Shannon Hiller-Webb

Shannon Hiller-Webb is the Principal of Prosparus, a Portland based strategic CPG food and beverage focused consulting company founded in 2013. Prosparus collaborates with artisanal food, snack, functional beverage, coffee, tea, fermented, zero-proof and wellness companies seeking to scale successfully regionally and nationally. She brings nearly 30 years of experience in natural & convenience grocery retail ownership/management, brand design, marketing, advertising, and PR and combines art and science in guiding a tailored blueprint with effective, efficient tools to grow customer acquisition and new accounts with strategic sales. She provides the knowledge and resources to improve velocity though resilient omni-channel channel & supply value chain diversity, SKU rationalization and diversification, robust financial modeling, verdant marketing, and business resources to scale companies She has launched new companies and grown multi-million-dollar operations through intense growth phases She is a leader in the West Coast food ecosystem, a leader in grocery / retail knowledge with deep industry contacts to bring prosperity through data-informed and guided plans.