Posts by Woodley Smith
Sightlines: Cross-Category Insights You Can Use June 2025
Each month, consumer insights platform Sightlines will share one quick hit you can use to make confident decisions. Remember, ACA members get 50% off a Sightlines subscription. Find the discount code in the Resource Hub.
Going Fizz-Free is Gaining New Audiences—and Cider Can Meet the Need
When drinkers reach for a packaged beverage, it’s most likely carbonated, with at least half of Americans drinking a carbonated soft drink daily. But that’s been changing, and in recent years, a growing number of beverage alcohol brands have explicitly asserted themselves as fizz-free alternatives: Brands like MolsonCoors’ Happy Thursday Spiked Refresher and Surfside Surfside Iced Tea + Vodka have made their lack of bubbles a core selling point, while NOCA Beverages (short for “no carbonation”) has made it an entire brand ethos. And one of the country’s largest RTD brands—Twisted Tea—has long won with drinkers who feel that a lack of bubbles allows them to enjoy multiple servings more easily. Carbonation can lead to feelings of bloating and fullness for some drinkers, and new, fizz-free brands help those people enjoy the pace and freedom of a lighter beverage.
Still cider is nothing new, but it’s traditionally put into a higher-end wine context and struggles to gain traction in more casual settings. But among young consumers reaching for canned cocktails and malt beverages, there’s rising interest in non-carbonated drinks, showing how different categories are working against different expectations. Beverages with lower or no carbonation also often have the advantage of not needing as much flavor to meet consumer desires (carbonation can sometimes dissipate flavor impact) and opens up serving opportunities, such as pouring over ice.
As you consider the positioning of your product—whether a traditional cider, modern craft, a flavor-driven RTD brand, or non-alc alternative to beer or wine, etc.—how you think about carbonation could be as important as “dry” or “gluten-free” or apple varietal for the consumer you’re seeking—perhaps even more so.
Celebrating Success at GLINTCAP 2025
We’re raising our glasses—filled with cider, of course—to celebrate the outstanding achievements of our incredible members at this year’s Great Lakes International Cider and Perry Competition (GLINTCAP). Known as the world’s largest and most esteemed cider competition, GLINTCAP is a true testament to cider craftsmanship, creativity, and excellence. With over 1,000 entries from around the globe, this competition provides a platform for cidermakers to showcase their dedication and skill.
Celebrating Craftsmanship and Innovation
These accolades are not just about the medals; they reflect our members’ innovation, dedication to their craft, and unwavering passion for crafting top-notch cider. Congratulations to all our talented members who made a splash at GLINTCAP 2025! From micro to large producers, it’s a joy to witness such diversity and excellence within our community. Check out ACA member medal winners below!
Cidermaker of the Year
- Micro Cidermaker of the Year – 5,000 Gallons or Less: Empyrical Orchard & Cidery – Snohomish, Washington
- Small Cidermaker of the Year – 5,001 to 25,000 Gallons: Haykin Family Cider – Aurora, Colorado
- Midsize Cidermaker of the Year – 25,001 to 500,000 Gallons: Snow Capped Cider – Austin, Colorado
- Large Cidermaker of the Year – 500,001 Gallons or More: 2 Towns Ciderhouse – Corvallis, Oregon
- Canadian Cidermaker of the Year: Annapolis Cider Company – Wolfville, Nova Scotia
- Click here to see the complete list of Producer of the Year honorees.
Commercial Best-in-Class
- Modern Cider – Dry: Alde Sider Fra Hardanger – Alde Sider (Norway)
- Modern Cider – Sweet: Smackintosh – Tandem Ciders (MI, USA)
- Heirloom Cider – Sweet: Chisel Jersey – Snow Capped Cider (CO, USA)
- Tannin Forward Cider – Dry: Kingston Black SV – Bauman’s Cider (OR, USA)
- Tannin Forward Cider – Sweet: Marechal – Haykin Family Cider (CO, USA)
- Rosé Cider: Airlie Red – Raw Cider Company (OR, USA)
- Low Tannin Perry: Winter Pear – Snow Capped Cider (CO, USA)
- High Tannin Perry: Principle – Empyrical Orchard & Cidery (WA, USA)
- Fruit Cider – Dry: Porters & Perry – Snow Capped Cider (CO, USA)
- Hopped Cider: Hopped Brut Apple – Island Orchard Cider (WI, USA)
- Botanical Cider: Lavender Honey – Tieton Cider Works (WA, USA)
- Wood Aged Cider: Blanc Mollet – Snow Capped Cider (CO, USA)
- Specialty Cider – Dry: Hopped Apricot – Snow Capped Cider (CO, USA)
- Ice Cider: McIntosh Ice Cider – Haykin Family Cider (CO, USA)
- Spirits: Michigan Honeycrisp Vodka – Vander Mill (MI, USA)
- Click here to see the complete list of 2025 Best-in-Class Winners
Recognizing Expertise and Growth
We are also pleased to announce that more than 20 Certified Pommeliers from across the globe were judges this year. Their high standard of sensory and technical knowledge is invaluable, and their presence highlights the growth of the certification program and the increasing professionalism within the cider industry.
