Date & Time: Thursday, January 18, 1:45-3:00 PM
Speaker: Shannon Hiller-Webb
Join us as we explore the dynamic intersection of artistry and strategy. Discover the perfect blend of creativity, data-driven insights and how to communicate your brand’s unique story, values, claims and certifications through compelling visuals in your label design. Learn how this approach gives your brand a competitive advantage that also resonates with consumers’ emotions and preferences, ultimately leading to increased sales and a lasting connection with cider enthusiasts, buyers, retailers and investors. We will share grocery merchandising insights, considerations and strategies to inform best practices and how to approach buyers and leverage your in-store presence.