Selling to the Cider Curious in the PNW: Strategies from Consumer Research

Date & Time: Friday, January 19, 1:45-3:00 PM

Speakers: Jana Daisy-Ensign, Jessica Gutierrez

Panelists from Oregon State University’s Food Innovation Center and the Northwest Cider Association’s staff and Board of Directors share results from new consumer market research. Find out what you need to know about the cider curious drinker to improve direct to consumer marketing and trade education.

Utilizing Data to Get Consumers to Pick Cider

Date & Time: Thursday, January 18, 3:45-5:00 PM

Speaker: Jenny Zegler

Consumer data from global market intelligence agency Mintel show price, flavor and occasion are all key considerations for adults when they are shopping for alcohol. Amid rising cost of living, what factors do alcohol brands need to have? And what claims are just “nice” to have? This presentation will investigate the opportunities available to cidermakers to give adults the flavors, formats and formulations that will help cider compete in an increasingly crowded alcohol market.