In addition to these experts, we were delighted to have cider professionals supported by the ACA’s Cider is for Everyone Scholarship as judges this year. This initiative seeks to increase equity and access within the cider world, bringing new voices and perspectives to the competition.
ACA Director of Education Jennie Dorsey says, “Bringing together Certified Pommeliers and new voices through the scholarship program strengthens both the technical and cultural foundation of this competition.”
February 3: Certified Pommelier Exam at CiderCon® 2026
TAKE THE CERTIFIED POMMELIER EXAM AT CIDERCON® 2026 IN PROVIDENCE, RHODE ISLAND ON TUESDAY, FEBRUARY 3RD!
Are you ready to take the next step in your professional development in the cider industry?
If you have already passed the Level 1 Certified Cider Guide exam and are looking for that next challenge? Now is your chance!
The American Cider Association is pleased to announce a Certified Pommelier Exam will be held at CiderCon® 2026 in Providence, RI . The exam will take place Tuesday, February 3, 2026. The exam will begin promptly at 8:30 AM. *Registration to CiderCon® is not required, but highly encouraged.
*Level 1 Certified Cider Guide certification is a prerequisite for taking the Certified Pommelier Exam. (Haven’t taken your Level 1 Certified Cider Guide Exam? Buy the bundle here! ACA Member discounts for Level 1 are available in the Resource Hub.)
There’s a discount code available for ACA members for the Certified Pommelier Exam. You can find that code in our Resource Hub.
WHAT IS THE CERTIFIED POMMELIER EXAM?
The American Cider Association’s mission is to grow a diverse and successful cider industry by providing valuable information, resources and services to our members and by advocating on their behalf. One way to fulfill this mission is through the Certified Cider Professional Program, a program aimed at educating the front-line of cider hospitality (distributors, retailers, bartenders and more!) while also welcoming journalists and serious cider enthusiasts.
The exam for the introductory level certification, Certified Cider Guide (CCG), is an online test that can be taken at any time. The exam for the more advanced second level of certification, Certified Pommelier, is only available in person. The exam consists of two parts, a written theory exam comprising short answer and essay questions and a blind sensory evaluation of a number of ciders. Passing the introductory level exam is a mandatory prerequisite to sitting for the Level 2 Certified Pommelier exam.
Certified Pommeliers must have a fundamental understanding of all topics covered at the introductory level, but must also be able to think critically and demonstrate a deeper understanding of cider and the cider industry.
The topics covered in the exam are:
- Apples, the Orchard & History
- Cider Making
- Flavor & Evaluation
- Cider Families
- Keeping & Serving
- Food & Cider
- Social Responsibility
The exam is meant to be challenging. The only information necessary for successfully passing the theory section of the exam is contained in the Certified Pommelier Study Guide available on Amazon. To study for the evaluation section of the exam, candidates should consider attending one of the sensory analysis videos available through the ACA’s website or attend one of the regularly scheduled webinars. Access to pre-recorded webinars and registration for upcoming live webinars is available directly through our website.
WHY BECOME A CERTIFIED POMMELIER?
Cider is a beautifully nuanced beverage that is less well understood by most consumers. Having the knowledge and skills required to become a Certified Pommelier will equip you to better serve customers, enhance your standing in the beverage community, and give you a unique and valuable professional qualification. Being recognized as a Certified Pommelier will put you in the vanguard of advanced cider specialists in this ever growing category.
HOW MUCH DOES THE TEST COST?
