvements to the process year after year as we work with this 100+ year old system. Always something new to adapt to and improve upon. Our connections with the cider industry continue to grow, and it’s a real high point in my year to see how the fruit we produce is being elevated to such a nuanced, geographically representative, and historically significant beverage by the talented cider makers we have the fortune of working with here on the West Coast.

Photo by Jake Mann

Greg Peck, Cornell University, Ithaca, NY

Crop conditions in Central NY look very good for most of the cider apple orchards. An early budbreak led to quite a bit of anxiety that we’d lose the entire crop to spring frosts. Luckily, the late blooming European cider varieties dodged the worst of the frosts and trees that are in their “on-year” were able to set a full crop. We’ve gotten plenty of rainfall in Central New York, so as we enter into July the fruit is sizing up quickly. Fireblight continues to be a major concern for cider apple orchards in NY. At our research farm in Ithaca, we had a bit of new infection through this year’s flowers despite a very aggressive anti-biotic spray program. We are also seeing fireblight show up in trees that were infected last year when we had a severe outbreak. We’ve applied pro-hexadoine three times this year, as well as adding a low rate of copper to our cover sprays. We also prune out symptomatic branches and sometimes whole trees at least once a week. The late blooming cider apple varieties might avoid spring frost damage, but they are extremely susceptible to fire blight infections during those warm and rainy spring days.

Megan Muehlbauer, Rutgers University, Snyder Research and Extension Farm in Pittstown, New Jersey

The weather in New Jersey was favorable in the spring for adequate pollination of apple flowers. Thus far the crop loads are looking good. Some thinning was required for a few varieties that had excessive fruit set.

In orchards where regular spray schedules were followed there was minimal disease pressure. This was due in part to the fairly dry weather observed in New Jersey from early spring up until present. Insect pressure has been light with the exception of the severe cicada brood X damage. Cicadas have been particularly destructive in the central portion of the state. They first emerged at the beginning of June and the populations are only just beginning to dwindle. Significant flagging of young shoots of apple trees can be seen in orchards throughout the state.

Photo from Rutgers University, Snyder Research and Extension Farm in Pittstown, New Jersey in May

Elizabeth Garofalo, UMass Extension Fruit Program, Belchertown, MA

“Abnormally dry” conditions set in in MA on March 9, according to the U.S. Drought Monitor. These conditions persisted, reaching their worst during the week of April 27 when 20% of the state was experiencing “moderate drought” conditions. At the UMass Cold Spring Orchard in Belchertown, MA water deficits began to improve when a three-day event dropped ~2” of rain. While drought conditions in Belchertown have since abated, the site continues to receive below historical average amounts of rain as of July 1, 2021.  

Temperatures in Belchertown during spring months (March-May) were overall warmer than average. On March 12, temperatures reached record highs and four days later, temperatures plummeted reaching record lows. In addition to abnormal, and wildly fluctuating, temperature patterns, nearly a foot of snow fell at Cold Spring Orchard on April 16.

With a drought on through much of the spring, you’d think that disease management would be a breeze. And when it comes to apple scab, you’d be right. With the exception of a few locations which had some extenuating circumstances, the primary scab season was managed readily. In fact, RIMpro logged only four primary infection events for the season (4/29, 5/4, 5/27 & 5/30). The severity of each event was estimated to be in the extreme, however and growers still had to be on their guard. 

Long stretches of dry weather in early spring can often indicate an opportunity for reduced fungicide application. This may have been one cause of an increase in powdery mildew (PM) infections seen broadly across the state this year. Many growers have spent more time cutting out PM infested shoots than they did fireblight… Well, until recently that is. Fireblight during bloom was of relatively low concern in Belchertown (we all know fireblight is never of no concern!). Temperatures around bloom remained relatively cool. In fact there was some concern around pollination due to unfavorable bee conditions. However, as UMass’ Jon Clements reported, this year was “as close to a snowball bloom across the board as I have seen in awhile”. We managed to make it through with good fruit set and even squeaked out decent thinning weather although it was touch and go for a little while.   

