How to Provide Value to Your Chain Retail Partners

Date & Time: Friday, January 19, 3:30-4:45 PM

Speakers: Eric Phillips, Kristi Notz, Celeste Varner, Justin Ray

CiderCon® is a great opportunity to learn directly from chain beverage buyers. This year we are thrilled to have representatives from Safeway Portland Division, Whole Foods, Zupan’s, and Winco joining our chain retailer panel, with moderation from Eric Phillips, CCO of Schilling Cider. The goal of this panel is to pull the curtain back on how to interact and create success in chain stores and be a best-in-class partner for these retailers. This panel will cover the do’s and don’ts of working with chains, how and when to pitch new items, expectations around package and liquid quality, distribution, and more. We will also discuss the strategy for cider working together as a category to build excitement and create educational opportunities that benefit our category as a whole and create more selling opportunities for your brands.