The registration fee for the exam is $350. Current members of the ACA can register at a discounted price of $250 by using the discount code that can be found here. If a candidate sits for the exam but does not pass either section, or only passes one of the two sections, theory or sensory evaluation, they can resit for the section of the exam that they did not pass at a future date. The fee for retaking the exam is $175 for non-members and $125 for current members of the ACA.
Read Terms & Conditions before registering.
WHAT MATERIALS ARE AVAILABLE TO STUDY FOR THE EXAM?
- The Certified Pommelier Study Guide is available directly through Amazon. It is also available at all of Amazon’s international sites.This is the official study guide for the second level of the American Cider Association’s professional certification program. It contains all of the information needed to study for and pass the examination. No other reference materials are required.
- There is also a dedicated Facebook Group (that is open for all to join) with prep materials and in-depth peer conversations that many candidates have found useful.
- Sensory evaluation is an important part of being a Certified Pommelier which is why we test your ability to accurately analyze the structural components, aromas, and flavors of a variety of ciders. In order to aid in the development of your sensory evaluation skills and understand the approach to testing them, we have several pre-recorded videos available for purchase. In addition, we host several live sensory analysis webinars each year. You can access the videos and look for scheduled webinars here.
FREQUENTLY ASKED QUESTIONS
(Download the Frequently Asked Questions document.)
- When will we receive our graded exams? Exams are not returned to candidates, however you will be notified as to whether or not you have passed about 6 weeks from the exam date. If you did not pass a section of the exam, you may request a breakdown of your points by general topic to help you identify areas in which you could improve your score should you wish to retake the exam.
- What is the grade needed for passing? 60% of the possible points for sensory evaluation and 70% for theory
- Is there a tasting section on the test? Yes. You will be asked to evaluate six ciders in two flights, one flight that assesses your ability to distinguish between key structural elements and a second where you are asked to complete a full evaluation of three ciders using the Structured Sensory Analysis format. The possible aromas and flavors document will be supplied for use during the exam.
- How long does the test take? You are given 2 hours to complete the theory section of the exam and 1 hour and 15 minutes to complete the sensory evaluation section. There is a 15 minute break in between sections.
- Is it ok if the name on my ticket or registration doesn’t match the person who attends? Registrations are not transferable, so the name on the I.D. presented when checking in for the exam must match the name on the registration.
- What happens if I cannot attend my registered exam? Please see Exam Rescheduling, Timelines and Fees in the Terms and Conditions Document for full details. If you do need to cancel your registration, exam registration fees can be refunded up to 14 days before the exam. Please note that a $25 administration fee applies to any cancellation.
- When can I register for the exam? Exam registration is open until 14 days before the posted exam date.
- How can I contact the organizer with any questions? Please contact Director of Education Jennie Dorsey at jennie@ciderassociation.org.
- What can I bring into the event? Bringing a personal water bottle is recommended for both sections of the exam. Cell phones, smart watches, computers, books or papers, and any and all other personal items must be left at a designated storage area in the exam room. Pencils will be provided, and spare paper will be available on request. Spit cups, and water will be provided during the evaluation exam. We encourage you to bring your own water bottle for the theory exam. Please contact Director of Education Jennie Dorsey at jennie@ciderassociation.org prior to registering for the exam if you wish to request special accommodations.
- Is the Certified Pommelier Exam available in my area? Certified Pommelier exams are held periodically throughout the year and in a variety of locations. Please check our current exam schedule to find an exam suitable for you.
- How many Certified Pommeliers are there currently? You can find the current number of Certified Pommelers here.
- Do I need to pass the Certified Cider Guide exam to take the Certified Pommelier exam? Yes. Passing the introductory exam to become a Certified Cider Guide is a prerequisite. If you have not yet taken this exam, you can purchase a package which includes an instructional video, study guide, and access to an online exam HERE.
- Are there ID or minimum age requirements to sit for the event? YES. You must be of legal drinking age in the country where you sit for the exam, and when checking in at the exam you must provide a photo ID that will both verify your age and identity.
October 6: Certified Pommelier Exam at Potter’s Craft Cider
TAKE THE CERTIFIED POMMELIER EXAM IN VIRGINIA ON OCTOBER 6th!
Are you ready to take the next step in your professional development in the cider industry?
If you have already passed the Level 1 Certified Cider Guide exam and are looking for that next challenge? Now is your chance!
The American Cider Association is pleased to announce a Certified Pommelier Exam will be held at Potter’s Craft Cider in Charlottesville, VA . The exam will take place Monday, Octobier 6th, 2025. The exam will begin promptly at 8:30 AM.
