Navigating the Now While Evolving for Your Brand’s Future

Date & Time: Wednesday, February 5 — 2:00 – 3:15 PM

Managing your brand can feel like a daily game of Whac-A-Mole, with challenges popping up in every direction and little energy left to plan for the future. Bring your brand questions for an interactive session where we will provide a practical framework to evaluate your brand’s strengths now while planning for what’s to come. Walk away with not only the answers to your pressing questions but feeling informed on how to expand your brand toolkit – visual identity, messaging, and strategy – while staying true to your roots, including a roadmap that supports evolving your cidery in this constantly changing marketplace.

Speakers: Oceania Eagan