National Cider Month: Storytelling with Data & Media

Speakers: Colin Schilling, Rachel Thomas

Date & Time: Thursday, February 6, 3:45 – 5:00 PM

Dive deep into the dynamics of cider sales with our comprehensive session that contrasts annual performance with the impact of National Cider Month. We’ll explore how to leverage data storytelling to elevate your sales and identify key metrics that drive success. In the first half of the session, you will learn how to use data effectively to craft compelling narratives that resonate with consumers and stakeholders alike. The second half features a panel discussion with leading industry media experts. Gain valuable perspectives on how to collaborate with media to amplify your brand’s story and drive sales, with a specific focus on the coverage of National Cider Month in 2024. Following the panel, take advantage of networking opportunities to connect with journalists and media professionals, and build relationships that can help propel your cider brand to new heights.