*Level 1 Certified Cider Guide certification is a prerequisite for taking the Certified Pommelier Exam. (Haven’t taken your Level 1 Certified Cider Guide Exam? Buy the bundle here! ACA Member discounts are available.)
There’s also a discount code available for ACA members for the Certified Pommelier Exam. You can find that code in our Resource Hub.
WHAT IS THE CERTIFIED POMMELIER EXAM?
The American Cider Association’s mission is to grow a diverse and successful cider industry by providing valuable information, resources and services to our members and by advocating on their behalf. One way to fulfill this mission is through the Certified Cider Professional Program, a program aimed at educating the front-line of cider hospitality (distributors, retailers, bartenders and more!) while also welcoming journalists and serious cider enthusiasts.
The exam for the introductory level certification, Certified Cider Guide (CCG), is an online test that can be taken at any time. The exam for the more advanced second level of certification, Certified Pommelier, is only available in person. The exam consists of two parts, a written theory exam comprising short answer and essay questions and a blind sensory evaluation of a number of ciders. Passing the introductory level exam is a mandatory prerequisite to sitting for the Level 2 Certified Pommelier exam.
Certified Pommeliers must have a fundamental understanding of all topics covered at the introductory level, but must also be able to think critically and demonstrate a deeper understanding of cider and the cider industry.
The topics covered in the exam are:
- Apples, the Orchard & History
- Cider Making
- Flavor & Evaluation
- Cider Families
- Keeping & Serving
- Food & Cider
- Social Responsibility
The exam is meant to be challenging. The only information necessary for successfully passing the theory section of the exam is contained in the Certified Pommelier Study Guide available on Amazon. To study for the evaluation section of the exam, candidates should consider attending one of the sensory analysis videos available through the ACA’s website or attend one of the regularly scheduled webinars. Access to pre-recorded webinars and registration for upcoming live webinars is available directly through our website.
WHY BECOME A CERTIFIED POMMELIER?
Cider is a beautifully nuanced beverage that is less well understood by most consumers. Having the knowledge and skills required to become a Certified Pommelier will equip you to better serve customers, enhance your standing in the beverage community, and give you a unique and valuable professional qualification. Being recognized as a Certified Pommelier will put you in the vanguard of advanced cider specialists in this ever growing category.
HOW MUCH DOES THE TEST COST?
The registration fee for the exam is $350. Current members of the ACA can register at a discounted price of $250 by using the discount code that can be found here. If a candidate sits for the exam but does not pass either section, or only passes one of the two sections, theory or sensory evaluation, they can resit for the section of the exam that they did not pass at a future date. The fee for retaking the exam is $175 for non-members and $125 for current members of the ACA.
Read Terms & Conditions before registering.
WHAT MATERIALS ARE AVAILABLE TO STUDY FOR THE EXAM?
- The Certified Pommelier Study Guide is available directly through Amazon. It is also available at all of Amazon’s international sites.This is the official study guide for the second level of the American Cider Association’s professional certification program. It contains all of the information needed to study for and pass the examination. No other reference materials are required.
- There is also a dedicated Facebook Group (that is open for all to join) with prep materials and in-depth peer conversations that many candidates have found useful.
- Sensory evaluation is an important part of being a Certified Pommelier which is why we test your ability to accurately analyze the structural components, aromas, and flavors of a variety of ciders. In order to aid in the development of your sensory evaluation skills and understand the approach to testing them, we have several pre-recorded videos available for purchase. In addition, we host several live sensory analysis webinars each year. You can access the videos and look for scheduled webinars here.
FREQUENTLY ASKED QUESTIONS
(Download the Frequently Asked Questions document.)
- When will we receive our graded exams? Exams are not returned to candidates, however you will be notified as to whether or not you have passed about 6 weeks from the exam date. If you did not pass a section of the exam, you may request a breakdown of your points by general topic to help you identify areas in which you could improve your score should you wish to retake the exam.
- What is the grade needed for passing? 60% of the possible points for sensory evaluation and 70% for theory
- Is there a tasting section on the test? Yes. You will be asked to evaluate six ciders in two flights, one flight that assesses your ability to distinguish between key structural elements and a second where you are asked to complete a full evaluation of three ciders using the Structured Sensory Analysis format. The possible aromas and flavors document will be supplied for use during the exam.
