Now Available: Q3 Nielsen Reports

Complimentary custom, quarterly market trend reports are part of your American Cider Association membership. To access these reports at any time, sign into our login page. The landing page is full of helpful tools like our custom Nielsen reports and more.

Just looking to download Quarter 3? Log in and click here.

Q3 Highlights:

  • The impact of the pandemic is stark. On-premise cider sales declined an estimated 40% when comparing 52-week periods and nearly 70% when comparing 12-week periods for the previous year.
  • Total cider was up 10% for Q3 in off-premise channels measured by Nielsen. This does not make up for the massive pandemic-induced on-premise declines.
  • Regional brands drove off-premise growth–up 34% vs national brand declines of 6%.
  • Both on- and off-premise cider sales for regional brands are expected to eclipse national brand sales in Q4.

Find more insights by region, packaging and ingredients in our custom reports.

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