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- The impact of the pandemic is stark. On-premise cider sales declined an estimated 40% when comparing 52-week periods and nearly 70% when comparing 12-week periods for the previous year.
- Total cider was up 10% for Q3 in off-premise channels measured by Nielsen. This does not make up for the massive pandemic-induced on-premise declines.
- Regional brands drove off-premise growth–up 34% vs national brand declines of 6%.
- Both on- and off-premise cider sales for regional brands are expected to eclipse national brand sales in Q4.
Find more insights by region, packaging and ingredients in our custom reports.