- How long does the test take? You are given 2 hours to complete the theory section of the exam and 1 hour and 15 minutes to complete the sensory evaluation section. There is a 15 minute break in between sections.
- Is it ok if the name on my ticket or registration doesn’t match the person who attends? Registrations are not transferable, so the name on the I.D. presented when checking in for the exam must match the name on the registration.
- What happens if I cannot attend my registered exam? Please see Exam Rescheduling, Timelines and Fees in the Terms and Conditions Document for full details. If you do need to cancel your registration, exam registration fees can be refunded up to 14 days before the exam. Please note that a $25 administration fee applies to any cancellation.
- When can I register for the exam? Exam registration is open until 14 days before the posted exam date.
- How can I contact the organizer with any questions? Please contact Cider Education Operations Manager Jennie Dorsey at jennie@ciderassociation.org.
- What can I bring into the event? Bringing a personal water bottle is recommended for both sections of the exam. Cell phones, smart watches, computers, books or papers, and any and all other personal items must be left at a designated storage area in the exam room. Pencils will be provided, and spare paper will be available on request. Spit cups, and water will be provided during the evaluation exam. We encourage you to bring your own water bottle for the theory exam. Please contact the Cider Education Operations Manager, Jennie Dorsey at jennie@ciderassociation.org prior to registering for the exam if you wish to request special accommodations.
- Is the Certified Pommelier Exam available in my area? Certified Pommelier exams are held periodically throughout the year and in a variety of locations. Please check our current exam schedule to find an exam suitable for you.
- How many Certified Pommeliers are there currently? You can find the current number of Certified Pommelers here.
- Do I need to pass the Certified Cider Guide exam to take the Certified Pommelier exam? Yes. Passing the introductory exam to become a Certified Cider Guide is a prerequisite. If you have not yet taken this exam, you can purchase a package which includes an instructional video, study guide, and access to an online exam HERE.
- Are there ID or minimum age requirements to sit for the event? YES. You must be of legal drinking age in the country where you sit for the exam, and when checking in at the exam you must provide a photo ID that will both verify your age and identity.
July 15: Level 1 Certified Cider Guide Workshop in Chester, England
Join us in Chester, England on July 15th for a Level 1 Certified Cider Guide Workshop & Certification!
The world’s finest cider education programme, the Certfied Cider Professional (CCP) Programme, will be back again for another Level 1: Certified Cider Guide (CCG) classroom session. Leisurely run over the course of a day, this L1 CCG training has been developed specifically for those who work directly with consumers and trade customers, namely those working in retail and hospitality, importers, distributors, wholesalers and employees of cider producers. It is also theprogramme for cider fans, afficionados and drinkers can showcase their extra weight of knowledge and passion. It is designed to enable participants to have a professional standard of knowledge and appreciation for different types of cider and how they are achieved, an approach to assessing cider and the different sensorial qualities they have, and guidance on the best practice principles for serving, storing and selling.
Candidates will receive an email containing a downloadable study guide and a link to the online exam in advance of the workshop. The day itself will consist of a presentation of the materials from the study guide, with extra elaboration and, of course, the opportunity for questions. There will also be a guided sensory session of at least 3 ciders clearly demonstrating the key structural characteristics within cider, and utilising a structured approach to their assessment.
The topics covered in Level 1: CCG are:
- Apples, Pears and Orchards
- Cider Production
- Families and Flavour
- Evaluating Cider
- Keeping and Serving
- Cider and Food
- Social Responsibility
ACA members can find their discount code in the Resource Hub!
June 10: Charting the Course: Key Cider Club Trends Uncovered by Vinoshipper
The ACA and Vinoshipper invite you to join us for a coffee chat style webinar on Tuesday, June 10 at 10:00 AM as Terra Jane Albee from Vinoshipper presents on the ins and outs of incorporating a club program to your business model. A cider club can offer many benefits, including predictable revenue streams, reduced marketing costs, and enhanced customer loyalty. Pulling from the Vinoshipper informational database, Terra Jane will walk you through the trends that have emerged over the last several years from cideries that have built in cider club programs.
This webinar is exclusive to ACA members! Not a member? Click here to join now!
Join Us as a CiderCon® 2026 Vendor
Get ready for CiderCon® 2026, coming to the heart of Providence, Rhode Island, from February 3-5, 2026! Join us for the world’s premier cider industry conference with cider professionals from all over the globe and put your brand in front of the movers, makers, and shakers of the cider industry.
