Making your Mark: Innovative Brand Management and Trademark Strategies

Speakers: Malaika Tyson, Dorien Clark

Date & Time: Thursday, February 2, 1:45-3:00pm

Trademarks can be vital to developing a solid brand. The cider industry is unique in that many of the company and product names are often descriptive, presenting a challenge for trademark registration. However, as the number of new cideries and SKUs continues to increase, robust trademark management is critical to the success of a cidery. By the end of this session, you will learn innovative tips for protecting and elevating your cider brand.