CiderCon® 2024 Aims to Tell Cider’s Story
Orchardists and Cidermakers Take Center Stage for Keynote Lineup
Portland, OR (December 14, 2023) – The American Cider Association (ACA) has announced the keynote speaker lineup for CiderCon® 2024, sharing that apple growers and cider producers will deliver opening remarks for the global industry event. This year’s theme, Connecting to Consumers in an Age of Endless Choice, will highlight the important and historic agricultural roots of cider in the US, and around the world.
“Our aim for the opening session is to celebrate American apple growers as integral members of the US cider supply chain,” says Michelle McGrath, the ACA’s CEO. “Storytelling is increasingly important in today’s consumer packaged goods industry, and cider’s story is deeply rooted in agriculture. The growers are critical to our industry.”
CiderCon® is the world’s largest professional hard cider conference, and the event welcomes cidermakers, apple growers, and beverage professionals worldwide to gather in Portland, Oregon, from January 17-19, 2024.
To kick-off the event, multigenerational orchardists Kaitlyn Thornton (Tonasket, Washington) and Randy Kiyokawa (Hood River, Oregon), along with cidery owner Lara Worm (Bivouac Cider in San Diego, California), will dig deeper into the theme for this year’s CiderCon®: Connecting to Consumers in an Age of Endless Choice. Following these three mini-presentations, Zoe Licata of Brewbound will host a panel discussion investigating the state of the hard cider industry with a selection of cidery representatives from around the country: Aaron Sarnoff-Wood (2 Towns Ciderhouse, Oregon), Eleanor Leger (Eden Specialty Ciders, Vermont), Caitlin Braam (Yonder Cider, Washington), Shannon Edgar (Stormalong Cider, Massachusetts), and Casey Baxter (Blake’s Cider, Michigan). McGrath will contribute remarks as well.
The ACA hopes to inspire attendees to hold deeper conversations with fellow conference-goers about how cider can reach new consumers in today’s beverage alcohol environment.
Over three days, CiderCon® attendees can choose from 40 educational sessions about cidermaking and cider business, attend a specialty trade show with over 120 vendors, and sample cider from around the country and the world at the opening reception, called Cider Share.
“We’re really excited to host the cider industry in Portland. We know the regional beauty, phenomenal food and plethora of cideries will be remembered by visitors when CiderCon® is over,” says McGrath. “Oregon is true cider country!”
Tickets for CiderCon® are still available through www.ciderassociation.org with discounted tickets offered to ACA members. The ACA reports that registration is outpacing all prior years, and they anticipate they will declare the event sold out in early January. The ACA is a 501C(6) nonprofit dedicated to supporting and protecting the U.S. hard cider industry.
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Kait Thornton
Kait Thornton is a 4th generation orchardist from North Central Washington. She shares her passion for the ins and outs of farm life & how apples/pears are grown to her over 450,000 followers on TikTok. She recently graduated from Washington State University and is on a mission to connect consumers to the food her family produces. You can find her on Tik Tok and Instagram.
Randy Kiyokawa
Randy Kiyokawa is a third-generation orchardist from Parkdale, Oregon, whose grandfather emigrated from Japan in 1905, and through hard work started farming in Hood River in 1911. After college Randy returned to the family orchard of more than 200 acres. While weathering many challenges, in 1989 Randy removed three acres of 80-year-old pear trees and planted 28 varieties of apples. Over time, customers requested different varieties that could not be found in stores or farmers markets, which has led to his offering now of over 120 varieties of apples. Randy’s diversification efforts expanded to Farmers Markets and direct sales to stores, restaurants, bakeries, schools and CSAs. Randy also credits his 45+ employees – many of whom have been with him for over 25 years — with the high-quality fruit for which Kiyokawa Family Orchards is known. You can follow Kiyokawa Family Orchards on Instagram.
Lara Worm
Lara Worm, co-founder, CEO, and self-described “Adventure Guide” of Bivouac Ciderworks, has taken an untraditional path to cider. The trial lawyer turned craft beverage entrepreneur who grew up in a multi-generational family restaurant business knows that there are two components to every great product: the ingredients and the story. Bivouac Ciderworks, established in 2017, was among the first commercial cideries in the craft-beer mecca of San Diego. Bivouac, telling their story through their active adventure lifestyle brand, set out to make approachable ciders that taste as great at the top of a mountain as they do with a fine meal. Bivouac’s brand, and North Park tasting room & restaurant has received great acclaim since its inception, earning recognition as one of U.S.A. Today’s “10 Best Cideries,” San Diego Magazine’s “best new brewery,” (before there was a cider category), and “Best ‘Alt-Drink’” (still, no cider category). Most recently, Lara was recognized as a “Food & Beverage Pioneer,” in San Diego, for her work introducing a wider audience to the possibilities in craft cider. In early 2024, Bivouac will open it’s newest concept, the “Adventure Lodge,” with a grand cider tasting bar and market featuring the finest cider from America and around the world. There, guests can enjoy a curated cider tasting program that leans in to the history, education, apple varietals and regions, and tasting notes found in cider. Lara says “cider is as approachable as beer, but as nuanced as wine,” and she intends to prove it. Follow Lara on Instagram.