Why You Should Join Us
CiderCon® is the only event where the entire cider supply chain comes together to learn, connect, and discover what’s next. Don’t miss your chance to showcase your products and services to a crowd of over 1,000 eager cider professionals.
This is your opportunity to:
- Connect with cider producers, orchardists, and buyers from across the globe
- Showcase your products and services to a highly engaged audience
- Generate leads, build brand awareness, and deepen industry relationships
- Be seen as a key player supporting the growth and innovation of the cider community
Exclusive trade show hours means crowds of attendees will head your way to connect with your business. In addition, games and a happy hour will ensure that attendees are stopping by your booth for a visit.
Vendor and Sponsorship Perks
- Booth Spaces: Secure your 10’ x 10’ booth for just $2500, which includes three conference passes and lunch on Wednesday & Thursday. Booth prices increase on July 1 so book your booth now to lock in the lowest rates!
- Sponsorship Opportunities: Elevate your brand with custom sponsorships. Stand out and support the American Cider Association while reaching a dedicated audience.
Spots are limited — reserve your booth now and be part of the buzz!
Interested? Fill out our CiderCon® 2026 Vendor Application today!
Have questions? Contact our Trade Show Coordinator Ellen Husch at tradeshow@ciderassociation.org.
Meet Your Board Member: Scott Spelbring
We’re pleased to introduce you to board member Scott Spelbring of Henway Hard Cider, who was recently elected as Southern chair. Read on to get to know more about Scott and Henway Hard Cider in this Q&A.
Where do you work and what is your position?
I am the Director of Enology and Viticulture for Henway Hard Cider and Bluemont Winery located in Bluemont, VA in northern Virginia
Tell us about your cidery/farm/orchard
We’re on a 400 acre farm at the base of the Blue Ridge Mountains in Loudoun County, Virginia. The Zurschmeide family has been farming in Loudoun County since the 1970s but established the current farm (Great Country Farms) and orchard operation in 1993. In addition to the cidery and winery we have a large u-pick operation for a variety of apples, peaches, strawberries and other fruits and vegetables as well as 45 acres of wine grapes under vine.
How did you get into cider?
I began drinking cider at a relatively young (too young?) age courtesy of an English family that I was close to. When I was interviewing for the winemaker position at Bluemont back in 2016 one of the questions asked was “how do I feel about cider?”. That question and suddenly having access to a variety of estate apples quickly sent me down the path of making cider!
Why did you decide to run for a position on the board?
Having been in the wine, cider and craft beverage industry for 15+ years I understand how hard it is to navigate and succeed in this industry. I’m hoping to be able to use my experiences to contribute to the success, growth and passion of this amazing industry!
What are your hopes for the future of the US Cider Industry?
I’m hoping that more attention will be brought to cider as a whole and that it gains traction as a stand alone category a la wine, beer and spirits. Bringing awareness to cider’s diversity and history would be amazing!
How do you describe your cider region?
It’s the “Apple Capital” of Virginia! 16,000+ acres of apple orchards producing roughly 6,000,000 bushels of apples annually
What’s your favorite apple to work with and why?
I wish I were more diverse in my apples – I tend to work more with blends from our orchards or surrounding properties. Typically I work with everything from Pippin, Arkansas Blacks, a little Crab, York, Pink Lady’s, etc.
What is your favorite cider/food pairing?
I love a dry crisp cider with sushi or Thai!
What is your favorite nature/cider pairing?
Maple bourbon barrel finished cider and a campfire
What would you like our members to know about you that they might not know?
I am an avid dog lover, prefer the beach over the mountains and ex-rock and roll musician
CiderCon® 2026 Request for Speaking Proposals
Submission Deadline Extended to June 30!
Mark your calendars for an unparalleled gathering of minds and talents at CiderCon® 2026, set to transform the city of Providence, Rhode Island from February 2-5, 2026. As the world’s leading event dedicated to advancing the craft of cidermaking, CiderCon® offers an exceptional platform for networking, learning, and sharing the rich traditions and innovative techniques that define our industry.
This year, we’re casting a wide net to bring in knowledgeable, passionate, and visionary speakers from the cider industry and beyond. We’re looking for presentations that will enlighten and inspire – covering a wide array of topics from best practices and emerging trends to groundbreaking research and process improvements. Additionally, we invite speakers from outside but related industries to cider. Our industry will be strengthened with fresh perspectives.