While blossom (fire)blight was not seen much, shoot blights began to show up in late June. Typically, we see this phase manifest later, in early to mid- July. Which, in the timeline of this season brings me too today. As I look out my window, all I can think is “Ouch, bitter rot must be having a field day out there right now”. Climatic conditions for infection initiation are ripe for bitter rot development. We will be keeping a close watch out there for this disease. Over the last few years, we have seen bitter rot cropping up more and more, even though in the past we have traditionally thought of it as a “southern disease”. 

While insects aren’t my forte, per se, I can tell you this: we have seen more rosy apple aphid outbreaks across MA this year than we have in recent past. Unfortunately, once you have observed the characteristic leaf curl, it is too late to make an effective insecticide application. We expect to see more deformed, stunted fruit at harvest this year than usual, although, hopefully, not too much. Another interesting if unsettling development in the world of crawlies this year is the early capture of brown marmorated stink bug (BMSB). Typically, in MA, we do not catch this pest in our traps until later in the summer. This year our resident entomologist Dr. Jaime Piñero and his team of graduate students observed the first BMSB in traps the week of May 24 in 5 of 13 locations where traps were set out with a high count of 14.

It seems our warmer than average seasonal temperatures are making certain insect and pathogen pests happy, while vexing us.

Update: As of August 4, Belchertown, MA has exceeded average annual precipitation by more than 3” and Greenfield MA has seen more than 6” above annual average precipitation. If we continue to experience above average rainfall, sugar concentrations in apples could decline.

Amy Dunbar-Wallis, Boulder Apple Tree Project, Boulder, Colorado

After two very disappointing apple-yield years in Boulder County, Colorado, the 2021 crop is looking promising. In 2020, a late frost and snow impacted budburst and pollination so we had very few apples. This year, we have experienced higher than average precipitation with relatively mild temperatures. Undergraduate students involved with the Boulder Apple Tree Project have reported trees with many small apples forming throughout the canopy while out mapping historic trees. Fire blight and codling moths continue to be an issue for apple tree growers. We are optimistic that this will be an excellent year for apple yield.

Nik Wiman, Oregon State University, Corvallis, Oregon

We are in a severe drought here in the Willamette Valley. Regardless, our apple crop in the cider orchard is really great this year. We were a bit overcropped as the fruit set was very high. We have been thinning aggressively because our trees can’t support the fruit load yet. We had an unusual dry spring, so we are anticipating low disease pressure from apple scab, which can be pretty ferocious here in a normal year. Codling moth pressure is always high, and we are anticipating lots of pressure from borers, both flatheaded borers, which thrive on drought-stressed trees, and ambrosia beetles which seem to be ever-present. We hope the heat will not negatively impact fruit quality.  We should have fruit available for purchase this year, and we are hoping to have an open-house at our cider orchard this year.

Photos from Oregon State University Cider Orchard

Thomas Kon, NC State Mountain Horticultural Crops Research and Extension Center, Mills River, North Carolina

Spring 2021 was not kind to southeastern apple growers (NC, SC, and GA). A pair of cold nights at pink bud stage caused some bud mortality, which resulted in a reduction in crop potential at some locations. When at petal fall, we observed 25 to 26 F at several locations, and many sites were below freezing for multiple hours. The result is widespread and significant crop damage/loss, with a few exceptions. Unfortunately, 2021 will be a difficult year for much of the southeastern apple industry. 

Nikki Rothwell, MSU Extension, Traverse City, Michigan

We have a good crop of apples in NW Michigan. The crop is a bit lighter in our main apple growing region on the Ridge (just north of Grand Rapids). We have had some issues with fire blight this season, and I have also seen more scab than I would like to see so early in the season. The NW region of the state had some bad hail, but as always with hail, it is isolated–some orchards got lucky while others did not. The insect front has been slow with the cool weather early followed by the super hot, but I suscept with the rains, they will start to become more of an issue. Some areas of MIchigan received over 6″ of rain on the 24-28 June rain event. This humidity and wet conditions will also foster disease development if growers did not control primary scab.

