CiderCon Session: New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers

New CiderCon® 2022 Session! New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers

Beyond packaging trends and gimmickry, there’s an opportunity for every brand to better understand and communicate a meaningful story. As a brand strategist in the beverage alcohol space, Michael Kiser will share industry analogs and frameworks for aligning brand position, customer experience, and retail strategies that have helped companies new and old connect with their audiences.

About the Speaker

Michael Kiser is an innovation strategist (tech and CPG) working with some of the world’s largest and smallest brands to create innovation pipelines based on emerging market factors and consumer desires. He runs a boutique brand strategy and design practice in Chicago (Feel Goods Company), the world’s leading editorial voice in beer (Good Beer Hunting), and a cross-industry insights newsletter and community for beverage alcohol (Sightlines.news).