The topics we’re particularly excited about this year include:
- Cidermaking (Production, Safety and Operations, etc.)
- Sales (Wholesale, Cider Clubs, DtC, Marketing and Branding, On-Premise, etc.)
- Better Business (Human Resources, Compliance, Equity & Inclusion etc.)
- Orcharding (Pest & Disease Management, Orchard Planning, etc.)
- Data/Trends (Cider, BevAlc, Etc.)
- Cider’s Flavor and Terroir
- Innovation
If you have insights or experiences in these areas, we want to hear from you! Please be aware that our attendees do not want presentations that are sales pitches for your company or products or services. They want information that will be useful and relevant for their businesses.
At the heart of CiderCon® is our unwavering commitment to inclusivity. We believe that diversity fuels innovation and strengthens our community. That’s why we encourage proposals from individuals of all backgrounds, including BIPOC, LGBTQIA+, veterans, and those with disabilities.
Please submit your proposals to the CiderCon® committee by June 15, 2025 by filling out this Google form. If you’re selected as a speaker, you’ll receive a complimentary pass to CiderCon® 2026, including lunches and access to all the fantastic non-ticketed events we have planned. Decisions for speakers will be made by mid-August. We may reach out to you in the interim to get more details on your session. If you have questions, please reach out to our Speaker Coordinator Jenn Martell at jenn@ciderassociation.org.
Don’t miss this opportunity to help the cider industry continue to thrive. Together, we can make CiderCon® 2026 an event that celebrates our craft, fosters innovation, and builds a more inclusive and vibrant community. We can’t wait to see you in Providence!
Meet Your Board Member: Tom Hart
We’re pleased to introduce you to board member Tom Hart of Humboldt Cider Company, who was recently elected as Pacific Coast chair. Read on to get to know more about Tom and Humboldt Cider Company in this Q&A.
Where do you work and what is your position?
Humboldt Cider Company in Eureka, CA. I am Co-Owner/Operator. I manage our sales and distribution departments and work with our local orchard partners.
Tell us about your cidery/farm/orchard
We started in my friend’s garage in 2014 and have grown incrementally over the years. We make a wide variety of ciders from small batch single-varietal orchard based ciders to large batch fruited ciders. We help manage two local orchards and work with the California State Parks and the National Park Service on fun historic orchard restoration projects.
How did you get into cider?
My friend told me about my current business partner’s plans to start a cider company in Eureka. I reached out and started as the first employee. I realized early on that I had discovered my passion: apples. After a couple years, I bought into the company and the rest is history!
Why did you decide to run for a position on the board?
I have strong relationships with cider companies large and small throughout the Pacific Coast region. I want to be a voice for all sizes and types of cider companies within the region and help highlight all the Pacific Coast has to offer.
What are your hopes for the future of the US Cider Industry?
I want to continue to see our market share grow within the alcohol industry. I also want to help inform the public about cider’s deep history in this country and the contributions cider companies make in their local communities.
How do you describe your cider region?
The Pacific Coast region features some of the most diverse brands in the industry. We range from high-end small batch companies like Tilted Shed, Two Broads, Raging Cider and Paradise to larger well-known brands like Golden State, Ace and Two Rivers. We are fortunate to live in a region full of natural beauty and are proud to share a strong sense of community.
What’s your favorite apple to work with and why?
My favorite apple to work with is the Wickson Crab. First and foremost, I am an Albert Etter enthusiast through and through. Second, the Wickson is a very small and unassuming apple, but it packs quite the punch. It has deep historical roots to our region and makes for a wonderful cider.
What is your favorite cider/food pairing?
Don’t judge me, but I am partial to pairing Humboldt County’s Cypress Grove chèvre with a cold glass of Humboldt Cider Company’s Gravenstein.
What is your favorite nature/cider pairing?
Humboldt County is home to Six Rivers National Forest and Redwood National and State Parks. My favorite summer activity is drinking cider alongside the Smith or Trinity River while taking in all the natural beauty that surrounds me.
What would you like our members to know about you that they might not know?
Humboldt Cider Company is proud to feature artwork from Dave Van Patten. Did you know Dave recently won a Grammy? His album artwork on the Grateful Dead’s “In and Out of the Garden” box set took home the trophy for Best Recording Package in 2023.