Posts Tagged ‘ccghome’
“Hard Cider Guy” Adrian Luna- Verduga Joins American Cider Association as Licensed Educator in the Northeast

The American Cider Association (ACA) is pleased to introduce Adrian Luna-Verduga, widely known in the cider community as the Hard Cider Guy, as the newest Licensed Cider Educator serving New York, New Jersey, and Pennsylvania. A passionate advocate, Certified Pommelier™, and content creator, Adrian brings an enthusiastic and relatable voice for cider education.
Adrian’s cider journey began during a two-year road trip across the U.S. and Canada, where he and two friends chronicled their experiences exploring regional cider scenes. Adrian’s ability to translate cider culture into accessible, fun, and informative content has earned him a strong following and the respect of cider lovers and professionals alike.
As a Licensed Educator, Adrian will be offering ACA’s Level 1 Certified Cider Guide (CCG) certification workshops, helping beverage professionals and enthusiasts alike deepen their understanding of cider styles, service, and sensory evaluation. His appointment supports ACA’s mission to grow appreciation for cider and expand access to high-quality, standardized cider education across the world.
“Adrian embodies what we look for in a cider educator: curiosity, generosity, and a deep commitment to helping people connect with cider in meaningful ways,” said Jennie Dorsey, ACA’s Director of Education. “His energy is infectious, and his presence in the Northeast will be a huge asset to the cider community there.”
Adrian is based in the Northeast and is currently booking sensory sessions and workshops. For more information or to inquire about hosting a Certified Cider Professional training, visit our website.
For NE-specific inquiries, reach out to Adrian directly at Adrian@ciderassociation.org.
For all other inquiries, contact Jennie Dorsey at Jennie@ciderassociation.org.
Are You a Certified Pommelier Interested in Teaching?
We’re always looking for enthusiastic cider professionals to join our network of Certified Cider Professional Licensed Educators. If you’re a Certified Pommelier™ passionate about sharing your knowledge, we’d love to connect.
Contact Jennie Dorsey at jennie@ciderassociation.org to learn how you can get involved.
March 26: Level 1 Certified Cider Guide Workshop & Certification in Hereford, England

The world’s finest cider education programme, the Certfied Cider Professional (CCP) Programme, will be back again for another Level 1: Certified Cider Guide (CCG) classroom session on Wednesday 26 March 2025! This session will be undertaken in Hereford a day prior to the UK’s pre-eminent cider conference – CraftCon . Leisurely run over the course of a day by Gabe Cook (a.k.a. The Ciderologist) from 10:00 – 16:00, this Level 1 CCG training has been developed specifically for those who work directly with consumers and trade customers, namely those working in retail and hospitality, importers, distributors, wholesalers and employees of cider producers. It is also the programme for cider fans, aficionados and drinkers who want to showcase their extra weight of knowledge and passion. It is designed to enable participants to have a professional standard of knowledge and appreciation for different types of cider and how they are achieved, an approach to assessing cider and the different sensory qualities they have, and guidance on the best practice principles for serving, storing and selling.
Candidates will receive an email containing a downloadable study guide and a link to the online exam in advance of the workshop. The day itself will consist of a presentation of the materials from the study guide, with extra elaboration and, of course, the opportunity for questions. There will also be a guided sensory session of at least 3 ciders clearly demonstrating the key structural characteristics within cider, and utilising a structured approach to their assessment.
Cost: $189 US, $139 US for ACA Members (Discount code for members to use during checkout can be found here. You will be prompted to login to access the discount code.)
The topics covered in Level 1: CCG are:
- Apples, Pears and Orchards
- Cider Production
- Families and Flavour
- Evaluating Cider
- Keeping and Serving
- Cider and Food
- Social Responsibility