Pressing Matters Webinar Series June 11th: No Hype AI for Cideries

Practical Tools, Real Workflows, Immediate Applications

Artificial intelligence is everywhere right now but for many cidery owners and operators, it’s still unclear what AI actually does in a real-world cider business.

At the same time, MIT reports that 95% of business AI projects fail to deliver meaningful ROI, often because companies chase hype instead of practical application. This webinar is designed to cut through the noise and focus on realistic, accessible ways AI can support cider businesses today.

Join Patti Wilcox of Awestruck Ciders for a grounded, hands-on conversation about how cideries can begin using affordable AI tools to save time, streamline workflows, improve communication, strengthen marketing efforts, and support everyday operations without needing a technical background or major capitol investment.

Drawing from real industry experience, Patti will walk through practical examples and demonstrate how modern AI tools can help cideries:

• Generate and organize marketing content
• Streamline customer communication
• Build social media and email workflows
• Support event planning and promotions
• Analyze business information more efficiently
• Create branded assets and messaging faster
• Improve internal organization and idea generation
• Save time on repetitive administrative tasks

Participants will leave with eight actionable workflows and practical ideas that can be implemented immediately using low-cost tools, bringing capabilities once reserved for large beverage companies within reach for independent cider producers.

Whether you are AI-curious, overwhelmed by the conversation, or already experimenting with tools on your own, this session is designed to provide realistic insight, practical takeaways, and a better understanding of where AI can actually create value inside a modern cidery.

$5 registration for members and $20 for non-members. All registrants receive access to a recording of the workshop to access and rewatch at any time. Members can find their discount code in the Resource Hub.