Archive for July 2021

After such a challenging year in 2020, the On Premise channel has bounced back much quicker than most anticipated. With sales in many areas above those in 2019, now is the time to understand strategy and tactics in such an important channel.

Matt Crompton from CGA (the On Premise experts) will be on hand to discuss the latest trends, consumer insights and all things bar and restaurant – with one eye, of course, on Cider performance.

Instagram recently announced that they are transitioning to a video platform. Learn from marketing expert Michelle Pagano (@TheBrewBabe) on how to increase engagement and viewership through videos on this critical marketing platform with this ACA member mini-webinar.

Direct-to-consumer (DtC) shipping of alcohol is on everyone’s minds these days, as consumers and suppliers alike look for better and easier ways to interact.

The success of wineries in growing DtC shipping to a $3.7 billion market is notable. As cider producers look to enter this channel, a solid understanding of DtC shipping laws and tax regulations is critical. 

Please join us for a look at how DtC shipping can work for cideries. Topics will include:

• The current state of shipping beverage alcohol direct-to-consumer
• The rules that govern DtC shipping of cider, from licensing requirements to tax remittances and more
• How cider producers can create effective and compliant DtC shipping programs
• Watch-outs and bewares
• The role of industry-level efforts to expand the DtC alcohol shipping opportunity