Selling to the Cider Curious in the PNW: Strategies from Consumer Research

Date & Time: Friday, January 19, 1:45-3:00 PM

Speakers: Jana Daisy-Ensign, Jessica Gutierrez

Panelists from Oregon State University’s Food Innovation Center and the Northwest Cider Association’s staff and Board of Directors share results from new consumer market research. Find out what you need to know about the cider curious drinker to improve direct to consumer marketing and trade education.