Katrina Mendrey, Western Agricultural Research Center, Corvallis, Montana

The fall of 2020 has had a huge impact on cider apple production in the Intermountain West with several cultivars, in particular when trees are under five years, being severely damaged or killed by a sudden drop in temperatures in late October.  Some of the cultivars that were severely damaged include Dabinette, Chisel Jersey, Roxbury Russet, Golden Russet and Ashmaed’s Kernel.  The degree of damage was variable though based on location and the age of trees and a full report can be found here.  For cultivars that came out of the winter undamaged, including Hewe’s Virginia Crab, Binet Rouge, Tom Putt, Muscadtte de Dieppe and Wickson, we’ve had good pollination and fruit set.  Fire blight danger was high throughout bloom as usual.  Whether trees made it through the high risk period uninfected largely will depend on grower control with effective sprays.  So far we haven’t had any reports of damage and have been scouting several orchards for samples to include in a research study on antibiotic resistance in Montana fire blight.

Sherif M Sherif, AHS Jr. Agricultural Research and Extension Center, Winchester, Virginia

Our digital temperature data loggers placed in four different blocks in the AHS Jr. AREC’s research farm, Winchester, VA indicated that we were hit by killing freezing temperatures in the mornings of Friday (April 2) and Saturday (April 3), with the latter being more aggressive and long-lasting. In fact, the lowest we received on Friday was 24oF, but on Saturday, our trees were hammered by temps as low as 21oF for more than 30 min. 21 oF for 30 min or more are enough to kill 90% of apple flower buds at ‘tight cluster’, ‘first pink’ and ‘full pink’.  On April 5, we collected flower clusters from Gala, Fuji, Pink Lady, Red Delicious, Zester, and Honeycrisp. Except for Zester, all the cultivars were only moving from ‘tight cluster’ to ‘first pink’. Zestar with flowers at ‘full pink’ showed 65% mortality. Other cultivars showed 45% (Fuji), 45% (Gala), 42% (Pink Lady), 15% (Red Delicious) and 5% (Honeycrisp). Unsurprisingly, king blossoms showed far more damage than side flowers. That being said, I would say that most Virginia growers, especially those in northern and central parts of the state, will achieve almost full-crop at harvest for apples. Growers insouthwest Virginia indicated that their apple orchards were hit hard by frost and they don’t expect an economic crop this year.

Longitudinal sections of Zestar apple flowers at the full pink stage. Flowers were collected two days after a frost event that occurred on April 3, 2021. Red and green arrows refer to dead and alive flowers, respectively.
Photos from VA Tech AHS Jr. Agricultural Research and Extension Center

Renae Moran, University of Maine Highmoor Farm, Monmouth, Maine

Spring 2021 weather conditions were favorable for a heavy fruit set. Freezes occurred when trees were still at half-inch-green or tight cluster, so Maine has not had any cold temperature damage as far as I know. Some regions of the state had a very light crop last year and may be set up for biennial bearing, but hopefully, I am wrong.  We had abundant bloom and good pollination, so we could be in for an excessive crop.  As of May 26, most growers have applied a chemical thinner with favorable weather for good effectiveness.  Last year, several growers in the southern part of the state had fireblight outbreaks, and late blooming cider varieties were particularly hard hit.  As we progress through the fruit set stage, the lack of sufficient rainfall has many of us worried about another prolonged drought, but it could lessen the chance for more fireblight.  Best of luck this season to all apple growers.

PPP Direct Loan Forgiveness Portal Opens Aug. 4

The U.S. Small Business Administration (SBA) has announced that it has created a PPP Direct Loan Forgiveness Portal to streamline the process by which small businesses who received less than $150,000 can apply for loan forgiveness. Over 600 banks have opted in to use the new portal created by SBA and other lenders are being encouraged to join. Borrowers should check with their lending institution to verify whether it will be using the PPP Direct Loan Forgiveness Portal.

The new portal will begin accepting applications on Wednesday, August 4, 2021. The portal can be accessed HERE! There is also a user guide for the new portal HERE!

