The Cider-Only Consumer No Longer Exists: Why Your Decisions Should Start with Cross-Category Drinkers

Speaker: Bryan Roth

Date & Time: Friday, February 3, 2:00-3:15pm

The person buying alcohol today cares more about flavor than you do—and they’re making decisions across categories because of it. What’s being fermented matters less for a drinker who is loyal to flavor experience and what it offers them.

Learn why the cross-category drinker’s apathy toward a base fermentable doesn’t mean they’re disinterested in cider and how today’s trends can help you:

  • Decide what to make and not make
  • How to talk about your brands
  • Where to sell 

With data and storytelling, understand how the consumer of beer, RTDs, spirits, and wine should impact how you think about cider.