Tapping into Green – Marketing Sustainability In Cider

Speakers: Amanda Oborne, Davey McHenry

Date & Time: Friday, February 7, 10:30 – 11:45 AM

This information-packed session will equip cider producers with practical strategies to effectively market their sustainability initiatives and connect with environmentally aware customers. Join industry experts as they delve into the art and science of green marketing in the cider sector. Through case studies, expert presentations, and discussion you’ll gain actionable insights that can be applied immediately. Learn how to balance transparency with engagement, avoid greenwashing pitfalls, and create marketing campaigns that highlight your commitment to both quality cider and environmental stewardship.