The SBA has also created a PPP customer service team to answer questions and assist borrowers in with their forgiveness applications. The customer service team can be reached by calling (877) 552-2692. Hours for customer service are Monday-Friday, 8:00am-5:00pm Eastern.

Sept. 1 Webinar: On Premise Bounce Back

After such a challenging year in 2020, the On Premise channel has bounced back much quicker than most anticipated. With sales in many areas above those in 2019, now is the time to understand strategy and tactics in such an important channel.


Matt Crompton from CGA (the On Premise experts) will be on hand to discuss the latest trends, consumer insights and all things bar and restaurant – with one eye, of course, on Cider performance.

Aug. 4 Webinar: Direct to Consumer Compliance

Direct-to-consumer (DtC) shipping of alcohol is on everyone’s minds these days, as consumers and suppliers alike look for better and easier ways to interact.

The success of wineries in growing DtC shipping to a $3.7 billion market is notable. As cider producers look to enter this channel, a solid understanding of DtC shipping laws and tax regulations is critical. 

Please join us for a look at how DtC shipping can work for cideries. Topics will include:

  • The current state of shipping beverage alcohol direct-to-consumer
  • The rules that govern DtC shipping of cider, from licensing requirements to tax remittances and more
  • How cider producers can create effective and compliant DtC shipping programs
  • Watch-outs and bewares
  • The role of industry-level efforts to expand the DtC alcohol shipping opportunity

Reflections from Antiracism, Equity & Inclusion Committee Members

We recently asked the Antiracism, Equity & Inclusion committee to reflect on their work this past year. Read below to hear our committee members sharing their thoughts on how our work has affected them.


It has been a highlight of my career to work with the American Cider Association’s Antiracism, Equity & Inclusion committee. There were so many outcomes I didn’t expect, but most of all, that the work we were doing together on this committee would have positive ripple effects across the organization. The practices we use on this committee are helping the ACA advance to the next level throughout all our programming. It’s become a launchpad for organizational growth. This committee deserves so much credit for helping ACA raise the bar for how we pursue and measure success for the entire cider industry. I’m now a believer that doing the work to pursue more equity and inclusion is a mechanism for broader change in any organization. My gratitude for everyone on this team is endless!


Doing this work has become a very grounding part of my weekly routine. During a time with so much change and instability, feeling more and more connected and aware of the world around me has given me a strength and drive to move forward that I honestly needed in order to get through these past 15 months. 

In a lot of ways I feel like my eyes are opening wider and wider with every article I read, every question I ask. But it’s not just active learning. It’s learning to be quieter so that I can hear other voices around me. It’s admitting out loud that I am racist and coming to terms with that myself. I have spent 34 years growing up in a racist society, how could I not be? It seems so obvious now. But if you asked me ten years ago if I was racist, I would have been offended and started listing off all the reasons I wasn’t. 

Shifting your understanding of what you’re seeing and experiencing, to think critically about your own life and separate out emotions and intentions and perceptions from reality and facts…it’s not easy. There have been moments over the last year that I really questioned myself. Am I performative? Am I a true ally? What does it even mean to be an ally? How can I live a happy life surrounded by and engrained in systems that are designed to keep certain people down? Am I “qualified” to be doing this work? But these questions are in some ways the point. If you’re questioning yourself, then that means you’re actively engaging with these hard topics. This journey is never ending, and sometimes I have to remind myself to take it one step at a time. I’m a goal oriented person, but at this stage in my own journey, the process is the goal. Sometimes that can be incredibly frustrating for my own sense of accomplishment or productivity, but it’s also more rewarding than any specific goal I’ve ever accomplished.

