Michelle McGrath joined the American Cider Association as CEO in July of 2016. Her rich history includes non-profit management, membership development, supporting farmers and value-added producers, grassroots lobbying, teaching and more. Michelle grew up on a Christmas tree farm in the Sierra Nevada Foothills near the famous Apple Hill marketing cooperative. Today she lives in Portland, Oregon with her husband and their two young sons. Michelle has a master’s degree in Ecology from University of California, San Diego and a certificate in sustainable business from Pinchot University. She was recognized by Wine Enthusiast Magazine as one of 40 Tastemakers Under 40 in 2018 and as a SevenFifty Daily Innovator in 2019.