Pitching Your Cider Brand to Chains

Date & Time: Thursday, January 18, 3:45-5:00 PM

Speaker: Julie Rhodes, Dana Elliott, Ben Williams

Engage with experienced industry experts in a dynamic discussion on the complexities of pitching your cider brand to major retail chains. This session is designed to equip you with the essential preparation strategies, critical data presentation skills, and in-depth knowledge necessary to confidently approach chain retail buyers. We’ll delve into typical dialogues, anticipate common counter arguments, and address potential inquiries you may face. Discover what it takes to succeed beyond getting your product on the shelves and learn what follows once your cider gains approval for distribution.