In the last few months my husband and I got a puppy and two kittens. We love these little ones more than I can put into words, and that love has made me think a lot about what it means to really take care of and support each other. Our unconditional love for our pets is something that won’t always be perfect; it doesn’t guarantee safety or the absence of accidents, it doesn’t mean I always treat them perfectly, and I don’t stop living my own life in order to meet every possible need of these little ones. There is always a balance to keep. But it means that their basic needs are met, and when something does go wrong that we will be there to get through it together as best we can. It means we genuinely want the best for them, and want to do our part to make that possible. Then I think about our society as it is now. There is no unconditional love for people. In fact there’s nothing but conditions placed on society’s support and love. Then I imagine a society that treats all human beings with unconditional love. It’s not perfect. Tragic accidents still happen. Terrible acts are still committed by individuals. But as a society, we collectively protect each other and unconditionally commit to growing as a collective group through whatever sphere of influence we have. In all facets of life, there is attention to a shared understanding of the greater good and basic human rights. For the first time in my life, I think that future is possible. It will never be perfect, but it can be a whole lot better. But we have a whole lot of work to do to get there! 

I continue to be both humbled and grateful to have the opportunity to learn and be part of this work with the American Cider Association and the other members of the AEI Committee. 


Through a somewhat non-traditional path, I found my way into serving as a member of the ACA’s Antiracism, Equity, and Inclusion Committee, and it’s been amazing to see how the committee’s vision and mission has grown over this past year. While the cider industry has had DE&I challenges, it’s been refreshing to serve on a committee that doesn’t shy away from those stumbles, while taking actionable steps to improve the diversity, equity, and inclusion landscape for the industry. Additionally, it’s been great to work with so many passionate people from varied backgrounds. The committee’s newsletter, spearheaded by Olivia Maki, also has helped to invigorate the conversation around building a just, equitable, and inclusive environment in cider and beyond. I look forward to what our committee will do in the future!


This past year being on the ACA’s Antiracism, Equity and Inclusion Committee has been a labor of love encased in a fragile box. Meaning, it was a relief to know that the ACA is dedicated to making change regarding diversity in the industry. However, with so much going on inside and outside of the industry that is working against that type of change, it can feel like an exercise in futility ready to collapse at any moment. 

That is one of the main reasons I am so happy about being on this committee in particular. Even before all of the events of the past year, this team was dedicated to making significant and meaningful change to the perception of the cider industry internally as well as externally. As someone more connected to the consumer side of the industry I can attest that it is exciting to see that shift in perception and to be a part of that change. 

I think the first step to any change is having a genuine group of people that believe in the goal. I can say with 100% certainty, we have that group of people and are positioned to do some awesome work for the cider industry.


Being a member of the AEI committee has increased my personal sense of community within the cider world. Not only am I proud that Blossom Barn Cidery is a part of the ACA, I’m thrilled that so many others in the organization are resolute in their commitment to equity, antiracism, and inclusion. It’s not easy work but it is necessary. Thanks to the work of the committee and Michelle’s leadership a lot of progress has been made in a short period of time. Cheers!


The road ahead to a just and equitable cider industry is a long and winding one. Serving on the AEI committee has given me the opportunity to work alongside a group of individuals that care deeply about the cider industry and the mission of our committee. I’m grateful to them and the ACA Board for allowing us this platform. Roughly one year ago following the murder of George Floyd we as a committee came together to recognize that we needed a more active approach to our DEI work and launched a number of initiatives, including our monthly newsletter, to be able to put words into actions. We are learning and unlearning, stumbling and picking ourselves up, and I look forward to the work we are going to continue to do. 


A few years ago, I certainly would have said I recognized forms of systemic racism, particularly those that restricted resources and opportunities to various disenfranchised groups in our communities. As I reflect on that awareness now, I am sorry to say that I could not have been more complacent or obtuse. The more I study social justice, the more I see that my challenge was not recognizing racism, but rather understanding how blind I can be to the reality that systemic racism and broad socio-economic biases (beyond what Ibram X. Kendi might call “the mirage of race”) are profoundly pervasive, enduring, and even actively worsening. Provoking insecurity, my lack of insight can feel deeply troubling at times when I reflect on my own behaviors. But the process is also encouraging in a fashion, because I feel that only with insight can we begin a journey toward addressing the issues that so trouble our communities.

