Archive for August 2025

Each month consumer insights platform Sightlines will share one quick hit you can use to make confident decisions. Also, ACA members get 50% off a Sightlines subscription. Find the discount code in the Resource Hub.

Non-alcoholic sparkling wines thrive on attributes that are driving other adult beverage trends: ease, versatility, and indulgence. Cidermakers are well poised to deliver on these, too—perhaps even through non-alcoholic offerings.

In a year when overall wine sales are at their lowest point in three decades, Circana data shows sales of non-alcoholic sparkling wines have increased +60%. The niche is poised for even further growth in the near future as best-selling Josh Cellars takes its zero-proof sparkling wine from limited-release markets to national sales this summer. 

What explains the boom in booze-free bubbles? They’re easy to understand and versatile to use. Unlike alcohol-free spirits such as Seedlip or wine alternatives like Proxi, they’re not asking drinkers to understand flavors and ingredients built from the ground up—they’re just sparkling wine, sans booze.

Non-alc cider can play a similar role. Like NA prosecco, it can offer a sense of celebration for people and occasions when alcohol might not feel appropriate: daytime office parties, baby showers, or high school graduations. It can be mixed with syrups or garnishes to create zero-proof cocktails, yet it’s still something people can easily grasp. Whether in your tasting room or at events, non-alc bubbles—from grapes or apples—could be a sophisticated but approachable choice for people and occasions where alcohol doesn’t fit.