Bernt Bucher-Johannessen is a long-standing entrepreneur in food and travel. He majored in political science and history, and has published several books about food and cider. Amongst others a recently released book about the Norwegian cider adventure. He established the successful restaurant Sult & Tørst and for several years ran the funky restaurant Hvalstrand bad in Asker, where he grew up and lives. On a daily basis, he heads HANEN, the business organization for local food, rural tourism and inland fish in Norway.