Upcoming Webinars: Coffee Chats with Vinoshipper

The American Cider Association is excited to share two upcoming webinars with Theresa Dorr of Vinoshipper that will be available to their members. Please read below for more information about these webinars and how to register. You must be an active ACA member to register for these events.

Join us for a Coffee Chat on Thursday, April 29, 2021 at 10:00am Pacific Time with Theresa Dorr from Vinoshipper. Theresa will present the results of cidery sales across the country and the market trends for who is buying, what they are buying, where they are shipping, etc. She will also discuss considerations as to why a cidery might want to adjust to make the most of the trends.
Join us for a 2nd Coffee Chat with Theresa Dorr of Vinoshipper on Thursday, May 6, 2021 at 10:00am Pacific Time. As the doors to tasting and tap rooms closed the challenge to open other sales windows began. Many turned to grow new online sales channels that had previously remained underdeveloped, and realized their sales could not only sustain, but they could grow. Some of us were lucky to have built a list of social media and email that could start the shift. Others started from scratch. Sales in 2020 soared. Did you get your portion of those sales? And are you ready to get your share of those sales in 2021 and beyond?

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