Pouring Over Trends: Inter-Category Behavior by Consumers

By Woodley Smith | October 3, 2023

Date & Time: Friday, January 19, 10:00-11:15 AM

Speaker: Christian Miller

Using research conducted by the Wine Market Council, this session will explore how consumers across beverage categories overlap, who is drinking them, and for what occasions. This session will also touch on who is switching to or adding cider to their beverage choices.

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