For helping me along this journey, challenging my perspectives and offering their own, I’d like to thank the ACA and our committee on anti-racism, equity and inclusion. However, I’d like to distinguish in my thanks Olivia Maki for her incredible work in curating a fantastic monthly collection of resources on anti-racism, equity and social justice over the past 12 months. The newsletter for me has been alternately challenging, radically informative, and thoroughly uplifting. Drawing from wide ranging media platforms, I’ve been witness to moving personal perspectives, crucial academic positions, and expressions of the effects of racism in film, music and literature. These perspectives don’t typically tumble out of the algorithms for the average middle age white guy’s newsfeed, but I believe that is precisely the reason they are so valuable. The newsletter has been a remarkable starting point for my studies, and I could not encourage my own peers enough that if these ideas make you uncomfortable, then study more, fact check, listen to critiques and opposing viewpoints, and discuss.

To the latter point, I appreciate our cider community’s efforts to create a safe and inclusive space for just these types of discussions, and would refer you to the recording of the NYCA’s discussion on reparations and Brooke Glover’s article on the ACA board’s work as just two examples of the ways our community is working toward goals of equity, inclusion and social justice. Though I’ve considered it my first priority to listen and study during the past 12 months, I feel richer for being a part of this community and can appreciate that we have much yet to accomplish in our small corner of the craft beverage industry.


Cider is a small industry, and it can feel at times isolated from the broader world. On first glance, the work we do at the ACA may appear inward looking, in a bubble of orchards, fermentations, tastings, and good cheer. In prior years, some of our members, myself included, may not have seen how racism directly affected the cider industry. Some may have wondered why a panel on diversity at CiderCon was even necessary. This work on antiracism has forced me to confront my own color blindness and acknowledge that this is not a distraction but a necessary centerpiece to the work we do at the ACA and the work we do in our own companies and communities. We have been challenged to affirm what is most important to us and what kind of people we aspire to become. Institutions and cultures can feel slow to change. Even when there is intention, the how of changing can get bogged down in the efforts, and inertia threatens forward motion. When feeling stuck or at a loss of how to move forward, I have found inspiration in the stories presented and efforts undertaken by so many in the food and beverage industry as highlighted by the monthly antiracism newsletter. I am thankful to be a part of a community pledging to do this work together.

Reserve Your Trade Show Booth for CiderCon 2022!

The American Cider Association is thrilled to announce that CiderCon® 2022 will be held in-person in Richmond, Virginia from February 1-4, 2022! Not only that, but we’re ready to start taking reservations for our Trade Show. You can book your booth from June 15 – July 15 at the early bird price of $2375.

In addition, the ACA would really like to thank our allied trade members who have sponsored us in the past, those who have been exhibiting with us the longest, and those who took a chance and participated in our extremely successful virtual CiderCon® in 2021. To show our gratitude, we’ve implemented a points system that thanks CiderCon® vendors by gifting loyalty points that move you up the priority list for selecting your preferred Trade Show booth space. 

Points are assigned based on:

  • Longevity in the show – 1 point per year of participation in the trade show
  • Taking part in the virtual conference – 2 points
  • Reserving and paying for your booth during our discount period – 1 point 
  • Sponsoring the American Cider Association – Points assigned on case by case basis

Speaking of sponsorship…

Supporting the American Cider Association is a great way to gain brand visibility at CiderCon® and beyond. There are a myriad of reasons why sponsoring the ACA  works in your favor. We shout out our appreciation for our sponsors far and wide at CiderCon®, on our website, on social media and beyond and our members hear us. Our Executive Director Michelle McGrath is eager to work with you on creating a custom sponsorship experience that meets your brand’s personality and needs. You can schedule a 30-minute face to face meeting with our Executive Director here. Have your eyes on certain CiderCon® branding real-estate? Fill this short form out and we’ll follow up ASAP!

What Next?

Register HERE! We’re really looking forward to working with all of you and seeing you next February in Richmond!

Looking to become a CiderCon® vendor for the 1st time?

Please contact Ellen at tradeshow@ciderassociation.org to learn more!