Selling to the Cider Curious in the PNW: Strategies from Consumer Research
Date & Time: Friday, January 19, 1:45-3:00 PM
Speakers: Jana Daisy-Ensign, Jessica Gutierrez, Amy Wood
Panelists from Oregon State University’s Food Innovation Center and the Northwest Cider Association’s staff and Board of Directors share results from new consumer market research. Find out what you need to know about the cider curious drinker to improve direct to consumer marketing and trade education.
Pouring Over Trends: Inter-Category Behavior by Consumers
Date & Time: Friday, January 19, 10:00-11:15 AM
Speaker: Christian Miller
Using research conducted by the Wine Market Council, this session will explore how consumers across beverage categories overlap, who is drinking them, and for what occasions. This session will also touch on who is switching to or adding cider to their beverage choices.
Cider Category Performance Review with NIQ, CGA & 3 Tier Beverages
Date & Time: Thursday, January 18, 10:30-11:45 AM
Speaker: Mary Mills, Matt Crompton
Join Matt Crompton from NIQ CGA and Mary Mills from 3 Tier Beverages for an overview of Cider Category performance across the US in the past year. They’ll dive into on and off premise trends and discuss opportunities in 2024 and beyond.
Utilizing Data to Get Consumers to Pick Cider
Date & Time: Thursday, January 18, 3:45-5:00 PM
Speaker: Jenny Zegler
Consumer data from global market intelligence agency Mintel show price, flavor and occasion are all key considerations for adults when they are shopping for alcohol. Amid rising cost of living, what factors do alcohol brands need to have? And what claims are just “nice” to have? This presentation will investigate the opportunities available to cidermakers to give adults the flavors, formats and formulations that will help cider compete in an increasingly crowded alcohol market.