Growing the Sustainability Journey From the Ground Up

Date & Time: Thursday, February 5 — 10:30 – 11:45 AM

Building a sustainability program can feel daunting, especially in today’s challenging business climate, but now may be the perfect time to start planning! This session is designed for cideries and growers who want to launch their sustainability journey from the ground up. One of our featured speakers led the development of Boston Beer Company’s sustainability program (home to Angry Orchard) and will share insights, practical steps, and answer your questions. Neal Carter, founder and president of Okanagan Specialty Fruit, will also share his company’s sustainability journey and the tactics that worked for them in the beginning. We’ll explore why the first stages of a sustainability strategy are often theoretical and strategic – meaning they cost nothing but can set the foundation for future success. Whether you’re curious about where to begin or ready to map out your next steps, this discussion will help you turn ideas into action.

Come ready to share your thoughts about your brand’s values and what sustainability could mean for your business. We’ll use these examples to help you build out a sustainability philosophy statement, explore practical first steps and strategic planning priorities.

Speakers: Jill Westra